Brandon Wiggins
Executive Director, Market Executive
Phone:
(262) 523-8353(262) 523-8353
Morgan Stanley
Madison Branch Office
You define success, we help you achieve it
8215 Greenway Blvd
Ste 400
Middleton, WI 53562
US
Branch:
(608) 829-2882(608) 829-2882
Toll-Free:
(800) 776-7797(800) 776-7797
Branch Manager
Brandon WigginsPhone:
(262) 241-1964(262) 241-1964
About Morgan Stanley Madison Branch
Morgan Stanley Wisconsin Market
In the Wisconsin Market, we are deeply committed to upholding Morgan Stanley’s core values: Do the Right Thing, Put Clients First, Lead with Exceptional Ideas, Commit to Diversity & Inclusion, and Giving Back. These principles guide our approach to client service and employee development.
Client Service Excellence
We believe that every client deserves a consistent and premium level of service, regardless of their size and complexity. Our approach is not a “one size fits all” but rather a tailored strategy that leverages our collaborative culture. This ensures that all clients receive exceptional financial planning services, irrespective of their asset base.
Employee Development
Our commitment to employee development mirrors our client service philosophy. Recognizing that each Financial Advisor is at a unique stage in their career, we provide personalized coaching to foster both personal and professional growth. We value diversity in people and ideas, we strive to deliver for the communities we serve.
Philanthropy and Community Engagement
Philanthropy is a cornerstone of our Market, with employees actively donating their time and resources to support local communities. Our charitable partnerships include organizations such as Feeding America Eastern Wisconsin, Second Harvest Foodbank of Southern Wisconsin, Paul’s Pantry in Green Bay, Ronald McDonald House, New Horizons Center, and United Way, among others. Whether as a client or an employee, Morgan Stanley offers the opportunity to contribute to meaningful causes.
Innovative Culture
At Morgan Stanley, we foster a culture of innovation where your ideas are valued and your contributions make a real impact. We encourage our advisors to think creatively and lead with exceptional ideas that drive growth and success.
In the Wisconsin Market, we are deeply committed to upholding Morgan Stanley’s core values: Do the Right Thing, Put Clients First, Lead with Exceptional Ideas, Commit to Diversity & Inclusion, and Giving Back. These principles guide our approach to client service and employee development.
Client Service Excellence
We believe that every client deserves a consistent and premium level of service, regardless of their size and complexity. Our approach is not a “one size fits all” but rather a tailored strategy that leverages our collaborative culture. This ensures that all clients receive exceptional financial planning services, irrespective of their asset base.
Employee Development
Our commitment to employee development mirrors our client service philosophy. Recognizing that each Financial Advisor is at a unique stage in their career, we provide personalized coaching to foster both personal and professional growth. We value diversity in people and ideas, we strive to deliver for the communities we serve.
Philanthropy and Community Engagement
Philanthropy is a cornerstone of our Market, with employees actively donating their time and resources to support local communities. Our charitable partnerships include organizations such as Feeding America Eastern Wisconsin, Second Harvest Foodbank of Southern Wisconsin, Paul’s Pantry in Green Bay, Ronald McDonald House, New Horizons Center, and United Way, among others. Whether as a client or an employee, Morgan Stanley offers the opportunity to contribute to meaningful causes.
Innovative Culture
At Morgan Stanley, we foster a culture of innovation where your ideas are valued and your contributions make a real impact. We encourage our advisors to think creatively and lead with exceptional ideas that drive growth and success.
Services Provided
- Retirement PlanningFootnote1
- Saving for CollegeFootnote2
- Maintaining Cash Flow
- Long-term Care InsuranceFootnote3
- Traditional Investments
- Alternative InvestmentsFootnote4
- Insurance ServicesFootnote5
- Investing with ImpactFootnote6
- Legacy PlanningFootnote7
- Succession PlanningFootnote8
- Family Mission Statements
- Next Generation EducationFootnote9
- Lending SolutionsFootnote10
- Cash Management SolutionsFootnote11
- Philanthropic GoalsFootnote12
Our Team at Morgan Stanley Madison Branch
Julie Baertschi
Vice President, Business Service Officer
Phone:
(608) 829-3261(608) 829-3261
Nora Alamery
Branch Administrator
Phone:
(608) 829-2882(608) 829-2882
Dennis Frantsve, CFA, CAIA
Executive Director, Regional Director of Alternative Investments
Phone:
(312) 453-9448(312) 453-9448
Chad Lowry
Training Specialist
Phone:
(847) 226-6968(847) 226-6968
Rick Effer
Executive Director, Insured Solutions Director
Phone:
(314) 854-9335(314) 854-9335
About Brandon Wiggins
Brandon Wiggins is an Executive Director and Market Executive for the state of Wisconsin. As a coach and mentor to Financial Advisors, he is dedicated to helping Advisors identify opportunities and create strategies to grow their business.
