The Arbor Group at Morgan Stanley

Robert Millner
Managing Director
Senior Portfolio Management Director
Financial Advisor

Rob is a Managing Director, Senior Portfolio Management Director and founding partner of The Arbor Group at Morgan Stanley. Rob started in the financial services industry in 1984, he provides customized wealth planning services to individuals, families and entrepreneurs in St. Louis, Dallas and across the country.

Rob is recognized as one of the leading investment professionals in the industry. Prior to joining Morgan Stanley in 2009, he led one of the top-producing teams at UBS and personally managed one of the firm’s largest discretionary portfolios. Rob graduated from the University of Texas at Austin where he earned his B.A. in Finance.

Throughout his long and rewarding career, Rob has received numerous distinctions and professional accolades. Most recently, he was featured in the Financial Times Top 400 Financial Advisors in 2018 and has been named to Forbes Magazine’s list of America’s Best-in-State Wealth Advisors since 2018. Rob has also been recognized by Barron’s as one of America’s Top 1,200 Financial Advisors every year since 2014.

Rob’s passion for helping clients achieve their financial goals is equaled only by his dedication to his family and his community. He and his wife of more than 30 years have three children and reside in Ladue, Missouri. Rob is an active member of his community, volunteering with Lift or Life Academy, The Salvation Army’s “Feed the Homeless” program, and Urban Harvest St. Louis. Each year his family “adopts” an underprivileged family through the city’s Beyond Housing of St. Louis program. In his free time, Rob enjoys hockey, fly fishing and gardening.

2018 Financial Times 400 Top Financial Advisors
Source: ft.com. Data compiled by the Financial Times based the following time periods: Awarded 2018; data 6/30/15 - 6/30/17

​2018 - 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2018-2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.

2014 - 2024 Barron's Top 1,200 Financial Advisors: State-by-State (formerly referred to as Barron's Top 1,000 Financial Advisors: State-by-State)
Source: Barrons.com (Awarded 2014 - 2024). Data compiled by Barron's based on 12-month period concluding in Sept of the year prior to the issuance of the award.

John Moore, CFP^®
Executive Director
Certified Financial Planner
Senior Portfolio Management Director
Alternative Investment Director
Financial Advisor

John has dedicated his entire career to providing customized advice to financially successful individuals, multi-generational families, and retirees in St. Louis and across the country. As an experienced Financial Advisor and Senior Portfolio Management Director for more than 35 years, John offers clients a comprehensive perspective in defining their investment objectives. He provides a global asset allocation strategy, monitoring risk and return characteristics for a wide variety of investments.

Throughout his career, John has been dedicated to continuing education. He received his B.A. degree from the University of Wisconsin, Madison, with a major in History and a minor in Political Science. He also completed programs at the Institute for Balkan Studies in Greece and the Kibbutz Ulpan Language Program in Israel. In 1996, John earned the prestigious CERTIFIED FINANCIAL PLANNER™ (CFP^®) certification from the College of Financial Planning. John has also received Morgan Stanley’s highly regarded Sr. Portfolio Management Director and Alternative Investment Director designations.

For his experience and dedication, John has received numerous distinctions and professional accolades over the years. Since 2018, he has been ranked among the top advisors in the Forbes list of “Best-in-State Wealth Advisors” for Missouri, and in 2014, he was included in The Financial Times listing of America’s “Top 400 Advisors.” John was featured in the St. Louis Business Journal for receiving the NABCAP Award as a “Premier Wealth Advisor” in 2011, and in St. Louis Magazine for earning the FIVE STAR Wealth Manager Award every year since 2012.

​2018 - 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2018 - 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.

2014 Financial Times 400 Top Financial Advisors
Source: ft.com. Data compiled by the Financial Times based the following time periods: Awarded 2014; data 9/30/12 - 9/30/13

2011 Forbes America's Top Wealth Advisors
Source: Forbes.com (Awarded 2011). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of the year the award was issued.

