Gerta Likrama, Client Service Associate
Phone:
(239) 449-7833(239) 449-7833
Michael Gahan, CRPC®
Senior Vice President,
Financial Advisor
Direct:
(239) 449-7838(239) 449-7838
Toll-Free:
(800) 237-8686(800) 237-8686
My Mission Statement
Guided by principles of integrity, transparency, and personalized service, my mission is to navigate the complexities of wealth management, paving the way for clients to experience financial stability and sustained growth on their individual financial journeys.
My Story
Based in the beautiful city of Naples, Florida, I am a seasoned financial advisor, recognized for my comprehensive expertise and my dedication to personalized client service. With a career spanning over 27 years in the financial industry, my experience has equipped me with a profound understanding of the intricate dynamics of finance.
What truly distinguishes me is not merely my broad experience, but my commitment to building lasting and meaningful partnerships with my clients. I deeply believe in a client-centric approach, wherein each financial strategy is tailor-made to reflect the unique goals, needs, and circumstances of each individual. Every interaction is an opportunity for me to secure my clients' financial stability and to cultivate sustained growth, adjusting to the nuances of their personal financial landscape.
Upholding steadfast principles of integrity and transparency, my mission is to guide clients through the often complex world of financial management. When you choose to embark on your financial journey with me, you're investing in more than just a service; you're entering a professional alliance designed to bring your financial aspirations to fruition. My practice is rooted in a relationship-oriented approach that places your financial goals at the heart of everything I do.
What truly distinguishes me is not merely my broad experience, but my commitment to building lasting and meaningful partnerships with my clients. I deeply believe in a client-centric approach, wherein each financial strategy is tailor-made to reflect the unique goals, needs, and circumstances of each individual. Every interaction is an opportunity for me to secure my clients' financial stability and to cultivate sustained growth, adjusting to the nuances of their personal financial landscape.
Upholding steadfast principles of integrity and transparency, my mission is to guide clients through the often complex world of financial management. When you choose to embark on your financial journey with me, you're investing in more than just a service; you're entering a professional alliance designed to bring your financial aspirations to fruition. My practice is rooted in a relationship-oriented approach that places your financial goals at the heart of everything I do.
Securities Agent: MD, NY, NC, MO, VA, TX, IN, GA, VT, SC, PA, AL, NV, KS, OR, OH, MI, ME, HI, DE, DC, CT, CA, TN, NH, LA, CO, KY, AZ, MA, WI, FL, IL, MN; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1398699
NMLS#: 1398699
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
A Tailored Approach
As your personal wealth management advisor, my goal is to design a financial plan that perfectly aligns with your needs. I am dedicated to finding strategies that propel you towards financial success. Here's how I do it:
Understanding You
I begin by investing the time to truly understand you. This involves learning about your financial needs, investment preferences, and considering your challenges, goals, and aspirations when formulating your financial plan.
Planning with Your Goals in Mind
I devise a strategy that is guided by your life goals. This plan considers your comfort level with risk, your investment objectives, timeline, and cash needs.
Taking Action
Leveraging Morgan Stanley's wide-ranging resources and employing detailed research and analysis, I make timely and informed decisions, regardless of the market's state.
Regular Reviews
I ensure to meet with you regularly to review your portfolio. These discussions allow me to gauge our progress towards achieving your goals. Your success and well-being are my topmost priorities.
Empower Your Financial Journey
Welcome to our Investor Knowledge Center. Here, we provide a wealth of resources to boost your financial literacy, offer insights into effective strategies, and guide you on securing your digital world. From webinars and checklists to up-to-date tax information and wealth planning tools, we've got you covered. Start exploring and empower your financial journey.
AI and Cybersecurity: Balancing Potential and Pitfalls
Explore the world of AI in cybersecurity with our insightful webinar, offering actionable tips to fortify your digital safety.
Watch the Webinar Replay Here›
Navigating Your Financial Journey
Enhance your understanding of effective money management with our comprehensive resources, aiding you in every financial decision.
Boost Your Financial Knowledge Here›
Tax-Smart Investment Techniques
Leverage our strategies to incorporate tax-efficient measures in your investment portfolio, aiming to minimize tax burdens and boost long-term wealth.
Explore Tax-Smart Strategies›
Digital Safety Resource Center
At Morgan Stanley, we prioritize the security of your assets and personal information. Discover our stringent security measures and tips to improve your online safety.
Experience the Convenience of MSO Here›
Morgan Stanley At Your Fingertips
With Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App, have your investments and daily finances within your reach, round the clock.
Experience the Convenience of MSO Here›
Achieve Your Goals With Smart Planning
Utilize our advanced technology for informed advice and strategic wealth planning. Explore the benefits of our planning tools in guiding you towards your financial goals.
Explore Our Planning Tools›
Events
Welcome to our Virtual Events page, where we bring insightful and engaging experiences directly to you, no matter where you are. Our virtual events are designed to provide you with valuable information, expert insights, and opportunities to connect with industry leaders and peers.
Stay informed about our upcoming virtual events, including webinars, panel discussions, and interactive sessions. Our events cover a wide range of topics, from market trends and investment strategies to financial planning and wealth management.
