Executive Director, Wealth Management, Financial Advisor, Senior Vice President, Portfolio Management Director, CERTIFIED FINANCIAL PLANNER®, Certified Private Wealth Advisor®
Phone:
(772) 223-3204(772) 223-3204
The Bristlecone Group at Morgan Stanley
Our Mission Statement
Our team's objective is to prudently help clients and their families meet their long-term goals.
Our Story and Services
As your Financial Advisors, we can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together we can help you to preserve and grow your wealth. You’ll have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Honors & Awards
Forbes Best-in-State Wealth Management Teams 2025-2026
Source: Forbes (Awarded April 2025) Data compiled by SHOOK Research LLC based on time period from 3/31/23 - 3/31/24.
Source: Forbes (Awarded Jan 2026) Data compiled by SHOOK Research LLC for the period 3/31/24- 03/31/25
Forbes Best-In-State Wealth Advisors 2024-2025
Joseph Serra named a 2024-2025 Forbes Best-In-State Wealth Advisors for Florida.
Source: Forbes (Awarded April 2024) Data compiled by SHOOK Research LLC based on time period from 3/31/22 – 3/31/23.
Source: Forbes (Awarded April 2025) Data compiled by SHOOK Research LLC based on time period from 6/30/23 - 6/30/24.
Forbes Next-Gen Best-In-State Wealth Advisors 2022
Joseph Serra named a 2022 Forbes Next-Gen Best-In-State Wealth Advisors for Florida.
Source: Forbes (Awarded August 2022) Data compiled by SHOOK Research LLC based on time period from 6/30/21 - 6/30/22
Our Process
Our A4 financial planning process focuses on you. It's about developing, executing and monitoring a holistic financial plan that's right for your needs, risk tolerances, timeframes and goals. You can count on our team to work with you to create a tailored strategy. Here's a step-by-step look at what to expect so you'll feel more prepared and comfortable.
1) Discovery & Goals Analysis
We'll take the time to fully understand you and your family. Whether you're planning for retirement, purchasing a home, living out your golden years or distributing your wealth, we'll consider your entire picture when building your financial plan. Our mission is to align your actions with your intentions for a more successful outcome. But we need to understand what's most important to you first.
2) Advise
Based upon the findings of our initial conversation, we'll collaboratively develop a tailored investment strategy that meets your requirement for growth, income or wealth conservation within your risk constraints. We'll make the plan flexible enough to adapt to changes in your personal or professional life. The plan may include a broad range of solutions—from investments to insurance to lending to estate planning.
3) Evaluate & Implement
We'll discuss the proposed plan with you, and make any adjustments based on your feedback. When we have your approval, we'll then begin to implement your plan. We can also coordinate with your CPA and estate attorney as necessary to ensure a cohesive and comprehensive strategy.
As part of our onboarding process, we can assist with opening your Morgan Stanley Online account, and show you how to conveniently manage your investments and everyday finances from a single platform.
4) Track Progress & Review
Life evolves and market conditions change. So, it's important to keep the lines of communication open. We'll meet regularly based on your preferences to ensure your plan remains current, and to review your progress towards achieving your goals.
Helping You Before, During, and After Retirement
At the Bristlecone Group at Morgan Stanley, we specialize in helping our clients create a plan for before, during, and post retirement. Being able to retire comfortably and meet your income needs is a primary goal for many clients and we are able to help you achieve this goal.
Before Retirement
Before retirement you are focused on earning and investing enough funds to be able to retire. We are able to help craft a tailored financial plan with this goal in mind. Whether you are changing jobs, or looking to move funds, we are able to handle all of your rollover needs. We are then able to manage these assets and integrate your company's retirement plan into our overall strategy to make sure you are on track throughout this process.
During Retirement
When you have made it to this stage, Congratulations! You have been able to acquire enough assets to be able to retire from your job and focus on friends, family, hobbies, travel, etc. However, the work with your finances does not end here. As we continue to manage your assets, we look further than asset protection and growth. With our expertise and some of the technology Morgan Stanley has to offer, we are able to make sure you pull an income efficiently from your investment accounts to live off of. By making sure we optimize your withdrawal strategy, we can help mitigate tax consequences as well as not sacrifice long term growth of your portfolio.
