Earl Smith Cooler Jr., CRPC®
My Mission Statement
My Story and Services
As your Financial Advisor, I can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together, I can help you to preserve and grow your wealth. You will have access to some of the world's most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Recent awards include:
• Forbes Best-In-State Wealth Management Teams 2024
• Forbes Best-In-State Wealth Advisors 2018-2023
I serve as part of The MayRiver Group at Morgan Stanley, a team of experienced advisors and professionals that use collaboration as a means to helping achieve client goals. Please visit our team website to learn more about our practice.
The MayRiver Group: https://advisor.morganstanley.com/the-mayriver-group
2018, 2019, 2020, 2021, 2022, 2023 Forbes Best-In-State Wealth Advisors Source: Forbes.com (Awarded 2018-2023). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22–3/31/23.
NMLS#: 1279387
Our Core Process
The MayRiver Group designs client portfolios around individual equity and fixed income securities, allowing us greater adaptability to clients' specific objectives. A portfolio typically consists of the following:
- Equity: 20-30 individual securities, based on global presence, industry leadership, and fundamental metrics
- Fixed Income: Specific investment-grade corporate, municipal, and government bonds
- Alternative Investments: Private Equity/Credit offerings and Structured Investments for qualified clients
We believe that such a concentration allows for a more intricate approach to investing, tax and expense management, while still providing the appropriate diversification for a client's risk tolerance. We may employ the use of mutual funds or ETFs where we deem necessary, depending upon the nature of a client's portfolio and objectives.
No two relationships are the same, where everything from financial planning to our investment approach is completely customized. Our initial meeting is a discovery process to define clients' objectives and long-term goals to create a personalized portfolio and financial plan.
Our Portfolio Risk Platform, backed by institutional-caliber analytics, assesses thousands of risk factors using a holdings-based approach to assess a portfolio's exposures, analyze how securities behave together across portfolios and forecast how they influence risk and return moving forward.
The Equity Award Analysis (EAA) tool evaluates employee stock and option holdings to evaluate potential strategies in the interest of liquidity, investment, and financial objectives.
Intelligent Withdrawals (IW) enables us the ability to analyze a client's portfolio to generate a tax-efficient withdrawal recommendation right down to a particular security and tax lot level.
Our leading alternatives platform offers 160+ third-party and proprietary funds, including first look and exclusive opportunities, that may help qualified investors enhance returns, reduce volatility, manage taxes and generate income—while maintaining a goals-based approach for asset allocation.
Addressing Complex Wealth Needs
The MayRiver Group utilizes Morgan Stanley's Family Office Resources (FOR) to address the intricate challenges that high net worth families and individuals face in their lifetime and for future generations. In partnering with Family Office Resources, our team is able to develop customized solutions in areas of governance and legacy, wealth strategies, and lifestyle services. Below are some areas in which FOR can provide expertise.
Other Services
- Estate Planning Strategies
- Trust Services
- Private Banking Group
- Insurance Solutions
- Signature Access Lifestyle Advisory
- Philanthropy Management
Senior Vice President, Financial Advisor, Family Wealth Advisor, Senior Portfolio Management Director
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Chartered Retirement Planning Counselor (CRPC)
Series 7, 9, 10, 63, 65 Licenses
NMLS ID #1279387
Life, Accident, Health and Variable Products Insurance Licenses
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BA in Political Science from the University of South Carolina
Earl "Smittie" Cooler: 2018-2024
Source: Forbes.com (Awarded 2018, 2019, 2020, 2021, 2022, 2023, 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Smittie earned the CRPC® in 2005
Client Service Team
Location
Portfolio Insights
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3Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
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Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
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Awards Disclosures | Morgan Stanley
