

The Burford Group

Our Mission Statement
Our Story and Services
Jerrad has crafted an investment practice over 30 years, emphasizing fewer but more profound client relationships. Beyond mere investing, he provides comprehensive financial insights, embodying the intimacy of a family office paired with the robustness of a global wealth management firm. Collaborating closely with estate attorneys, CPAs, and other advisors, he assists clients in the intricate world of financial management. A native Californian with a background in Agricultural Business Management from California Polytechnic State University, Jerrad's professional journey includes seventeen years at Merrill Lynch before moving to Morgan Stanley in 2008. Outside of work, Jerrad is deeply rooted in the community, supporting institutions like the Santa Barbara Museum of Natural History, the Santa Barbara International Film Festival and Lotusland.
Jeannie's 30-year career has been marked by her unwavering commitment to guiding clients through life's pivotal moments, ensuring they harness and bequeath their wealth efficiently. A believer in rendering exceptional service with a personalized touch, she has collaborated with a myriad of clients ranging from entrepreneurs to families. Jeannie's professional narrative began at Merrill Lynch, moved through Wells Fargo Advisors, and found its recent home at Morgan Stanley Montecito in 2023. Born and raised in Santa Barbara, Jeannie's community involvement is evident. Alongside her family, she supports causes like the Santa Barbara Zoo and the Museum of Natural History. Furthermore, her dedication shines through her past roles on local boards such as the National Charity League, Boys Team Charity and Girls Inc.
Together, residing in Montecito, Jerrad and Jeannie cherish family values, evident in their involvement with their four adult children living in Los Angeles. They are advocates for community service, relishing in activities like hiking and exploring new travel destinations. As a unified team, the Burfords stand as pillars of trust, experience, and dedication in the financial advisory landscape.
- Professional Portfolio ManagementFootnote1
- Asset Management
- Retirement PlanningFootnote2
- 401(k) Rollovers
- Business Succession PlanningFootnote3
- Executive Financial ServicesFootnote4
- Estate Planning StrategiesFootnote5
- Alternative InvestmentsFootnote6
- Philanthropic ManagementFootnote7
- Art AdvisoryFootnote8
- Sustainable InvestingFootnote9
About PWM
- Manage investments with an unwavering focus on your financial strategy and personal goals
- Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
- Simplify financial complexity to help you achieve clarity and control
- Approximately 300 teams specialized in assisting individuals and families with $20MM+ in investable assets
- Over $1.2 trillion in AUM
- Comprising 26% of the Barron’s Top 100 Financial Advisors list for 2025
- Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
Our Approach

Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.
Our Relationships
Our team partners with individuals and families whose financial lives are complex, multi-generational, and often global. We typically work with clients who have significant investable assets, providing them with a highly coordinated approach across investment management, liquidity planning, tax-aware strategies, estate and legacy planning, philanthropic goals, and family governance.
With decades of experience working with entrepreneurs, company founders, and executives, we can help you navigate the intricate and elaborate challenges that come with creating a new business and assist you in planning for future liquidity events. In our thoughtful approach, we provide feedback and resources at critical stages in your professional and personal lives.
We guide and support you in taking the proper steps to attain your goals tax efficiently, allowing you to focus on the multitude of demands required to take a company public. These discussions and steps may include option exercise analysis, concentrated stock positions, transfer strategies, and Qualified Small Business Stock.
We have a demonstrated track record of successfully supporting C-suite executives with their personal and company's financial requirements. Some of these services include providing complex solutions for concentrated equity positions including 10b5-1 plans, exchange funds, hedging strategies, and other diversification strategies as well as assessing incentive compensation packages.
Investing in private companies creates unique wealth management considerations. We supply you with tailored solutions regarding your portfolio's asset allocation, risk management, liabilities guidance, philanthropy endeavors support as well as advising on trust and estate structures.
Location
Meet The Burford Group
About Jerrad Burford
Working with individuals and families, as well as select endowments and foundations, Jerrad’s advice extends beyond investing to encompass both sides of a client’s personal balance sheet. In effect, he offers the personalized advantages of a family office within the solid boundaries of a global wealth management company. He works closely with his clients’ estate attorneys, CPAs, and other advisors to help clients to navigate the increasingly complex arena of financial management and reach all of their life's goals.
A native Californian, Jerrad grew up on a ranch in central California. He earned a degree in Agricultural Business Management from California Polytechnic State University in San Luis Obispo. After graduation he joined Merrill Lynch and spent 17 years working with clients and managing the Financial Advisor training program. Jerrad moved to Smith Barney (a Morgan Stanley predecessor firm) in 2008 when Bank of America purchased Merrill Lynch.
Outside of work, Jerrad is married to his wife, Jeannie, and is very involved in the activities of his four children. Jerrad is a longtime supporter of Santa Barbara High School's Multimedia Arts & Design (MAD) Academy, SBHS Aquatic Boosters, btc Santa Barbara, Santa Barbara Museum of Natural History, the Santa Barbara International Film Festival and Lotusland. He enjoys planning trips to new places, keeping up on the latest films and TV shows and hiking in the local foothills of Santa Barbara.
NMLS#: 1321614
CA Insurance License #: 0B03251
About Jeanine J Burford
Jeannie takes pride in providing her clients with exceptional service and personalized attention. She works with a diverse group of successful entrepreneurs, business owners, professionals, families, and individuals, including many women.
Jeannie began her career at Merrill Lynch in 1992 and had been with Wells Fargo Advisors since 1997 prior to joining Morgan Stanley in July of 2023. She is a focused, compassionate, high-energy advisor who deeply values her relationships and shared histories with clients. Jeannie joined Morgan Stanley in partnership with her husband, Jerrad Burford, himself with over 30 years’ experience in the financial industry, in the Morgan Stanley Montecito office.
Born and raised in Santa Barbara, Jeannie lives in Montecito. She and her husband, Jerrad, have four adult children. As a family they believe in giving back to their community and are intentional in making service a family affair. They currently support the Santa Barbara Zoo, Lotusland, MAD Academy at Santa Barbara High School and the Museum of Natural History. Jeannie has held numerous local board positions, including National Charity League, Girls Inc., Safety Town and the Santa Barbara chapter of Boys Team Charity where she was a founding member. She and her family enjoy the beach, hiking and traveling.
NMLS#: 717107
About Amy Ward

Contact Jerrad Burford

Contact Jeanine J Burford
Awards and Recognition
The Power of Partnerships
About Sean Todd
Associate Private Bankers partner with Private Bankers and Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Sean began his career in financial services in 2000, and joined Morgan Stanley in 2018 as an Associate Private Banker. Prior to joining the firm, he was a Private Banker at Wells Fargo Bank, N.A.
Sean lives in Los Angeles, California with his family.
About Larry Parente
As a seasoned wealth management and planning executive, Larry has over 25 years of experience counseling and advising high-net and ultra-high-net-worth, individuals and families.
He spent two years with the law firm of, Brobeck, Phleger & Harrison, LLP.
He earned his J.D. from Golden Gate University School of Law and his B.A. from the University at Albany, where he graduated Phi Beta Kappa, Summa Cum Laude.
Throughout law school, Larry was a personal trainer and amateur triathlete. He stills enjoy exercise & strength training, as well as playing golf & tennis. He lives in Rancho Santa Fe, California with his wife Erin, and twin daughters Mary & Maggie. They also enjoy the company of their miniature Schnauzer, Harrison.
Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.
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Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Portfolio Insights
Managing Significant Wealth
- Investment Management
- Wealth Transfer & Philanthropy
- Cash Management & Lending
- Family Governance & Wealth Education
- Lifestyle Advisory
- Business Services
Insights and Outcomes
Private Wealth Management Podcast
- Intergenerational Planning
- Philanthropic Giving
- Non-Traditional Assets
- Managing Family Wealth
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
6Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
7Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
8Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley does not assist with buying or selling art in any way and merely provides information to clients interested learning more about the different types of art markets at a high level. Any client interested in buying or selling art should consult with their own independent art advisor.
9Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Asset Allocation does not assure a profit or protect against loss in declining financial markets.
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.
Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
See the Financial Advisors Biographies for Registration and Licensing information.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .
Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.
Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.
Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
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