Scott J. Franklin, CIMA®
Managing Director, Family Wealth Director, Financial Advisor
Phone:
(212) 893-7684(212) 893-7684
The 1290 Discovery Group at Morgan Stanley
Our Mission Statement
Excellence in family wealth planning for your family's unique goals
Our Story
The 1290 Discovery Group at Morgan Stanley Wealth Management is an accomplished team that seeks to provide select families with an exceptional wealth management experience built around a first-class discovery process. We employ a client centric, solutions-based process that captures the life events of our clients so that we can meet all of their wealth management needs in a highly personalized fashion.
Services Include
- Wealth ManagementFootnote1
- Asset Management
- Lending Products
- Executive Financial ServicesFootnote2
- Estate Planning StrategiesFootnote3
- Retirement PlanningFootnote4
- Alternative InvestmentsFootnote5
- Life InsuranceFootnote6
- Long Term Care InsuranceFootnote7
- Municipal BondsFootnote8
- Financial PlanningFootnote9
- Corporate Cash Management
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
In The Press
Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2025) Data compiled by SHOOK Research LLC based for the period from 3/31/23-3/31/24.
The 1290 Discovery Group Named to Forbes Magazine's List of Best-In-State Wealth Management Teams for 2025Source: Forbes.com (Awarded Jan 2025) Data compiled by SHOOK Research LLC based for the period from 3/31/23-3/31/24.
2024 Forbes America’s Top Wealth Advisors & Best-In-State Wealth Advisors
Source: Forbes.com (April 2024) 2024 Forbes America’s Top Wealth Advisors and Best-In- State Wealth Advisors rankings awarded in 2024. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) for the period from 6/30/22-6/30/23.
Craig R. DeMaio Named to Forbes Magazine’s America’s Top Wealth AdvisorsSource: Forbes.com (April 2024) 2024 Forbes America’s Top Wealth Advisors and Best-In- State Wealth Advisors rankings awarded in 2024. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) for the period from 6/30/22-6/30/23.
2024 Forbes America’s Top Wealth Advisors & Best-In-State Wealth Advisors
Source: Forbes.com (April 2024) 2024 Forbes America’s Top Wealth Advisors and Best-In- State Wealth Advisors rankings awarded in 2024. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) for the period from 6/30/22-6/30/23.
Scott J. Franklin Named to Forbes Magazine’s America’s Top Wealth AdvisorsSource: Forbes.com (April 2024) 2024 Forbes America’s Top Wealth Advisors and Best-In- State Wealth Advisors rankings awarded in 2024. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) for the period from 6/30/22-6/30/23.
Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22-3/31/23.
The 1290 Discovery Group Named to Forbes Magazine's List of Best-In-State Wealth Management Teams for 2024Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22-3/31/23.
Source: Forbes.com (April 2023) Forbes America’s Top Wealth Advisors and Best-In- State Wealth Advisors rankings awarded in 2023. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) during the period from 6/30/21 - 6/30/22.
Craig R. DeMaio Named to Forbes Magazine’s List of Best-in-State Wealth AdvisorsSource: Forbes.com (April 2023) Forbes America’s Top Wealth Advisors and Best-In- State Wealth Advisors rankings awarded in 2023. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) during the period from 6/30/21 - 6/30/22.
Scott J. Franklin Named to Forbes Magazine’s List of Best-in-State Wealth AdvisorsForbes America’s Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21 – 3/31/22.
The 1290 Discovery Group named to Forbes Best-In-State Wealth Management Teams 2023Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21 – 3/31/22.
"Forbes Best-In-State Wealth Advisors
Source: Forbes.com (Awarded Apr 2022) Data compiled by SHOOK Research LLC based on time period from 6/30/20 - 6/30/21. "
Craig R. DeMaio Named to Forbes Magazine's list of Best -in-State Wealth AdvisorsSource: Forbes.com (Awarded Apr 2022) Data compiled by SHOOK Research LLC based on time period from 6/30/20 - 6/30/21. "
"Forbes Best-In-State Wealth Advisors
Source: Forbes.com (Awarded Feb 2021) Data compiled by SHOOK Research LLC based on time period from 6/30/19 - 6/30/20. "
Scott J. Franklin Named to Forbes Magazine's 2021 List of Best-in-State Wealth AdvisorsSource: Forbes.com (Awarded Feb 2021) Data compiled by SHOOK Research LLC based on time period from 6/30/19 - 6/30/20. "
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Morgan Stanley offers a plethora of tools that can help solidify your family legacy - past, present, and future:
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Learn MoreLocation
55 East 52nd Street 10th
14th Fl
New York, NY 10055
US
Direct:
(212) 893-7686(212) 893-7686
Meet The 1290 Discovery Group
Craig R. DeMaio, CIMA®
Executive Director, Wealth Advisor, Family Wealth Director, Senior Portfolio Management Director
Phone:
(212) 705-4590(212) 705-4590
Maria Vitale
Vice President, Business Development Director
Phone:
(212) 893-7686(212) 893-7686
Shu F. Wu
Portfolio Associate
Phone:
(212) 893-7603(212) 893-7603
Angelina Moccia
Registered Client Service Associate
Phone:
(212) 705-4541(212) 705-4541
Andre Woods
Registered Client Service Associate
Phone:
(212) 893-7632(212) 893-7632
Quinn Geller
Wealth Management Intern
Phone:
(212) 893-7685(212) 893-7685
About Scott J. Franklin
Scott J. Franklin is a Managing Director, Family Wealth Director and Financial Advisor with over 25 years of diversified financial experience. As a Family Wealth Director, Scott is part of a highly trained group serving an elite clientele. About 5% of Morgan Stanley Financial Advisors hold this coveted designation as of December 2023.
