Rocco's Process

Making money is hard, but preserving that wealth and maximizing its growth and income can be even harder. As your financial success increases, so does the complexity of managing it. Having a game plan and a professional to help quarterback that game plan for you and your family can simplify your financial life and free you to focus on what you do best.

I work with successful individuals and families who need someone to quarterback their financial lives and help protect the future they are building. The centerpiece of my client relationships is a detailed financial plan that explores every aspect of your financial life in the context of your needs, wants, wishes and goals. I believe financial planning is critical to producing the customized game plan your family needs to preserve, grow and protect your wealth.

As your financial quarterback, I work diligently to ensure the game plan we create together is in line with your goals and values. My years as an NCAA Division I quarterback have given me the foundation of discipline needed to execute your game plan, while always keeping my eye on the ball and the big picture. I combined my knowledge and experience with the planning tools, research, cash management solutions and alternative investment platform of one of the world’s leading financial firms to create your customized plan and bring it to life. Together, we will seek to maximize investment opportunities using all the tools Morgan Stanley has at its disposal.
Services Include
Securities Agent: KS, PA, MA, NY, ME, IL, TN, CO, GA, NJ, MT, MI, DE, AZ, OR, SC, MD, MN, FL, VA, TX, CT, UT, NC, CA; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1838634
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Our Approach

Our relationship-and your financial future-begins with an in-depth conversation about you-your family, your aspirations and, most importantly, your vision of the future. Using the resources of Morgan Stanley, we construct your portfolio and closely monitor it moving forward. We make adjustments whenever necessary to keep it aligned with your goals, and always ensure you're comfortable with a change before enacting it. Take a look at our process.

Financial Planning Strategy

Starting the Conversation
At the heart of our relationship, we use a holistic approach to financial planning that places your lifestyle, family, and long-term financial goals at the center of our strategy. We want to get a clear understanding of where you stand in order to develop the right plan that will help you achieve your financial goals. Our aim is to empower you by providing the flexibility and peace of mind you need to navigate through the twists and turns of life.

Asking the Right Questions
After our initial meeting, we will develop a tailored wealth management strategy that is centered around your unique circumstances. By asking you the right questions, we will be able to fully understand your needs and collect the relevant information to follow up with concise changes.

Construction of a Personalized Plan
Through a fully customized approach, we assist you in determining the appropriate asset allocation and investment strategy that can help reach your goals. We consider your current situation, long-term goals, legal and regulatory constraints, liquidity needs, expected tax status, risk and other variables towards the construction of your portfolio.

Taking Affirmative Action
We take pride in our ability to provide exceptional support to you as we implement your new plan. Our staff stands ready to deliver expert guidance and support no matter what your situation is. Furthermore, we actively collaborate with our external partners to ensure that every plan is implemented effectively.

Transparent Collaboration
As part of our process, we offer periodic review meetings to assess and rebalance your portfolio in accordance with your stated goals. We recognize that external factors such as financial market conditions, regulations and taxes are in a constant state of flux; as a result, we come up with the necessary response to keep your portfolio on track.

My Family

A financial professional since 1993, Rocco began his career with Merrill Lynch and moved to Morgan Stanley* in 2009 to take advantage of the breadth of resources available at the firm for his clients. He has been consistently helping clients set and achieve their long-term financial goals and objectives, while minimizing risk. Rocco’s area of focus is servicing clients through his disciplined, seven-step wealth management process. As a Certified Financial Planner™ since 2005, he has the skills, knowledge and experience to cater his recommendations to his clients’ specific financial goals.

Originally from King of Prussia, Rocco has lived in the Phoenixville area since 2005. He and his wife, Nicole, have two children, Roman and Madison. Rocco received his Bachelors of Arts degree from Fordham University. In his spare time, he spends time being involved in his children’s activities, reading and exercising. Rocco also volunteers at Daily Bread Community Food Pantry.

Certifications

My background in this industry started when I graduated from Fordham University with a Bachelor of Arts in Economics. My collegiate experience drove me to a team oriented career to help others navigate their financial journey, business and retirement. After my first role working at Merrill Lynch as a Financial Advisor for 13 years, I found myself looking for that next step and landed at Morgan Stanley as a Vice President. Below you will find some clarification on what it means to have the Certified Financial Planner™ (CFP®) and Chartered Retirement Plans Specialist (CRPS) ™ designations. Please feel free to look further and contact me through my link above or click here for a link to my team's website to know more about what we can provide you.
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    Certified Financial Planner™ (CFP®)
    Anyone can call themselves a financial planner. Only those who have met CFP Board's high standards for certification can call themselves a CFP® professional. Working with a CFP® professional is an important first step toward reaching your financial goals.

