Our Story and Services

At The Mas Cubed Group, we are a multinational team led by three highly experienced investing and wealth planning professionals. Combining our own talents with the vast resources of Morgan Stanley, we craft customized wealth management solutions for a select global clientele of successful business owners and stewards of significant wealth. Grounded in investment strategy, our comprehensive solutions involve tax and estate advisory, insurance planning, strategic borrowing and virtually anything else that touches our clients’ financial lives. We work closely with our clients’ other trusted advisors, seeking to help each family we serve protect, grow and transfer wealth across generations.

The members of our team have personal and professional experience that spans the Spanish-speaking world, as well as the United States. So, we not only understand the unique requirements of cross-border investors, we also have a robust knowledge of the local business and market conditions in each jurisdiction we cover. We speak your language, share your culture and are able to provide connectivity to institutional resources to support your business objectives as well as your personal ambitions.

We look forward to learning more about you, your business and your family and to discussing the resources we can place at your disposal. To begin that conversation, please .
Capabilities
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 300 teams specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $1.2 trillion in AUM
  • Comprising 26% of the Barron’s Top 100 Financial Advisors list for 2025
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, September 2025

Source: Barron's (Awarded March 2025) This ranking was determined based on an evaluation process conducted by Barron's for the period Oct 2023-Sept 2024. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to Barron's to obtain or use the ranking. This ranking is based on an algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the assessment of Barron's and may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

    Learn more
    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

    Learn more
    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
    Learn more
    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
    Learn more
    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
    Learn more
    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

200 S Biscayne Blvd
Ste 1100
Miami, FL 33131
US
Direct:
(305) 671-2019(305) 671-2019

Meet MAS Cubed Group

About Ricardo J. Avila

Drawing on more than two decades of global financial services experience, Ricardo Avila delivers comprehensive wealth management solutions to an elite clientele of affluent families from Spanish-speaking nations in the Caribbean and the Americas. His primary focus is on clients who live and work in the Dominican Republic, Guatemala, Costa Rica, Honduras and his native El Salvador.

Prior to joining Morgan Stanley International Wealth Management in 2020, Ricardo spent 17 years at Banco Santander International in Miami, where he progressed through senior roles that included Senior Banker, Team Leader and Regional Director of the Central America & Caribbean market. Earlier in his career, Ricardo served as an Assistant Vice President at Coutts International, focusing on the Mexican market.

Ricardo earned a BBA from the University of Miami, majoring with in economics and finance, and went on to participate in graduate programs in Finance at London School of Economics. Raised in San Salvador and Miami, he is fluent in Spanish and English. Outside of work, Ricardo enjoys spending time with family, playing golf, boating and fishing and is actively involved in the community.
Securities Agent: VA, TX, SC, SD, PA, WY, NY, MD, OR, CO, FL, MA, DE, DC; General Securities Representative; Investment Advisor Representative
NMLS#: 2150357

About Francisco Salazar Moreno

Drawing on 15 years of international investing experience, Francisco Salazar Moreno crafts highly customized strategies for a global clientele of affluent families and individuals. As a designated Portfolio Manager, Francisco generates investment ideas, advises on strategic and tactical asset allocations and offers assessment of risk and volatility in his clients portfolios.
Prior to joining Morgan Stanley in 2020, Francisco spent thirteen years at Banco Santander. As their Director of Active Investment Services, he led a team that catered to accredited investors, offering portfolio advisory trading and portfolio management services utilizing strategic and tactical allocation. Prior to joining Banco Santander, Francisco began his career at Morgan Stanley in Madrid, Spain.
Francisco holds two university degrees, Bachelor in Law from Universidad Complutense de Madrid and a Master in Stock Exchanges and Financial Markets from Instituto de Estudios Bursatiles (IEB) in Spain. Francisco additionally has participated in graduate programs in Finance at London School of Economics.
Born in Madrid and raised in Murcia, Spain, Francisco is fluent in Spanish and English.
Securities Agent: FL, TX, VA, NY, MD, WY, VI, SC, GA, CA, MO, NV, CO, OR, OH, MA, IL, PA, DC, SD, NC, DE; General Securities Representative; Investment Advisor Representative
NMLS#: 2172889

About Carlos Mercadal

Carlos Mercadal Vilchez brings over two decades of wealth management experience to service of an international clientele of affluent families and individuals. Carlos concentrates on business development, with a particular focus on developing relationships in Mexico, Central America and the Caribbean.

Carlos joined Morgan Stanley in 2020, after 16 years at Banco Santander in Barcelona and Miami. Among his many roles at Banco Santander, Carlos served as a Senior Banker, Team Leader, and Regional Director of Mexico, Central America and Caribbean markets. He holds a degree in business administration from Universidad Internacional de Catalunya and an MBA from ESADE.