His career in finance included a position at Credit Lyonnais where he operated a $1 Billion Commercial Paper Program. Additionally, Scott worked at Deloitte & Touche LLP where he was a Senior Consultant/Auditor with a concentration in Financial Institutions.
Scott earned his Certified Public Accountant (CPA) - Passed Certified Public Accountant Examination - State of New York (currently non-practicing). He has also achieved the designation of Certified Investment Management Analyst® (CIMA®) through the University of Pennsylvania’s Wharton School of Business.
Scott has been appointed the titles of Senior Portfolio Management Director and Senior Investment Management Consultant. Since 2012, he has been a member of Morgan Stanley's prestigious President's Club, an elite group composed of the firm's leading Financial Advisors, most recently in 2023. In 2016, Scott was recognized as a 2016 Five Star Wealth Manager in New York City. From 2019-2024, Scott was named by Forbes as one of New York's top Financial Advisors.
Scott enjoys assisting with charitable causes related to animals. He has donated a significant amount of time as a Pet Partner Team within the Pet Therapy Program at Morgan Stanley's Children's Hospital.
Tel: 212-893-7684
Fax: 646-553-4666
Scott.Franklin@MorganStanley.com
CA Insurance License #: 0H69493
NMLS: 1261995
2019 - 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2019 - 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Five Star Wealth Advisor Award
This award was issued in [2016]. The award was determined based on an evaluation process conducted by Five Star Professional based on objective criteria from November 1, 2015 through October 30, 2016
https://www.morganstanley.com/disclosures/awards-disclosure.html
His career in finance included a position at Credit Lyonnais where he operated a $1 Billion Commercial Paper Program. Additionally, Scott worked at Deloitte & Touche LLP where he was a Senior Consultant/Auditor with a concentration in Financial Institutions.
Scott earned his Certified Public Accountant (CPA) - Passed Certified Public Accountant Examination - State of New York (currently non-practicing). He has also achieved the designation of Certified Investment Management Analyst® (CIMA®) through the University of Pennsylvania’s Wharton School of Business.
Scott has been appointed the titles of Senior Portfolio Management Director and Senior Investment Management Consultant. Since 2012, he has been a member of Morgan Stanley's prestigious President's Club, an elite group composed of the firm's leading Financial Advisors, most recently in 2023. In 2016, Scott was recognized as a 2016 Five Star Wealth Manager in New York City. From 2019-2024, Scott was named by Forbes as one of New York's top Financial Advisors.
Scott enjoys assisting with charitable causes related to animals. He has donated a significant amount of time as a Pet Partner Team within the Pet Therapy Program at Morgan Stanley's Children's Hospital.
Tel: 212-893-7684
Fax: 646-553-4666
Scott.Franklin@MorganStanley.com
CA Insurance License #: 0H69493
NMLS: 1261995
2019 - 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2019 - 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Five Star Wealth Advisor Award
This award was issued in [2016]. The award was determined based on an evaluation process conducted by Five Star Professional based on objective criteria from November 1, 2015 through October 30, 2016
https://www.morganstanley.com/disclosures/awards-disclosure.html
Securities Agent: AL, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, NC, NE, NH, NJ, NM, NV, NY, OH, OR, PA, PR, RI, SC, TX, UT, VA, VI, VT, WA, WI, AZ, TN, AK; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1261995
CA Insurance License #: 0H69493
NMLS#: 1261995
CA Insurance License #: 0H69493
About Craig R. DeMaio
Craig R. DeMaio is a Executive Director, Family Wealth Director and Wealth Advisor with over 23 years of diversified financial experience. As a Family Wealth Director, Craig is part of a highly trained group serving an elite clientele. About 5% of Morgan Stanley Financial Advisors hold this coveted designation as of December 2023.
Craig has been providing select high net worth individuals and families with customized investment management and wealth planning solutions since 1997. He has demonstrated success working with current and former executives in the Financial Services Industry; however, his practice extends to individuals across all industries and professions. Prior to joining Morgan Stanley in 2009, Craig served as Vice President/Financial Advisor for twelve years at Merrill Lynch where he developed his comprehensive, client-centric approach to financial planning.
