Our Story and Services

The Atlantic Paragon Group, recognized as one of Forbes' Best-In-State Wealth Management teams in Florida for 2025, stands as a beacon of comprehensive financial solutions for a diverse clientele comprising entrepreneurs, executives, and professionals. Boasting a veteran team with decades of collective experience, The Atlantic Paragon Group has steadfastly assisted clients in building and safeguarding their wealth through a myriad of economic landscapes.

Led by Executive Director Blake Hallock, the team has steered clients through challenging market conditions, crafting successful strategic investment plans tailored to individual needs. Leveraging Morgan Stanley's extensive resources, the team offers a spectrum of financial services, from portfolio management and retirement planning to tax efficiency and education planning. Collaborating with a network of specialists in insurance, estate planning, structured solutions, and lending services further enriches the depth of advice the APG team provides.

Employing a systematic wealth management approach, Blake and the team meticulously craft actionable plans customized to each client's unique circumstances. By delving into clients' financial positions, long and short-term goals, and risk tolerance, the team harnesses modern wealth management analytics and risk management tools to devise personalized strategies.

The Atlantic Paragon Group takes pride in its longstanding client relationships, guiding families through life's milestones, from educational planning for children to retirement and succession planning for future generations.

In branding themselves as The Atlantic Paragon Group, the team chose "Paragon" to reflect their commitment to excellence in serving clients' needs. At APG, portfolios receive diligent oversight, with regular meetings scheduled to assess goals and financial conditions. Accessibility and transparency define their client interactions, where all inquiries are warmly welcomed.

Forbes Best-In-State Wealth Management Teams
Source: Forbes (Awarded Jan 2025) Data compiled by SHOOK Research LLC based for the period 3/31/23-3/31/24. (https://www.morganstanley.com/disclosures/awards-disclosure/)]
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

The Client Experience

Our clients are much more than a portfolio of assets – they are families with active lives, who want an advisor who will provide them with thorough, unbiased, and carefully considered guidance on a full range of financial topics. When working with the Atlantic Paragon Group, you will be treated with respect, care, confidentiality, and given unwavering commitment to you and your family.

We work with a broad range of clients who need professional guidance from managing life-changing events and retirement planning to financing major acquisitions or achieving philanthropic goals. While all clients have unique personal and professional circumstances, they have one thing in common, securing and maintaining a solid financial future for themselves and for their families.

We use a disciplined four-step consulting process to uncover your most important goals, so that we may design and implement appropriate solutions to help plan for your future.
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    Listen & Understand
    We’ll begin with an in-depth conversation where we’ll listen carefully to understand what is important to you, your family, and your legacy. We learn about the values that shape your decisions and identify any challenges and circumstances unique to your situation.
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    Analyze & Assess
    Next, we’ll review your current and future financial situation, determine the likelihood of reaching your goals and address any potential shortfalls or the impact of unexpected life events. In this step, we may also contact your CPA and estate attorney to understand your existing estate plan, so we can help ensure the strategies we recommend are cohesive and fully coordinated.
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    Propose & Implement
    Here, we'll present a tailored wealth management plan with specific strategies designed to achieve your particular goals. Upon your approval, we’ll set into motion a course of action that strives to align your values and vision.
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    Monitor & Adapt
    We’ll oversee your performance towards your goals through ongoing calls and meetings. We may recommend adjustments over time, due to changing market conditions or changes in your circumstances, to help keep you on track towards achieving your goals.

A FINANCIAL PLAN TAILORED FOR YOU

At The Atlantic Paragon Group our wealth management process begins with you, your investment objectives and your financial goals. Holistic in its approach, it may encompass all the elements of your financial life - your investments and your cash management needs - making sure they align with your goals and wealth management plan.

Working with our team, we understand that the goals you set today will evolve over time. Your plan will evolve with them - and with the changing circumstances of your life.

Leveraging a sophisticated suite of analytic tools, as well as the extensive resources of Morgan Stanley, we can help you take charge of your financial future an achieve your goals. Below, we have provided some links that will introduce you to a few of the tools that we use, please click to learn more about them. We hope that you will return often to learn more about topics impacting your wealth.
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    LifeView - Intelligent Planning
    LifeView is a suite of planning tools that includes goal-specific analysis that we can use with our clients to create a realistic, integrated strategy that incorporates the various aspects of an individual’s financial life, including investments and cash management needs.

    LifeView provides progress-to-goals reporting and can also illustrate complex planning strategies such as methods of stock option exercise, Roth conversions and 401k early distributions.