    This certification has been described as “… For more than 30 years, Certified Financial Planner™ (CFP®) certification has been the standard of excellence for financial planners. CFP® professionals take a holistic, personalized approach to bring all the pieces of your financial life together. CFP® professionals have met extensive training and experience requirements, and commit to CFP Board's ethical standards that require them to put their clients' interests first. That's why working with a CFP® professional gives consumers confidence today and a more secure tomorrow.”

    On average, it takes 12-18 months to complete the coursework, followed by a comprehensive, six-hour exam to achieve the certification.

    To become certified, in addition to meeting education, examination and experience requirements, candidates must make a commitment to CFP Board to abide by standards set forth in CFP Board’s Code of Ethics and Standards of Conduct. The Code of Ethics lists the principles that guide a CFP® professional’s behavior. The Standards of Conduct elaborate on several “duties” that a CFP® professional must fulfill as part of their certification.

    CFP® professionals are required to complete 30 hours of continuing education (CE) each reporting period: 2 hours of CFP Board approved Ethics CE and 28 hours of CE covering 1 or more of CFP Board’s Principal Topics
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    Chartered Retirement Plans Specialist℠ (CRPS®)
    The Chartered Retirement Plans Specialist℠ (CRPS®) designation enables financial advisors and other professionals to demonstrate their expertise in administering retirement plans for businesses and wholesale clients.

    Candidates that have gone through the CRPS® program focus on retirement planning for employees and management in for-profit companies and public sector organizations. By contrast, the CRPC® designation is the industry benchmark for individual retirement planning. The CRPC® program guides candidates through specialized tax and estate objectives and strategies for a retiree and presents the financial and emotional aspects of financial planning that are unique to the retirement process for individuals.

Upcoming Firm Events

We hope you will join us for this upcoming event.

U.S. Policy Pulse: Trump 2.0 and the Markets

DATE: February 25, 2025 at 4:15 p.m. ET

Join Morgan Stanley Wealth Management Chief Investment Officer, Lisa Shalett, on Tuesday, February 25, for a conversation with Chief Economic Strategist and Global Head of Thematic and Macro Investing, Ellen Zentner, and Head of U.S. Public Policy, Monica Guerra, on the top policy and regulatory actions that could impact investors in the months ahead.

CRC4192005 02/2025
Online

Client Service Team

    Carousel Associate Image
    Lori Pierre-Louis - Registered Client Service Associate
    Phone:
    (610) 260-8609(610) 260-8609
    Email:Lori.Pierrelouis@morganstanley.com
    Lori is a dedicated Registered Client Service Associated at Morgan Stanley with twenty-four years’ experience. This position has allowed her to serve clients with dedication and skill. She enjoys working with each client to meet their needs and build strong relationships. Lori has her Series 7, 63, and 66 licenses.

    Lori, along with her husband enjoys spending time with their children, grandchildren, other family, and friends. They also find pleasure walking the trails of Chester County, canoeing the Brandywine River, fishing, and horseback riding.

    She is grateful for everyday and looks forward to serving you.

    Email: Lori.Pierrelouis@morganstanley.com
    Phone: 610-260-8609

Location

100 Front St
Ste 600
West Conshohocken, PA 19428
US
Direct:
(610) 260-7311(610) 260-7311
Toll-Free:
(800) 347-4305(800) 347-4305
Fax:
(610) 260-8633(610) 260-8633
Wealth Management
From My Desk

On the Markets


Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Retirement for Plan Sponsors

End-to-End Services, Made Simple:
We can provide the tools and guidance to help you manage a retirement plan.
  • Plan Evaluation
  • Investment Management
  • Plan Management Support
  • Plan Participant Education
State of the Workplace Study 2023
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State of the Workplace Study 2023

Explore Morgan Stanley at Work’s State of the Workplace III Financial Benefits Study results. Discover workforce challenges and how to stay competitive.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact Rocco Vernisi today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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2Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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3Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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5Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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6Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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8When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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9When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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10Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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11Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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12Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)