Morgan Stanley Private Wealth Management
Shawn A Rubin
Managing Director, Private Wealth Management,
Private Wealth Advisor
Direct:
(212) 893-6322(212) 893-6322
My Story and Services
As your Financial Advisor, I can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together, I can help you to preserve and grow your wealth. You will have access to highly seasoned and respected investment professionals, a premier trading and execution platform, and a full spectrum of investment choices.
Securities Agent: GA, NH, KY, SC, NY, RI, OR, LA, DE, WY, VT, ME, IA, AZ, SD, OH, NV, NC, FL, CT, CO, WA, VA, TN, PR, IN, IL, DC, WV, NM, MI, MD, WI, TX, MN, MA, CA, AL, PA, NJ, MO, ID, UT; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1321566
NMLS#: 1321566
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
About PWM
Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
- Manage investments with an unwavering focus on your financial strategy and personal goals
- Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
- Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
- Approximately 300 teams specialized in assisting individuals and families with $20MM+ in investable assets
- Over $1.2 trillion in AUM
- Comprising 26% of the Barron’s Top 100 Financial Advisors list for 2025
- Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, September 2025
Source: Barron's (Awarded March 2025) This ranking was determined based on an evaluation process conducted by Barron's for the period Oct 2023-Sept 2024. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to Barron's to obtain or use the ranking. This ranking is based on an algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the assessment of Barron's and may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.
Approach
Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.
Philosophy
We named our team the Abacus Group for two reasons. First, an abacus is a simple device made of beads and string that is capable of performing very complex calculations. Second, it has endured for millennia and is still in use today. That’s what we are trying to do for our clients. We make the complex simple, and we work to help them build something that endures.
Our approach spans the four pillars of wealth management–assets, risk, liability and lifestyle. In many cases, we look to help them make informed decisions about the first three, so they have better choices when it comes to the fourth.
We serve as speed-dial advisors for our clients, eager to help them sort through any financial matter or help in any other way we can.
Our approach spans the four pillars of wealth management–assets, risk, liability and lifestyle. In many cases, we look to help them make informed decisions about the first three, so they have better choices when it comes to the fourth.
We serve as speed-dial advisors for our clients, eager to help them sort through any financial matter or help in any other way we can.
- When appropriate for our clients’ goals and risk tolerances, we take full advantage of Morgan Stanley’s extensive alternative platform to provide clients with access to unique investment opportunities.
- The Chartered Financial Analyst®s on our team generate and monitor total net worth statements for each client, inclusive of all their assets and liabilities, whether held at Morgan Stanley or elsewhere.
- Combining our own network with Morgan Stanley, resources we provide access to the full complement of resources you would expect from an elite family office.
- We hold regular events to inform, entertain and enlighten our client families. We believe that introducing our clients to each other is one of the most beneficial services we provide.
Awards & Recognition
Shawn Rubin Named to Barron's 2010 'Top 1000 Financial Advisors'
Shawn Rubin Named to Barron's 2011 'Top 1000 Financial Advisors'
Shawn Rubin Named to Barron's 2012 'Top 1000 Financial Advisors'
Shawn Rubin Named to Barron's 2013 'Top 1000 Financial Advisors'
Shawn Rubin Named to Barron's 2014 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Barron's 2015 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Barron's 2016 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Forbes Magazine's 'Top 100 Financial Advisors'
Shawn Rubin Named to Barron's 2017 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Barron's 2018 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Forbes Magazine's 'Top 250 Wealth Advisors'
Shawn Rubin Named to Barron's 2019 'Top 100 Financial Advisors'
Shawn Rubin Named to Barron's 2020 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Barron's 2020 'Top 100 Financial Advisors'
Shawn Rubin Named to Forbes Magazine's 2020 'Top Wealth Advisors'
Shawn Rubin Named to 2020 Financial Times 400 'Top Financial Advisors'
Shawn Rubin Named to Barron's 2021 'Top 100 Financial Advisors'
Shawn Rubin Named to Barron’s 2022 “Top 1,200 Financial Advisors”
Shawn Rubin Named to Barron’s 2022 “Top 100 Financial Advisors”
Shawn Rubin Named to Forbes Magazine’s List of Best-in-State Wealth Advisors
Shawn Rubin Named to Forbes Magazine’s 2024 List of Best-in-State Wealth Advisors
Shawn Rubin Named to Forbes Magazine's 2024 America's Top Wealth Advisors
Shawn Rubin Named to Barron’s 2024 “Top 1,200 Financial Advisors”
2010-2018, 2020, 2022 - 2024 Barron's Top 1,200 Financial Advisors: State-by-State (formerly referred to as Barron's Top 1,000 Financial Advisors: State-by-State)
Source: Barrons.com (Awarded 2010-2018, 2020, 2022). Data compiled by Barron's based on 12-month period concluding in Sept of the year prior to the issuance of the award.
