My Story

You've worked hard to build a strong financial foundation, what's next?

You've done everything right. You've built a career, grown your wealth, and created a life you're proud of. But when it comes to making your money work for you, the path forward isn't always clear.

Maybe you're wondering:

  • Am I missing anything important?
  • Is my money truly working for me?
  • How do I make the most of what I've built?

You don't have to figure it out alone.

I still remember the moment I first realized that money could work for people, not just the other way around. I was just a kid when my dad handed me a bank statement, and I noticed something strange: my account balance had grown, even though I hadn't added anything to it. He explained that the bank was paying me interest, rewarding me simply for keeping my money there. It felt like magic.

That moment sparked a lifelong curiosity about how people can make the most of their money. But as I got older, I realized something surprising: what I found exciting and empowering, many others found overwhelming and confusing. People who had worked hard their entire lives were unsure if they were making the right financial decisions.
That's why I became a financial advisor, to help people like you gain clarity and confidence about your financial future.

A Clear Plan to Make Your Money Work for You.

Financial success isn't just about what you've built, it's about what comes next. Without a clear plan, it's easy to feel uncertain about whether you're making the most of your money. That's where I come in.

I help successful individuals like you turn financial complexity into clarity. Together, we'll:

  • Identify gaps and missed opportunities in your current plan
  • Create a strategy to help protect and grow your money
  • Seek to ensure your money is working as hard for you as you did to earn it

You've put in the work to build a strong foundation. Now, let's make sure it continues to support the life and future you want.

Let's talk about what's next.

Services Include
Securities Agent: CO, GA, IA, IL, KS, MA, MN, MO, NY, OR, SC, TX, VA, WA, WI, FL, AZ, CA; General Securities Representative; Investment Advisor Representative
NMLS#: 845704
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Financial Planning

Financial planning can be an extensive and tedious process if not done properly, and we are here to help! We focus on six key areas of financial planning for you, thoroughly reviewing all of them on an ongoing basis.
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    Cash Flow and Savings
    Whether it's building an emergency fund, buying a home, starting a family, or retiring when you want, we want to help you find the best way to save and invest as you strive to meet your financial goals.
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    Manage Debt
    We thoroughly review your mortgage, auto loans, credit cards, and any other debts that you may have in order to help determine where you may be able to save on interest and create a timeline for your debt payments by prioritizing which ones should be paid off first.
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    Insurance
    We take an extensive look at your financial profile to determine what type(s) of insurance most suit your needs. We then analyze your current policies to determine if they are adequate or if they can be improved upon.
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    Retirement
    Leading up to and through retirement, we help you identify the most appropriate ways to obtain the income you need, and help ensure that you are on track for your desired lifestyle in both up and down markets.
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    Estate Planning Strategies
    Regardless of your current financial circumstances, it is crucial to have a backup plan for your money in case something happens to you. We regularly review this with you and coordinate with your estate attorney to help ensure that your wishes are met in the most efficient and cost-effective way possible.
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    Managing Investments
    There is not secret formula or perfect way to invest. We take a simple, methodical, long term approach to help you meet your goals. Your investments at Morgan Stanley can be fully managed for you on a discretionary basis under Morgan Stanley's Portfolio Management program so you are never left wondering what to do. We don’t just use a vanilla basket of mutual funds either. We use mutual funds, ETFs (Exchange Traded Funds) and even individual stocks in seeking to improve performance and tax efficiency of your investments. We tailor your strategy to your unique situation, comfort with risk, needs, and goals.

Our Process

We believe the right financial relationship begins with understanding, confidence, and a clear path forward.
Here's what you can expect when working with us:

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    Step 1: 15-Minute Clarity Call

    Goal: Understand your priorities and schedule a Vision & Strategy Session.

    We start with a short, informal call to understand what's prompting you to think more intentionally about your finances.
    We'll clarify the problem you want to solve, review what you've done so far, and identify where you may still feel stuck.
    Our goal is simply to listen and determine whether it makes sense to take the next step together — no pressure, no obligation.

    By the end of this call, you'll feel excited about taking a positive first step toward greater financial clarity.

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    Step 2: Vision & Strategy Session

    Goal: Define your goals, review your current situation, and deliver immediate value.
    In this in-depth meeting, we'll talk about:

    • Your most pressing financial concerns
    • What success looks like over the next several years
    • Your long-term vision for your life and finances

    We'll also review the details of your current situation, including:

    • Income, expenses, assets, and liabilities
    • Current strategies around cash flow, executive compensation, debt, retirement, investments, taxes, risk management, charitable giving, and estate planning

    Throughout our conversation, I'll offer thoughtful suggestions and strategies — whether or not you ultimately become a client.

