

The Amelia Island Group at Morgan Stanley

Our Mission Statement
Our Story and Services
We use our knowledge and experience, working with high net worth individuals, to empower you to master the ever-increasing complexities of holistic financial planning, risk assessment, asset management, and generational wealth transfers.
Coupling the full suite of Morgan Stanley’s analytical tools with our own decades of insights, we work with you to help ensure the wealth you have earned is protected and preserved, not just so you can maintain your lifestyle, but also so it will be there for your family’s future generations.
A family legacy is more than just wealth transfer. We take a deep listening approach to our initial and regular meetings so we can understand not just your current financial situation, your existing spending patterns, and what transitions you may be facing soon, but also your family’s values.
Values are at the core of our practice. We’re family and community focused. Call us old fashioned, but we pride ourselves on taking a small-town approach to business. Once you sign up with The Amelia Island Group you become part of our extended family and community.
- Financial PlanningFootnote1
- Cash Management and Lending ProductsFootnote2
- Wealth ManagementFootnote3
- Life InsuranceFootnote4
- Business Succession PlanningFootnote5
- Retirement PlanningFootnote6
- Long Term Care InsuranceFootnote7
- Estate Planning StrategiesFootnote8
- Trust AccountsFootnote9
- Planning for Education FundingFootnote10
PLANNING FOR TODAY AND TOMORROW
Goals and personal circumstances naturally change over time as families, couples and individuals navigate life's transitions, for better or worse, for the short-term or the long-term. Similarly, economic circumstances change, particularly in the short-term.
Our process is designed to create a financial plan and wealth management strategy that can evolve with the changing circumstances of your life as well as the economy.
- Certified Financial Planning (CFP®)
CFP® Professionals have met extensive training and experience requirements, and commit to the CFP Board's ethical standards that require them to put their clients' interest first.
Bill holds this designation.
- Goals Planning System (GPS)
Goals Planning System (GPS) is Morgan Stanley's own integrated planning tool. Built on the Firm's intellectual capital and capabilities, GPS is an intuitive and effective platform used to quickly assess whether a client is "On Track" to achieving their financial goals.
- LifeView Intelligent Planning
Leveraging our LifeView Goal Analysis tool, we can work with you to create a personalized wealth strategy. Over time, we will adapt it to changing circumstances, helping you achieve your goals and protect what is meaningful to you.
- Spending and Budgeting tool
One way to manage savings is by using Morgan Stanley's Spending and Budgeting tool. This tool helps advisors monitor clients cash flows across both internal and external accounts. It also tracks spending patterns and produces an income and expense analysis to help clients achieve their goals by adjusting their spending behavior when necessary.
- Aladdin - Portfolio Risk Tool
The Portfolio Risk Platform integrates the leading risk analytics engine into Morgan Stanley Wealth Management's platform to improve the quality, transparency and efficiency of the end to end risk management processes for the firm and our clients.
EXEMPLIFYING SMALL-TOWN VALUES
Along with enjoying the company and attending events of his seven grandchildren, Bill Stash is active in his faith community, helping to provide guidance as an Elder to his church and counsel as a Board Member to the local Christian Radio Station. Andrew Stash is deeply involved with the local YMCA, coaching, refereeing, and helping ensure that health and fitness opportunities are available for all the area’s population, regardless of economic circumstances. And Karen MacNair is on the board of the Amelia Island Dance Festival, that offers not just entertainment, but education and outreach to the entire community.
We embrace Morgan Stanley’s culture of global citizenship. The firm invests in children’s health initiatives and education programs, among other causes, that better our people and society. The Amelia Island Group is proud to be part of the firm’s philanthropic tradition.
Location
Meet The Amelia Island Group
About Bill Stash, MBA
It’s his decade in the U.S. Navy that Bill credits with providing the foundation for his subsequent success as a financial advisor. Enlisting in the Navy to serve his country and further his education, Bill trained as a Submarine Sonar Technician, learning deep listening skills, an attention to detail, a disciplined approach to planning, and a mission orientation that he’s carried over to his client service. While earning his MBA from Brenau University, Bill discovered he had a love for the field of investing. Bill realized the skills he had developed in the Navy, coupled with his education, gave him an opportunity to educate and enable people to overcome their anxieties and achieve their life dreams.
Since then, Bill has used those skills, his education and his experience to help his clients thrive in boom times and weather financial crises. He has earned a Certified Financial Planner® (CFP®) practitioner designation from the Certified Financial Planner Board of Standards, Inc. He was recognized as a Wells Fargo Premier Advisor from 2014 to 2021, a distinction held by a select group of that firm’s financial advisors as measured by completion of educational components, business production and professionalism. He has also been recognized as a 2019-2022 Forbes Best-in-State Wealth Advisor, based on industry experience, interviews, compliance records, assets under management, revenue and other criteria.
Bill is a previous board member of The Boys and Girls Club of Nassau County and is actively involved with his faith community serving as an Elder in his local church. He enjoys running, bowling and playing golf. Bill and his wife Julie live on Amelia Island and have three grown children and six grandchildren.
2019-2022 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2019-2022). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
About Me
Andrew focuses on crafting long-term plans for clients who are planning for retirement, saving for their children's educations, and looking to grow and preserve their wealth. He strives to be an unflappable guide who can provide clients with a comprehensive and flexible plan but also the historic perspective and confidence to weather the inevitable changes in the market and still remain on course.
After graduating Georgia Southern University Andrew joined his father, Bill, at Wells Fargo Advisors as a Client Associate. He became a full partner one year later and achieved the title of Associate Vice President after only five years.
Andrew sits on the board of the local YMCA, where he also coaches and referees. He plays basketball in a local Men’s League and is a fan of the University of Georgia Bulldogs. Andrew and his wife Kala are both avid kayakers. They have one daughter.
About Karen MacNair
Karen has over 20 years’ experience in the financial industry and is knowledgeable in financial service products, operational procedures, and handling estate needs. She assists the Financial Advisors in developing marketing strategies and planning client events and seminars.
Karen and her husband moved to Amelia Island from St. Louis in 2013. She attended the University of Florida and the University of West Florida and has a degree in Marketing. She is on the board of the Amelia Island Dance Festival. Karen and her husband have three grown children. In her spare time, she enjoys reading, kayaking and walking on our local beaches

Contact Bill Stash, MBA

Contact Andrew Stash
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Financial Wellness
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
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Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
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7Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
9Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
10When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
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