About

At The BeVo Planning Group at Morgan Stanley, we are committed to helping our clients develop a comprehensive wealth management plan that provides them a roadmap to help navigate life-cycle changes. Seeing a grandchild graduate college, celebrating an early retirement, or providing lifetime legacies, we focus on guiding our clients to achieve their aspirations and dreams. We are acutely dedicated to multigenerational planning and our greatest rewards are realized as our clients attain their personal milestones.

We work on behalf of a diverse group of individuals, business owners, corporate executives, and families. Our wealth management process begins with identifying, understanding and quantifying what is most important to our clients in both the short and long term. Our new clients ask us, “Is my current portfolio aligned properly to meet my financial objectives?” Once we understand your primary goals, we conduct a rigorous analysis, provide suitable recommendations, implement investment strategies and continually monitor your plan-all through a consultative partnership.

We are seasoned professionals with 50+ years of industry knowledge. We leverage our institutional and futures background combined with Certified Financial Planner and Senior Portfolio Manager designations. One thing we have learned from experience, capital markets conditions are always changing. With this in mind, we strive to be exceptional stewards of our clients’ assets.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Why Clients Hire Us

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Our core principles are simple: putting clients first, leading with exceptional ideas, doing the right thing, and giving back. Leading with these ideas has enabled us to help countless clients navigate their complex financial situations. In addition to our principles, we have identified 4 primary reasons why clients choose to partner with us:
1. Investment Expertise
We combine the vast resources of the Morgan Stanley Global Investment Committee with a broad array of third-party, best-in-class investment strategies. These streamlined quantitative programs allow us to simplify the decision-making process when advising clients.
2. Best Practice Sharing
Sharing best practices has resulted in a deep understanding of the pre/post liquidity planning and partnerships which clients require.
3. Conflict-Free
As a fiduciary to our clients, we are tasked with having their best interests in mind at all times.
4. Commitment to Our Clients
No client is the same: it’s why we take time to listen to you. Listening and having a deep understanding of your situation allows for us to provide solutions specifically tailored to you.

Next Phase

You’ve spent a big part of your life growing your business. As the next phase of life approaches, you are wondering “what should I do next”? Whether it’s spending more time with family or taking on life-fulfilling challenges? These decisions aren’t easy to make on your own.

Our philosophy is unique and we understand that it is hard to quantify one’s life work. However, we are focused on the fact that if you exit your business efficiently, it can have long lasting financial benefits . The process is complex and emotional; having a wealth advisory team to navigate these challenges is important.

We find that having a succession plan in place will ultimately set you up for success. This is not to say that you should stop running your business, but to encourage you to take time out of you busy schedule to map out the next phase of your life. At The BeVo Planning Group, we give our clients reasons to start planning now for this major life event:
Control
At The BeVo Planning Group, we want to provide as many options as possible to our business clients. Whether it’s receiving continued income for yourself and your family, or donating to charity for a lasting legacy. We are here to guide you to control these outcomes.
Planning
Transition
At The BeVo Planning Group, we work with our clients in transition. Even under perfect circumstances, it’s not easy. Giving up control, reinventing yourself outside of your business can play a critical role in having a successful transition plan. During this transition, you need a team of professionals that have your best interest at heart.
Retirement
At The BeVo Planning Group, we help you answer important questions before you walk away from your business. Do you have enough resources and income to live comfortably in retirement? Will you continue to work part time? For enjoyment or to supplement your retirement? We’re here to help you answer these questions.
Planning Your Legacy
Whether you have a will, trust, or a health proxy, you need a well-crafted and personal estate planning strategy that will keep your values and wishes intact when you pass your legacy to your beneficiaries. We do not provide or legal advice but will help implement a plan created by our tax and legal advisors. Your beneficiaries are not limited to your children; Beneficiaries can include your favorite charity, extended family or community organization. A plan that meets your needs will help you achieve your wishes.
Planning Your Legacy

Monthly Outlooks & Updates

We strive to simplify complex financial ideas into a digestible format so that our clients can truly understand the work which goes into planning for their financial future and livelihood. We are firm believers in providing our clients with as many resources as possible so that they may stay informed on the latest market trends, analyses, and outlooks. The resources below provide in-depth analysis on current market events and finance topics that are affecting the business world today.
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    Goals-Based Planning: Stay on Track
    Don’t worry if your financial goals look out of reach now based on what you’ve saved. There are ways to adjust course that are easier than you may think.
    Learn More
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    2024 U.S. Stock Market Outlook: A Time for Balance
    2024 is more likely to be an average year for markets than a double-digit winner. Find out why and what it means for your portfolio.
    Learn More
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    The GIC Weekly
    The GIC Weekly is composed of seasoned investment professionals who meet regularly to discuss the global economy and markets. The committee determines the investment outlook that guides our advice to clients.
    This Week's Report
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    Tax-Smart Strategies for Selling Securities
    Realizing profits seems like the best part of investing, but taxes can add up. Our new analytics tool can help investors tap their portfolios in tax-savvy ways.
    Learn More
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    3 Technology and Media Investing Trends for 2024
    Investors and companies are watching key trends in IT spending, operational efficiencies from artificial intelligence and the battle for content among TV, streaming and big tech.
    Read More

Financial Tools

At The BeVo Planning Group, we strive to provide our clients and prospects with the most update to date information. With over 50+ years’ experience, we have helped out countless clients and prospects find the right answer to their financial problems. We offer these financial resources and tools to help.
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    Family Records Planner
    Life is unpredictable. Keeping important documents and financial records readily available is one of the best gifts you can give loved ones. Your family records organizer can provide the necessary information to your family and advisor.
    Family Records Planner
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    Estate Planning Questionnaire
    Questions to consider for estate planning related to wills, revocable trusts, POAs, health care proxies and living wills.
    Estate Planning Questions
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    Exiting Your Business
    As a business owner it’s important to take every consideration into account to set yourself up the future. At The BeVo Planning Group, we will help you with those considerations.
    Exiting Your Business
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    Planning Questionnaire
    Compiling a full financial picture that takes both your life goals and your life stage
    into consideration is the starting point to a meaningful goals-based retirement analysis.
    Planning Questionnaire