After Retirement
After you have lived a long fruitful life, you start to look to what you are leaving behind. Many of our clients want to make sure their family is taken care of as well as leave a lasting legacy. We are able to coordinate with you estate attorneys and work alongside you to make sure your hard earned wealth passes to the next generation. We also work with your heirs to ensure they have the financial literacy needed to maintain your wealth. We will also help with any charitable giving and gifting goals you may have to make sure that your wealth transfers according to your needs and goals.
Family Wealth Resources
As your life and career evolve, so do your goals. We help you answer critical financial questions and adapt your strategy to meet your changing needs.
The Basics of Estate Planning
We look at all aspects of an individual's estate to understand the potential income tax and estate planning implications. Our goal is to make informed investment decisions looking at your estate plan holistically. Click the link below to learn more about estate planning.
Estate Planning Strategies
A fully integrated, holistic analysis of your balance sheet, estate plan, and investment strategy through a collaborative process, including your Morgan Stanley Family Wealth Director, Wealth and Estate Planning Strategist and, at your request, your legal and tax advisors.
Family Governance & Wealth Education
Dedicated professionals who can help you address sensitive family issues, facilitate communication, manage conflict and achieve a shared sense of common direction in coordination with clients' outside advisors.
Philanthropy Management
Provide strategic advisory solutions that can help our clients achieve their philanthropic goals.
Access to Cash Management & Lending
Comprehensive cash management and lending solutions available to compliment your investment strategy.
Lifestyle Advisory
Provide bespoke solutions and access to knowledgeable, highly personal third\-party providers to help meet your exceptional needs from the everyday to the extraordinary.
AWARD-WINNING WEALTH MANAGEMENT. FOCUSED ON YOU.
With the guidance of a Morgan Stanley Financial Advisor and the strength of a five-time award-winning wealth management platform<sup> <a href="#wm-disclosure-1" class="Link--underline"> <span class="sr-only">Footnote</span> 1 </a> </sup>, you can build, preserve, and manage your wealth with precision and purpose. For every stage of your financial journey.
Tax-Smart Solutions
Leading tax optimization capabilities\<sup\> \<a href="#wm\-disclosure\-2" class="Link\-\-underline"\> \<span class="sr\-only"\>Footnote\</span\> 2 \</a\> \</sup\> designed to deliver year\-round tax management with an eye toward reducing taxes and boosting after\-tax returns.
Seamless Cash Management Integration
A comprehensive, coordinated strategy with access to competitive yields, flexible financing options, and exclusive cash management resources.
Premier Risk Management and Cyber Defense
Industry\-acclaimed risk management tools\<sup\> \<a href="#wm\-disclosure\-3" class="Link\-\-underline"\> \<span class="sr\-only"\>Footnote\</span\> 3 \</a\> \</sup\> to help drive smarter portfolio decisions. In\-house team of cybersecurity experts dedicated to help protect you from cyber threats.
Personalized Legacy Planning
Guidance from experienced professionals across estate, trust, philanthropy, and financial planning to help preserve and grow your legacy.
An Industry-Leading Platform
Expert insights from 500+ equity analysts to help unlock your portfolio's potential and investment guidance.
Liquidity When You Need It
Industry\-leading securities\-based lending solutions to help access liquidity without selling assets or disrupting your investment strategy.\<sup\> \<a href="#wm\-disclosure\-4" class="Link\-\-underline"\> \<span class="sr\-only"\>Footnote\</span\> 4 \</a\> \</sup\>
Robust Concentrated Stock Solutions
Powerful tools and strategies to help manage concentrated stock positions and look to optimize portfolio outcomes.
Alternatives & Private Markets Access
A comprehensive alternative investments platform offering tailored solutions, early access to select offerings, and competitive pricing structures. Exclusive private market and pre\-IPO opportunities that were previously reserved for institutions.
