My Story

Wealth is about more than money.  True wealth is also about your life and the things you value most.

As the financial world becomes more complex and investment choices multiply, careful planning becomes ever more important to helping you achieve your financial goals. As your Financial Advisor, my role is to work with you to help you develop a strategy that lays out a clear path to your goals—a strategy that I develop in collaboration with you, and one that you can follow with confidence in the face of the market’s ups and downs.

Together, we will explore a broad range of topics that are likely to influence your financial future—from your family situation to your career aspirations, from likely education expenses to the retirement you ultimately envision. What I learn will become the foundation for a financial and investment strategy based on who you are and where you want to go. Only then will I talk with you about the details of investing: how much risk makes sense, your asset allocation, and which investments may be appropriate for your portfolio.

In addition, I aimed to provide a customized consistent experience to my clients that go beyond asset preservation and wealth management.  My commitment to superior client service has led to development of client relationships that span generations.  crc2138724 6/18

Click here to access The BNJ Group
Services Include
  • Financial Planning1
  • Retirement Planning2
  • Wealth Management3
  • 401(k) Rollovers
  • Professional Portfolio Management4
  • Cash Management5
  • Lending Products
  • Wealth Consulting
  • Alternative Investments6
  • Life Insurance7
  • Long Term Care Insurance8
  • Estate Planning Strategies9
  • Annuities10
Securities Agent: AZ, CA, CT, DC, FL, IL, MA, MI, NC, NH, NJ, NY, PA, RI, SC, TX, VA; Investment Advisor Representative; General Securities Representative
NMLS#: 1393526
Check the background of Our Firm and Investment Professional on FINRA's BrokerCheck.*
Rebecca’s financial services career spans almost three decades and focuses on helping corporate executives, successful business owners and their families understand the issues standing between them and their most important goals.
Her early experience as a bank branch manager provided her with a solid background in credit and lending while convincing her that clients must analyze both sides of their personal balance sheets to achieve their goals.

A Certified Financial Planner (CFP®), and Certified Retirement Counselor™™ (CRC®,) Rebecca focuses on the total finances of her clients before creating comprehensive plans that address not only their investments, but almost every aspect of their financial lives. She joined Morgan Stanley in 2010 because she believed that the firm offered her the freedom to act in her clients’ best interests and choose from an almost infinite variety of product solutions to implement the plans she devised.

As a co-founder of the BNJ Group, at Morgan Stanley, Rebecca plays a major role in both plan formulation and implementation through the selection of carefully researched investment management organizations. Nominated to Morgan Stanley’s National Diversity & Inclusion Council in 2016, she later spearheaded the establishment of Morgan Stanley’s Central New Jersey Complex Diversity Council, working with local organizations who seek to advance diversity and inclusivity in the local markets.

When not helping her clients or aiding in the Firm’s diversity and inclusion initiatives, Rebecca enjoys gardening, traveling, exercising, cooking and mentoring. She is extremely active in her local community and volunteers at the Morristown New Jersey Soup Kitchen; and supports Youth Consultation Services, a nonprofit organization dedicated to providing underprivileged children with mentoring and companionship.
A graduate of Rutgers University, Rebecca resides in Chester, New Jersey, with her husband and two children.
    For almost three decades, I have worked with:

    Corporate executives, who are often so busy with their families and careers, they have little time left to manage their personal finances.

    Successful business owners, who want to grow and preserve their family legacies.

    And, women who in most cases are the CFO of their family finances and are seeking objective trustworthy advice to help keep them on track as life unfolds.

    Investments and services offered through Morgan Stanley Smith Barney LLC. Member SIPC

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      My Process

      Reacting emotionally to market uncertainty can often lead to poor investment decisions, revoking years of thoughtful planning.  My wealth management process provides a framework aim at reducing the emotional pitfalls that could derail a carefully structured financial plan, by directing how you move forward and highlighting the effectiveness of your strategy over time.

      DISCOVERY:  My relationship with you begins with a thorough understanding of your needs, priorities, lifestyle and goals for the future.  Together, we will evaluate your personal and financial statements, liabilities, investments, retirement assets, insurance policies, beneficiary designations, employer holdings, benefit programs and taxes. 

      CREATE: With an understanding of what keeps you up at night, I develop a goals-based roadmap to help achieve the outcomes you seek.