Born and raised in Barcelona Spain, Carlos is fluent in Spanish and English and Catalan. He volunteers his time serving as Treasury director at the Fundacion Amics de la Gent Gran. He also enjoys biking, skiing and futbol.
Securities Agent: IL, RI, NC, MO, MA, DE, VA, PA, NY, OH, CA, MD, VI, SD, SC, DC, OR, NV, FL, WY, CO, TX; General Securities Representative; Investment Advisor Representative
NMLS#: 2084541

About Marco Rivera


Contributing to an exceptional overall service experience, Marco Rivera works directly with the team’s clients to address their every-day financial needs. He focuses on building maintaining strong client relationships by efficiently processing request, resolving inquiries, and providing access to firm services and solutions. Marco also provides an extensive range of operational and administrative support services to the team’s Financial Advisors.
Prior to joining Morgan Stanley, Marco worked in a client service capacity at a has worked as a Client Service Associate for various financial institutions, including Bank Leumi, Bank Hapoalim, and Safra National Bank. His ten years of experience in customer service has taught him the importance of going the extra mile for our clients and consistently working to improve their customer experience. Marco Rivera holds Series 7 and Series 66 licenses from FINRA.

Marco Rivera is originally from Venezuela and have been living in the United States for over 20 years. Marco Rivera is fluent in both Spanish and English. Outside of work, he enjoys spending time with his two-year-old son, friends, and family.

About Violeta Pavon


Drawing on more than three decades of international banking and wealth management experience, Violeta Pavon is responsible for an extensive variety of operational and administrative responsibilities. Often serving as a first point of contact for clients, Violeta contributes to an outstanding overall service experience by ensuring that all requests are handled promptly and professionally.
Violeta joined Morgan Stanley International Wealth Management in 2020 after seven years at Banco Santander International in Miami. Among her roles, she served as a Relationship Associates Coordinator and Assistant to the Regional Manager for the Mexican Region, where she was in charge of managing a team of thirteen relationship assistants in Miami, Houston and San Diego. Over the course of her international banking career, she has held positions in operations, credit, corporate actions and trading at major international banks, including BNP Paribas, Banco Itau, ABN Amro, Coutts International, EFG Capital and Banco International de Costa Rica. She holds a B.S. in accounting from the University of Miami and has studied international banking at the American Institute of Banking.

Born and raised in Nicaragua, Violeta is fluent in Spanish and English. She now lives in Miami, where she enjoys traveling and reading in her free time.

About Antonella Quiroga


A Registered Client Services Associate at Morgan Stanley with over three years of experience in the financial services industry. Prior to joining Morgan Stanley, served as a Wealth Management Associate at Bolton Global Capital, supporting high-net-worth clients and partnering with advisors to help drive business growth. In the current role, supports the team in strengthening client relationships, advancing team development, enhancing reporting, leveraging technology to improve efficiency and accuracy, and expanding trading capacity. Originally from Argentina, relocated to Miami 14 years ago, combining a strong commitment to client service with a career in finance. Brings an additional 10 years of hospitality experience, developing a strong foundation in customer relations—skills that have translated seamlessly into wealth management. Holds active Series 7 and 66 licenses and earned a Bachelor’s degree in Information Technology from Florida International University. Outside of work, enjoys spending time with family and friends, is an avid dog lover, and is enthusiastic about tennis and soccer.
Wealth Management
Global Investment Office

Portfolio Insights

This is a video content

Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your larger financial picture – today and tomorrow.

  • Vesting events
  • Option expirations
  • Restricted stock units
  • Tax implications

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
PWM Leadership Insights & Outcomes
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PWM Leadership Insights & Outcomes

Bringing Private Wealth Management leadership perspectives directly to you on the forces shaping wealth today, from cross-border complexity to AI for family offices and more.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Larry Fitzgerald Jr.'s Playbook on Leadership and Values
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Larry Fitzgerald Jr.'s Playbook on Leadership and Values

The renowned NFL wide receiver shares insights on aligning your investments with your values.

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
Listen | The Pyramid of Giving: When to Say Yes. How to Say No.
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Listen | The Pyramid of Giving: When to Say Yes. How to Say No.

You can support the people and causes you care about, while also turning down requests when you feel you have done enough. Tune in for tips and hear from Katherine Lorenz, President of the Cynthia and George Mitchell Foundation, who shares her story.

Wealth Management for Athletes and Entertainers

Understanding the unique financial challenges of athletes and entertainers and how they differ from one profession to the next, we deliver the experience and resources you need to help create and implement a comprehensive, multigenerational wealth management plan based on your needs, values and aspirations.
  • Investment Management
  • Wealth Transfer & Philanthropy
  • Private Banking Solutions
  • Family Governance & Wealth Education
  • Lifestyle Advisory
You are your Own CEO: Build a Dream Team for Your Career
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You are your Own CEO: Build a Dream Team for Your Career

Assembling a team of trusted professionals to manage your career?and your money?is essential to help best position you to thrive. Here?s how.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
Market Information Delayed 20 Minutes
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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3Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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4Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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5Structured Investments are complex and not appropriate for all investors. An investment in structured investments involves risks. These risks can include but are not limited to: fluctuations in the price, level or yield of underlying asset(s), interest rates, currency values and credit quality, substantial loss of principal, limits on participation in appreciation of underlying asset(s), limited liquidity, credit risk, and/or conflicts of interest. Many structured investments do not pay interest or guarantee a return above principal at maturity. Investors should read the security’s offering documentation prior to making an investment decision.

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6Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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9Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

Asset Allocation does not assure a profit or protect against loss in declining financial markets.

The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.

Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Awards Disclosures | Morgan Stanley
CRC 4677197 (7/2025)