Location
729 SW Federal Hwy
Suite 300
Stuart, FL 34994
US
Direct:
(772) 223-3204(772) 223-3204
Meet The Bristlecone Group
Phone:
(772) 223-3229(772) 223-3229
Phone:
(772) 223-3203(772) 223-3203
Sally J Silk
Vice President, Financial Advisor
Phone:
(772) 223-3218(772) 223-3218
Laura Schneider
Portfolio Associate
Phone:
(772) 223-3205(772) 223-3205
Dana Mainenti
Phone:
(772) 223-3251(772) 223-3251
About Joseph Serra, MBA
Joe manages the team’s wealth management platform that encompasses such disciplines as estate planning strategies, taxation, business succession and family governance by leveraging the Firm's Family Office Resources. He plays a key role in helping clients integrate their personal financial objectives with their business aspirations and serves as a source of information and advice to not only clients, but their attorneys, accountants and other advisors.
Joe has earned the prestigious Certified Private Wealth Advisor® (CPWA®) designation from the Booth School of Business at the University of Chicago. He is also a Certified Financial Planner™, well qualified to provide clients with comprehensive guidance on virtually every aspect of their finances. A graduate of University of Florida with a BS in Finance, Joe also received his MBA at Florida Atlantic University. He joined Morgan Stanley in 2010 after serving as a Financial Advisor with Merrill Lynch and AG Edwards. Joe is active in youth sports around Stuart and resides in Palm City with his wife, son, and two daughters.
The term “Family Office Resources” is being used as a term of art and not to imply that Morgan Stanley and/or its employees are acting as a family office pursuant to Investment Advisers Act of 1940.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Joe has earned the prestigious Certified Private Wealth Advisor® (CPWA®) designation from the Booth School of Business at the University of Chicago. He is also a Certified Financial Planner™, well qualified to provide clients with comprehensive guidance on virtually every aspect of their finances. A graduate of University of Florida with a BS in Finance, Joe also received his MBA at Florida Atlantic University. He joined Morgan Stanley in 2010 after serving as a Financial Advisor with Merrill Lynch and AG Edwards. Joe is active in youth sports around Stuart and resides in Palm City with his wife, son, and two daughters.
The term “Family Office Resources” is being used as a term of art and not to imply that Morgan Stanley and/or its employees are acting as a family office pursuant to Investment Advisers Act of 1940.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Securities Agent: AR, DE, MD, MA, AL, SC, PA, NE, HI, NC, IN, IA, NJ, FL, IL, AZ, WI, VT, RI, CO, TX, OR, OH, NY, NV, NH, GA, DC, CT, VA, ME, KY, WA, OK, MS, MO, CA, KS, NM, WV, MN, TN, MI; General Securities Representative; Investment Advisor Representative
NMLS#: 1301136
NMLS#: 1301136
About Deborah Wise
Deborah Wise is a Financial Advisor and Financial Planning Specialist in the Stuart, FL office. She has an Associate of Arts degree from Palm Beach State College. As a summer job, Deborah took an entry level position in a municipal bond house in Palm Beach and has never looked back. She has been in the financial services industry since 1983. Deborah’s held various positions on both the local branch and national corporate strategy side of the business including several roles providing comprehensive education to Financial Advisors, Support Professionals and C-Suite executives.
Deborah joined Morgan Stanley in 2019, where she focuses on personalized wealth plans designed to give clients and their families confidence and peace of mind to realize their aspirations. Her knowledge and experiences have positioned her to be able to break down the complexities of our business into language that is easy for clients to understand.
Originally from New Hyde Park, NY, Deborah now resides in Stuart, FL with Dundee, her Tobiano Paint Quarter horse. Deborah studied music in college and is an opera and classical music fan. She is active in the Treasure Coast Food Bank and Twin Rivers Saddle Club.
Deborah joined Morgan Stanley in 2019, where she focuses on personalized wealth plans designed to give clients and their families confidence and peace of mind to realize their aspirations. Her knowledge and experiences have positioned her to be able to break down the complexities of our business into language that is easy for clients to understand.
Originally from New Hyde Park, NY, Deborah now resides in Stuart, FL with Dundee, her Tobiano Paint Quarter horse. Deborah studied music in college and is an opera and classical music fan. She is active in the Treasure Coast Food Bank and Twin Rivers Saddle Club.
