Rock A Tate, CFP®
Senior Vice President, Wealth Management,
Financial Advisor,
Senior Investment Management Consultant
Direct:
(561) 650-7538(561) 650-7538
Toll-Free:
(800) 327-6322(800) 327-6322
My Mission Statement
Bringing perspective and care to helping you preserve and protect your wealth and simplify your finances so you can enjoy life.
My Background
A life-long resident of Palm Beach County, I have spent most of my 40-year career helping individuals and families prepare for and navigate through retirement and similar significant life changes. I also work with local business owners and nonprofit organizations to properly plan for the future.
My primary goals as your Financial Advisor are to protect and preserve your wealth, simplify your financial life, and provide an increased comfort level. As a CERTIFIED FINANCIAL PLANNERTM, I will work to understand your unique needs and goals then develop a detailed roadmap to meet them.
My experience with the tremendous resources available through Morgan Stanley allows me to offer comprehensive investment choices such as alternatives and the firm’s Investing with Impact platform as well as solutions ranging from insurance and annuities to lending and cash management.
My relationships with retired individuals and couples have ingrained in me the importance of generating consistent, healthy cash flow. While your specific needs and goals will drive our planning and investment process, I believe a mix of investment grade and municipal bonds as well as quality, income-producing stocks form a solid foundation for most clients.
As a trained Portfolio Manager, I can guide you in building an allocation of professionally managed accounts as well as selecting individual securities for your portfolio.
Insurance products, including annuities, are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
My primary goals as your Financial Advisor are to protect and preserve your wealth, simplify your financial life, and provide an increased comfort level. As a CERTIFIED FINANCIAL PLANNERTM, I will work to understand your unique needs and goals then develop a detailed roadmap to meet them.
My experience with the tremendous resources available through Morgan Stanley allows me to offer comprehensive investment choices such as alternatives and the firm’s Investing with Impact platform as well as solutions ranging from insurance and annuities to lending and cash management.
My relationships with retired individuals and couples have ingrained in me the importance of generating consistent, healthy cash flow. While your specific needs and goals will drive our planning and investment process, I believe a mix of investment grade and municipal bonds as well as quality, income-producing stocks form a solid foundation for most clients.
As a trained Portfolio Manager, I can guide you in building an allocation of professionally managed accounts as well as selecting individual securities for your portfolio.
Insurance products, including annuities, are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Securities Agent: FL, DE, AL, SC, ME, MD, HI, CA, OR, OH, NH, NC, MS, MO, VT, NM, LA, NY, MA, TN, AR, DC, CO, WA, UT, OK, CT, AZ, NJ, VA, MI, IN, IL, GA, TX, PA, MT; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1278723
NMLS#: 1278723
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
About Me
Rock began his financial career as a municipal bond broker at J.B. Hanauer before transitioning to Morgan Stanley to pursue his career as a Financial Advisor in 1982. He earned a Bachelor’s degree in Economics from Brown University and was a two-year starter on the football team. Rock currently resides in Lantana, FL with his wife, Lyn. In his spare time, he enjoys deep sea fishing, golf, tennis, gardening, and cooking. A graduate of Lake Worth High School, Rock continues to support his alma mater by organizing class reunions and through the Dollars for Scholars program that has raised over $1 million for college scholarships. Rock is also active as an elder at his local church.
Our Clients
I help people just like you, in every stage of life.
Whether you need help tackling college costs or taking full advantage of your stock options and retirement plan, I have solutions.
Whether you need help tackling college costs or taking full advantage of your stock options and retirement plan, I have solutions.
My clients include:
- Business owners (including family businesses)
- Corporate executives
- High net worth young investors
- Mid-career professionals and their families
- Nonprofit organizations
- People getting close to or already retired
Ask Rock
Five decades as a Financial Advisor and training as a CFP® have given me a world of perspective on the opportunities and money challenges you might face at every stage of life. One of the most enjoyable aspects of my job is answering these questions, educating clients, their friends and family, and anyone else who could use a hand in navigating their financial journey.
Have a question about your investments, Social Security, Medicare, taking taxable distributions, financing a second home or business succession planning?
Have a question about your investments, Social Security, Medicare, taking taxable distributions, financing a second home or business succession planning?
Ask Rock
Contact me and let’s see how I can help.
Insurance products, including annuities, are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Insurance products, including annuities, are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Location
777 S Flagler Drive
Suite 700E
West Palm Beach, FL 33401
US
Direct:
(561) 650-7538(561) 650-7538
Toll-Free:
(800) 327-6322(800) 327-6322
Fax:
(561) 833-5281(561) 833-5281
Wealth Management
Global Investment Office
Portfolio Insights
Ready to start a conversation? Contact Rock A Tate today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)