He has spent his entire career in wealth management and has extensive experience with trust and estate planning strategies, multi-generational transfers, life insurance, long-term care planning, growth-oriented equity strategies, alternative investments, structured products, corporate executive benefit plans and tax-efficient strategies. As one of the founding partners of the 1290 Discovery Group, Craig prides himself on getting to know his clients on a highly personal level to anticipate their evolving needs and plan accordingly.
Craig has earned the designation of Certified Investment Management Analyst® (CIMA®) through the University of Pennsylvania’s Wharton School of Business. He has been a member of Morgan Stanley Wealth Management's prestigious Master's Club, which recognizes the firm's top producers, for the last seven years, most recently in 2024. Additionally, he has earned the designated "Portfolio Management Director" and "Senior Investment Management Consultant" titles. Craig was named by Forbes as one of New York's top Financial Advisors - a recipient of the Forbes Best-In-State Wealth Advisor award.
2022 - 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2022 - 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Awards Disclosures: https://www.morganstanley.com/disclosures/awards-disclosure.html
Craig has been providing select high net worth individuals and families with customized investment management and wealth planning solutions since 1997. He has demonstrated success working with current and former executives in the Financial Services Industry; however, his practice extends to individuals across all industries and professions. Prior to joining Morgan Stanley in 2009, Craig served as Vice President/Financial Advisor for twelve years at Merrill Lynch where he developed his comprehensive, client-centric approach to financial planning.
He has spent his entire career in wealth management and has extensive experience with trust and estate planning strategies, multi-generational transfers, life insurance, long-term care planning, growth-oriented equity strategies, alternative investments, structured products, corporate executive benefit plans and tax-efficient strategies. As one of the founding partners of the 1290 Discovery Group, Craig prides himself on getting to know his clients on a highly personal level to anticipate their evolving needs and plan accordingly.
Craig has earned the designation of Certified Investment Management Analyst® (CIMA®) through the University of Pennsylvania’s Wharton School of Business. He has been a member of Morgan Stanley Wealth Management's prestigious Master's Club, which recognizes the firm's top producers, for the last seven years, most recently in 2024. Additionally, he has earned the designated "Portfolio Management Director" and "Senior Investment Management Consultant" titles. Craig was named by Forbes as one of New York's top Financial Advisors - a recipient of the Forbes Best-In-State Wealth Advisor award.
2022 - 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2022 - 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Awards Disclosures: https://www.morganstanley.com/disclosures/awards-disclosure.html
Securities Agent: MA, ME, MI, MN, MO, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, PR, RI, SC, TN, TX, VA, VI, VT, WA, WI, MD, AK, AL, AZ, CA, CO, CT, DC, DE, FL, GA, IA, IL, IN, KS, KY, LA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1312637
CA Insurance License #: 0E41522
NMLS#: 1312637
CA Insurance License #: 0E41522
About Maria Vitale
Maria is a Vice President, Business Development Director with the 1290 Discovery Group. Maria has over 20 years of financial industry experience and currently holds the Series 7, 63 and 65 registrations. Maria attended The College of St. Elizabeth in Morristown, New Jersey and earned a B.S. degree in Business Administration. She lives in New Jersey, loves dogs and enjoys music, theater, cooking and traveling.
About Shu F. Wu
Shu is a Registered Client Service Associate with over 20 years of financial industry experience. Prior to joining the 1290 Discovery Group, she was an Investor Services Associate with Morgan Stanley Investment Management. She currently holds the Series 7, 63 and 65 registrations. Shu received a B.S. in Finance from The State University of New York College at Old Westbury. She lives in Rego Park, New York with her family and enjoys traveling, hiking and snowboarding.
About Angelina Moccia
Angelina is a client service associate who joined with Morgan Stanley in June of 2022. Angelina received a B.S. in Finance from the Gabelli school of business at Fordham university. She currently lives in Long Beach, New York with her dog Ash and enjoys fishing and traveling!
About Andre Woods
Andre is a Registered Client Service Associate with 6 years experience in the financial industry. He joined Morgan Stanley 3 years ago in the flagship Seattle office, where he worked in branch operations. In 2024, Andre moved to New York to join the 1290 Discovery Group. He is from the Greater Seattle area and obtained a Bachelor’s in Politics, Philosophy, & Economics from the University of Washington. He and his wife, Eva, live in Astoria, Queens with their 1 cat. He enjoys good food, traveling, jazz music, and reading the Wall Street Journal.
About Quinn Geller
Quinn is an intern who joined the 1290 Discovery Group for summer 2024. She is a rising senior at The New School getting her BA in Economics from Eugene Lang College of Liberal Arts as well her BFA in Fine Arts from Parsons School of Design. Quinn lives in Williamsburg, Brooklyn and enjoys watching sports, dogs, museums, and spending time with her family.
Contact Scott J. Franklin
Contact Craig R. DeMaio
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1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
5Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
7Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
8Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.
9Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
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For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
5Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
7Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
8Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.
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Awards Disclosures
CRC 6491812 (04/2024)