Securities Agent: ME, AZ, NJ, HI, GA, CO, TN, NC, DE, AL, OH, NM, KY, IN, DC, WA, VT, TX, MS, MA, IL, IA, CT, RI, MI, CA, WV, SC, NV, FL, AR, OR, VA, MN, MD, WI, PA, OK, NY, NH, NE, MO, KS; General Securities Representative; Investment Advisor Representative
NMLS#: 2407414
NMLS#: 2407414
About Rosemary Phillips
Rosemary Phillips is a Financial Advisor with Morgan Stanley Wealth Management in Stuart, Florida. With 38 years of experience in the financial services industry starting as the receptionist with Shearson Lehman in 1988 that coincided with the merger with EF Hutton. After a short period of time as asked to become an assistant and worked her way to becoming a Financial Advisor in 2000 with Morgan Stanley. She is known for taking considerable time and care with each client relationship, with a particular focus on retirement planning.
As part of The Bristlecone Group, Rosemary works alongside partners Joe Serra, Deb Wise, and Sally Silk to help clients pursue their long-term goals through thoughtful, personalized wealth strategies. Her approach centers on close collaboration—helping clients clarify what matters most, develop a tailored plan, and stay guided through changing markets and life transitions.
Outside of the office, Rosemary has been married to her husband, Rob for going on 37 years and they have two grown children. She is also a proud new grandmother to a baby girl. A devoted University of Tennessee football fan, Rosemary brings the same loyalty, energy, and commitment to her personal life that she brings to the clients and families she serves.
As part of The Bristlecone Group, Rosemary works alongside partners Joe Serra, Deb Wise, and Sally Silk to help clients pursue their long-term goals through thoughtful, personalized wealth strategies. Her approach centers on close collaboration—helping clients clarify what matters most, develop a tailored plan, and stay guided through changing markets and life transitions.
Outside of the office, Rosemary has been married to her husband, Rob for going on 37 years and they have two grown children. She is also a proud new grandmother to a baby girl. A devoted University of Tennessee football fan, Rosemary brings the same loyalty, energy, and commitment to her personal life that she brings to the clients and families she serves.
Securities Agent: CO, AZ, TX, SC, NY, NM, MD, DE, CT, NJ, MN, PA, OK, OH, AR, NV, AL, VT, OR, MA, WA, IL, FL, DC, WV, WI, TN, KS, RI, KY, HI, NC, IA, GA, VA, NH, NE, MS, MO, MI, ME, IN, CA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1404008
NMLS#: 1404008
About Sally J Silk
Sally has worked in the financial services industry since May 1967 and has been with Morgan Stanley and its predecessor firms since 1993.
While working full-time, she earned a Bachelor’s degree in Finance and Investing from Baruch College through evening and weekend study. She later completed a Paralegal Studies certificate in March 1985.
Over the course of her career, Sally has had the privilege of working with families across multiple generations—at times supporting as many as five generations within a single family. She values partnering with clients to help them use their resources to enhance retirement, and, where appropriate, to incorporate gifting strategies. She also enjoys educating younger generations on a broad range of financial topics, including 529 plans, mortgages, securities-based lending (LALs), savings and CDs, insurance, retirement accounts, and investments.
Throughout her son’s childhood, Sally was actively involved with organizations that support individuals and families navigating learning differences and neurodiversity, including ChADD and the Dyslexia Society.
Sally lived in New York City until December 2014, when she relocated to Jupiter, Florida to help her sister care for their mother. She worked in the Jupiter office until its closure in April 2015 and then transitioned to the Stuart Branch.
While working full-time, she earned a Bachelor’s degree in Finance and Investing from Baruch College through evening and weekend study. She later completed a Paralegal Studies certificate in March 1985.
Over the course of her career, Sally has had the privilege of working with families across multiple generations—at times supporting as many as five generations within a single family. She values partnering with clients to help them use their resources to enhance retirement, and, where appropriate, to incorporate gifting strategies. She also enjoys educating younger generations on a broad range of financial topics, including 529 plans, mortgages, securities-based lending (LALs), savings and CDs, insurance, retirement accounts, and investments.
Throughout her son’s childhood, Sally was actively involved with organizations that support individuals and families navigating learning differences and neurodiversity, including ChADD and the Dyslexia Society.
Sally lived in New York City until December 2014, when she relocated to Jupiter, Florida to help her sister care for their mother. She worked in the Jupiter office until its closure in April 2015 and then transitioned to the Stuart Branch.
