Pursuing Excellence

The CE Group stands for “Creative Energy”, which is the spirit that drives everything we do. We are committed to the highest standards of service and believe that integrity is the most important element involved in building trust.

Our team helps our clients allocate assets to meet financial goals and provide solutions that go beyond investment guidance. Our objective is to ensure that we are the first point of contact for our clients' evolving financial needs.

We enthusiastically embrace the challenge of devising successful solutions, providing access to unique opportunities, and introducing our clients to highly regarded professionals across a spectrum of financial services.

"To give anything less than your best is to sacrifice the gift"
-Steve Prefontaine
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Dependability, accountability, and reliability are the foundations on which we built our business. The CE Group has developed a disciplined and systematic framework for working with our clients which includes:
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    ASKING THE RIGHT QUESTIONS
    We are interested in hearing about the objectives that provide context to the accumulation of personal wealth.

    Our discussions encompass both sides of the balance sheet and seek to address every aspect of financial life.

    The information we gather can help us determine the appropriate strategies for our unique client situations.
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    PUTTING WEALTH TO WORK
    Our responsibility is to provide solutions for our clients to maintain agility and diversification in ever-changing market environments. We work closely on many different strategies for asset allocation, including vetting and evaluating an extensive selection of third party and proprietary investment managers.

    Our thorough research examines not only returns, but performance in down markets, tenure of portfolio managers and style adherence.

    In addition to traditional investments, the customized asset allocation we develop for our clients may contain alternative investments such as private equity, private credit,
    real estate funds, secondary funds and continuation funds designed to provide diversification and negative correlation to traditional markets.
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    SEEKING SOLUTIONS
    We work with in-house experts and third parties such as private bankers, financial planning directors, accountants, business managers, attorneys, estate planners and other consultants to provide solutions that go beyond investment needs addressing issues such as:

    --Managing liabilities and utilizing debt strategically. Day-to-day expense solutions, budgeting, liquidity, and cash management needs

    --Identifying sources of potentially unnecessary or excessive taxation that may be eroding wealth

    --Formulating strategies for supporting the philanthropic organizations important to you, while reducing tax liability and simplifying your financial life
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Location

9665 Wilshire Blvd
Ste 600
Beverly Hills, CA 90212
US
Direct:
(310) 285-4871(310) 285-4871

Meet The CE Group

About Me

W. Chip Eggers has over 30 years of wealth management experience and a track record for helping clients navigate the multifaceted challenges and complexities of significant wealth. He offers strategies to clients on portfolio composition and facilitates solutions for financial planning, generational wealth transfer, philanthropy, estate planning and long-term investing principles.

Chip began his wealth management career at Neuberger Berman, went on to Credit Suisse and then assumed similar roles at JP Morgan. He joined Morgan Stanley as a Managing Director in early 2022.

He attended the University of Southern California, attaining an undergraduate degree in Business Administration and an MBA in Finance.

Chip is also co-founder of Westcoast Sports Associates, a youth charity established to benefit economically disadvantaged kids seeking to learn life lessons through participation in sports.
Securities Agent: CO, GA, OH, ID, WI, NY, WY, TN, PA, CT, LA, IA, TX, NV, HI, CA, AZ, MO, MA, MI, IL, FL; BM/Supervisor; General Securities Representative; Investment Advisor Representative
NMLS#: 2340639

About Rebekah Smith

Rebekah A. Smith is a Financial Advisor with 12+ years of experience in the wealth management industry. Since joining the firm, she has held multiple roles and developed industry experience across many disciplines, including investment management, wealth resources and talent development. Prior to joining The CE Group, she was a key member of Morgan Stanley’s leadership team in the Beverly Hills complex.

Rebekah operates as The CE Group’s generalist and also functions as team manager. She has developed an integrated approach to accessing the broad spectrum of the Firm’s resources in order to furnish high-quality investment solutions and supplementary financial services. She prizes efficiency, attention to detail and is dedicated to ensuring a rewarding experience for our clients.

Rebekah is from Sanibel Island, Florida and attended Ave Maria University. She is involved with several charities including Heal The Bay and Mercy For Animals. She enjoys horseback riding, playing piano and reading in her spare time.
Securities Agent: AZ, CT, FL, SD, MO, ID, CO, CA, TX, NV, WI, OH, MA, IL, GA, PA, NY, MI, WY, LA, TN, IA, HI; BM/Supervisor; General Securities Representative; Investment Advisor Representative
NMLS#: 2386860

About Sofia Bousseba, CFP®, MBA

Sofia Bousseba is a CERTIFIED FINANCIAL PLANNER™ Professional at Morgan Stanley. She manages client service for The CE Group, with a focus on planning strategies.
Before moving to Los Angeles, she worked in New York City for JP Morgan Chase Bank as a banker, and AXA advisors as a Financial Advisor.
Sofia earned her Bachelors degree in Computer Science at Hunter College, and an MBA in Finance from Keller Graduate School of Management. In her free time she enjoys spending time with family and friends, cycling, Pilates and traveling. Having grown up in Casablanca, Morocco, Sofia is also fluent in French.

About Chris Salazar

Christopher Salazar graduated from UCLA with a bachelor’s degree in Economics. He began his Wealth Management career at UBS as Client Experience Professional. In 2024, Chris joined the CE Group at Morgan Stanley as a Client Service Associate. He is passionate about delivering exceptional client service and building lasting relationships.

Chris is actively involved in charitable work, including supporting the Make-A-Wish Foundation, The Let It Be Foundation, and advocating for pediatric cancer through Children’s Hospital Los Angeles. In his free time, Chris enjoys road trips, traveling, hiking, and exploring new restaurants around town.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Cosmin Serban

Cosmin Serban is a Private Banker serving Morgan Stanley Wealth Management offices in California.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Cosmin began his career in financial services in 2004, and joined Morgan Stanley in 2014. Prior to joining the firm, he was a Private Banker at Wells Fargo Bank. He also served as a Financial Services Representative at Opus Bank/Fullerton Community Bank.

Cosmin is a graduate of the University of Houston - Downtown, where he received a Masters Degree of Business Administration in International Business. He lives in Rancho Palos Verdes, CA. Outside of the office, Cosmin enjoys playing soccer and traveling.
NMLS#: 845705
Wealth Management
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Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Taking Control of Your Finances After Death of a Spouse
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Taking Control of Your Finances After Death of a Spouse

Financial planning after a divorce or death can be trying, but with the right approach and the right advice you can turn a difficult situation into empowerment.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The CE Group today.
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1Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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2Structured Investments are complex and not appropriate for all investors. An investment in structured investments involves risks. These risks can include but are not limited to: fluctuations in the price, level or yield of underlying asset(s), interest rates, currency values and credit quality, substantial loss of principal, limits on participation in appreciation of underlying asset(s), limited liquidity, credit risk, and/or conflicts of interest. Many structured investments do not pay interest or guarantee a return above principal at maturity. Investors should read the security’s offering documentation prior to making an investment decision.

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3Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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4Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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6Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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7Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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8When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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9When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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10Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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11Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)