
LaShell Lentz, CFP®


I grew up in a lower-middle class family where building wealth seemed unattainable. I was introduced to investing as a teenager and immediately realized just how much control I could have over my financial future. I knew from an early age that I wanted to become a Financial Advisor so that I could help others find their own financial independence and security. I attended Edgewood College where I majored in Business Finance and Economics and received my MBA from the University of Wisconsin. Subsequently, I have earned the highly sought-after professional designation of CERTIFIED FINANCIAL PLANNER® that allows me to bring a higher level of advice to my clients while holding me to a strict code of ethics.
I began my career in 1996 and joined Morgan Stanley in 2013 and now have more than 28 years of experience in developing comprehensive financial plans focusing on retirement and income planning strategies for affluent individuals and families. Over that time, I have guided many clients through a myriad of economic and market conditions and due to the planning process in place, I have been able to help deliver many of them to successful outcomes. The favorite part of my job is hearing the relief in my clients' voices when they know they have been provided the roadmap to success and that I will be there for them along the way.
Morgan Stanley's core values of always do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back couldn't be more aligned with my own. As a wife and mother of two young daughters, raising the next generation of strong young women is very important to me. I dedicate hundreds of hours volunteering with the Girl Scouts and coaching my daughter's basketball team. In my free time, my husband Jason and I love taking our girls downhill skiing and spending time at our family's Northern Wisconsin cabin, fishing and water skiing.
Team Member: Forbes Best-In-State Wealth Management teams from 2024 through 2026.
Source: Forbes.com (Awarded 2024-2026). Data complied by SHOOK Research LLC based on 12-month time period concluding in March of the year prior to the issuance of the award.
Named to Forbes Best-In-State Wealth Advisors for 2026 Forbes America's Top Wealth Advisors & Best-In-State Wealth Advisors
Source: Forbes.com (Awarded April 2026) Data compiled by SHOOK Research LLC for the period 6/30/24-6/30/25.
Named to Forbes Top Women Wealth Advisors Best-In-State for 2026 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In-State
Source: Forbes.com (Awarded Feb 2026) Data compiled by SHOOK Research LLC for the period 6/30/24 - 6/30/25
