My Story and Services

Lawrence H. Liebman has been advising high net worth families and individuals with their finances for more than 33 years at Morgan Stanley. Larry has earned the distinction of being a First Vice President of Investments and has completed the rigorous course work to earn the title of Financial Planning Specialist. His approach to working with clients and their families is based on comprehensive financial planning that encompasses asset management, lending and estate planning strategies.

Larry’s business model places an emphasis on professionally managed separate accounts through Morgan Stanley’s Consulting Group. Using the Consulting Group’s research and asset allocation models, Larry seeks to create tailored portfolios based on the objectives and goals of his individual clients. His approach is bottom line oriented and as a result Larry is constantly and actively monitoring client portfolios and money managers for their adherence to a client’s overall plan. This approach has led him to become a Senior Investment Management Consultant.

Larry earned a Bachelor of Arts from Syracuse University. He has been recognized by the Marketing Publication Board of “Who’s Who”. Larry is originally from Cherry Hill, where he currently resides. He is extremely committed to fitness and exercise and has run over 116 marathons, including Boston, Chicago, and Philadelphia under 3hr:28min
Services Include
Securities Agent: DC, LA, ID, FL, NY, NM, OK, NJ, VA, KY, VT, WV, GA, SC, NC, PA, MA, TX, DE, UT, CO, CA, OR, RI, MD, CT, IL, AZ; General Securities Representative; Investment Advisor Representative
NMLS#: 1492068
CA Insurance License #: 4401924
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Clients First

I take pride in the depth and longevity of my client relationships. Many extend from generation to generation as clients introduce me to their children and grandchildren. Long standing relationships are the cornerstone of my practice and I pride myself on helping individuals and families just like yours plan for the future.

The clients I serve face a wide variety of financial issues, some of which they are aware of, others which they are not. My clients know that I will always go the extra mile for them. I understand that my clients financial picture is always changing. I provide the highest level of personal service and creative solutions to help them feel confident about their financial future.

I believe that successful wealth management begins and ends with personalized service and attention to detail. I look forward to working with individuals and families who seek long-term, fully-engaged relationships.

    My Process

    As your dedicated Financial Advisor, My role is to help you develop a personalized financial strategy that sets out a clear road map to your goals. Together we can develop a plan you can follow, helping you to make informative decisions in today’s complex financial markets.

    Throughout several decades of working with clients, I have developed a step by step process to help individuals and families reach their goals.
    Step 1: Introduction Meeting
    From the beginning of our relationship I will spend a great deal of time getting to know you and your expectations. Understanding your financial concerns and determining how I can add value to your situation is paramount to me.
    Step 2: Goal Clarification
    Here, I will work with you to get a complete and comprehensive understanding of your goals.
    Step 3: Financial Planning Meeting
    Evaluate your current and future financial situation and develop a comprehensive plan for you based on your financial needs.
    Step 4: Execute the Plan
    Bring together my formal education, hands on experience, service excellence coupled with Morgan Stanley’s world class resources to execute a financial plan for my clients.
    Step 5: On Going Service Model
    Service excellence is the cornerstone of my practice. Throughout our relationship I will provide a unique personalized service model and provide my clients with regularly scheduled calls and meetings to discuss changes in their lives and incorporate them in the financial planning process.

    Upcoming Firm Events

    We hope you will join us for this upcoming event.

    U.S. Policy Pulse: Trump 2.0 and the Markets

    DATE: February 25, 2025 at 4:15 p.m. ET

    Join Morgan Stanley Wealth Management Chief Investment Officer, Lisa Shalett, on Tuesday, February 25, for a conversation with Chief Economic Strategist and Global Head of Thematic and Macro Investing, Ellen Zentner, and Head of U.S. Public Policy, Monica Guerra, on the top policy and regulatory actions that could impact investors in the months ahead.

    CRC4192005 02/2025
    Online

    Media & Resources

    Morgan Stanley seeks to make complex financial ideas more digestible so that our clients understand what is being done on their behalf to plan for their financial future, and why. The links below provide in-depth analysis on interesting topics that are affecting the worlds of business and finance not only now, but in the future.
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      Thoughts On The Market Podcast
      With perspectives on the forces shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
      Thoughts On The Market Podcast
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      Morgan Stanley Ideas Podcast
      From the use of satellite data technology to solve some of the world's most complex problems, to learning how not to follow the crowd when making decisions, The Morgan Stanley Ideas Podcast brings you revealing stories about the world of business, finance, technology and beyond. Click the link below for more information and to access a library of interesting content.
      Morgan Stanley Ideas Podcast
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      On The Markets Research Report
      Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.
      On The Markets Research Report
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      Global Investment Committee Weekly Research Report
      The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income
      GIC Weekly Research Report

    Location

    330 Fellowship Rd
    Ste 400
    Mount Laurel, NJ 08054
    US
    Direct:
    (856) 222-4503(856) 222-4503
    Toll-Free:
    (800) 932-0037(800) 932-0037
    Fax:
    (856) 273-6407(856) 273-6407
    Wealth Management
    Global Investment Office

    Portfolio Insights

    Retirement

    Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
    • 401(k) Rollovers
    • IRA Plans
    • Retirement income strategies
    • Retirement plan participants
    • Annuities
    4 Financially Smart Ways to Take Money Out of Retirement Accounts
    Article Image

    4 Financially Smart Ways to Take Money Out of Retirement Accounts

    Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

    Investing

    Working closely with you to guide your wealth and investments through the most challenging market cycles.
    • Asset Management
    • Wealth Planning
    • Traditional Investments
    • Alternative Investments
    • Impact Investing
    2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
    Article Image

    2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

    Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

    Family

    Creating customized financial strategies for the challenges that today’s families face.
    • Estate Planning Strategies
    • 529 Plans / Education Savings Planning
    • Long Term Care Insurance
    • Special Needs Planning
    • Trust Services
    Are You Prepared for Tax Day?
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    Are You Prepared for Tax Day?

    The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

    Business Planning

    Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
    • Succession Planning
    • Business Planning
    • Qualified Retirement Plans
    Financial Planning for Life After Selling a Business
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    Financial Planning for Life After Selling a Business

    Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

    Philanthropy

    Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
    • Endowments
    • Foundations
    • Donor Advised Funds
    • Impact Investing
    Donor Advised Funds: A Smart Way to Manage Your Giving 
    Article Image

    Donor Advised Funds: A Smart Way to Manage Your Giving 

    There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
    Ready to start a conversation? Contact Lawrence Liebman today.
    Market Information Delayed 20 Minutes
    1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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    2Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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    3Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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    4Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
    Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.

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    5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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    6Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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    Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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    The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

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    Awards Disclosures
    CRC 6491812 (04/2024)