My Story and Services

Originally from Sherwood, Oregon, Lance developed his interest in investments at a young age when his family helped him create his first stock portfolio with money he made from mowing lawns. By investing in local northwest companies, Lance saw firsthand the impact of his investments. He also learned the importance of smart investment strategies by saving and growing his money so that he could help pay for his college education.

Following his graduation from Oregon State University, Lance took his passion for investing and planning to the financial services industry and ultimately joined The Pacific Wealth Management Group in 2019. His process-driven approach includes the development of a tailored wealth plan and a commitment to ongoing financial education of his clients. Lance works tirelessly to help clients address various complex financial situations with creative and customized solutions. He enjoys being part of his clients' lives, forming longstanding friendships along the way.

A firm believer in giving back, Lance has been involved in many organizations over the years. These include Big Brother, Junior Achievement, and New Traditions, a women’s chemical dependency treatment center of which he helped develop a business plan and maintained the financial operations to grow into a thriving advocacy and help center for pregnancy and parenting.

Lance enjoys spending time with his wife Nora and their two cats, Zooey and Rhodie. In their free time they can be found on their boat exploring the waters of the Salish Sea, racing in local regattas, weightlifting in their garage gym, or trying to find the best pizza and tacos in the city.
Securities Agent: ID, CO, DC, SD, SC, OR, NJ, NH, IN, CT, WA, NV, MA, KY, CA, UT, TX, TN, NM, MO, ME, MD, FL, AZ, WI, PA, NY, LA, AL, AK, VA, HI, DE, AR, NC, MI, IL, MT, MN, IA, WY, OK, NE, KS, GA; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1265053
CA Insurance License #: 0182631
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
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    Forbes Top Next-Gen Wealth Advisors
    In 2018, Lance was named as one of the top 1,000 Next-Gen Wealth Advisors in Forbes. In 2019, he was named as one of the top overall Next-Gen Wealth Advisors.

    Forbes Top Next-Gen Wealth Advisors
    Source: Forbes.com (Awarded June 2018) Data compiled by SHOOK Research LLC based on time period from 3/31/17 - 3/31/18.

    Forbes Top Next-Gen Wealth Advisors
    Source: Forbes.com (Awarded June 2019) Data compiled by SHOOK Research LLC based on time period from 3/31/18 - 3/31/19.
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    Five Star Wealth Manager Award
    Through the years 2013-2020, Lance received a Five Star Wealth Manager Award.

    2013-2020 Five Star Wealth Manager Award
    Source: fivestarprofessional.com (Awarded 2013-2020) The award was determined based on an evaluation process conducted by Five-Star Professional based on objective criteria. The award was not based on a specific time period.
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    Forbes Best-ln-State Wealth Management Teams
    In 2023, Lance’s team, PWMG, was listed in Forbes as one of the Best-In-State Wealth Management Teams.

    Forbes Best-In-State Wealth Management Teams
    Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21-3/31/22.
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    Certifications
    Throughout the years, Lance has acquired multiple designations to help serve his clients. These include Certified Financial Planner (CFP®), Certified Private Wealth Advisor (CPWA®), and Certified Investment Management Analyst (CIMA®). At PWMG he is also a Financial Advisor, Alternative Investment Directors, and a Family Wealth Advisor
We believe financial education leads to better insights into our investment strategy and discipline, and ultimately better long-term results. As a result, we are committed to providing you with important information about managing your wealth more effectively in today's global markets.

Below are a few resources that are offered to our clients from some of the most insightful people at Morgan Stanley.
    The Global Investment Committee Weekly
    Once per week, GIC Weekly goes into detail regarding the
    markets, asset class performance, and fixed income. This publication goes a long way towards understanding the complexities of the modern markets.
    Click Here to Read More
    On The Markets
    Each week, Morgan Stanley goes into detail regarding the
    market. This can vary depending on different sectors,
    equities, fixed income, and how world events can
    affect the future of the economy.
    Click Here to Read More

NAVIGATING THE COMPLEXITIES OF SIGNIFICANT WEALTH

At The Pacific Wealth Management Group, we focus on what is most important to you, your family and your organization. We provide the tailored advice, knowledge and global resources needed to help make informed, confident decisions about your current and future wealth. Above all, we commit to helping make a meaningful difference in your life by bringing together the diverse skills, deep experience and advanced credentials of our dedicated wealth management professionals.

The PWMG Advantage - Unlike other teams whose advisors provide similar services to all their clients, we strategically built our group to mirror today’s best law and medical practices. Our team includes investment advisors who are on-hand to tackle your specific needs as they arise. We invite you to visit the next tab on our website to see the areas of focus we cover and the advisors who are dedicated to each area of concentration.

Comprehensive Wealth Management with a Personal Touch - While our services may be wide in scope, our approach is individualized so we can help you grow, preserve and transfer your wealth with intention. We receive great satisfaction knowing we are helping make a significant impact on the quality of our clients’ lives.

A Commitment to Excellence - We are proud of the signature service we have been providing our clients for decades and welcome the opportunity to deliver this same level of excellence to you. We look forward to speaking with you soon.

Client Service Team

    Carousel Associate Image
    Jayna Van Stone, MBA - Portfolio Associate, Cash Engagement Specialist
    Phone:
    (425) 450-8984(425) 450-8984
    Email:Jayna.Van.Stone@morganstanley.com
    Carousel Associate Image
    Phillip Puathasnanon - Client Service Associate
    Phone:
    (425) 202-1118(425) 202-1118
    Email:Phillip.Puathasnanon@morganstanley.com

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

    Learn more
    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

    Learn more
    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
    Learn more
    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
    Learn more
    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
    Learn more
    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

2727 Hollycroft
Suite 330
Gig Harbor, WA 98335
US
Direct:
(253) 858-3781(253) 858-3781
Toll-Free:
(866) 865-3699(866) 865-3699
Fax:
(425) 453-3467(425) 453-3467
Wealth Management
Global Investment Office

Portfolio Insights

This is a video content

Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your larger financial picture – today and tomorrow.

  • Vesting events
  • Option expirations
  • Restricted stock units
  • Tax implications

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact Lance D. Rummel today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)