Our Story and Services

Situated at Morgan Stanley in Montecito, California, Jerrad and Jeannie Burford bring a collective 60 years of dedicated service to the realm of financial advisement. Their shared mission revolves around creating deep, lasting relationships with high-net-worth clients, offering tailored solutions and expertise.

Jerrad has crafted an investment practice over 30 years, emphasizing fewer but more profound client relationships. Beyond mere investing, he provides comprehensive financial insights, embodying the intimacy of a family office paired with the robustness of a global wealth management firm. Collaborating closely with estate attorneys, CPAs, and other advisors, he assists clients in the intricate world of financial management. A native Californian with a background in Agricultural Business Management from California Polytechnic State University, Jerrad's professional journey includes seventeen years at Merrill Lynch before moving to Morgan Stanley in 2008. Outside of work, Jerrad is deeply rooted in the community, supporting institutions like the Santa Barbara Museum of Natural History, the Santa Barbara International Film Festival and Lotusland.

Jeannie's 30-year career has been marked by her unwavering commitment to guiding clients through life's pivotal moments, ensuring they harness and bequeath their wealth efficiently. A believer in rendering exceptional service with a personalized touch, she has collaborated with a myriad of clients ranging from entrepreneurs to families. Jeannie's professional narrative began at Merrill Lynch, moved through Wells Fargo Advisors, and found its recent home at Morgan Stanley Montecito in 2023. Born and raised in Santa Barbara, Jeannie's community involvement is evident. Alongside her family, she supports causes like the Santa Barbara Zoo and the Museum of Natural History. Furthermore, her dedication shines through her past roles on local boards such as the National Charity League, Boys Team Charity and Girls Inc.

Together, residing in Montecito, Jerrad and Jeannie cherish family values, evident in their involvement with their two adult daughters and twin teen sons. They are advocates for community service, relishing in activities like hiking and exploring new travel destinations. As a unified team, the Burfords stand as pillars of trust, experience, and dedication in the financial advisory landscape.
Capabilities
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 300 teams specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $1.2 trillion in AUM
  • Comprising 26% of the Barron’s Top 100 Financial Advisors list for 2025
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, September 2025

Source: Barron's (Awarded March 2025) This ranking was determined based on an evaluation process conducted by Barron's for the period Oct 2023-Sept 2024. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to Barron's to obtain or use the ranking. This ranking is based on an algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the assessment of Barron's and may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

Our Services

No matter what you want to achieve, we will work with you to provide ongoing, comprehensive planning and advice to help you succeed.

We are here to provide a wide array of services centered on your financial goals. We'll create a customized strategy to meet your needs and provide access to specialists as needed.
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    Financial Planning
    Planning for retirement has never been easy, but in recent years, it's become increasingly difficult. We'll help you create a well\-rounded planning approach for retirement. We are here to help identify your personal goals, track your progress toward achieving them and work together to create a customized plan.
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    Estate Planning
    Estate planning is a strategy designed to protect, manage, and distribute your assets during and after your lifetime, while helping to minimize taxation. It will help protect your legacy and those you care about most. We will work closely with you to explore factors that are relevant to existing and/or future estate structures and strategies. We will collaborate with you, your external tax and legal advisors to formulate tax and estate strategies.
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    Education Planning
    529 Plans offer a tax\-advantaged way to help save for education. Depending on the specific plan, you can choose from a range of investment strategies suited to your specific needs, objectives and time frame. We offer valuable expertise to help you incorporate an education savings plan into your overall investment strategy – while helping to minimize your tax liability and maintain your current lifestyle and long\-term financial goals.
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    Risk Management
    We take a holistic approach to managing your finances by identifying risk outliers and understanding the impact of market scenarios. We leverage Morgan Stanley's Portfolio Risk Platform and the risk analytics integrated into their proprietary platform applications to leverage dynamic risk insights across thousands of risk factors. We are able to instantly analyze an entire portfolio, including assets held elsewhere, which helps identify and mitigate your risk.

Digital Tools Available For You

Morgan Stanley provides you with industry-leading financial tools on its technology platforms that are resilient, safe, efficient, fast and flexible. As a part of our services, these resources are readily available for all of our clients.

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    Morgan Stanley Online

    Morgan Stanley Online allows you to seamlessly and securely manage your investments and everyday finances in one place.

    Register for Morgan Stanley Online Today
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    Total Wealth View

    It's hard to see the complete picture with only half the details. As a Morgan Stanley client, you can now conveniently view your accounts from other institutions on Morgan Stanley Online or by using the Morgan Stanley Mobile App, giving you a more complete financial picture.

    Learn More About Total Wealth View
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    Security Center

    Learn about our latest security measures, how we are safeguarding your assets and personal information and find actionable insights and resources on important cybersecurity topics to enhance your own online security.