2012-2024 Five Star Wealth Manager Award
Source: fivestarprofessional.com (Awarded 2012-2024) These awards were determined through an evaluation process conducted by Five Star Professional, based on objective criteria, during the following periods:
• 2024 Award – 12/12/23 – 7/9/24
• 2023 Award – 12/12/22 – 6/30/23
• 2022 Award – 1/24/22 – 7/22/22
• 2021 Award – 12/28/20 – 8/6/21
• 2020 Award – 1/6/20 – 8/7/20
• 2019 Award – 1/14/19 – 8/9/19
• 2018 Award – 1/26/18 – 8/15/18
• 2017 Award – 1/26/17 – 8/28/17
• 2016 Award – 3/3/16 – 8/22/16
• 2015 Award – 2/16/15 – 8/11/15
• 2014 Award – 2/16/13 – 8/11/13
• 2013 Award – 2/16/12 – 8/11/12
• 2012 Award – 2/16/11 – 8/11/11

Adam M. Bichsel, CFP^®
Senior Vice President
Certified Financial Planner
Portfolio Manager
Financial Advisor

A seasoned Financial Advisor since 2003, Adam enjoys helping high net worth individuals and families solve their financial challenges and achieve their long-term goals. His results-driven approach includes the development of a tailored wealth management plan and a commitment to ongoing education and outstanding service. Adam works closely with his clients to simplify their financial lives, so they may enjoy the wealth they have created and leave the legacy they desire.

Adam earned his B.A. degree in Finance from Truman State University. He worked at Merrill Lynch for 10 years, before joining Morgan Stanley in 2017. Adam earned the prestigious CERTIFIED FINANCIAL PLANNERTM (CFP^®) designation from the Certified Financial Planner Board of Standards. This credential demonstrates Adam’s commitment to professional development and ensuring a world-class client experience.

Adam’s passion has always been to help families fulfill their financial dreams. He takes pride in his ability to combine his knowledge and experience with personal warmth and patience to empower his clients to build and preserve the wealth they have worked so hard to achieve.

A native of Ballwin, MO, Adam enjoys raising his family in his hometown. He and his wife, Lara, have four children. Adam is active in many community activities, including Serving on the Board of Directors at Pathfinder Church, volunteering with Circle of Concern and coaching youth athletics. In his free time, he enjoys spending time with his family, skiing and staying active.

D. Christopher Gay
Senior Vice President
Senior Portfolio Management Director
Financial Advisor

A Senior Portfolio Management Director and Financial Advisor since 2000, Chris enjoys helping financially successful individuals, families and entrepreneurs solve their financial challenges and achieve their long-term goals. His goals-based approach includes the development of a tailored financial plan and the management of a discretionary investment portfolio. Chris works closely with clients to simplify their financial lives, so they may enjoy the wealth they have created and leave the legacy they desire.

A graduate of St. Louis University where he earned his B.S. degree in Business Administration, Chris has a strong background in banking and finance. Early in his career, he handled mortgages at CitiBank and GE Capital. He also worked in management before joining PaineWebber (now UBS) in 2000 as a Financial Advisor. Chris moved to Morgan Stanley in 2009 and has been a managing partner of The Arbor Group since 2000.

Over the years, Chris has built a successful practice educating and advising families on how to better understand and manage their total financial picture. He believes investing should be based on a strategy that is easy to understand and easy to implement. Through a goals-based process and world-class resources, Chris works diligently to provide clients with clarity and confidence about their finances, so they may focus on the areas of their life that bring them joy, meaning and purpose.

Originally from Chesterfield, MO, Chris now lives in Wildwood. In his free time enjoys hunting, reading, motorcycle riding and all types of sports.

Michael Keegan, CFP^®
Vice President
Certified Financial PlannerTM
Financial Advisor

Michael is a Financial Advisor and CERTIFIED FINANCIAL PLANNERTM (CFP^®) at The Arbor Group, a highly skilled advisory team located in Clayton, MO. His approach includes the development of a tailored wealth management plan and a commitment to ongoing education and outstanding service. Michael focuses on helping individuals, families and business leaders achieve their goals, which often include planning for a successful retirement, and minimizing taxes through advanced asset management strategies.

Michael has over 25 years of experience in the financial services industry. After spending 10 years in sales management at two of the country’s largest banks, he joined Merrill Lynch as a Financial Advisor in 2009. He moved to Morgan Stanley in 2017 to help form The Arbor Group at Morgan Stanley. Together, the team delivers comprehensive wealth management services, sharing the same core values of honesty and transparency and treating each client as a family member.

