About Richard Less
Richard Less is the Managing Director, Market Manager for the Paramus North branch here at Morgan Stanley. Rich uses a customized, 5 Star Model approach to help Financial Advisors structure their practice. Rich helps the advisors in his Market obtain new business by utilizing the discovery process, developing a business plan for the individuals and teams, keeping a consistent client service model, and showing the advisors' investment experience. With regards to the Standard of Care for the clients, Rich and his team stress goal setting, customizing investment plans, consistent review and monitoring, the adaption of modern/digital contacts- Morgan Stanley Online, E-Signatures and E-Authorization, and Email campaigns.
Rich is passionate about the opportunity to provide each Financial Advisor the proper resources to ensure the clients are receiving the best advice and service, which should lead to further growth of the advisors' respective practices. Rich's main goals within his team is to have the best Financial Advisors in his demographic. Advisors that embrace technology, holistic financial planning, exemplify the highest standard of care such that they are the best equipped to handle the solutions to the most sophisticated financial issues that our clients may present, are pivotal in operating a successful branch. Rich and his team strive to have strong camaraderie amongst the employees and clients.
Rich attended Villanova University, where he obtained a BS in Finance. From there, he began in the financial services industry as a Financial Advisor in 1989 for Morgan Stanley. Since then, Rich has held the titles of Branch Manager, Complex Manager, Divisional Business Development Manager, and a Regional Director. In his free time, Rich enjoys spending time with his family, golfing, traveling, and is a member of the Upper Montclair Country Club.