    Fill out the questionnaire to get started talking with us about creating a personalized strategy for your long-term goals.
    Complete Questionnaire Here
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    Strategy - Intelligent Withdrawals
    Building wealth is a means to an end. Taxes can eat up a significant portion of your assets upon withdrawal. This is why it's vital to look at your entire portfolio and coordinate liquidation to help reduce the impact of taxes and potentially improve investment results

    We are backed by sophisticated technology that enables us to look across multiple accounts and products to determine the right combination of securities and positions to sell for client needs.

    The decisions your make today can help you save for years to come. Use the resources found in the link below to help get started.
    View Tax-Aware Strategies Here
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    Spending and Budgeting Tool
    One way to manage savings is by using Morgan Stanley’s Spending and Budgeting tool. These tools help advisors monitor client cash flows across both internal and external accounts. It also tracks spending patterns and produces an income and expense analysis to help clients achieve their goals by adjusting their spending behavior when necessary.
    Start Using the Tool Today
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    Goals Planning System
    Goals Planning System (GPS) is Morgan Stanley’s own integrated planning tool. Built on the Firm’s intellectual capital and capabilities, GPS is an intuitive and efficient platform used to quickly assess whether a client is “On Track” to achieving their financial goals.
    Start Planning Now
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    Aladdin - Intelligent Risk Management
    There’s a chance your portfolio may be at risk, but how you manage that risk is what matters.

    Portfolio Risk Platform – Powered by Aladdin is a risk management platform that provides comprehensive risk estimation and reporting across a broad range of asset classes and security types. This platform provides both an overview and a detailed view to better enable risk to be effectively monitored and managed.
    Learn More Here

A Focused Approach to Investments

Your portfolio in the Portfolio Management program is designed to help meet your specific financial needs and is managed on a fully discretionary basis by your Portfolio Manager. Leveraging the global resources of Morgan Stanley, Michael and Blake monitor the events that affect your financial objectives. They also study trends and developments that shape the investment environment, drive the economy and ultimately impact your portfolio’s performance. You’ll find that your Portfolio Manager’s experience, training and investment philosophy offer guidance—both in ongoing portfolio management decisions and understanding investment risk while keeping your long-term goals in view.

The Portfolio Management program’s four-step process helps you develop a long-term perspective about your investments. Your Portfolio Manager will:
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    1. Establish Financial Objectives
    Work with you to establish a realistic set of objectives based on your financial goals, time horizon, liquidity needs and tolerance to volatility and risk.
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    2. Define Investment Strategy
    Develop an investment strategy designed to help produce optimal portfolio performance: the highest return potential consistent with the strategy’s level of risk
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    3. Evaluate and Select Investments
    Leverage the global resources of Morgan Stanley to select investments to implement your personal strategy.
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    4. Ongoing Review Process
    Track your portfolio’s performance relative to your stated objectives— and modify the portfolio on a discretionary basis as your needs and circumstances change over time.

Are Your Prepared For All Aspects Of Retirement?

We've been helping clients to not only achieve the retirement of their dreams but also maintain their desired lifestyle and purpose, throughout their entire retirement. There is no better feeling than watching clients maintain or even improve their lifestyle after retiring, many people have the notion that all their work is done once they reach the destination of retirement. Our goal is to help plan, prepare, and execute your financial plan for retirement and all of the wonderful years that follow. Below are important questions and concerns that everyone should be aware of when planning for retirement. Please reach out with any questions.
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    Your Mid-Year Financial Planning Checklist
    Changes in the market or shifts in your personal circumstances may require adjustments to your financial plan. Here’s a mid-year checklist to help get you started.
    See The Mid-Year Checklist Here
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    Your Home Can Be a Retirement Asset
    If you’re willing to consider drawing down home equity—either by selling your home or borrowing against its value—it can dramatically change your retirement outlook.
    Learn How Here
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    A Simple Six-Step Retirement Checkup
    Given recent market volatility, checking in on your retirement plan may make a lot of sense.
    Read More Here
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    5 Mistakes to Avoid in Retirement
    How you plan your finances in retirement may be just as important as the process of saving for retirement.
    Here Are Some Key Considerations
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    Is Your Portfolio Ready For Retirement?
    The market can influence your decision of when to retire. Learn how to help protect your nest egg, including the potential role of annuities in retirement.
    Read The Article Here

Location

2825 N University Dr
Ste 400
Coral Springs, FL 33065
US
Direct:
(954) 509-3500(954) 509-3500

Meet The Atlantic Paragon Group

About Blake Hallock

Blake Hallock is an Executive Director and Portfolio Management Director. He has spent his entire career at Morgan Stanley, with over 20 years of wealth management experience. Blake started with Morgan Stanley in 2001, after honorably serving in the United States Coast Guard.

