The Peace River Team - Story and Services

For over 20 years, we’ve helped successful families and business owners cut through the noise and take control of their financial futures. The world is complex, but your strategy doesn’t have to be. Our approach is simple, effective, and backed by the full strength of Morgan Stanley—all while keeping you focused on what matters most.

We don’t waste time chasing trends or making short-term bets. Instead, we apply a disciplined, research-driven strategy that helps our clients build, preserve, and grow their wealth with confidence. But we don’t just manage investments—we orchestrate your entire financial picture to ensure every piece works together seamlessly.

Whether it’s structuring your wealth for long-term security, optimizing your tax strategy, planning for retirement, or preparing for a major transition, we provide guidance that helps you stay in control. For business owners, we offer strategies to accelerate business value, prepare for an eventual exit, and transition wealth effectively—ensuring their business success translates into personal financial freedom.

With access to industry-leading resources, we provide comprehensive wealth management solutions across:

Retirement & Cash Flow Planning
Tax Management & Business Strategy
Estate & Legacy Planning
Professional Portfolio Management
Alternative Investments & Private Markets
Liquidity & Wealth Transfer Strategies for Business Owners
Insurance & Lending Solutions

You’ve worked hard to get where you are. Now, let’s take it further. Schedule a conversation today and see what’s possible when your financial strategy is built to win.
NMLS#: 2592351
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Upcoming Firm Events and Replays Available to You

Please join us for upcoming firm events, and enjoy a selection of replays from previous events.

U.S. Policy Pulse - Global Tensions and Washington Moves

Join Morgan Stanley Wealth Management's Chief Economic Strategist, Ellen Zentnerin, for a conversation with Morgan Stanley Wealth Management's Head of U.S. Policy, Monica Guerra, Morgan Stanley's Global Head of Government Relations, Michael J. Stein, as they discuss:

Updates on U.S. trade and immigration policy
The One Big Beautiful Bill Act and its potential implications
Key developments to monitor over the next 30, 60, and 90 days

Watch Replay

Navigating Change With Us

Our team can help navigate key life events like divorce, business exit planning, 1031 exchanges, and much more- We offer sophisticated and tailored advice to protect wealth, minimize risks, and ensure informed decisions during these pivotal moments. Utilize the resources below and let us know how we can help.

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    Family Business Exit Planning

    While creating a successful family business is an exceptional achievement on its own, many founders wish to help ensure future generations can build on this success and continue to generate wealth for their families.
    However, that's often easier said than done.
    Visit the resource below and let us know how we can help you plan for this transition.

    Learn About Exceptional Exits
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    Divorce Planning

    Although divorce is seldom easy, you can prepare for it. Being prepared will help you feel more in control and better equipped to make informed, confident decisions about your financial future. View the article below and reach out to get started with us.

    Learn How to Prepare
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    Exiting Your Business - The Transaction of a Lifetime

    As a business owner, you've devoted your career to building your company. Now is the time to plan for what comes next: spending more time with your family/friends, and taking time for what matters most. Learn more about the complex transition among you, and let a member of our team know when you're ready to discuss further.

    Preparing Yourself Now

Our Focused Diversification Approach to Investing

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Investing should be clear, disciplined, and purposeful—without unnecessary complexity or dilution. At The Peace River Team, we built Index+ with our Focused Diversification approach to do just that: focus on high-quality companies and research-driven stock selection.

Index+ Models at a Glance

• Winner Takes All (WTA) – Built on the chassis of the S&P 500 but turbocharged with the power of Morgan Stanley Research. This high-conviction strategy selects only Morgan Stanley's highest-rated stocks, ensuring that each position is meaningful.

• qDow – A hybrid portfolio that combines the resilience of the DJIA with the innovation of the Nasdaq 100, strategically emphasizing the strongest-rated companies while filtering out weaker holdings.

• Low Volatility Equity Income – A defensive, equity-focused alternative to traditional income strategies, following the same high-conviction discipline as WTA but using the S&P 500 Low Volatility Index as its benchmark.

A Smarter Approach to Portfolio Construction

We don't chase fads, over-diversify, or rely on outdated allocation methods. Index+ portfolios are built to prioritize clarity, conviction, and disciplined portfolio management.

For investors who want simplicity without sacrifice, transparency without clutter, and performance without excessive risk, Index+ provides a research-driven approach that evolves with the markets—without unnecessary complexity.

Location

117 Herald Court
Suite 113
Punta Gorda, FL 33950
US
Direct:
(941) 833-2021(941) 833-2021
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Rational Investing in an Age of Uncertainty
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Rational Investing in an Age of Uncertainty

When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Monica Luna today.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)