My Story

As a seasoned investment professional, I bring a lifetime of experience to you and your family. From retirement planning and cash management solutions to business succession and charitable giving strategies, I cover the full spectrum of customized solutions for individuals, families and business owners. I blend all the elements important to you into an integrated plan designed to build and preserve your wealth across generations.

About Me:

With significant investment and industry experience, I offer a combination of education, knowledge and skills in one team of financial advisors. What’s more, this level of experience enables me to serve as your single point of contact for almost all your financial needs.

I put our extensive technical and analytical strengths to work, researching, evaluating and recommending appropriate strategies that address your particular needs. I also work closely with your legal, insurance and tax advisors to help ensure you have an efficient, coordinated wealth management strategy.

Getting Started:

My customized approach begins with gaining a thorough knowledge of you, as well as your vision for the future. I believe wealth management should be a consultative, disciplined process that balances your values, concerns and goals with careful analysis of the markets and the opportunities they present.

I am proud of the services and resources I offer my clients and welcome the opportunity to deliver this same level of excellence to you and your family.


ABOUT LORNE

Philosophy

I believe that the best financial strategy is the one that helps you pursue your goals. That's why, from the start, I talk about your aspirations and encourage you to ask questions about issues that matter most to you. Worried about managing future health care expenses? College on the horizon? Considering the sale of a business or purchase of a home? Preparing to pass your wealth on to future generations? I will work with you to develop strategies that are designed to address your priorities and financial needs.

Approach

I begin every relationship with a conversation, helping you to identify and prioritize which goals matter most to you. Whether that's transferring wealth to the next generation, customizing financial strategies that help you pursue your passions, or simply providing advice and guidance to help you stay informed, I start by listening to learn more about you. By gaining a deeper understanding of how you think and feel about investing, I can help customize the financial strategy we develop together.

Capabilities

My process is designed to deliver a customized, consistent experience to assist clients not only in wealth accumulation and preservation, but in areas that go beyond portfolio management. I can be a financial resource, helping clients with the process of transferring wealth to the younger generation.
Services Include
Securities Agent: WV, DE, NY, CA, GA, FL, ME, AZ, CT, TX, CO, KY, PA, VA, SC, NJ, NC, MD, MA; General Securities Representative; Investment Advisor Representative
NMLS#: 982738
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Achieving Your Goals

1 – Introductions
We begin with an informal conversation to understand your financial concerns and determine how we can add value to your situation. This is your opportunity to interview us as we get to know you. If we agree to move forward, we’ll schedule our next meeting and request important financial information.
2 – Discovery
We continue the dialogue by fostering an in-depth conversation where we listen carefully to what is important to you. We learn about the values that shape your decisions and identify any unique circumstances. We also review the documents you’ve prepared and begin to define your priorities.
3 – Analysis & Strategy Development
Here, we review your financial situation, determine the likelihood of reaching your goals and address the impact of unexpected life events. We may also reach out to your CPA and estate attorney to help ensure the strategies they recommend are fully coordinated. With attention to detail and utilizing Morgan Stanley’s proprietary LifeView® financial planning tools, we develop a comprehensive plan tailored for your goals.
4 – Plan Presentation
We present our recommendations along with key action steps to implement your plan.
5 - Implementation
As we execute your plan, we set up tools to provide convenient access to your accounts. We’ll provide ongoing updates and follow up on key items to ensure your plan is implemented as expected.
6 – Ongoing Service
We apply a strict due diligence process to evaluate investment performance and set up regular calls to discuss performance towards your goals. In these discussions, we determine if any adjustments are needed, since personal goals and market conditions can change over time.


A LifeView Financial Goal Analysis or LifeView Financial Plan (“Financial Plan”) is based on the methodology, estimates, and assumptions, as described in your report, as well as personal data provided by you. It should be considered a working document that can assist you with your objectives. Morgan Stanley Smith Barney LLC (“Morgan Stanley”) makes no guarantees as to future results or that an individual’s investment objectives will be achieved. The responsibility for implementing, monitoring and adjusting your financial goal analysis or financial plan rests with you. After your Financial Advisor delivers your report to you, if you so desire, your Financial Advisor can help you implement any part that you choose; however, you are not obligated to work with your Financial Advisor or Morgan Stanley.
Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using LifeView Goal Analysis or LifeView Advisor. When your Financial Advisor prepares and delivers a Financial Goal Analysis (i.e., when using LifeView Goal Analysis), they will be acting in a brokerage capacity. When your Financial Advisor prepares a Financial Plan (i.e., when using LifeView Advisor), they will be acting in an investment advisory capacity with respect to the delivery of your Financial Plan. This Investment Advisory relationship will begin with the delivery of the Financial Plan and ends thirty days later, during which time your Financial Advisor can review the Financial Plan with you. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at http://www.morganstanley.com/ourcommitment/

Our Valued Clients

My practice is built on the development of deep and enduring relationships and the delivery of comprehensive wealth management services to a broad range of clients:

• Business owners and entrepreneurs
• Individuals experiencing a significant life event, such as a divorce, loss of a spouse or a large inheritance
• Pre-retirees striving to preserve and grow their wealth
• Retired professionals in need of secure retirement income
• Foundations and religious endowments
• 401(k) Plan Sponsors
• Referrals from existing clients and local attorneys

I am here to help you make informed decisions on almost any financial issue you face.

GUIDING PRINCIPLES

Risk Management
I conduct an extensive risk profile to determine your personal level of investment risk. I then tailor strategies designed to put your money to work for the long-term within your risk parameters.
Full Transparency
I believe in transparency of process, research and pricing. Morgan Stanley provide an “open architecture” platform with non-proprietary investments seeking ensure no conflicts of interest.
Size Matters
Your satisfaction is our priority. I strive to accomplish this by working with a select group of clients, so I may dedicate the time, attention and service they each deserve. I seek to earn your trust not only through the quality of our advice and investments, but through the excellence with which we deliver them.
Proactive Communication
I listen to you. Our conversations allow us to develop an understanding of you and your values. Once I understand your perspective, we take the time to explain complex strategies in simple terms so you can make informed decisions to achieve your goals.
Service Excellence
My goal is to offer advice and service before you know you need it and to respond to every request whenever it comes up. I take the time to ensure you understand all your opportunities and how each one impacts your overall financial picture. I hope to be your first phone call for any financial or life decision.
Teamwork
You are entitled to the best advice possible. As a result, I often collaborate with colleagues across Morgan Stanley’s extensive network, as well as other professionals within the industry. I can work in tandem with your accountant, attorney and other advisors to gain the precise knowledge needed to striving to help you effectively manage all aspects of your wealth.
Financial Education
I believe education leads to better understanding into our strategy and discipline, and ultimately, better long-term results. I am committed to providing ongoing and proactive education, resulting in enhanced knowledge about financial and non-financial issues that impact your life.

Our Core Values

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Location

399 Park Ave 12th
Fl
New York, NY 10022
US
Direct:
(609) 844-7988(609) 844-7988
Toll-Free:
(800) 659-0650(800) 659-0650
Fax:
(609) 844-7950(609) 844-7950
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Iran Conflict: Seven Takeaways for Investors

Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Lorne Keller today.
Market Information Delayed 20 Minutes
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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6Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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7When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)