Michael takes pride in his ability to put complex investment strategies into action and effectively communicate these strategies using easy-to-understand language. Above all, he focuses on creating longstanding and trusting relationships, helping clients simplify their lives so they may pursue their dreams and enjoy the wealth they have created.

Michael holds a B.A. degree with a double major in Finance and Marketing from the University of Missouri – St. Louis. He earned his CFP^® designation in 2018 and has been named a Five Star Wealth Manager by St. Louis Magazine in 2019, 2021, 2022, 2023, and 2024. Michael resides in Wildwood, MO with his wife, Cyndi and two children, Kayla and Sean. Outside of the office, Michael enjoys spending time with family, golf, and fishing.



2019, 2021 – 2024 Five Star Wealth Manager Award Source: fivestarprofessional.com (Awarded 2019, 2021-2024) These awards were determined through an evaluation process conducted by Five Star Professional, based on objective criteria, during the following periods:
• 2024 Award – 12/12/23 – 7/9/24
• 2023 Award – 12/12/22 – 6/30/23
• 2022 Award – 1/24/22 – 7/22/22
• 2021 Award – 12/28/20 – 8/6/21
• 2019 Award – 1/14/19 – 8/9/19

Drawing on nearly 30 years of experience in the financial services industry, Charlene is firmly committed to the continued growth and success of The Arbor Group and the high net worth families and businesses they represent. Serving as a Wealth Management Associate, she is responsible for coordinating and managing the team's support staff, overseeing budgets and expenses and business and team development. Charlene also assists clients with service and administration, while keeping the team focused on key goals.

Prior to joining Morgan Stanley in 2009, Charlene worked at PaineWebber and UBS in a number of leadership and client service roles. She earned her B.A. in Finance from the University of Missouri in St. Louis.

Originally from Illinois, Charlene now lives with her husband and daughter in St. Peters, Missouri. In her free time, she enjoys spending time with her family, reading, scrapbooking, photography and travelling.

Michelle is a Senior Registered Associate at The Arbor Group at Morgan Stanley. A results-driven professional with more than 30 years of experience, she is committed to building strong client relationships. She not only understands how to address each client’s concerns, but she also knows how to anticipate them. Her industry knowledge and reliability help provide clients with confidence as she works to find solutions to their financial challenges.

Born and raised in St. Louis, Michelle lives in Wildwood with her husband of 30+ years. Outside of the office she enjoys spending time with her family.

Natalie is the Group Director at The Arbor Group at Morgan Stanley. She has worked in the financial services industry since 2011. Committed to serving as The Arbor Group’s service model champion, Natalie strives to deliver superior service to all of our clients. She is responsible for coordinating and managing several of the team’s digital platforms and outreach strategies. Natalie also assists clients with day to day service and administrative needs.

Prior to joining Morgan Stanley in 2019, Natalie worked at Merrill Lynch as a Registered Associate. She earned her B.A. in Finance from the University of Missouri-St. Louis and maintains her Series 7, 65 and 63 FINRA licenses.

Natalie is originally from Minneapolis, MN but was raised in Wildwood, MO where she still lives today. In her free time she enjoys traveling and spending time with family and friends.

Jackie brings a wealth of experience and talent to our team having begun her career in the financial services industry in 1986. She is committed to developing a deep understanding of every client’s financial needs and believes that the better she knows a client, the better she can serve them.

Jackie began her career as a Sales Assistant at R. Rowland & Co., Inc. in 1986. Over the years she has worked at Stifel Nicolaus & Co., Inc. and Merrill Lynch. Jackie maintains her Series 7, 63, and 65 FINRA licenses.

In her free time, she enjoys reading and spending time with her family.

After some time exploring the financial services industry, Greg joined Morgan Stanley as a Client Service Associate in 2009. He quickly realized the scope of his abilities, so he went on to earn his Series 7, 65, and 3 licenses. Greg joined The Arbor Group in 2020 as Portfolio Associate. He enjoys problem solving and innovating with such a skilled and experienced group.

Greg is a bit of an innovator in his free time as well, building and programming his own electronic gadgets. When not tinkering, he spends time with his Border Collie, Riley, and cheering on his beloved St. Louis sports teams.