Brandon fosters an open and direct culture and has a highly supportive, entrepreneurial management style. He is adept at listening to Financial Advisors and grasping what’s most important to them. He encourages questions and tailors a sound, strategic plan to help them achieve their goals.
Brandon especially enjoys the relationships he has developed with Advisors over the years, helping them to
explore what is possible in their careers. His focus on always putting the clients’ interests first has helped Advisors reach new levels of success.
Prior to becoming a Market Executive Brandon served for three-and-a-half years as Branch Manager in Potomac, MD and two-and-a-half years as the Associate Complex Manager of the Central Maryland Complex with Morgan Stanley. Brandon began his career as a Financial Advisor with Merrill Lynch and later became a Manager at Merrill.
Brandon holds a degree in finance and an M.B.A. from The University of Florida. A native of South Florida, Brandon is happily married to his high school sweetheart and the father of three young children.
Brandon fosters an open and direct culture and has a highly supportive, entrepreneurial management style. He is adept at listening to Financial Advisors and grasping what’s most important to them. He encourages questions and tailors a sound, strategic plan to help them achieve their goals.
Brandon especially enjoys the relationships he has developed with Advisors over the years, helping them to
explore what is possible in their careers. His focus on always putting the clients’ interests first has helped Advisors reach new levels of success.
Prior to becoming a Market Executive Brandon served for three-and-a-half years as Branch Manager in Potomac, MD and two-and-a-half years as the Associate Complex Manager of the Central Maryland Complex with Morgan Stanley. Brandon began his career as a Financial Advisor with Merrill Lynch and later became a Manager at Merrill.
Brandon holds a degree in finance and an M.B.A. from The University of Florida. A native of South Florida, Brandon is happily married to his high school sweetheart and the father of three young children.
About Nora Alamery
Nora recently joined Morgan Stanley as a Branch Administrator, bringing her knowledge and experience from the fast-paced world of tech startups, where she focused on global HR leadership. Known for her people-first approach, Nora has successfully led initiatives in centralized operations and post-acquisition integration, thriving in diverse, cross-cultural settings. Her passion for helping others succeed has been a constant throughout her career.
Originally from the sunny city of Phoenix, Nora is embracing the change of seasons in Madison and is eager to bring her warmth and enthusiasm to the team.
Originally from the sunny city of Phoenix, Nora is embracing the change of seasons in Madison and is eager to bring her warmth and enthusiasm to the team.
About Dennis Frantsve
Dennis Frantsve is the Alternative Investments Sales Director for the Great Lakes region. He leads the firm’s effort in delivering Morgan Stanley’s comprehensive platform of Alternative Investment strategies, including Private Equity, Real Estate, Credit, and Hedge Fund Solutions, to wealth management clients within the region.
Prior to joining Morgan Stanley in 2022, Dennis spent 14 years at Merrill Lynch in a variety of positions. Most recently, Dennis was the Regional Sales Manager for Alternative Investment for the Midwestern United States.
Prior to this role, Dennis worked in Merrill Lynch’s Global Markets Division as an Institutional Equity Derivatives salesperson and within their Senior Relationship Management team. Dennis joined Merrill Lynch from a summer MBA internship program in 2008.
Prior to joining Merrill Lynch, Dennis served as a CH-46E assault helicopter pilot in the United States Marine Corps, with several deployments including a deployment to Afghanistan in 2004. He retired from the United States Marine Corps Reserve in 2018 as a Lieutenant Colonel. He is decorated with the Air Medal (Strike/Flight Device number 2), the Navy Commendation Medal, the Navy Achievement medal.
Dennis holds an M.B.A. with honors from the University of Chicago and a B.S. in General Engineering from the University of Illinois. He is also a Chartered Financial Analyst (CFA®) charter holder and a Chartered Alternative Investment Analyst (CAIA®) charter holder.
Prior to joining Morgan Stanley in 2022, Dennis spent 14 years at Merrill Lynch in a variety of positions. Most recently, Dennis was the Regional Sales Manager for Alternative Investment for the Midwestern United States.
Prior to this role, Dennis worked in Merrill Lynch’s Global Markets Division as an Institutional Equity Derivatives salesperson and within their Senior Relationship Management team. Dennis joined Merrill Lynch from a summer MBA internship program in 2008.