Check out the EventsStay informed about our upcoming virtual events, including webinars, panel discussions, and interactive sessions. Our events cover a wide range of topics, from market trends and investment strategies to financial planning and wealth management.
Building and Protecting Your Wealth
My team provides comprehensive wealth management designed to help clients build, protect, and manage their financial lives with confidence. Through personalized guidance, disciplined strategy, and research-driven insights, we support clients across every stage of their financial journey.
Portfolio Management
We offer disciplined portfolio management tailored to each client’s goals and risk tolerance. Our approach includes thoughtful diversification, ongoing monitoring, and research-driven insights to help clients navigate market changes and stay aligned with long-term objectives.
Explore Portfolio Insights
Financial Planning
We work closely with clients to develop personalized financial plans that support clarity, confidence, and long-term success. From retirement and tax planning to budgeting and cash-flow analysis, we help clients stay organized and prepared for every stage of life.
Learn More About Financial Planning
Estate Planning
We help clients build estate strategies that reflect their values and long-term wishes. By coordinating with legal and tax professionals, we provide guidance on wealth transfer, legacy planning, and beneficiary structures to ensure assets are protected and intentions are honored.
Explore Estate Planning Strategies
Charitable Giving
We support clients in designing charitable giving strategies that make meaningful impact. Whether through structured giving plans, tax-efficient contributions, or long-term philanthropic goals, we help clients give with purpose and intention.
Learn About Charitable Giving
Alternative Investment
We provide access to a broad range of alternative investment opportunities, including private credit, private equity, and real assets. These options may help enhance diversification and strengthen long-term portfolio resilience.
Learn MoreLocation
8889 Pelican Bay Blvd
Ste 300
Naples, FL 34108
US
Direct:
(239) 449-7838(239) 449-7838
Toll-Free:
(800) 237-8686(800) 237-8686
Fax:
(239) 449-7850(239) 449-7850
Meet My Team
About Gerta Likrama
Bringing a wealth of experience from over eight years in the financial services industry, she is a dedicated professional who has previously excelled in the role of a head teller at a renowned financial institution. Her current role focuses on managing the administrative and operational needs of our clients efficiently.
In her personal life, she enjoys a harmonious balance between her professional commitments and her role as a wife and mother to two spirited young children. A lover of the great outdoors, she cherishes her free time by immersing herself in nature, with a special fondness for serene waterfront locations.
In her personal life, she enjoys a harmonious balance between her professional commitments and her role as a wife and mother to two spirited young children. A lover of the great outdoors, she cherishes her free time by immersing herself in nature, with a special fondness for serene waterfront locations.
The Power of Partnerships
By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships
Stacey Herring
Private Banker
About Stacey Herring
Stacey Herring is a Private Banker serving Morgan Stanley Wealth Management offices in Florida.
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Stacey began her career in financial services in 1994, and joined Morgan Stanley in 2014. Prior to joining the firm, she was a Mortgage Sales Manager at SunTrust Bank and a Senior Mortgage Loan Officer for over 17 years at Fifth Third Bank. Stacey is a graduate of Florida State University, where she received a Bachelor of Science in Business Marketing and a Minor in Communications.
Stacey currently serves on the Women’s Foundation of Collier County Board of Directors, as well as Junior Achievement of SWFL’s Advisory Board. In addition, Stacey has chaired many community endeavors, serving Naples Community Hospital, PACE Center for Girls of Collier County, and Youth Haven. She is a graduate of the Naples Chamber of Commerce’s Leadership Collier program, awarded Gulfshore Business Magazine’s “40 Under 40 Award”, and in 2013 was awarded the Glass Slipper Award by The Education Foundation, Champions for Learning. In 2014, Stacey was named a Woman of Initiative by the Community Foundation of Collier County for her philanthropy, dedication, and commitment to children’s causes.
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Stacey began her career in financial services in 1994, and joined Morgan Stanley in 2014. Prior to joining the firm, she was a Mortgage Sales Manager at SunTrust Bank and a Senior Mortgage Loan Officer for over 17 years at Fifth Third Bank. Stacey is a graduate of Florida State University, where she received a Bachelor of Science in Business Marketing and a Minor in Communications.
Stacey currently serves on the Women’s Foundation of Collier County Board of Directors, as well as Junior Achievement of SWFL’s Advisory Board. In addition, Stacey has chaired many community endeavors, serving Naples Community Hospital, PACE Center for Girls of Collier County, and Youth Haven. She is a graduate of the Naples Chamber of Commerce’s Leadership Collier program, awarded Gulfshore Business Magazine’s “40 Under 40 Award”, and in 2013 was awarded the Glass Slipper Award by The Education Foundation, Champions for Learning. In 2014, Stacey was named a Woman of Initiative by the Community Foundation of Collier County for her philanthropy, dedication, and commitment to children’s causes.
NMLS#: 434321
Private Banking Group (PBG) Market Managers, Senior Private Bankers, Private Bankers, and Associate Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
A Simple Six-Step Retirement Checkup
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Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Ready to start a conversation? Contact Michael Gahan today.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
3Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
6Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.
7Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
3Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
6Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.
7Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025), 4763067 (9/2025)
