Our Story and Services

As your Financial Advisors, we can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together we can help you to preserve and grow your wealth. You’ll have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.

The Scull-Ridings Group was named a Best-In-State Wealth Management Team in 2023 for the state of New Jersey.

2023 Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21-3/31/22.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Who we serve

We are privileged to work with a broad range of High Net Worth Families, Business Owners, Corporate Executives, Individuals Experiences Change of Life Events, Non-Profit Organizations, and Retirees and Pre-Retirees. We take pride in building long-term relationships with our clients, as well as maintaining an exceptional level of professionalism. We give our clients the confidence they need to help navigate a challenging financial world through personalized service, transparency, and a perspective flourished through over 50 years of combined experience.

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    Business Owners

    We provide guidance on the financial aspects of running a successful business on both sides of the balance sheet, including tax management strategies, employee benefits, succession planning, and more.

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    High Net Worth Individuals and Families

    We have experience working with high-net-worth individuals and families, providing comprehensive wealth management services -- including investment management, tax management straetgies, estate planning and risk management -- tailored to help meet the unique goals and needs of you and your family.

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    Corporate Executives

    Custom tailored advice and strategies to help you manage your unique financial needs, including executive compensation, wealth preservation, and retirement planning.

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    Change of Life Events

    In cases of marriage, birth of a child, change in employment, inheritance, or retirement, is is important to have a plan in place to be prepared for financial implications along with prepared strategies to achieve your goals.

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    Non-Profit Organizations

    We help non-profit organizations use their assets to pursue their mission, serving as a proactive and collaborative partner to help our clients grow their social and financial capital.

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    Retirees and Pre-Retirees

    Whether you're planning for retirement, looking to turn your savings into income as you transition into retirement, or are seeking to make your nest egg last, we are here to consult you on all your financial needs.

Working With You - Our Process

Our disciplined financial planning process starts with you as a client or prospect and can be distilled into three main goals: Provide. Preserve. Progress.

Through a well thought out methodology, we seek to provide you with simplified, consolidated, holistic and distinctive wealth management solutions that are custom tailored to your needs. We help preserve your way of life and your family's legacy by gaining a deep understanding of your financial situation and your family's values and shared goals. We'll also help you progress through the changing financial markets, as well as through the different stages of life and whatever else life may throw at you.

Thorough, thoughtful planning – planning that analyzes where you are as well as where you want to go – is one of the most important steps in establishing a path to your goals. We believe in designing your future with investment strategies that virtually encompass your whole life. That means taking the time to get to know you – your dreams and goals, as well as your financial concerns and the issues that keep you up at night. Our success stems from our ability to ask you the right questions and to listen carefully to your answers. No matter what unique need you have, we can find an appropriate solution.

    Step 1: Discovery & Goal Setting

    Let's begin with a thorough discussion to explain and ascertain your needs, wants, and values. It is important to us that we have a thorough understanding of various facets of your life that affects your financial goals and decisions. Every financial strategy should be unique because everyone is different.

    Step 2: Analysis, Strategy & Planning

    To conduct a full assessment of your financial situation, we make use of a range of financial planning and risk analysis tools. We then implement up a comprehensive financial plan that can help you accumulate, safeguard, and transfer wealth in line with your objectives.

    Step 3: Implementation

    Your assets will be transferred to Morgan Stanley once you give your approval. We start implementing the additional techniques we described in your plan once they are in line with your tailored investment strategy.

    Step 4: Ongoing Monitoring

    Our relationship with you is extremely important to us, and we want to keep it that way. We communicate with you frequently to provide account updates. Additionally, we keep tabs on how well you're doing in achieving each of your objectives and adjust your financial plan as need when your circumstances change.

Modern Wealth Management Tools for our Valued Clients

We offer a comprehensive suite of tools to manage your wealth more effectively in today's busy world. We are happy to assist you in signing up for any of these services.

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    Morgan Stanley Online (MSO)

    When you sign up for MSO, you can conveniently and securely manage your account online or on your mobile device.

    Click Here to Learn More
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    E-Authorization

    With E-Authorization, you no longer need to sign a paper Letter of Authorization (LOA) to authorize a wire transfer request.

