Our Story and Services

As your Financial Advisors, we can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together we can help you to preserve and grow your wealth. You’ll have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
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John Asher Senior Vice President - Wealth Management Financial Advisor

I have been a Financial Advisor since 1984, working with multi-generational families to help them reach their goals through wealth preservation and participation in the growth of markets over the long term. My strengths include understanding each client's needs and developing a customized portfolio built around a sound financial plan. My passion is following individual companies and markets, even in my spare time. Central to my investment philosophy is the importance of continually modernizing portfolios as the world changes. One of the key lessons I have learned in my 40 years as a Financial Advisor is to avoid the get-rich-quick approach to investing and instead focus on diversification and measured risk. I live in Walnut Creek with my wife, Kim, of over 35 years, and we have three children: Luke, Nick, and Amy. I enjoy skiing, mountain biking, and spending time with my family.

Phone: (925) 746-2909
Email: john.asher@morganstanley.com

Typical Client Profile

John takes pride in delivering personalized and sophisticated financial strategies to help meet the unique needs of our select clientele. We are committed to delivering an unparalleled level of service to each and every one of our clients. If you are seeking a truly exclusive and personalized financial experience, we invite you to join our community and discover the benefits of working with us. Our typical client will consist of the following:

  • Wealth: A high net worth and minimum investable assets of 2 million dollars.
  • Goal-Oriented: Someone who finds value in a goal based approach.
  • Busy Lifestyle: Our clients may have demanding careers or hectic personal lives, making it difficult for them to manage their finances on their own.
  • Integrity: Our clients value privacy, transparency, and honesty in their financial affairs.

Research and Resources

At Morgan Stanley, we provide clients with easily digestible financial analysis from our market research experts. The links below provide further insight on the markets and economic landscape as well as our comprehensive suite of digital tools are designed to help enhance every aspect of your financial life.
    Morgan Stanley Online (photo) - DO NOT EDIT CONTENT - MUST USE AS IS
    Morgan Stanley Online
    Morgan Stanley Online allows you to seamlessly and securely manage your investments and everyday finances in one place.
    Register for Morgan Stanley Online Today
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    Alternative Investments
    Our leading alternatives platform offers 200+ third-party and proprietary funds, including first look and exclusive opportunities, that may help qualified investors enhance returns, reduce volatility, manage taxes and generate income—while maintaining a goals-based approach for asset allocation.
    Morgan Stanley Alternative Investments
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    Digital Vault
    Digital Vault lets you easily and securely manage and share important documents such as account statements, authorizations, tax filings and other relevant documents with your Financial Advisor.
    Get Started Today
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    eDelivery
    Sign up for eDelivery today and start receiving email notifications as soon as your account documents are available on Morgan Stanley Online or the Morgan Stanley Mobile App. It's quick, convenient & secure.
    Enroll Today
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    Financial Planning
    Morgan Stanley Financial Planning can show you a single, comprehensive snapshot of your finances. We can help you create a wealth plan that’s adaptable to the different stages of your life using our award winning tools- Goals Planning System (GPS) and LifeView.
    Morgan Stanley Goals-Based Wealth Management
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    Global Investment Office
    The Morgan Stanley Global Investment Office provides you with world-class thought leadership timely market commentary, and portfolio ideas to help guide your investment decisions.
    Morgan Stanley Portfolio Insights
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    Total Tax 365
    Taxes can be a substantial drag on investment returns. Morgan Stanley Total Tax 365 offers access to a broad range of tax-efficient strategies to help you integrate tax planning into your investment process all year long, maximize portfolio after-tax return potential and help keep more of what you earn.
    Learn More
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    Portfolio Risk Platform
    Our Portfolio Risk Platform, backed by institutional-caliber analytics, assesses thousands of risk factors using a holdings-based approach to assess a portfolio’s exposures, analyze how securities behave together across portfolios and forecast how they influence risk and return moving forward.
    Portfolio Risk Platform

Upcoming Firm Events

We hope you will join us for this upcoming event.

