My Story and Services

Ray Abernathy, CFP®, ChFC®, is a Senior Vice President, Wealth Management, Wealth Advisor, Portfolio Management Director, and Financial Advisor at Morgan Stanley. He offers an extensive suite of financial management and holistic solutions to a variety of clients including institutions, families, business owners, executives and more. With over 35 years of experience within the financial industry, Ray delivers knowledge, insight, patience, and care to his clients.

Ray graduated from Terry College of Business at The University of Georgia where he earned a Bachelor of Business Administration BBA in Finance and Accounting. During this time, he was a member of The Honors Program, Alpha Tau Omega Fraternity, and served on the Interfraternity Council. After graduation, he embarked on a career in the banking industry at Trust Company Bank. He enjoyed working in banking but later realized that he ultimately wanted to follow in his father's footsteps in becoming a Financial Advisor. Ray earned his MBA from Goizueta Business School at Emory University and he then joined Morgan Stanley on September 28, 1987. He partnered with his best friend and father R. L. Abernathy until he passed in 2007 after a 62-year career. Together, they built their practice by staying true to their investment philosophy, core fundamentals, and strong relationships with multi-generational families.

Ray prides himself on creating customized portfolios which model his own. As your financial advisor, Ray takes the time to fully understand your financial needs and takes the time to align the resources needed to help you meet or exceed them. He can help you map out and evaluate near-term concerns and plan for long term goals, develop a strategy and execute a plan uniquely curated for your situation.

Differentiators:

  • Certified Financial Planner™ - CFP®

The Certified Financial Planner™ designation is awarded to candidates who have demonstrated expertise in the areas of Education, Investment, Tax, Retirement, Estate and Insurance planning. CFP® professionals must accrue several years of experience related to delivering financial planning services to clients and pass a comprehensive exam before calling themselves a CFP® Professional and are held to strict ethical standards to ensure financial planning recommendations are in the best interest of their clients.

  • Chartered Financial Consultant® - ChFC®

ChFC professionals are qualified to provide comprehensive financial planning services, including retirement planning, estate planning, tax planning, investment planning, and risk management. They can also advise on employee benefits and insurance products. They are trained to help clients set realistic financial goals, develop a plan to achieve them, and monitor progress toward those goals.

  • Licenses

Ray holds the following Licenses: Series 3, 7, 63, 65, NMLS#: 1472984

  • Designations
    Ray holds the following Designations: Senior Vice President, Wealth Management, Wealth Advisor, Estate Planning Consultant at Morgan Stanley, Portfolio Management Director
Services Include
Securities Agent: NE, CA, VA, NM, CO, TX, SC, IL, FL, TN, NC, KY, GA, AZ, PA, MO, IN, AL, MN, DC, OR, NY, LA, AR; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1472984
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Why Work with Me?

I come to work every day focused on helping make a real difference in the lives of my clients and their loved ones. The following attributes underscore my commitment to an exceptional client experience.
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    Caring Relationships
    I believe successful wealth management begins with personalized service and attention. I invite potential clients to meet with me to share their wants, needs, and expectations. I enjoy working with individuals and families who seek the same kind of long-term, fully-engaged relationship and friendship that I value.
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    Personalized Service
    I take the time to get to know you personally, so that I may understand the challenges and circumstances surrounding your wealth. This enables me to create a plan that is totally customized to your individual situation and can easily adapt to changes in your life and new priorities for your wealth.
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    Knowledge and Experience
    I have earned both the Certified Financial PlannerTM (CFP®) and the Chartered Financial Consultant® (ChFC®) designations. I use my extensive technical and analytical skills and experience to research, evaluate, and recommend appropriate strategies for your particular goals.


    Disclaimer: Technical analysis is the study of past price and volume trends of a security in an attempt to predict the security's future price and volume trends. Its limitations include but are not limited to: the lack of fundamental analysis of a security's financial condition, lack of analysis of macroeconomic trend forecasts, the bias of the technician's view and the possibility that past participants were not entirely rational in their past purchases or sales of the security being analyzed. Investors using technical analysis should consider these limitations prior to making an investment decision.
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    Ongoing Education
    Financial education is a vital element of my practice and helps with continuity as wealth moves from one generation to the next. I plan to be here to guide you through every financial situation you may encounter.

ARE YOU PREPARED FOR VARIOUS ASPECTS OF RETIREMENT?

There is no better feeling than helping clients maintain or even improve their lifestyle, especially after retiring. My goal is to help plan, prepare, and execute your financial plan for retirement, family, or any other aspect of your life. Below are important points and tips that everyone should be aware of when planning for their goals.