Securities Agent: WI, TX, NE, MA, KY, DC, OK, MD, AZ, WV, IL, CT, CO, VT, KS, IN, OH, NY, NV, MS, AL, RI, PA, HI, VA, SC, NM, MO, MI, IA, NC, FL, AR, NJ, MN, DE, WA, TN, OR, NH, ME, GA, CA; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1274609
NMLS#: 1274609
About Laura Schneider
Laura Schneider has worked in the financial services industry since 1989 and has been with Morgan Stanley since 1999. She has partnered with Joseph Serra since 2010, supporting client and business needs with deep institutional knowledge and long-standing industry experience. Laura currently holds the Series 7, Series 9, Series 10, and Series 63 licenses.
Laura enjoys staying active outdoors—biking, kayaking, and hiking—and also makes time to unwind with a good book. She is actively involved with her church and values community and service. Laura has been married to her husband for 37 years and they have a daughter. She has lived in Port St. Lucie, Florida since 1984.
Laura enjoys staying active outdoors—biking, kayaking, and hiking—and also makes time to unwind with a good book. She is actively involved with her church and values community and service. Laura has been married to her husband for 37 years and they have a daughter. She has lived in Port St. Lucie, Florida since 1984.
About Dana Mainenti
Dana Mainenti is a Registered Support Professional with Morgan Stanley Wealth Management, supporting the Bristlecone Group based here in Stuart, Florida.
Dana partners with the team to help deliver consistent, high-quality service for the clients they serve. In her role, Dana helps enhance the client experience by serving as a proactive point of coordination across day-to-day service needs—supporting timely follow-up, clear communication, and smooth execution. Dana is known for her attention to detail and commitment to helping clients by delivering a responsive, professional experience that builds trust and long-term relationships.
Dana has lived in Florida for 26 years and brings broad financial services experience, including roles as a Retail Branch Manager at Chase and as a Florida Loan Officer, before transitioning into wealth management. This background strengthens her ability to anticipate client needs, navigate complex service situations, and support clients through important financial moments with care and consistency.
Dana partners with the team to help deliver consistent, high-quality service for the clients they serve. In her role, Dana helps enhance the client experience by serving as a proactive point of coordination across day-to-day service needs—supporting timely follow-up, clear communication, and smooth execution. Dana is known for her attention to detail and commitment to helping clients by delivering a responsive, professional experience that builds trust and long-term relationships.
Dana has lived in Florida for 26 years and brings broad financial services experience, including roles as a Retail Branch Manager at Chase and as a Florida Loan Officer, before transitioning into wealth management. This background strengthens her ability to anticipate client needs, navigate complex service situations, and support clients through important financial moments with care and consistency.
Contact Joseph Serra, MBA
Contact Deborah Wise
Contact Rosemary Phillips
Contact Sally J Silk
Wealth Management
Global Investment Office
Portfolio Insights
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Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
A Simple Six-Step Retirement Checkup
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Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Financial Wellness
Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
Ready to start a conversation? Contact The Bristlecone Group today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
Please read the important disclosures below.
1) Morgan Stanley Wealth Management secured Money Management Institute/Barron’s Industry Awards for Wealth Manager Platform of the Year. The Wealth Manager Platform of the Year category recognizes a wealth manager platform that exemplifies innovation in delivering better outcomes for investors and Financial Advisors. This award has been secured in 2024, 2021, 2020, 2019 & 2018. The winners were selected by a specially appointed MMI Industry Awards Steering Council. The Steering Council consists of representatives from all segments of the MMI membership. After carefully reviewing the nominations submitted, the Steering Council determined a slate of finalists in each award category. The primary contacts at each of MMI’s 207 member firms were eligible to vote to determine the winners. Nominations were reviewed and evaluated to determine finalists June 2024 - July 2024. Finalists were voted on to determine a winner August 2024. MMI/Barron’s does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to MMI/Barron’s in exchange for its receipt of the award. Morgan Stanley is a member of MMI and pays a fee to MMI as part of its membership dues. Morgan Stanley’s receipt of this award is not indicative of any future performance. These awards were granted to Morgan Stanley based on the time period from October 2023 to June 2024. There were 6 firms considered for the Wealth Management Platform of the Year Award and 12 firms considered for the Distribution Excellence Award. The Money Management Institute (MMI) is the industry association representing financial services firms and Barron’s is a financial magazine; both groups are responsible for the award. Accolade qualifications for past years may vary; additional information available upon request.