2019-2022 Barron's Top 100 Financial Advisors (formerly referred to as Barron's Top 1,000 Financial Advisors: State-by-State)
Source: Barrons.com (Awarded 2019, 2020, 2021, 2022). Data compiled by Barron's based on 12-month period concluding in Dec of the year prior to the issuance of the award.
2016 -2017 Forbes America's Top Wealth Advisors
Source: Forbes.com (Awarded 2016, 2017). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of the year the award was issued.
2020, 2024 Forbes America's Top Wealth Advisors
Source: Forbes.com (Awarded 2024). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of the year the award was issued.
2022 - 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2022). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Financial Times 400 Top Financial Advisors
Source: ft.com (Awarded Apr 2020) Data compiled by the Financial Times based on time period from 6/30/16 - 6/30/19.
Shawn Rubin Named to Barron's 2011 'Top 1000 Financial Advisors'
Shawn Rubin Named to Barron's 2012 'Top 1000 Financial Advisors'
Shawn Rubin Named to Barron's 2013 'Top 1000 Financial Advisors'
Shawn Rubin Named to Barron's 2014 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Barron's 2015 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Barron's 2016 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Forbes Magazine's 'Top 100 Financial Advisors'
Shawn Rubin Named to Barron's 2017 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Barron's 2018 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Forbes Magazine's 'Top 250 Wealth Advisors'
Shawn Rubin Named to Barron's 2019 'Top 100 Financial Advisors'
Shawn Rubin Named to Barron's 2020 'Top 1,200 Financial Advisors'
Shawn Rubin Named to Barron's 2020 'Top 100 Financial Advisors'
Shawn Rubin Named to Forbes Magazine's 2020 'Top Wealth Advisors'
Shawn Rubin Named to 2020 Financial Times 400 'Top Financial Advisors'
Shawn Rubin Named to Barron's 2021 'Top 100 Financial Advisors'
Shawn Rubin Named to Barron’s 2022 “Top 1,200 Financial Advisors”
Shawn Rubin Named to Barron’s 2022 “Top 100 Financial Advisors”
Shawn Rubin Named to Forbes Magazine’s List of Best-in-State Wealth Advisors
Shawn Rubin Named to Forbes Magazine’s 2024 List of Best-in-State Wealth Advisors
Shawn Rubin Named to Forbes Magazine's 2024 America's Top Wealth Advisors
Shawn Rubin Named to Barron’s 2024 “Top 1,200 Financial Advisors”
2010-2018, 2020, 2022 - 2024 Barron's Top 1,200 Financial Advisors: State-by-State (formerly referred to as Barron's Top 1,000 Financial Advisors: State-by-State)
Source: Barrons.com (Awarded 2010-2018, 2020, 2022). Data compiled by Barron's based on 12-month period concluding in Sept of the year prior to the issuance of the award.
2019-2022 Barron's Top 100 Financial Advisors (formerly referred to as Barron's Top 1,000 Financial Advisors: State-by-State)
Source: Barrons.com (Awarded 2019, 2020, 2021, 2022). Data compiled by Barron's based on 12-month period concluding in Dec of the year prior to the issuance of the award.
2016 -2017 Forbes America's Top Wealth Advisors
Source: Forbes.com (Awarded 2016, 2017). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of the year the award was issued.
2020, 2024 Forbes America's Top Wealth Advisors
Source: Forbes.com (Awarded 2024). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of the year the award was issued.
2022 - 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2022). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Financial Times 400 Top Financial Advisors
Source: ft.com (Awarded Apr 2020) Data compiled by the Financial Times based on time period from 6/30/16 - 6/30/19.
Shawn Rubin Named to Barron’s “Top 1,200 Financial Advisors”
Shawn Rubin Named to Forbes Magazine's 2024 America's Top Wealth Advisors
Shawn Rubin Named to Forbes Magazine’s 2024 List of Best-in-State Wealth Advisors
Location
55 East 52nd Street 10th
Fl
New York, NY 10055
US
Direct:
(212) 893-6322(212) 893-6322
Fax:
(212) 893-6301(212) 893-6301
Wealth Management
Global Investment Office
Portfolio Insights
This is a video content
Private Wealth Management Podcast
Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
- Intergenerational Planning
- Philanthropic Giving
- Non-Traditional Assets
- Managing Family Wealth
LISTEN | Passion Assets: Investing in Art
Article Image
Managing Significant Wealth
- Investment Management
- Wealth Transfer & Philanthropy
- Cash Management & Lending
- Family Governance & Wealth Education
- Lifestyle Advisory
- Business Services
Insights and Outcomes
Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Asset Allocation does not assure a profit or protect against loss in declining financial markets.
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.
Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
See the Financial Advisors Biographies for Registration and Licensing information.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .
Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.
Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.
Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Awards Disclosures | Morgan Stanley
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Asset Allocation does not assure a profit or protect against loss in declining financial markets.
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.
Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
See the Financial Advisors Biographies for Registration and Licensing information.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .
Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.
Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.
Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Awards Disclosures | Morgan Stanley
CRC 4237142 (02/2025)