Prior to joining Merrill Lynch, Dennis served as a CH-46E assault helicopter pilot in the United States Marine Corps, with several deployments including a deployment to Afghanistan in 2004. He retired from the United States Marine Corps Reserve in 2018 as a Lieutenant Colonel. He is decorated with the Air Medal (Strike/Flight Device number 2), the Navy Commendation Medal, the Navy Achievement medal.
Dennis holds an M.B.A. with honors from the University of Chicago and a B.S. in General Engineering from the University of Illinois. He is also a Chartered Financial Analyst (CFA®) charter holder and a Chartered Alternative Investment Analyst (CAIA®) charter holder.
About Chad Lowry
Chad Lowry is a Training Specialist for the Mid-America Region. He covers the Wisconsin, Chicago North, and Chicago West markets and lives in the NW Chicago suburbs. He joined Morgan Stanley in 2025. Prior to that, he spent 23 years at Morningstar where he most recently led a team of Instructional Designers and Technical Writers who taught Wealth Managers and Asset Managers alike how to use various software platforms from the company.
He holds a Master’s degree in Learning Design & Technology from Purdue University. His undergraduate degree is in History from Loyola University Chicago. One time, he ran a marathon.
He holds a Master’s degree in Learning Design & Technology from Purdue University. His undergraduate degree is in History from Loyola University Chicago. One time, he ran a marathon.
About Rick Effer
Rick is an experienced senior level executive of sales & business development, marketing & brand strategy, and operations with thirty-seven years of demonstrated success in the Financial Services and Consumer Package Goods industries.
As an Insured Solutions Director with Morgan Stanley, joining in 2013, Rick is a subject matter expert for annuity, life insurance, long-term care, disability, property & casualty, private placement, structured settlement and captive insurance solutions. He supports financial advisors and high net worth /ultra-high net worth clients and business owners with their risk management strategies.
Prior to joining Morgan Stanley, Rick was a senior partner with a 100 year old, self-clearing broker dealer. Before that, he "carried the bag" as a wholesaler with The Hartford and Sun Life Financial.
Rick's working career started with a fifteen year stint at Anheuser-Busch, where he held a variety of senior positions within the sales and marketing organization.
Rick holds an undergraduate degree in finance from the University of Notre Dame and a Master’s in Business Administration from Washington University. He is philanthropically inclined, serving on the Ursuline Academy Board of Trustees, as a Regional Director for Folds of Honor, board member for Kairos Prison Ministry International as well as an advocate for providing educational opportunities for under-served children. He lives in St. Louis with his wife, Diane, and enjoys visiting their three grown children.
As an Insured Solutions Director with Morgan Stanley, joining in 2013, Rick is a subject matter expert for annuity, life insurance, long-term care, disability, property & casualty, private placement, structured settlement and captive insurance solutions. He supports financial advisors and high net worth /ultra-high net worth clients and business owners with their risk management strategies.
Prior to joining Morgan Stanley, Rick was a senior partner with a 100 year old, self-clearing broker dealer. Before that, he "carried the bag" as a wholesaler with The Hartford and Sun Life Financial.
Rick's working career started with a fifteen year stint at Anheuser-Busch, where he held a variety of senior positions within the sales and marketing organization.
Rick holds an undergraduate degree in finance from the University of Notre Dame and a Master’s in Business Administration from Washington University. He is philanthropically inclined, serving on the Ursuline Academy Board of Trustees, as a Regional Director for Folds of Honor, board member for Kairos Prison Ministry International as well as an advocate for providing educational opportunities for under-served children. He lives in St. Louis with his wife, Diane, and enjoys visiting their three grown children.
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Branch Address
8215 Greenway Blvd
Ste 400
Middleton, WI 53562
US
Branch:
(608) 829-2882(608) 829-2882
Toll-Free:
(800) 776-7797(800) 776-7797
Fax:
(608) 829-2911(608) 829-2911
1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Tax laws are complex and are subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
3Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
4Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
6The returns on a portfolio consisting primarily of sustainable investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
9Tax laws are complex and are subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
10Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
11Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
12Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
The investments and products listed may not be appropriate for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments or products, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. The appropriateness of a particular investment or product will depend upon an investor's individual circumstances and objectives.
Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.
© 2025 Morgan Stanley Smith Barney LLC. Member SIPC.
Awards Disclosures | Morgan Stanley
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Tax laws are complex and are subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
3Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
4Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
6The returns on a portfolio consisting primarily of sustainable investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
9Tax laws are complex and are subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
10Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
11Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
12Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
The investments and products listed may not be appropriate for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments or products, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. The appropriateness of a particular investment or product will depend upon an investor's individual circumstances and objectives.
Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.
© 2025 Morgan Stanley Smith Barney LLC. Member SIPC.
Awards Disclosures | Morgan Stanley
CRC 4665150 (08/2025)