2) Industry’s top tax-optimization technology refers to tax management capabilities developed by Eaton Vance and Parametric, affiliates of Morgan Stanley. Morgan Stanley is a leading provider of direct indexing strategies. According to Cerulli Associates’ Q1 2026 Managed Account Edition, Morgan Stanley ranked first among 15 firms in Direct Index SMA assets under management based on reported industry assets. The ranking reflects scale of assets and does not evaluate tax outcomes, performance, or quality of technology. Tax outcomes will vary and are not guaranteed.
3) The Celent Model Wealth Manager 2025 Awards for Data and Analytics and Essential and Emerging Technologies were granted to Morgan Stanley following an evaluation process conducted by Celent analysts. To be considered for this award, Morgan Stanley submitted Model Wealth Manager 2025 Nomination Award Worksheets to Celent on or about January 30, 2025. Celent judged each submission on three criteria: (1) Measurable business benefits of live initiatives; (2) degree of innovation relative to the industry; and (3) technology or implementation excellence. In order to win, the initiatives must demonstrate clear business benefits, innovation, and technology or implementation excellence. Celent does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to Celent in exchange for the award. Morgan Stanley is not affiliated with Celent. Based on their submission on January 30, 2025 for Celent’s 2025 Model Awards program, Celent granted Morgan Stanley their awards in June, 2025 and publicly shared the news in June, 2025. Celent is a global financial services research and advisory firm and is responsible for determining the recipient of this award.
4) Q4 2025 Securities Based Lending McLagan Survey – 6 Firm Report. Based on both Non-Purpose Lending and total SBL balances. Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss.
Not all products, tools, platforms, and services referenced are available to all clients. Please speak with your Financial Advisor for eligibility criteria.
Investing in securities involves risk, including possible loss of principal. Diversification does not guarantee a profit or protect against loss in a declining financial market.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Alternative investments are often speculative and include a high degree of risk. Investors can lose all or a substantial amount of their investment. They may be highly illiquid, can engage in leverage, short-selling and other speculative practices that may increase volatility and the risk of loss, and may be subject to large investment minimums and initial lock-ups. They may involve complex tax structures, tax inefficient investing and delays in distributing important tax information. They may have higher fees and expenses that traditional investments, and such fees and expenses can lower the returns achieved by investors.
Cash management and lending products and services are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss. For details please see the important disclosures below.
Important Risk Information for Securities Based Lending: Clients must be aware that: (1) Sufficient collateral must be maintained to support the loan and to take future advances; (2) Clients may have to deposit additional cash or eligible securities on short notice; (3) Some or all of the pledged securities may be sold without prior notice in order to maintain account equity at required collateral maintenance levels. Clients will not be entitled to choose the securities that will be sold. These actions may interrupt long-term investment strategy and may result in adverse tax consequences or in additional fees being assessed; (4) Morgan Stanley Bank, N.A., Morgan Stanley Private Bank, National Association or Morgan Stanley Smith Barney LLC (collectively referred to as "Morgan Stanley") reserve the right not to fund any advance request due to insufficient collateral or for any other reason except for any portion of a securities based loan that is identified as a committed facility; (5) Morgan Stanley reserves the right to increase the collateral maintenance requirements at any time without notice; and (6) Morgan Stanley reserves the right to call securities based loans at any time and for any reason.
With the exception of a margin loan, the proceeds from securities based loan products may not be used to purchase, trade, or carry margin stock (or securities, with respect to Express CreditLine); repay margin debt that was used to purchase, trade or carry margin stock (or securities, with respect to Express CreditLine); and cannot be deposited into a Morgan Stanley Smith Barney LLC or other brokerage account.
To be eligible for a securities based loan, a client must have a brokerage account at Morgan Stanley Smith Barney LLC that contains eligible securities, which shall serve as collateral for the securities based loan.
Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
There is no guarantee that tax-loss harvesting will achieve any particular tax result. Clients may elect Tax Management Services for the account by notifying their Financial Advisor, and indicate what Maximum Tax or Realized Capital Gain Instruction is desired for the account, if any. The Tax Management Services Terms and Conditions attached to the Morgan Stanley Smith Barney LLC Select UMA ADV brochure as Exhibit A will govern Tax Management Services in the account. Review the Morgan Stanley Smith Barney LLC Select UMA ADV brochure carefully with your tax advisor.