    MANAGING YOUR MONEY IN THE 21st CENTURY

    I am proud to work at Morgan Stanley, a global leader in financial services with a long history of putting the needs of clients first. Our firm strives to ensure that its technology platforms are resilient, safe, efficient, and flexible. As a part of our services, these resources are readily available to our clients. I'd be glad to assist you in signing up or learning more about these services.
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      Spending and Budgeting Tool
      Track spending habits, categorize expenses and create budgets across your Morgan Stanley and external financial accounts. Our Spending and Budgeting Tool makes it easy for you and your Financial Advisor to see your complete financial picture.

    Financial Education and Insights

    I believe financial education leads to better insights into our investment strategy and discipline, and potentially better long-term decisions. As a result, I am committed to providing you with important information about managing your wealth more effectively in today’s global markets.

    I have assembled the following resources that reinforce the fundamental investment strategies and concepts of my practice. I’ve provided links to these investor resources and financial research materials, where available, and hope you’ll return often to learn more about the topics that impact your overall wealth.
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      Global Investment Committee on the Markets
      A monthly publication that summarizes the Global Investment Committee’s market outlook and contains thought-provoking essays that examine the forces shaping the investment landscape.
      Read The Latest Report
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      GIC Weekly Research Report
      Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.
      Access The Weekly Report
      Global Investment Office - (photo) - DO NOT EDIT CONTENT - MUST USE AS IS
      Global Investment Office
      The Morgan Stanley Global Investment Office provides you with world-class thought leadership timely market commentary, and portfolio ideas to help guide your investment decisions.
      Morgan Stanley Portfolio Insights

    Location

    3280 Peachtree Rd NE
    Ste 1900
    Atlanta, GA 30305
    US
    Direct:
    (404) 365-3655(404) 365-3655
    Toll-Free:
    (800) 676-0676(800) 676-0676
    Fax:
    (404) 231-0541(404) 231-0541
    Wealth Management
    Global Investment Office

    Portfolio Insights

    Investing

    Working closely with you to guide your wealth and investments through the most challenging market cycles.
    • Asset Management
    • Wealth Planning
    • Traditional Investments
    • Alternative Investments
    • Impact Investing
    Iran Conflict: Seven Takeaways for Investors
    Article Image

    Iran Conflict: Seven Takeaways for Investors

    Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

    Family

    Creating customized financial strategies for the challenges that today’s families face.
    • Estate Planning Strategies
    • 529 Plans / Education Savings Planning
    • Long Term Care Insurance
    • Special Needs Planning
    • Trust Services
    The Adaptive Family Office: A Framework for Alignment Amid Change
    Article Image

    The Adaptive Family Office: A Framework for Alignment Amid Change

    A modern family office is often described as a set of functions-investments, governance, operations, risk management and family priorities-managed in parallel. In practice, it behaves more like a single, interdependent system. When one element moves,
    Ready to start a conversation? Contact Ray Abernathy today.
    Market Information Delayed 20 Minutes
    Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

    1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

    For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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    2Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan's investment options and the historical investment performance of these options, the Plan's flexibility and features, the reputation and expertise of the Plan's investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state's own Qualified Tuition Program. Investors should determine their home state's tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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    3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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    4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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    5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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    6An investment in an exchange-traded fund (ETF) involves risks similar to those of investing in a broadly based portfolio of equity securities traded on exchange in the relevant securities market, such as market fluctuations caused by such factors as economic and political developments, changes in interest rates and perceived trends in stock prices. The investment return and principal value of ETF investments will fluctuate, so that an investor’s ETF shares, if or when sold, may be worth more or less than the original cost.

    Investors should carefully consider the investment objectives, risks, charges and expenses of an exchange-traded fund (ETF) before investing. The prospectus contains this and other information about the ETF. To obtain a prospectus, contact your Financial Advisor or visit the ETF company’s website. Please read the prospectus carefully before investing.

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    7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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    8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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    9Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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    10Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
    Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.

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    11Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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    12When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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    13Structured Investments are complex and not appropriate for all investors. An investment in structured investments involves risks. These risks can include but are not limited to: fluctuations in the price, level or yield of underlying asset(s), interest rates, currency values and credit quality, substantial loss of principal, limits on participation in appreciation of underlying asset(s), limited liquidity, credit risk, and/or conflicts of interest. Many structured investments do not pay interest or guarantee a return above principal at maturity. Investors should read the security’s offering documentation prior to making an investment decision.

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    Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

    The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

    Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
    https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

    The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

    The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

    *References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

    Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

    The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

    Awards Disclosures | Morgan Stanley
    CRC 4665150 (8/2025)