Kristi Lucero
Branch Manager, Executive Director, Wealth Management Field
Phone:
(215) 963-3818(215) 963-3818
Morgan Stanley
Philadelphia Branch Office
You define success, we help you achieve it
1650 Market St
42nd Fl
Philadelphia, PA 19103
US
Toll-Free:
(800) 233-1414(800) 233-1414
Branch Manager
Kristi LuceroPhone:
(215) 963-3818(215) 963-3818
About Morgan Stanley Philadelphia Branch
Here at the Morgan Stanley Philadelphia Branch, we value and promote the unique personalities of our financial advisors. As our advisors strive to earn the trust of individuals, families and institutions, we provide them with the resources and information they need to enhance their respective practices. We look to combine the talents of our advisors and employees with the industry-leading tools and comprehensive resources that Morgan Stanley has to offer. This culture gives us the best opportunity to help our clients accomplish their goals.
Our culture encourages collaboration and endorses community. We meet regularly to go over new initiatives for the complex, share success stories and best practices, and see how we can keep improving the values of our branch. Just as our advisors are there for their clients, we remain accessible to our advisors. The Morgan Stanley Philadelphia Branch goes above and beyond to replicate the culture of our historic city – fostering an environment of brotherhood/sisterhood.
We look forward to working together.
Our culture encourages collaboration and endorses community. We meet regularly to go over new initiatives for the complex, share success stories and best practices, and see how we can keep improving the values of our branch. Just as our advisors are there for their clients, we remain accessible to our advisors. The Morgan Stanley Philadelphia Branch goes above and beyond to replicate the culture of our historic city – fostering an environment of brotherhood/sisterhood.
We look forward to working together.
Services Provided
- Retirement PlanningFootnote1
- Saving for CollegeFootnote2
- Maintaining Cash Flow
- Long-term Care InsuranceFootnote3
- Traditional Investments
- Alternative InvestmentsFootnote4
- Insurance ServicesFootnote5
- Investing with ImpactFootnote6
- Legacy PlanningFootnote7
- Succession PlanningFootnote8
- Family Mission Statements
- Next Generation EducationFootnote9
- Lending SolutionsFootnote10
- Cash Management SolutionsFootnote11
Our Team at Morgan Stanley Philadelphia Branch
Diane Roberts
Vice President, Risk Officer
Phone:
(215) 854-6284(215) 854-6284
Lyle Feld
Vice President, Business Service Officer
Phone:
(215) 854-6046(215) 854-6046
Juwan T. Hill-Ferguson
Branch Administrator
Phone:
(215) 963-3874(215) 963-3874
Lewis Harrison
First Vice President, U.S. Banks, Private Banker
Phone:
(610) 260-7136(610) 260-7136
Adrian Schwartz, CFP®
First Vice President, Senior Financial Planning Director
About Kristi Lucero
Kristi R Lucero is an Executive Director at Morgan Stanley and serves as the Branch Manager for the Philadelphia Branch. Beginning her career in 1997 as a receptionist at Dean Witter she has spent over two decades growing within Morgan Stanley, taking on increasingly senior roles across a variety of business functions.
Prior to her current position, Kristi was the Associate Market Manager for the Houston Post Oak Market. Throughout her career, she has held roles in Service, Risk, Sales and Management, gaining broad experience and a holistic view of the organization.
As Branch Manager, Kristi is committed to advancing the branch culture and success. She is passionate about developing talent and actively coaches Financial Advisors and the broader team, helping drive strategic growth across the Philadelphia market. She partners closely with senior leadership to ensure alignment with Morgan Stanley’s core values while attracting and developing top-tier talent.
Kristi hold FINRA Series 3,7,9,10,63, 53 and 66 licenses.
Kristi and her husband Chris have embraced Philadelphia as their new home, city and community. As proud “empty-nesters” and even prouder grandparents of two girls and a boy, they enjoy cycling, CrossFit, traveling and exploring everything that Philadelphia has to offer. Kristi is also a former member of Morgan Stanley’s Diversity and Inclusion Council.
Prior to her current position, Kristi was the Associate Market Manager for the Houston Post Oak Market. Throughout her career, she has held roles in Service, Risk, Sales and Management, gaining broad experience and a holistic view of the organization.
As Branch Manager, Kristi is committed to advancing the branch culture and success. She is passionate about developing talent and actively coaches Financial Advisors and the broader team, helping drive strategic growth across the Philadelphia market. She partners closely with senior leadership to ensure alignment with Morgan Stanley’s core values while attracting and developing top-tier talent.
Kristi hold FINRA Series 3,7,9,10,63, 53 and 66 licenses.
Kristi and her husband Chris have embraced Philadelphia as their new home, city and community. As proud “empty-nesters” and even prouder grandparents of two girls and a boy, they enjoy cycling, CrossFit, traveling and exploring everything that Philadelphia has to offer. Kristi is also a former member of Morgan Stanley’s Diversity and Inclusion Council.
About Diane Roberts
Diane Roberts is our Risk Officer covering the Philadelphia, PA branch (474 & 616). Diane joined Morgan Stanley in November 2013. Prior to joining Morgan Stanley as a Risk Officer, Diane led the compliance team for one of the largest proprietary trading firms in the world. Diane has over 30 years of experience in the financial services industry beginning as a Registered Client Service Associate before advancing her career into Compliance. Diane holds the Series 3, 7, 9, 10, 24, 63 licenses.
About Lewis Harrison
Lewis Harrison is a Private Banker serving Morgan Stanley’s Wealth Management offices in the Greater Philadelphia complex. Lewis began his career in financial services in 2006, and joined Morgan Stanley in 2014 as an Associate Private Banker. Prior to joining the firm, he was an Internal Banking Specialist at Bank of America/ Merrill Lynch, as well as an Investment Service Advisor with the Merrill Lynch Financial Advisory Center. Lewis received a Bachelor of Science in Communications and Economics from the University of Kansas. He resides in Ambler, Pennsylvania. While at the University of Kansas, Lewis played guard on the school’s basketball team. Outside of the office, he supports all Kansas City teams, and enjoys spending time with family and friends.
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Branch Address
1650 Market St
42nd Fl
Philadelphia, PA 19103
US
Toll-Free:
(800) 233-1414(800) 233-1414
Fax:
(215) 854-6125(215) 854-6125
1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Tax laws are complex and are subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
3Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
4Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
6The returns on a portfolio consisting primarily of sustainable investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
9Tax laws are complex and are subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
10Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
11Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
The investments and products listed may not be appropriate for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments or products, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. The appropriateness of a particular investment or product will depend upon an investor's individual circumstances and objectives.
Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
© 2022 Morgan Stanley Smith Barney LLC. Member SIPC.
Awards Disclosures
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Tax laws are complex and are subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
3Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
4Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
6The returns on a portfolio consisting primarily of sustainable investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
9Tax laws are complex and are subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
10Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
11Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
The investments and products listed may not be appropriate for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments or products, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. The appropriateness of a particular investment or product will depend upon an investor's individual circumstances and objectives.
Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
© 2022 Morgan Stanley Smith Barney LLC. Member SIPC.
Awards Disclosures
CRC 6491812 04/2024