    By the end of this meeting, you'll feel comfortable, understood, and energized — with fresh insights and a clearer vision of what's possible.

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    Step 3: 90-Day Action Plan

    Goal: Outline a clear action plan and start moving forward with confidence.

    If we both agree there's a good fit, we'll present a personalized 90-Day Action Plan.
    This will highlight your key priorities, the next steps to take, and exactly how we'll work together to make progress.

    We'll set expectations around communication, meeting cadence, and how to get the most value from our partnership.

    By the end of this meeting, you'll feel confident knowing exactly what to expect over the next 90 days — and beyond.

Who We Help

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    The Retiree

    Mike is 63, Carol is 59. They are married with 3 grown children who are now starting their own families. Mike is a manager with a large corporation headquartered in the Twin Cities area and Carol is an elementary school teacher. They have been good savers, primarily through their employer retirement plans and Carol has a pension. They have paid off most of their mortgage and have no other debt. They also have some money from previous jobs that is managed by a financial advisor. However, on the rare occasion they do hear from him, he just gives them some charts and graphs that don't really answer what they really want to know; can they retire and how does it work?

    As they begin thinking about the transition to retirement, possibly even a few years earlier than they initial planned, they want to make sure they can afford to do so. They aren't sure how that process looks and how to turn their retirement funds into income to live on. Medicare and Social Security are also a little overwhelming. Lastly, they've put some money in a Roth accounts and they've heard about Roth conversions, but they don't know much about it and are curious if there's something more they should be doing. Overall, they aren't real concerned with running out of money, but seek to make sure they do things right.

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    The Busy Family

    Dave is 45, Erin is 41. They are married with 2 school-aged kids. Dave is an engineer with a large corporation headquartered in the Twin Cities area and Erin's a nurse. They've mainly been focused on raising kids and haven't really thought much about their investments. They are realizing they have started to accumulate some real money, but they have no idea if they're doing all the things they should be doing. Where should they be putting their money? Which retirement investments should they choose?

    They feel like they don't know what they don't know and if they are missing anything. They also have accounts sitting with previous employers that they aren't sure what to do with. They have never worked with an advisor and their hope is that an advisor can seek to take care of things for them and tell them what to do.

Digital Tools and Client Resources

Our comprehensive suite of digital tools are designed to help enhance every aspect of your financial life. Here are a few of the technologies we have to offer our clients.

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    Total Wealth View

    Complete your financial picture with Total Wealth View. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.

    Total Wealth View
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    Morgan Stanley Online

    Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App.

    Morgan Stanley Online
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    Digital Vault

    Easily and conveniently manage and share life's most important documents, such as wills, deeds and estate plans, as well as financial statements and tax filings. Digital Vault allows for easy document sharing, convenient access, and encrypted files.

    Digital Vault
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    Online Security Center

    At Morgan Stanley, safeguarding your assets and personal information is among our highest priorities. Learn about our security measures and use our resources and ideas to help protect yourself online.

    Online Security Center
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    eDelivery

    eDelivery provides you with the ability to view statements and other Firm documents electronically in lieu of paper. Clients who are registered in Morgan Stanley Online may enroll in eDelivery.

    eDelivery
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    eAuthorization

    With eAuthorization, you no longer need to sign a paper Letter of Authorization (LOA) to authorize a wire transfer request.

    eAuthorization
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    How to Deposit a Check

    Follow this procedure to deposit a check through the Morgan Stanley Mobile App on your mobile device.

    Steps to deposit a check
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    How to Wire Money

    Incoming Wire Transfer Instructions

    Incoming Wire Transfer Instructions
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    How to Access Your Tax Forms

    For easy and secure online access to your tax forms, please follow these steps:

    1. Log into your account via Morgan Stanley Online
    2. Click the Accounts tab
    3. Select the Documents tab
    4. Go to the Statement drop-down tab
    5. Select Tax Documents and download them
    Log Into Morgan Stanley Online
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    2025 Tax Tables

    The 2025 Tax Rate Schedule provides standard deductions for different filing statuses, phaseout amounts, and tax deadlines.

    View the 2025 Tax Tables
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    Moving Money to and from your Morgan Stanley Accounts

    Guidelines for moving money

    Guidelines for moving money

Location

8300 Norman Center Dr
Ste 1150
Bloomington, MN 55437
US
Direct:
(952) 921-1923(952) 921-1923
Ready to start a conversation? Contact Lance Huebner today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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4Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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6When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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7Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)