Location

340 Mount Kemble Avenue
Morristown, NJ 07960
US
Direct:
(973) 236-3500(973) 236-3500
Toll-Free:
(800) 526-9075(800) 526-9075
Fax:
(973) 236-3601(973) 236-3601

Meet The BeVo Planning Group

About Herbert A Beron

Herb is an Executive Director and Financial Advisor who draws on over 32 years of experience to deliver investment advice to high net worth families, private business owners, institutional investors, and corporate retirement, pension and 401(k) plans. Herb provides guidance across portfolio management, asset allocation design/implementation, tax and estate planning strategies. He also has extensive knowledge in equity capital markets, commodities, derivatives and interest rates.

Herb grew up in the industry; in high school he worked as a runner in the municipal bond business, delivering and picking up bearer bonds for clients. This experience provided him his first taste of the industry. An industry which inspired his passion for knowledge and his fascination with capital markets transformed into a career in financial services. Prior to joining Morgan Stanley Herb spent 24 years at Prudential and Smith Barney working with middle market institutions and commercial hedgers as a futures specialist.

Herb graduated from Emory University with a BBA in Finance. Since 2007, he has served on the Board of Directors of the Charcot Marie Tooth Association, including being elected Chairman of the Board from 2012-2016. Herb lives in Juno Beach, Florida with his wife Rachael and their dogs Ringo & Phoebe. Their son is a data engineer in Ohio and their daughter is getting her Masters degree in North Carolina.
Securities Agent: SC, AZ, NJ, IN, TX, MN, VT, PA, OH, NH, MT, MO, MD, CA, AL, OR, NY, NC, MI, GA, WI, VA, IA, CT, CO, MA, IL, FL, RI, ME, HI, WA, LA, DC; General Securities Representative; Investment Advisor Representative
NMLS#: 1253144

About Kenneth N Vostal

Ken is a Senior Vice President and Financial Advisor. When asked about his tenure in the financial services business, Ken replies, “It seems like all my life!” Having a grandfather and a father who both worked in finance, early childhood memories include visits to Wall Street and brokerage offices. As a young professional aspiring to enter the financial services, Ken decided to begin his career in private wealth management. Ken’s affinity to helping individual and families, coupled with his designation as a Certified Financial Planner™, allows him to provide personal advice with extensive experience.

Multi-generational investment management and financial planning strategies are at the core of Ken’s practice. Before joining Morgan Stanley, Ken began his career at Merrill Lynch. Raised in New Jersey, Ken graduated from the University of Richmond, with a Bachelor of Arts degree in Economics and English.

Ken and his wife Sarah have two children and live in Summit, New Jersey. Volunteerism, charitable work, and serving on community boards are a staple of their personal endeavors. They also enjoy their children’s activities, especially sports, and playing golf together.
Securities Agent: MD, CA, MA, IN, IA, VA, RI, PA, MN, LA, OR, WA, OH, MT, MO, ME, HI, FL, AZ, DC, CT, CO, AL, WI, VT, TX, NY, NJ, NH, NC, SC, MI, IL, GA; General Securities Representative; Investment Advisor Representative
NMLS#: 1264967

About Brenda L. Waardenburg

Brenda is a portfolio associate with The BeVo Planning Group. Brenda prides herself on providing excellent service to clients. Her interest in economics started in high school, Blair Academy in Blairstown, NJ. She received her degree in economics & political science from Moravian College in Bethlehem, PA. Also, she had the opportunity to study International Business and Trade at American University in Washington, DC and interned at Maryknoll Justice and Peace Office. After holding various customers service and banking positions, she started her career with Smith Barney in 1998 and remained with the firm, now Morgan Stanley for 23 years.

Brenda resides in Vernon NJ with her partner Richard and 3 cats, Penny Lane, Harrison, and Jojo. In her free time, she enjoys outdoor activities such as running, hiking, snowshoeing, skiing, and listening to music. She adores animals and supports local shelters and rescues.
Wealth Management
From Our Team

The Morgan Stanley Minute "Managing Wealth with Purpose"


Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
You’re Ready for Retirement. Is Your Portfolio?
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You’re Ready for Retirement. Is Your Portfolio?

Market volatility and longevity may be two of the biggest risks to your retirement. Learn how annuities can potentially help bolster your retirement income strategy.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The BeVo Planning Group today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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2Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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3Structured Investments are complex and not appropriate for all investors. An investment in structured investments involves risks. These risks can include but are not limited to: fluctuations in the price, level or yield of underlying asset(s), interest rates, currency values and credit quality, substantial loss of principal, limits on participation in appreciation of underlying asset(s), limited liquidity, credit risk, and/or conflicts of interest. Many structured investments do not pay interest or guarantee a return above principal at maturity. Investors should read the security’s offering documentation prior to making an investment decision.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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5Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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6Participating in a new issue/syndicate is subject to availability. IPOs are highly speculative and may not be appropriate for all investors because they lack a stock-trading history and usually involve smaller and newer companies that tend to have limited operating histories, less-experienced management teams, and fewer products or customers. Also, the offering price of an IPO reflects a negotiated estimate as to the value of the company, which may bear little relationship to the trading price of the securities, and it is not uncommon for the closing price of the shares shortly after the IPO to be well above or below the offering price.

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7Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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8When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)