Our Story

Ted Reid’s career began in 1986 as a young trainee at Morgan Stanley. As he worked to overcoming challenges with building his business, he stumbled upon a niche, while rooming with a recently injured football player. As Ted received a firsthand education on financial challenges athletes face, he was inspired to aid this population in their financial literacy. 30 years later he has acquired a deep understanding of managing wealth, the sports & entertainment industries and how to help people use money to accomplish their goals.

As members of the Morgan Stanley Global Sports & Entertainment division we’re given advanced education & resources to address the career and financial complexities of veteran and emerging talent. Our access to premier programming, division support and specialized consultants allows us to deliver a custom experience to our clients.

The Reid Group has 2 Financial Advisors and 2 Client Service Associates sharing 100 years of combined experience, which drives home our wealth of knowledge. We believe helping you achieve financial success is our first priority. We can aid in the defining and the implementation of your goals by delivering a vast array of resources in a manner most appropriate for your investment style and objectives.

We view retirement planning as more than simply providing our clients with investment advice. We see it as helping them maintain their financial independence and striving to ensure they have the means to pursue what's most important to them.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Sports and Entertainment

As members of the Morgan Stanley Global Sports & Entertainment division we’re given advanced education & resources to address the career and financial complexities of veteran and emerging talent.

Our access to premier programming, division support and specialized consultants allows us to deliver a custom experience to our clients.
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    Life After the Game
    Careers in sports and entertainment follow unique financial trajectories that may benefit from a tailored investing approach.
    Life After the Game
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    Coaching the Stars
    Ted Reid explains how he went from playing board games to advising athletes and performers.
    Coaching the Stars
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    Money Tips for Celebrities Doing Business Abroad
    The excitement of living in a foreign country is one of the perks of working abroad—but there are financial challenges, too. Before you pack your bags, read these essential money tips.
    Money Tips for Celebrities Doing Business Abroad
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    Post Career Health
    Unpredictable career length and chronic injuries mean that planning for healthcare costs should be a vital component of every pro athlete's retirement plan.
    Post Career Healthcare
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    Morgan Stanley Global Sports & Entertainment Named Institutional Financial Advisor for the NFL Players Association
    In an effort to address the financial needs of its participating athletes, the NFLPA launched its Institutional Financial Advisors Registration Program in 2019, allowing players access to a list of Financial Advisors affiliated with leading financial institutions. As an NFLPA Institutional Financial Advisor participant, Morgan Stanley Global Sports & Entertainment will have oversight of the Financial Advisors who will be designated to provide guidance to the members of the NFLPA.
    Learn More
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    Name, Image, and Likeness (NIL)
    NCAA college athletes now have the opportunity to benefit from their name, image and likeness. Understanding the rules in addition to practicing good financial fitness will be essential to setting up your future.
    Learn More
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    Why Captive Insurance May Be Right for You
    Find out how you can potentially reduce your risk, decrease your taxes and build your wealth with this insurance strategy.
    Learn More
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    Making it to Draft Day: Financial Solutions for Prospective Pros
    The journey to becoming a professional athlete is exciting and challenging.

    After declaring their eligibility for the football or basketball drafts, athletes face rigorous training sessions, grueling team workouts, in-depth interviews with prospective employers, and extensive travel throughout the country – all before being drafted by a team that’s likely in a different city from where they live.
    Learn More
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    Register for Morgan Stanley Online
    With Morgan Stanley Online, enjoy the freedom to manage your wealth on your own devices while collaborating with your Morgan Stanley team. It’s accessibility at its finest.
    MSO: Register for Morgan Stanley Online
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    Morgan Stanley Wealth Management Capabilities
    At Morgan Stanley Wealth Management, our Financial Advisors start with you, focusing on your success and remaining committed to helping you grow your wealth and pursue your financial goals.
    Wealth Management Brochure
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    Digital Capabilities
    Enjoy the convenience of managing your money 24/7 from your desktop, tablet or phone.
    MSO: Digital Capabilities
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    Morgan Stanley Online Transfers
    Trade stocks and exchange-traded funds (ETFs). Transfer funds between your accounts at Morgan Stanley and other financial institutions.
    MSO: Initiate Online Transfers
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    Total Wealth
    Create a financial snapshot by creating a consolidated view of your accounts from other financial institutions.
    Total Wealth View
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    Digital Vault
    Upload important documents online and automatically share them with your Morgan Stanley team.
    Get started with Digital Vault
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    eAuthorization
    Clients can digitally authorize outgoing wire, internal transfers, and branch checks using eAuthorization or eSign. Both services are secure, easy to use, and reduce client authorization and transaction completion time.
    MSO: Approving eAuthorizations
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    Digital Vault (Walkthrough)
    Digital Vault Video

Community Involvement

Music Cares- NYC and Philly Speaker
Philadelphia Film Office Speaker
Rhythm & Blues Foundation
Dedication 2 Community: (St. John’s Univ., Seton Hall Univ. & Springfield Technical Community College)
“What It Takes” Program, Philadelphia
Urban Youth Racing School, Philadelphia
National Multiple Sclerosis Foundation
World Wildlife Fund
Food Bank of South Jersey
Alina Lodge: Little Hill Foundation

Upcoming Firm Events

We hope you will join us for this upcoming event.