      ACT:  I will help you implement the strategies we formulate together to address your concerns around your liquidity needs.  I will implement your investments allocations based upon your personal & financial risks, by selecting investment management organizations with superior histories of performance, style consistency and organizational excellence.  I will work with you to determine the type and amount of life insurance solution that is appropriate for your needs. If you have your estate planning documents, we will periodically revisit with your attorney to make sure it continues to reflect your intentions.  If you do not have your estate planning documents or an attorney, I will introduce you to one, who will work with you to protect your assets during your lifetime and your beneficiaries afterwards.  


      Achieving your goals requires vigilance and flexibility.  I will meet with you periodically to review your financial plan, as well as monitor your portfolio performance; recommending timely adjustments as your life evolve, your priorities change markets and tax law shifts.  

      crc2138724 6/18


        300 Campus Dr
        4th Fl
        Florham Park, NJ 07932
        (973) 410-3047(973) 410-3047
        Toll Free:
        (800) 526-9075(800) 526-9075
        (973) 236-3601(973) 236-3601
        From My Desk

        See Your Complete Financial Picture

        Investment and Market Perspectives

        On the Markets


        Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
        • 401(k) Rollovers
        • IRA Plans
        • Retirement Income Strategies
        • Retirement Plan Participants
        • Annuities
        The Simple Six-Step Retirement Checkup

        The Simple Six-Step Retirement Checkup

        Given market volatility in 2018, checking in on your retirement plan may be one of the wisest New Year’s resolutions you can make.


        Working closely with you to guide your wealth and investments through the most challenging market cycles.
        • Asset Management
        • Wealth Planning
        • Traditional Investments
        • Alternative Investments
        • Impact Investing
        Five Smart Strategies to Use a Bonus or Raise

        Five Smart Strategies to Use a Bonus or Raise

        Have extra money coming in? Here are ways to put your money to work for you now, so you can reap the rewards down the road.


        Creating customized financial strategies for the challenges that today's families face.
        • Estate Planning Strategies
        • 529 Plans / Education Savings Planning
        • Long Term Care Insurance
        • Special Needs Planning
        • Trust Services
        Financial Transition: A Guide for Women

        Financial Transition: A Guide for Women

        Here's how to take control of your finances if a death or divorce leaves you holding the reins.

        Business Planning

        Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
        • Succession Planning
        • Business Planning
        • Retirement Plan Sponsors
        • Qualified Retirement Plans
        • Corporate Pension Funds
        6 Keys to Building a Startup

        6 Keys to Building a Startup

        Entrepreneurs share ideas and learnings from the experience of starting a company.


        Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
        • Endowments
        • Foundations
        • Donor Advised Funds
        • Impact Investing
        A New Roadmap for Mission Alignment

        A New Roadmap for Mission Alignment

        Non-profits, foundations and endowments need to ensure that their sources of capital are in sync with their stated goals.

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        Your Financial World. On the Go.

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        With the Morgan Stanley Mobile App, you’ll have the freedom to manage your investments and instantly access a suite of personal cash management tools.
        Learn more about Your Financial World. On the Go.
        Reserved | Living & Giving

        Reserved | Living & Giving

        Our complimentary program for eligible clients provides you and your family with access to exclusive offers and discounts from premium travel, automotive, health and wellness, and retail brands as well as curated insights from Morgan Stanley.
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        Sign Up for eDelivery

        Sign Up for eDelivery

        With eDelivery, you’ll have easy access to statements, trade confirmations, general correspondence and much more.
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        Access Morgan Stanley Online

        Access Morgan Stanley Online

        Morgan Stanley Online provides a comprehensive view of your assets and liabilities, projected income, breaking news, research and much more.
        Learn more about Access Morgan Stanley Online
        Ready to start a conversation? Contact Rebecca E Powell today.
        Market Information Delayed 20 Minutes
        Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

        1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.

        2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

        3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

        4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be suitable for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at

        5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

        Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

        6Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are suitable only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

        7Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

        8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

        9Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

        10Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

        The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

        Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link: Any profiles and associated content are for U.S. residents only.

        The securities/instruments, services, investments and investment strategies discussed in this material may not be suitable for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

        Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

        The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

        *References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

        CRC 2019752 10/2018