Industry acclaimed risk platform refers to Morgan Stanley Smith Barney LLC’s (“Morgan Stanley”) Portfolio Risk Platform. The assumptions used in the Report incorporate portfolio risk and scenario analysis employed by BlackRock Solutions (“BRS”), a financial technology and risk analytics provider that is independent of Morgan Stanley. BRS’ role is limited to providing risk analytics to Morgan Stanley, and BRS is not acting as a broker-dealer or investment adviser nor does it provide investment advice with respect to the Report. Morgan Stanley has validated and adopted the analytical conclusions of these risk models. The analysis provided is illustrative only. Morgan Stanley cannot predict a portfolio’s risk of loss due to, among other things, changing market conditions or other unanticipated circumstances. The analysis is based purely on assumptions made using available data and any of its forecasts are subject to change.
The footnotes below apply to the industry-leading claims referenced above. More information is available upon request.
Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Investment, Insurance and annuity products offered through Morgan Stanley Smith Barney LLC are NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at www.morganstanley.com/wealth or consult with your Morgan Stanley Financial Advisor to read about those differences.
The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum and make a determination based on their own particular circumstances that the investment is consistent with their investment objectives and risk tolerance.
© 2026 Morgan Stanley Smith Barney LLC. Member SIPC.
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The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
Please read the important disclosures below.
1) Morgan Stanley Wealth Management secured Money Management Institute/Barron’s Industry Awards for Wealth Manager Platform of the Year. The Wealth Manager Platform of the Year category recognizes a wealth manager platform that exemplifies innovation in delivering better outcomes for investors and Financial Advisors. This award has been secured in 2024, 2021, 2020, 2019 & 2018. The winners were selected by a specially appointed MMI Industry Awards Steering Council. The Steering Council consists of representatives from all segments of the MMI membership. After carefully reviewing the nominations submitted, the Steering Council determined a slate of finalists in each award category. The primary contacts at each of MMI’s 207 member firms were eligible to vote to determine the winners. Nominations were reviewed and evaluated to determine finalists June 2024 - July 2024. Finalists were voted on to determine a winner August 2024. MMI/Barron’s does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to MMI/Barron’s in exchange for its receipt of the award. Morgan Stanley is a member of MMI and pays a fee to MMI as part of its membership dues. Morgan Stanley’s receipt of this award is not indicative of any future performance. These awards were granted to Morgan Stanley based on the time period from October 2023 to June 2024. There were 6 firms considered for the Wealth Management Platform of the Year Award and 12 firms considered for the Distribution Excellence Award. The Money Management Institute (MMI) is the industry association representing financial services firms and Barron’s is a financial magazine; both groups are responsible for the award. Accolade qualifications for past years may vary; additional information available upon request.
2) Industry’s top tax-optimization technology refers to tax management capabilities developed by Eaton Vance and Parametric, affiliates of Morgan Stanley. Morgan Stanley is a leading provider of direct indexing strategies. According to Cerulli Associates’ Q1 2026 Managed Account Edition, Morgan Stanley ranked first among 15 firms in Direct Index SMA assets under management based on reported industry assets. The ranking reflects scale of assets and does not evaluate tax outcomes, performance, or quality of technology. Tax outcomes will vary and are not guaranteed.
3) The Celent Model Wealth Manager 2025 Awards for Data and Analytics and Essential and Emerging Technologies were granted to Morgan Stanley following an evaluation process conducted by Celent analysts. To be considered for this award, Morgan Stanley submitted Model Wealth Manager 2025 Nomination Award Worksheets to Celent on or about January 30, 2025. Celent judged each submission on three criteria: (1) Measurable business benefits of live initiatives; (2) degree of innovation relative to the industry; and (3) technology or implementation excellence. In order to win, the initiatives must demonstrate clear business benefits, innovation, and technology or implementation excellence. Celent does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to Celent in exchange for the award. Morgan Stanley is not affiliated with Celent. Based on their submission on January 30, 2025 for Celent’s 2025 Model Awards program, Celent granted Morgan Stanley their awards in June, 2025 and publicly shared the news in June, 2025. Celent is a global financial services research and advisory firm and is responsible for determining the recipient of this award.