    Click Here to Learn More
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    Morgan Stanley Mobile App

    The Morgan Stanley Mobile App gives you the same capabilities as Morgan Stanley Online - all from the convenience of your own phone. It also offers features to simplify your everyday finances. These include mobile check deposit and Send Money with Zelle, a convenient way to send and receive money.

    Click Here to Learn More
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    E-Sign

    To use eSign, all you need is a valid email address and phone number. The personal identification number (PIN) can be delivered via phone call or via text message. Here are the steps to complete the signing process.

    Click Here to Learn More
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    E-Delivery

    eDelivery provides you with the ability to view statements and other Firm documents electronically in lieu of paper. Clients who are registered in Morgan Stanley Online may enroll in eDelivery. Currently, documents available through eDelivery include statements, trade confirmations and prospectuses, general correspondence, selected Internal Revenue Service (IRS) approved tax documents, syndicate offerings, shareholder communications, and portfolio reports.

    Click Here to Learn More
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    Digital Vault

    Keeping important documents and financial records organized and readily available is one of the best gifts you can give those you love. In the event of catastrophe or serious illness, disability or death, your Family Records Organizer can immediately provide vital, timely information to both your family and professional advisors. The Digital Vault on Morgan Stanley Online and the Mobile App allows you and your clients to build a central, shared document library where all documents are stored using encryption.

    Click Here to Learn More
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    LifeView Intelligent Planning

    LifeView is a suite of planning tools that includes goal-specific analysis that we can use with our clients to create a realistic, integrated strategy that incorporates the various aspects of an individual's financial life, including investments and cash management needs.

    Click Here to Learn More
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    Total Wealth View

    Complete your financial profile with Total Wealth View. By linking your external account information, you will benefit from more educated and holistic wealth planning, and convenient connectivity.

    Click Here to Learn More

Highlights & Resource Center

We believe financial education can lead to better insights into our investment strategy and discipline, and better long-term decisions. As a result, we are committed to providing you with important information about managing your wealth more effectively in today's global markets.

We've assembled the following tools and resources that reinforce the fundamental investment strategies and concepts of our practice. Additionally, we've provided links and hope you'll return often to learn more about the topics that can impact your wealth.

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    GIC: On the Markets

    Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.

    Click Here to Learn More
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    Thoughts On The Market Podcast

    Perspectives on the forces shaping markets.

    Listen & Browse Here
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    Total Tax 365

    Taxes can be a substantial drag on investment returns. Morgan Stanley Total Tax 365 offers access to a broad range of tax\-efficient strategies to help you integrate tax planning into your investment process all year long, maximize portfolio after\-tax return potential and help keep more of what you earn.

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    Mid-Year Financial Planning Checklist

    Changes in the market or shifts in your personal circumstances may require adjustments to your financial plan. Here are some things that will keep you on track this year.

    Click Here to Learn More
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    Financial Literacy for Any Stage of Your Life

    Financial literacy means being equipped with the knowledge to make smart financial decisions during every stage of your life. No matter your current priorities, a strong financial literacy foundation can help you meet your goals.

    Click Here to Learn More
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    Reserved Living & Giving

    Reserved Living \& Giving is a complimentary perks program for eligible Morgan Stanley clients1 designed to provide benefits beyond traditional wealth management services. The program provides access to one\-of\-a\-kind experiences, discounts from popular brands, curated articles from our partners and Morgan Stanley thought leaders, and philanthropic inspiration.

    Click Here to Learn More
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    2024 Tax Tables

    2024 Federal Tax Tables to assist clients in their investment decisions.

    Click Here

Location

1200 Lenox Drive
Suite 300
Lawrence Township, NJ 08648
US
Direct:
(609) 844-7969(609) 844-7969

Meet Scull-Ridings Group

About Edward Scull

Securities Agent: FL, NV, IN, CO, OH, SC, NJ, CA, PA, NC, MD, GA, NY, LA; General Securities Representative; Investment Advisor Representative

About Jason Ridings

Securities Agent: NJ, OH, NY, NC, CO, IN, GA, MD, LA, SC, CA, NV, FL, PA; General Securities Representative; Investment Advisor Representative
NMLS#: 1280252
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Scull-Ridings Group today.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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Awards Disclosures
CRC 6491812 (04/2024)