    Visit our Security Center
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    Portfolio Risk Platform

    Our Portfolio Risk Platform, backed by institutional-caliber analytics, assesses thousands of risk factors using a holdings-based approach to assess a portfolio's exposures, analyze how securities behave together across portfolios and forecast how they influence risk and return moving forward.

    Portfolio Risk Platform
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    Total Tax 365

    Taxes can be a substantial drag on investment returns. Morgan Stanley Total Tax 365 offers access to a broad range of tax-efficient strategies to help you integrate tax planning into your investment process all year long, maximize portfolio after-tax return potential, manage unrealized gains and help keep more of what you earn.

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    Digital Vault

    Digital Vault lets you easily and securely manage and share important documents such as account statements, authorizations, tax filings and other relevant documents with your Financial Advisor.

    Get Started Today
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    eDelivery

    Sign up for eDelivery today and start receiving email notifications as soon as your account documents are available on Morgan Stanley Online or the Morgan Stanley Mobile App. It's quick, convenient & secure.

    Enroll Today
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    Alternative Investments

    Our leading alternatives platform offers 200+ third-party and proprietary funds, including first look and exclusive opportunities, that may help qualified investors enhance returns, reduce volatility, manage taxes and generate income. From simplified vehicles available more broadly to institutional strategies, the platform supports a goals-based approach for asset allocation tailored to investor needs.

    Morgan Stanley Alternative Investments

Valuable Tools and Resources

We believe financial education leads to better insights into our investment strategy and discipline, and ultimately, better long-term decisions. As a result, we are committed to providing you with important information about managing your wealth more effectively in today's global markets. We have assembled the following resources that reinforce the fundamental investment strategies and concepts of our practice . We've provided links to these materials, where available, and hope you'll return often to learn more about the topics that impact your overall wealth.

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    2025 Tax Tables

    The IRS has adjusted the Federal Tax Table. For your convenience, we have included both tables with the updated changes. For your comparison, you can find the 2025 tax table below.

    2025 Federal Tax Tables
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    Morgan Stanley Research

    Through timely, in-depth analysis of companies, industries, markets and world economies, Morgan Stanley has earned its reputation as a leader in the field of investment research. To learn more about recent market updates, click here.

    Morgan Stanley Research
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    Reserved Living & Giving

    Reserved Living & Giving is a tiered complimentary loyalty program for eligible Morgan Stanley clients designed to deliver additional value beyond wealth management. The program provides access to exclusive offers and discounts from premium brands, as well as curated content from our partners and Morgan Stanley thought leaders.

    Enroll in Reserved Living & Giving
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    Retirement Planning

    Retirement planning is more than making the right investments. Align you financial goals to your lifestyle, today and all the days that follow. Learn how we can help you meet your retirement savings challenges with customized financial solutions.

    View More Insights Here
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    Thoughts On The Market Podcast

    With perspective on the forces shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.

    Thoughts On The Market Podscast

Location

1111 Coast Village Rd
Montecito, CA 93108
US
Direct:
(805) 695-7108(805) 695-7108

Meet The Burford Group

About Jerrad Burford

For the past 30 years he has built an investment practice that allows him to engage in fewer, deeper and more lasting relationships with high net worth clients that are based on customized solutions, experience, and responsive service.

Working with individuals and families, as well as select endowments and foundations, Jerrad’s advice extends beyond investing to encompass both sides of a client’s personal balance sheet. In effect, he offers the personalized advantages of a family office within the solid boundaries of a global wealth management company. He works closely with his clients’ estate attorneys, CPAs, and other advisors to help clients to navigate the increasingly complex arena of financial management and reach all of their life's goals.

A native Californian, Jerrad grew up on a ranch in central California. He earned a degree in Agricultural Business Management from California Polytechnic State University in San Luis Obispo. After graduation he joined Merrill Lynch and spent 17 years working with clients and managing the Financial Advisor training program. Jerrad moved to Smith Barney (a Morgan Stanley predecessor firm) in 2008 when Bank of America purchased Merrill Lynch.

Outside of work, Jerrad is married to his wife, Jeannie, and is very involved in the activities of his four children. Jerrad is a longtime supporter of Santa Barbara High School's Multimedia Arts & Design (MAD) Academy, SBHS Aquatic Boosters, btc Santa Barbara, Santa Barbara Museum of Natural History, the Santa Barbara International Film Festival and Lotusland. He enjoys planning trips to new places, keeping up on the latest films and TV shows and hiking in the local foothills of Santa Barbara.
Securities Agent: MI, MO, IN, OR, VA, MA, AK, TX, AZ, HI, CT, CO, NY, NV, FL, CA, WA; General Securities Representative; Investment Advisor Representative
NMLS#: 1321614
CA Insurance License #: 0B03251

About Jeanine J Burford

For over 30 years Jeannie has helped clients effectively navigate their wealth so they can focus on the activities they most enjoy. Jeannie leverages her deep knowledge and experience to guide clients through life's milestones and moments. She strives to provide insightful advice as they build and manage their wealth and seek to pass that wealth to the next generation. Passionate about her work, Jeannie's priority is making a difference for her clients so they can live their lives to the fullest and make a meaningful difference in the futures of their loved ones and their communities.

