Kevin Ebel, CFP®
Senior Vice President,
Financial Advisor,
CERTIFIED FINANCIAL PLANNER®,
Family Wealth Advisor,
Senior Portfolio Manager
Direct:
(301) 657-6361(301) 657-6361
My Mission Statement
Placing you and your goals in the center of a comprehensive,
360-degree wealth management process.
360-degree wealth management process.
My Story
As a Certified Financial Planner (CFP®), Family Wealth Advisor, and Senior Portfolio Manager, I provide long-term investment management with a focus on retirement planning for high net worth individuals and their families, business owners, executives, and professionals.
My extensive knowledge and experience helps clients navigate the three basic stages of retirement: planning for retirement, transitioning to retirement, and maintaining a particular lifestyle during retirement. As a CFP®, I provide specialized knowledge to the process, adding counsel on tax planning, estate planning, investment management and insurance. In addition, as a Family Wealth Advisor, I help families communicate about money and values as they move through the retirement process, assisting them in preserving their wealth and ideals across generations.
As a member of The Bethesda Heritage team, one of my primary roles is to help direct investment management. I am responsible for analyzing client objectives and directing asset allocation, portfolio construction, and performance measurement. I leverage the intellectual capital and resources of Morgan Stanley to recommend strategic and tactical asset allocation policies and to select best of breed managers, ETF’s and alternative investments for the group’s clients.
I graduated from the University of Maryland and went on to earn a Master of Business Administration (MBA) from Babson College in Wellesley, MA. I am also a designee of the Certificate in Financial Planning from Georgetown University. Prior to joining the financial services industry, I spent the better part of 15 years working in senior-level positions with start-ups and small-to-mid size companies including AppNet, CommerceOne, and NetStrategies.
My extensive knowledge and experience helps clients navigate the three basic stages of retirement: planning for retirement, transitioning to retirement, and maintaining a particular lifestyle during retirement. As a CFP®, I provide specialized knowledge to the process, adding counsel on tax planning, estate planning, investment management and insurance. In addition, as a Family Wealth Advisor, I help families communicate about money and values as they move through the retirement process, assisting them in preserving their wealth and ideals across generations.
As a member of The Bethesda Heritage team, one of my primary roles is to help direct investment management. I am responsible for analyzing client objectives and directing asset allocation, portfolio construction, and performance measurement. I leverage the intellectual capital and resources of Morgan Stanley to recommend strategic and tactical asset allocation policies and to select best of breed managers, ETF’s and alternative investments for the group’s clients.
I graduated from the University of Maryland and went on to earn a Master of Business Administration (MBA) from Babson College in Wellesley, MA. I am also a designee of the Certificate in Financial Planning from Georgetown University. Prior to joining the financial services industry, I spent the better part of 15 years working in senior-level positions with start-ups and small-to-mid size companies including AppNet, CommerceOne, and NetStrategies.
Securities Agent: OR, AL, TX, MD, MA, VT, NH, MN, DE, WV, SC, NV, MS, KY, DC, VA, NC, MT, LA, AK, ME, FL, WA, NE, IN, IL, GA, MO, MI, CT, CO, AZ, OH, NY, NM, NJ, CA, WY, RI, PA; General Securities Representative; Investment Advisor Representative
NMLS#: 1285203
NMLS#: 1285203
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Services
As the demands of your family grow and evolve, you are likely to need advisors with a breadth of experience. Like a virtual family office, we offer you an unusually strong and deep bench of financial planning strategies, as well as the knowledge and expertise to implement them.
Some of the areas where we can apply our advanced knowledge on your behalf:
Some of the areas where we can apply our advanced knowledge on your behalf:
Investment Management
Working with your needs, we use investments tailored to your goals and create portfolios specific to your needs.
Retirement Planning
We will help you develop and implement a strategy based on your personal vision of retirement.
Education Planning
Let’s develop a plan to help fund a good education for your children or grandchildren.
Family Concerns
Let’s consider if your parents or other relatives might need assistance with health or living expenses now or in the future.
Philanthropic Services
We can assist you in translating your family legacies and personal values into results-oriented, strategic giving programs.
Liquidity Needs
We’ll work to maximize your options for having funds available when you need them.
Working with You
You can expect to be guided by a comprehensive, disciplined, and elegantly simple approach to investing that places you, your family, and your goals and dreams directly in the middle of an investment strategy and approach that aims to achieve:
- Consistency with your individual and/or family goals
- Accommodation for the varying degrees of risk that should be taken
- Ability to provide the necessary liquidity
- Objectivity in evaluating investment opportunities based on your best interests
These are the steps we follow:
- 1) Conversation - At the first meeting, we take a 360° look at the entirety of your life as it affects your wealth and your objectives. All facets of your financial profile, from current investments to risk tolerance to questions about the future, will be covered.
- 2) Explore - Next, we analyze the information and begin to match your goals and objectives with the appropriate investments. Discussions with your accountant and/or attorney will be held if necessary to help ensure that tax obligations are minimized, and portfolios are aligned with estate plans.
- 3) Recommend - At the next meeting, the preliminary financial plan that we created together will be reviewed. The plan will entail a seamless integration of the investment portfolio and other assets along with the client’s tax and estate planning, cash flow planning and spending needs.
- 4) Review - Because personal circumstances and market conditions can change with time, each portfolio is constantly monitored, and the team will conduct regular reviews of your financial status to help ensure that investments remain properly positioned to meet specific financial goals.
Our Clients
Every client deserves to receive exceptional service while getting our very best investment counsel. Whether you’re a business owner looking for solutions on behalf of your company, an executive thinking through retirement options, a widow or divorcee managing life on your own, or an investor looking for straight forward advice, you can count on us to find comprehensive solutions that fit your needs and strives to help simplify your life.
We make it a point to proactively engage with you on a regular basis about your investments as well as any changes in your life. We are privileged to be the “first call” for countless client decisions, whether it’s a career move, a real estate purchase, a healthcare decision, or simply transferring money between accounts. We treat you with respect and care.
We make it a point to proactively engage with you on a regular basis about your investments as well as any changes in your life. We are privileged to be the “first call” for countless client decisions, whether it’s a career move, a real estate purchase, a healthcare decision, or simply transferring money between accounts. We treat you with respect and care.
Location
7500 Old Georgetown Rd
10th Fl
Bethesda, MD 20814
US
Direct:
(301) 657-6361(301) 657-6361
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
A Simple Six-Step Retirement Checkup
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Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Rational Investing in an Age of Uncertainty
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Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Ready to start a conversation? Contact Kevin Ebel today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)