AI Revolution: The Breakthrough, the Buzz and a Blueprint for the Future

We invite you to watch the replay from our thought-provoking conversation on artificial intelligence (AI) with James Dyett, OpenAI's Head of Enterprise & Strategic Sales, Keith Weiss, Morgan Stanley's Head of U.S. Software Research Jeff McMillan, Morgan Stanley's Head of Firmwide Artificial Intelligence, recorded on Monday, March 24.

CRC4303146 03/2025
Online

Additional Replays

Location

303 Lippincott Dr
Ste 300
Marlton, NJ 08053
US
Direct:
(856) 489-2423(856) 489-2423
Toll-Free:
(888) 338-6396(888) 338-6396

Meet Reid Group

About Octavius Reid

Octavius T. (Ted) Reid, III is a Senior Vice President and Wealth Advisor with Morgan Stanley. Over the past 35 years, he has developed an area of focus, working with clients in the sports and entertainment industry. As a Morgan Stanley Global Sports and Entertainment Director, provides financial management services and helps guide many professionals through what can be an incredibly difficult space.

He’s been featured in many prominent periodicals, including Billboard, New Jersey Business and USA Today, where he was referred to as "Broker to the stars, athletes and their lawyers".  He has also been on several television and radio shows, including CNBC and CNN. 

He serves on the Board of the Rhythm and Blues Foundation and is a lifetime active member of Omega Psi Phi Fraternity, Inc.  In 2002 he was inducted into the Black Entertainment and Sports Lawyers Association's Hall of Fame for his impact on the organization.  He is on the Board of Governors of the National Academy of Recording Arts & Sciences. He has been a guest speaker for the National Basketball Association and National Football League Players Association.

He received his BA in Economics from Rutgers University and began his career with Morgan Stanley in 1986.  He has also earned his Certified Investment Management Analyst Certification granted by the Investment Management Consultants Association, through the Wharton School of the University of Pennsylvania.
Securities Agent: OH, NC, NY, MI, LA, FL, DE, NH, MD, IN, DC, CO, CA, VA, TX, MO, IL, UT, GA, AL, WA, TN, VT, MA, PA, NV, NM, NJ, MS, MN, AZ, WY, CT, KY, SC; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1265162

About Earl Crockett

Earl Crockett is a Financial Advisor who specializes in financial literacy and wealth management. His passion for educating individuals about money motivated him to become a CERTIFIED FINANCIAL PLANNER™. By obtaining this credential, he has not only proven his competence in the areas of investing, risk management, tax, retirement and estate planning but has sharpened his ability to offer tailored resources and solutions in his client's best interest.

As a Global Sports and Entertainment (GSE) Director and NFLPA Registered Institutional Player Financial Advisor, Earl is dedicated & trained to serve the unique and sophisticated needs of professional athletes and entertainers. He advises a wide range of clients from athletes, actors, musicians, and entertainment/sports industry professionals.

Earl began his career interning in the operations division at Delaware Investments. He secured subsequent internships in wealth management with Merrill Lynch in banking services and later at UBS in their separately managed accounts group. After graduating from Howard University, Earl joined Morgan Stanley in 2010 and had roles in retirement, private banking and alternative investments before transitioning to a client facing side of the business. Before starting his current role, Earl worked with Morgan Stanley Financial Advisors throughout New Jersey to develop financial plans for their clients.

Earl graduated Magna Cum Laude from Howard University with a Bachelor's degree in Finance. Outside of the office, he enjoys playing video games, fishing, competing in social basketball/football leagues, cigars and recently got into playing golf.
Securities Agent: CT, WY, IL, GA, DC, AL, UT, NY, MA, VA, SC, MD, IN, AZ, NH, MI, LA, CA, TN, NV, NJ, CO, NM, NC, MS, FL, KY, VT, TX, PA, OH, DE, MO; General Securities Representative; Investment Advisor Representative
NMLS#: 1255311

About Lola Adeyemo, MA

Lola Adeyemo joined Morgan Stanley as a Financial Advisor in 2019 after a decade-long career in technology and digital project management.

Fueled by a passion to help people achieve positive financial outcomes, Lola adheres to a holistic approach that begins with financial planning. After getting to know her clients – their financial goals as well as their values and perspectives - she uses this information in combination with Morgan Stanley’s modern wealth management tools to develop strategic, customized investment roadmaps that grow and change along with her client's lives and circumstances.

Lola earned dual bachelor’s degrees from American University, in Political Science and Business Administration, and earned a Master’s in Law & Diplomacy from Tufts University. She holds Series 7, Series 66, Life and Health Insurance licenses, and has a Financial Planning Specialist designation. She is currently working towards a Certified Financial Planner designation.