Jeannie takes pride in providing her clients with exceptional service and personalized attention. She works with a diverse group of successful entrepreneurs, business owners, professionals, families, and individuals, including many women.

Jeannie began her career at Merrill Lynch in 1992 and had been with Wells Fargo Advisors since 1997 prior to joining Morgan Stanley in July of 2023. She is a focused, compassionate, high-energy advisor who deeply values her relationships and shared histories with clients. Jeannie joined Morgan Stanley in partnership with her husband, Jerrad Burford, himself with over 30 years’ experience in the financial industry, in the Morgan Stanley Montecito office.

Born and raised in Santa Barbara, Jeannie lives in Montecito. She and her husband, Jerrad, have two adult daughters and twin teen sons. As a family they believe in giving back to their community and are intentional in making service a family affair. They currently support the Santa Barbara Zoo, Lotusland, MAD Academy at Santa Barbara High School and the Museum of Natural History. Jeannie has held numerous local board positions, including National Charity League, Girls Inc., Safety Town and the Santa Barbara chapter of Boys Team Charity where she was a founding member. She and her family enjoy the beach, hiking and traveling.
Securities Agent: CO, NY, NH, FL, CA, AZ, MA, HI, TX, OR, MI, NV, AK, WA, VA, MO, IN, CT; General Securities Representative; Investment Advisor Representative
NMLS#: 717107

About Amy Ward

As a Senior Registered Associate, Amy Ward’s primary focus is on providing optimal client service and strategic and operational support to The Burford Group and its clients. With more than thirty-eight years of experience in the financial services industry, she is a great benefit to the team and a tremendous resource to clients. She is the first point of contact for many client questions and on a daily basis she opens and monitors new and managed accounts, handles operational matters and executes non-solicited buy and sell orders. Prior to Morgan Stanley, Amy worked for Wells Fargo, Smith Barney and Bateman Eichler. She holds her Series 7, 63, 9 and 10 licenses. Amy grew up in Minnesota and came out to California in 1982. While away from the office, she enjoys spending time with her husband, son and three grandchildren. She is an excellent baker, loves to read and is constantly improving her yoga practice.

Awards and Recognition

Forbes Best-In-State Wealth Management Teams
Forbes Best-In-State Wealth Management Teams Source: Forbes (Awarded Jan 2026) Data compiled by SHOOK Research LLC based for the period 3/31/24-3/31/25.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Larry Parente

Larry Parente is an Executive Director with the Family Office Resources (FOR) group at Morgan Stanley. As a Generalist with FOR, he helps simplify the universe of family wealth solutions, so that individuals can make confident and informed decisions about their business, their family, and their future.

As a seasoned wealth management and planning executive, Larry has over 25 years of experience counseling and advising high-net and ultra-high-net-worth, individuals and families.  

He spent two years with the law firm of, Brobeck, Phleger & Harrison, LLP.

He earned his J.D. from Golden Gate University School of Law and his B.A. from the University at Albany, where he graduated Phi Beta Kappa, Summa Cum Laude.

Throughout law school, Larry was a personal trainer and amateur triathlete. He stills enjoy exercise & strength training, as well as playing golf & tennis. He lives in Rancho Santa Fe, California with his wife Erin, and twin daughters Mary & Maggie. They also enjoy the company of their miniature Schnauzer, Harrison.
Morgan Stanley, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Wealth Management
Global Investment Office

Portfolio Insights

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
Compensation Practices of Investment-Focused Family Offices
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Compensation Practices of Investment-Focused Family Offices

Competitive compensation is key to attracting and retaining the best talent for your single family office. Discover the latest trends on relevant pay, benefits and bonus structures in Morgan Stanley's 2025 benchmarking report.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Larry Fitzgerald Jr.'s Playbook on Leadership and Values
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Larry Fitzgerald Jr.'s Playbook on Leadership and Values

The renowned NFL wide receiver shares insights on aligning your investments with your values.

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
Listen | The Pyramid of Giving: When to Say Yes. How to Say No.
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Listen | The Pyramid of Giving: When to Say Yes. How to Say No.

You can support the people and causes you care about, while also turning down requests when you feel you have done enough. Tune in for tips and hear from Katherine Lorenz, President of the Cynthia and George Mitchell Foundation, who shares her story.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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6Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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7Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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8Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley does not assist with buying or selling art in any way and merely provides information to clients interested learning more about the different types of art markets at a high level. Any client interested in buying or selling art should consult with their own independent art advisor.

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9Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

Asset Allocation does not assure a profit or protect against loss in declining financial markets.

The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.

Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Awards Disclosures | Morgan Stanley
CRC 4237142 (02/2025), 4763067 (9/2025)