My Story and Services

Managing wealth has become both more sophisticated, and more complicated. Certainly, we have more information, more evidence, more refined analysis and more intellectual capital available to us than ever before. But all that comes with greater demands – more choices, more complexity, and more potential problems – all at a time when most people would rather focus on living their lives, not worrying about their money.

We combine the most sophisticated wealth management tactics with a passion for helping people live the lives they choose. We believe in making complicated things simple for our clients. Our clients believe in evidence, intelligence and the power of the human intellect. They look for experience, credentials, and integrity. They expect to be treated with care, honesty and respect. We invite you to explore our web site and see what we believe in when it comes to wealth management and client service, and discover for yourself if we are the right wealth management choice for you.
Services Include
Securities Agent: MO, ND, NE, NH, NJ, NV, NY, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY, NC, OH, AK, AZ, CA, CO, CT, DC, FL, GA, IA, IL, IN, LA, MA, MD, ME, MI, MN; General Securities Representative; Investment Advisor Representative
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Who I Work With

I have been helping people manage their wealth for decades. During that time, I have noticed that clients and advisors often self-select – clients choose (and stay with) advisors who fit their needs.
    Entrepreneurs:
    Many are intensely focused on their business, and want comprehensive, attentive service. They also like our emphasis on risk, which they deal with every day
    Women:
    A traditionally underserved population, women value an advisor who listens, answers their questions and understands the demands of their life. Women are drivers of change in the world who tend to take a different approach in relationship to wealth.
    Purposeful Investors:
    Many investors are seeking ways to invest with purpose and to make an impact with their investment choices. These individuals ask for wealth management solutions that may include utilizing responsible investments that are screened for environmental, social, and governance reasons.
    Retirees:
    Retirees have both a short-term (“Will I have enough?”) and long-term (“What can I leave?”) perspective. They require a comprehensive wealth management solution that encompasses cash flow, trust services, philanthropy and other considerations.

My Four Pillars of Wealth Management

Every client is unique, every circumstance is different. Yet my observations and decades of experience have revealed some core ideas that I believe are applicable to every client. I call them the Four Pillars of Wealth Management.
    Pillar 1: Focus On The Big Picture
    First, I make recommendations that reflect my client’s goals, and are based on a defined strategy. Second, because investing doesn’t happen in a vacuum, our recommendations are filtered through a macroeconomic view.
    Pillar 2: Money and Emotions Don’t Mix
    Human beings routinely make decisions that are neither evidence-based nor rational. The emerging field of behavioral finance posits that human decisions are emotionally driven, and based on inaccurate biases. With this in mind, I help clients make the right decisions for the right reasons.
    Pillar 3: There Are Two Sides To Every Story
    Investors tend to focus on return – but every investment also carries risk. I evaluate our recommendations for both potential return and risk. I also calculate a risk factor for every client based on their goals. Everyone loves a great return – but inattention to risk can prevent you from reaching your goals.

An Institutional Level of Service

I have significant experience working with institutions, such as endowments, foundations and hospitals. I’ve adopted many of the demands of institutional clients into our service model for individuals and families. For example:
    A Family Office Approach
    Institutions expect an advisor to provide bold yet thoughtful advice on every financial decision. The family office model means I can provide comprehensive wealth management that is both informed and reflective of your overall strategy.
    Knowledge And Education
    Even the most seasoned institutional investor needs to work with a board of directors who may not share their financial sophistication. Similarly, individual clients may have family members who need our help to understand their financial landscape.
    Simplicity
    Institutions often require complex investment strategies, but prefer to keep decision-making simple. My approach – Sophisticated strategies, simple choices.
    A Trusted Relationship
    Institutions need to trust their advisor for frank advice, frequent and lucid reports, financial transparency and personal integrity. As your financial advisor, you can depend on me for this kind of relationship.

Location

28 State Street 26th
Fl
Boston, MA 02109
US
Direct:
(617) 589-3216(617) 589-3216
Fax:
(617) 226-7698(617) 226-7698

Meet My Team

About Lisa Northrup

Lisa is responsible for meeting the day-to-day financial needs of our clients, working to simplify the wealth management process. With care, dedication and efficiency, Lisa keeps clients informed about their finances, while minimizing the demands on their time.
In addition to providing administrative support, Lisa assists the team in creating custom-tailored financial plans for clients. She has more than 16 years of industry experience, having joined our team since 2002.
Lisa graduated cum laude from the University of Massachusetts Lowell with a Bachelor of Science in Business Administration and a concentration in Finance. She earned the prestigious CERTIFIED FINANCIAL PLANNER™ certification; it requires hundreds of hours of classroom work and demonstrates Lisa's ability to design thoughtful, strategic solutions for clients.
Lisa and her husband live in Lowell, MA with their two young children and Boston terrier. She is a committed volunteer with Saint Michael Parish and School in Lowell, and HomeStart, Inc in Boston. Lisa also enjoys bicycling, reading and travel.

About Gradon Winn

Gradon supports the team and our clients with ongoing portfolio analysis and adjustment based on frequent performance evaluations, changing asset allocation needs, and broader market trends. He is in regular contact with our clients to ensure that any changes in their lives are reflected in their investment strategies.
Gradon has been in the financial services industry for more than 20 years. Before joining our team, he was a Complex Service Manager in the Waltham, MA office, giving him a broad perspective on Morgan Stanley's impressive global resources and thought leadership.
Gradon graduated cum laude from the University of Massachusetts at Amherst with a B.A. in Economics.
He lives in Natick, MA with his wife and three children. Gradon believes strongly in community involvement, and works with many organizations, including the Boy Scouts of America, Gann Academy in Waltham, the Solomon Schechter Day School in Newton, and Temple Israel in Natick. He enjoys CrossFit, scuba diving, and spending time in the outdoors.
Wealth Management
Global Investment Office

Portfolio Insights

Ready to start a conversation? Contact Sarah R. Porter today.
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1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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2Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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6Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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7The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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Awards Disclosures
CRC 6491812 (04/2024)