AI Revolution: The Breakthrough, the Buzz and a Blueprint for the Future

We invite you to watch the replay from our thought-provoking conversation on artificial intelligence (AI) with James Dyett, OpenAI's Head of Enterprise & Strategic Sales, Keith Weiss, Morgan Stanley's Head of U.S. Software Research Jeff McMillan, Morgan Stanley's Head of Firmwide Artificial Intelligence, recorded on Monday, March 24.

CRC4303146 03/2025
Online

Additional Replays

Location

1333 N California Blvd
Suite 133
Walnut Creek, CA 94596
US
Direct:
(925) 939-5100(925) 939-5100

Meet The Asher Group

About John Asher

I have been a Financial Advisor since 1984, working with multi-generational families to help them reach their goals through wealth preservation strategies and participation in the growth of markets over the long term. My strengths include understanding each client's needs and developing a customized portfolio built around a financial plan. My passion is following individual companies and markets, even in my spare time. Central to my investment philosophy is the importance of continually modernizing portfolios as the world changes. One of the key lessons I have learned in my 40 years as a Financial Advisor is to avoid the get-rich-quick approach to investing and instead focus on diversification and measured risk. I live in Walnut Creek with my wife, Kim, of over 35 years, and we have three children: Luke, Nick, and Amy. I enjoy skiing, mountain biking, and spending time with my family.
Securities Agent: AL, VA, MD, MA, KY, PA, OR, NV, IL, ID, NJ, MT, GA, CO, CA, WA, NY, NC, IN, WY, TX, NM, FL, DC, AR, CT, TN, AZ; BM/Supervisor; General Securities Principal; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1789384
CA Insurance License #: 0A54343

About Luke Asher

I started my career in the financial industry in 2015 after graduating from Pepperdine University with an undergraduate degree in Economics and minors in Applied Mathematics and Religion. Before joining the Asher Team at Morgan Stanley, I spent five years as an analyst for a highly successful institutional team, serving nonprofit organizations. My experience working with nonprofits has made me passionate about helping our clients accomplish the things that are most important to them. My areas of focus include portfolio construction, manager due diligence, and developing investment and asset allocation strategies for our clients. I hold the Chartered Financial Analyst® (CFA) designation and have experience working with clients interested in investing with an emphasis on Environmental, Social, and Governance (ESG) issues. I live in Walnut Creek with my wife, Whitney, and our children Alice and Simeon who share the same birthday two years apart. In my spare time, I enjoy reading, golfing, and playing cribbage with Whitney.
Securities Agent: IL, CO, KY, GA, VA, NJ, IN, ID, TX, MT, CA, OR, NV, MD, AZ, AL, WA, MA, DC, NC, AR, PA, NY, WY, FL, CT, NM; General Securities Representative; Investment Advisor Representative
NMLS#: 2289610
CA Insurance License #: 4263623

About Adrienne Dobbs

I began my career in the financial industry in 2011 and I have been working with the Asher Team since 2015. I graduated from the University of California, Santa Barbara with a Bachelor's degree in Psychology and a minor in English. I am FINRA-registered and hold my Series 7 and Series 66 licenses. My primary focus is to handle the administrative and daily operations for our team. I am truly passionate about providing excellent customer service to our clients. I live in Pleasant Hill with my husband Andy. We have two children, Jade and Donovan, who keep us laughing constantly. When not working, I enjoy spending time with my family, cooking and hiking with our dog, Lemon.

About Whitney Asher

I began my career in the financial industry in 2007 and have been working with the Asher Team at Morgan Stanley since 2018. My primary focus is handling the team calendar, preparing materials for client meetings, and assisting in all administrative and operational areas. I am passionate about building relationships with our clients. I live in Walnut Creek with my husband, Luke, and our children Alice and Simeon who share the same birthday two years apart. When not working I enjoy spending time with my family, playing cribbage with Luke, reading, and watching movies.
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Taking Control of Your Finances After Death of a Spouse
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Taking Control of Your Finances After Death of a Spouse

Financial planning after a divorce or death can be trying, but with the right approach and the right advice you can turn a difficult situation into empowerment.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Asher Group today.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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Awards Disclosures
CRC 6491812 (04/2024)