He entered the business during a period when the financial market severely tested the stamina of many investors. He successfully guided clients and their assets through the tech bubble and the financial crises. As a result, Blake takes a proactive approach to investing clients’ assets, particularly in declining markets. He believes in and deploys a tactical investment philosophy where clients’ portfolios are adjusted based on current economic, political and geopolitical circumstance.

Blake works closely with his clients to collaborate and ensure that the current portfolio is achieving his clients goals. He also knows that preserving his clients’ wealth and mitigating financial risk is more than just knowing the numbers, it’s about understanding their values and dreams. His investment approach embraces a wide variety of financial instruments, and he strives to deliver exceptional service in each client relationship.

Blake graduated Summa Cum Laude from Florida Atlantic University with a Bachelor’s of Science degree. He is married to his high school sweetheart and has three children. In his free time, he can be found at a soccer field, baseball field or lacrosse field watching or coaching his children. He also enjoys golfing, wood working and being outdoors.
Securities Agent: PR, AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OR, PA, AK, HI, IA, ID, KS, KY, LA, OK, VI, VT, WV, WY, AL, AR, RI, SC, SD, TN, TX, UT, VA, WA, WI; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1312600

About Rory Doyle

Rory Doyle is a Portfolio Associate with the Atlantic Paragon Group. She has over 25 years of wealth management experience and has been with Morgan Stanley since 2004.

She began her career in the financial industry back in 1991, with a trading floor consulting firm based out of Westchester, New York, Interport Financial, she began as an Office Manager and eventually became a Project Coordinator. Rory then decided to make a move to Florida in January of 1998 and start a new chapter. She decided to keep her career focused in the financial sector and started a job at a local bank for a short time before embarking on her new path as a Sales Assistant at Linsco Private Ledger (LPL). During this time she studied and passed her Series 7 exam. Another opportunity was presented to Rory and she decided to make the transition to Morgan Stanley and eventually began working with Blake Hallock.

Providing exceptional operational support and building long term client relationships are her primary focus. Rory enjoys problem solving and working with others. She is a dedicated, hard-working employee and is truly an integral part of the APG team. She is a graduate of Santa Barbara City College, with her AA degree and has both her Series 7 and 63 licenses. In addition, she has her 2-15 life, health and annuity insurance license.

In her free time, Rory enjoys spending time with her family and enjoys giving back to the community. She has volunteered with Habitat for Humanity and hopes for a cure one day to end diabetes. She contributes when she can to causes like the Little Warrior Foundation, dedicated to funding pediatric cancer research. She believes that we can all make a difference in small ways throughout our communities by doing simple things; picking up a piece of trash, holding the door for someone, paying a compliment to a stranger. Little things can make a difference, together we can build a better today.

Rory has been married to her husband David since October 2000, together they have two sons, Jack and Sean and a rescue dog named Mason. She loves to travel with her family - especially Ireland, to a lovely fishing village on the west coast ……...Roundstone.

About Rosalia Layne

Rosa Layne is a Senior Registered Associate at the Atlantic Paragon Group. She began her career in finance at Morgan Stanley’s predecessor firm, Dean Witter Reynolds, in 1991. She handles all aspects of operational work including account maintenance, transitioning client assets to Morgan Stanley and meeting preparation. Drawing on her extensive experience, Rosa tends to clients’ needs with a meticulous attention to detail and attentive care. Her favorite part of the business is building long term relationships with the group’s clients. Rosa is a Senior Registered Associate and is Series 7, 63 and 65 licensed.
Outside of work, Rosa enjoys cooking, decorating and interior design.

About Teresa McArdle

Teresa McArdle is a Senior Registered Associate at the Atlantic Paragon Group. Prior to joining Morgan Stanley in 2016, Teresa worked at Merrill Lynch for over 30 years. At the Atlantic Paragon Group, she focuses on maintaining effective client relationships and providing operational, administrative, and account maintenance services. She also assists clients with the adaption of Morgan Stanley’s digital tools including 24/7 Account Access through Morgan Stanley Online and Morgan Stanley Mobile App; Mobile Deposits, ATM Withdrawals, Send Money with Zelle, and MS Online payments. Teresa is Series 7 and 63 licensed.
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Atlantic Paragon Group today.
Market Information Delayed 20 Minutes
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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4Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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6Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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7Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

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Awards Disclosures
CRC 6491812 (04/2024)