She and her husband live in Central Jersey. When they aren’t working or focusing on career development, they enjoy spending time with family and friends, engaging in their local community and travel. Lola has visited over 12 countries and has lived and worked in 5, including Dubai, England and Togo. She also loves technology, music, sports and supporting causes on giving platforms like KIVA & DonorsChoose.
NMLS#: 1879611

About Heather Brambilla

Heather Brambilla has been an integral part of the Reid Group Team since its inception. With finance industry experience of around 40 years, she has held leadership and management positions across three top wealth management organizations. Heather holds Series 7, 63 and 66 securities licenses as well as Life, Health and Variable Annuity insurance licenses. Her areas of expertise include digital online engagement, cash management solutions, retirement solutions and account administration, including trade and funds processing.

About Sarah Willson

Sarah joined the team after working in education for almost 20 years and owning and operating her photography business for over 15 years.

Sarah oversees all administrative and operational items associated with opening and servicing client accounts. She also serves as an interface with general inquiries, problem resolution and cash management services.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Lorry Rosado

Lorry Rosado is a Private Banker serving Morgan Stanley Wealth Management offices in New Jersey and Pennsylvania.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Lorry began her career in financial services in 1984, and joined Morgan Stanley in 2017. Prior to joining the firm, she served as a Banking Advisor at Merrill Lynch, and a Senior Premier Client Manager at Bank of America.

She currently resides in East Brunswick, NJ with her family.

Outside of the office, Lorry volunteers as a Coach for the Fast Break Basketball Buddy Ball program, focused on providing an opportunity for disabled children and young adults to enjoy the game of basketball. In her free time, she enjoys spending time with her family.
NMLS#: 644450

About Angelo Loumbas

Angelo is the Family Office Resources Generalist for Family Office Resources in the New York Metro and New England regions. Angelo provides specialized knowledge to ultra-high net worth clients and their Morgan Stanley Financial Advisors across a broad range of family wealth management issues, including family governance/dynamics, wealth education, strategic estate and financial planning, philanthropy management, lifestyle advisory and customized asset allocation and portfolio construction. Angelo has over twenty-five years experience advising wealthy families, business owners, and philanthropic organizations.

Originally from Chicago, Angelo practiced law for 15 years and represented ultra-high net worth clients and the businesses they owned, as well as major philanthropic organizations. Angelo is admitted to the Society of Trust and Estate Practitioners. He has spoken on topics such as “Conditions Suggesting a Management Buyout” before the Chicago Bar Association Corporation and Business Law Committee, “Tax Consequences of Intra-Family Loans,” before the Chicago Bar Association Trust Law Committee, and “Conversations about Wealth and Philanthropy with Prospective Donors” before the Chicago Council on Planned Giving.

Prior to rejoining Morgan Stanley in his current position in 2018, Angelo advised wealthy clients in the financial services industry for 10 years, first as a Wealth Strategist with US Trust in Chicago, then a Wealth and Estate Planning Specialist within Family Office Resources in Chicago, and finally as a Senior Wealth Planning Strategist for the Wells Fargo Private Bank in Greenwich, Connecticut. Angelo earned his B.A. from DePauw University, his M.B.A. from the University of Notre Dame, and his law degree from Indiana University at Bloomington. He is Series 7, 66 and 24 licensed. Angelo served as President of the Rotary Club of Chicago (“ROTARY/One”), the world’s first Rotary club, in 2009-2010, and now lives in Armonk, New York with his wife, a native New Yorker, and their two children.
Wealth Management
From Our Team

The Path From Athlete to Entrepreneur


Wealth Management
Global Investment Office

Portfolio Insights

Wealth Management for Athletes and Entertainers

Understanding the unique financial challenges of athletes and entertainers and how they differ from one profession to the next, we deliver the experience and resources you need to help create and implement a comprehensive, multigenerational wealth management plan based on your needs, values and aspirations.
  • Investment Management
  • Wealth Transfer & Philanthropy
  • Private Banking Solutions
  • Family Governance & Wealth Education
  • Lifestyle Advisory
You are your Own CEO: Build a Dream Team for Your Career
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You are your Own CEO: Build a Dream Team for Your Career

Assembling a team of trusted professionals to manage your career—and your money—is essential to help best position you to thrive. Here’s how.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact Reid Group today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Structured Investments are complex and not appropriate for all investors. An investment in structured investments involves risks. These risks can include but are not limited to: fluctuations in the price, level or yield of underlying asset(s), interest rates, currency values and credit quality, substantial loss of principal, limits on participation in appreciation of underlying asset(s), limited liquidity, credit risk, and/or conflicts of interest. Many structured investments do not pay interest or guarantee a return above principal at maturity. Investors should read the security’s offering documentation prior to making an investment decision.

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6Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)