The Bay Area Legacy Group at Morgan Stanley

Ernie began his career with Morgan Stanley as a financial advisor in San Francisco in 1988. In addition, to working with individual investors, he has held multiple management positions throughout the Central Valley and Northern California. While Serving as a Complex Manager of Sacramento and Walnut Creek areas he was recognized as one of the 100 Leading Branch Manager Nationwide by On Wall Street Magazine in 2007-2011*

As a senior leader of the Bay Area Legacy Group, his passion lies on the difference we make with our clients. A reminder he imparts with our team is “Advising is not a simple transactional profession, it’s a relationship one. Trust is the currency we value”.

Ernie has sat on the Board of Episcopal Impact Fund and Diablo Theatre Company as Treasurer. He also has served as an advisor to the Kinetic Arts Foundation. His personal activities include sports officiating, having reached the NCAA level as a baseball official and organizing clinics for youth officials. Ernie is also a pianist and collector of antique securities.

Lacey has been with Morgan Stanley since 2006 and has worked in the administrative role for financial advisors as well as branch management. In her current role, she helps shape the vision of client service and business management for The Bay Area Legacy Group. As a director of operations, she ensures that team members are delivering exceptional service to clients, while also supporting them in the development and execution of business plans, identifying new business opportunities, and overseeing client meetings and events.

Lacey lives in Tracy with her husband, Kiel and their two children. As an active volunteer for Junior Giants in the summer and the local Little League year-round, she spends most of her spare time on the baseball and softball field with her family. In the off season, she spends time in her craft room making gifts for family and friends.

Christina joined Morgan Stanley in 2018 after working in caregiving and education. She is a Financial Planning Specialist, who brings her passion for financial literacy and collaborative planning. Christina graduated from Ithaca College in New York in 2016 with a Bachelor of Science in Business Management.

She is a designated relationship manager who is responsible for portfolio and risk analysis, goal-based plan monitoring, performance reporting and next generation education.

Born and raised in the East Bay, she now lives in Oakland, CA. In her spare time, she enjoys practicing yoga and going on walks with her rescue dog.

Lou joined Morgan Stanley in September of 2024 and has over 25 years of experience in the financial services industry. He began his career in 1998 as a financial analyst for US Bancorp Investments. In years that followed, he took on client facing roles focused on practice management consulting, fixed income markets, and capital markets research. In 2011, he moved from Minneapolis to the East Bay working in the same capacity.

Lou believes that truly helping investors is much more than managing portfolios. Over the years, he has found that by understanding clients core capital needs, what may be causing anxiety, along with the dynamics of our daily lives, we can create strategies to focus on helping to alleviate those risks. The investments are tools to assist in that process.

Lou is a native of Duluth, Minnesota. He, along with father and siblings, all served in the armed forces. He graduated with a bachelor’s degree in communications/economics and an MBA in Finance from the Labovitz School of Business from University of Minnesota Duluth. He currently resides in Walnut Creek with his wife Mary and son Thomas. He also has a daughter Ashley and granddaughter Ava who live in Minnesota. He was an active board member for the Indian Valley Swim Team. He enjoys traveling with his family, cycling up and around Mt Diablo, and motorcycle racing.

Lou is an Investment Consultant/Strategic Planner with the Bay Area Legacy Group at Morgan Stanley.