4) Q4 2025 Securities Based Lending McLagan Survey – 6 Firm Report. Based on both Non-Purpose Lending and total SBL balances. Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss.
Not all products, tools, platforms, and services referenced are available to all clients. Please speak with your Financial Advisor for eligibility criteria.
Investing in securities involves risk, including possible loss of principal. Diversification does not guarantee a profit or protect against loss in a declining financial market.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Alternative investments are often speculative and include a high degree of risk. Investors can lose all or a substantial amount of their investment. They may be highly illiquid, can engage in leverage, short-selling and other speculative practices that may increase volatility and the risk of loss, and may be subject to large investment minimums and initial lock-ups. They may involve complex tax structures, tax inefficient investing and delays in distributing important tax information. They may have higher fees and expenses that traditional investments, and such fees and expenses can lower the returns achieved by investors.
Cash management and lending products and services are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss. For details please see the important disclosures below.
Important Risk Information for Securities Based Lending: Clients must be aware that: (1) Sufficient collateral must be maintained to support the loan and to take future advances; (2) Clients may have to deposit additional cash or eligible securities on short notice; (3) Some or all of the pledged securities may be sold without prior notice in order to maintain account equity at required collateral maintenance levels. Clients will not be entitled to choose the securities that will be sold. These actions may interrupt long-term investment strategy and may result in adverse tax consequences or in additional fees being assessed; (4) Morgan Stanley Bank, N.A., Morgan Stanley Private Bank, National Association or Morgan Stanley Smith Barney LLC (collectively referred to as "Morgan Stanley") reserve the right not to fund any advance request due to insufficient collateral or for any other reason except for any portion of a securities based loan that is identified as a committed facility; (5) Morgan Stanley reserves the right to increase the collateral maintenance requirements at any time without notice; and (6) Morgan Stanley reserves the right to call securities based loans at any time and for any reason.
With the exception of a margin loan, the proceeds from securities based loan products may not be used to purchase, trade, or carry margin stock (or securities, with respect to Express CreditLine); repay margin debt that was used to purchase, trade or carry margin stock (or securities, with respect to Express CreditLine); and cannot be deposited into a Morgan Stanley Smith Barney LLC or other brokerage account.
To be eligible for a securities based loan, a client must have a brokerage account at Morgan Stanley Smith Barney LLC that contains eligible securities, which shall serve as collateral for the securities based loan.
Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
There is no guarantee that tax-loss harvesting will achieve any particular tax result. Clients may elect Tax Management Services for the account by notifying their Financial Advisor, and indicate what Maximum Tax or Realized Capital Gain Instruction is desired for the account, if any. The Tax Management Services Terms and Conditions attached to the Morgan Stanley Smith Barney LLC Select UMA ADV brochure as Exhibit A will govern Tax Management Services in the account. Review the Morgan Stanley Smith Barney LLC Select UMA ADV brochure carefully with your tax advisor.
Industry acclaimed risk platform refers to Morgan Stanley Smith Barney LLC’s (“Morgan Stanley”) Portfolio Risk Platform. The assumptions used in the Report incorporate portfolio risk and scenario analysis employed by BlackRock Solutions (“BRS”), a financial technology and risk analytics provider that is independent of Morgan Stanley. BRS’ role is limited to providing risk analytics to Morgan Stanley, and BRS is not acting as a broker-dealer or investment adviser nor does it provide investment advice with respect to the Report. Morgan Stanley has validated and adopted the analytical conclusions of these risk models. The analysis provided is illustrative only. Morgan Stanley cannot predict a portfolio’s risk of loss due to, among other things, changing market conditions or other unanticipated circumstances. The analysis is based purely on assumptions made using available data and any of its forecasts are subject to change.
The footnotes below apply to the industry-leading claims referenced above. More information is available upon request.
Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Investment, Insurance and annuity products offered through Morgan Stanley Smith Barney LLC are NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at www.morganstanley.com/wealth or consult with your Morgan Stanley Financial Advisor to read about those differences.
The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum and make a determination based on their own particular circumstances that the investment is consistent with their investment objectives and risk tolerance.
© 2026 Morgan Stanley Smith Barney LLC. Member SIPC.
CRC 4665150 (8/2025), 5378280 (5/2026)