Vince Rocha
Senior Vice President, Financial Advisor
Phone:
(415) 693-6037(415) 693-6037
Kelly York, CFP®
Senior Vice President, Wealth Management,
Financial Advisor
Direct:
(415) 693-6866(415) 693-6866
Toll-Free:
(800) 347-3488(800) 347-3488
My Mission Statement
Help every client to feel confident and informed about their financial future and effect positive change in the world through the investment decisions they make.
My story
Understanding each client’s unique values and objectives lies at the heart of Kelly’s philosophy. She is known for making sure clients understand the financial choices that they are making and the impacts that they have. Kelly helps you make investment decisions that are aligned with your values, allowing you to impact your world and community while still achieving your investment goals. She takes the time to get to know you, and to ensure that what’s important to you is reflected in your portfolio as you move through the different phases of your life. When you work with Kelly, her goals are the same as yours: To help you live the life you’ve imagined.
When she’s not working, you can find Kelly in or near the water. She enjoys swimming with her Master’s team, pretending to be a mermaid with her daughter, or paddle boarding on Lake Tahoe with her husband.
When she’s not working, you can find Kelly in or near the water. She enjoys swimming with her Master’s team, pretending to be a mermaid with her daughter, or paddle boarding on Lake Tahoe with her husband.
Securities Agent: MO, KY, TX, NJ, MD, KS, MA, GA, CO, VT, HI, DE, WA, NY, FL, OR, NV, IL, AL, SC, VA, OH, MN, AK, CA, CT, AZ, DC, NH; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1295620
NMLS#: 1295620
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Experience
Kelly is a First Vice President and CERTIFIED FINANCIAL PLANNER™ at Morgan Stanley. Kelly attended the University of Arizona and graduated with a Bachelor of Science degree. She spent 9 years as a Pediatric Dietitian with the University of California, San Francisco before starting her financial planning career at Morgan Stanley in 2000. Since then, she has obtained her CERTIFIED FINANCIAL PLANNER™ designation and has built a successful consulting business, serving the needs of those dreaming about world travels, enjoying retirement, and everything in between. Kelly maintains her Series 7, 31 and 66 Securities Licenses as well as her Health and Life Insurance Licenses.
Socially Responsible Investing
If we, as consumers, feel it’s important to support—or not to support— businesses and industries based on our social values, why wouldn’t we carry those same practices into our investments where we can make an even more lasting impact? Socially Responsible Investing marries our financial goals with our values, allowing us to have positive social influences that align with our beliefs. Sustainable, Socially Responsible or ESG (environmental, social and governance) incorporates positive screens for companies working to give back to their communities, minimizing environmental impact, and being progressive with gender and diversity in the workplace, just to name a few.
Working with Kelly and Morgan Stanley, you gain access to benefit from the thought leadership of Morgan Stanley’s Institute for Sustainable Investing and MS & Co Sustainability Research. You’re introduced to a comprehensive approach to "Investing with Impact"– across asset classes, investment solutions and impact objectives. All of this is supported by a firm-wide commitment to sustainable investment so each client has the tools needed to invest for our collective future. “Investing with Impact” is the most robust sustainable investing platform on the street and benefits from the thought leadership Morgan Stanley’s Institute for Sustainable Investing to the largest suite of products vetted for their positive (and negative) influence. The Institute for Sustainable Investing was established by Morgan Stanley Chairman and CEO James Gorman in 2013 to pursue three focus areas: financial products addressing the sustainable mandates that investors are looking for while delivering market rate returns; providing thought leadership to help mobilize private capital towards sustainable investing opportunities; and create strategic partnerships to build capacity and best practices within the field of sustainable investing.
Working with Kelly and Morgan Stanley, you gain access to benefit from the thought leadership of Morgan Stanley’s Institute for Sustainable Investing and MS & Co Sustainability Research. You’re introduced to a comprehensive approach to "Investing with Impact"– across asset classes, investment solutions and impact objectives. All of this is supported by a firm-wide commitment to sustainable investment so each client has the tools needed to invest for our collective future. “Investing with Impact” is the most robust sustainable investing platform on the street and benefits from the thought leadership Morgan Stanley’s Institute for Sustainable Investing to the largest suite of products vetted for their positive (and negative) influence. The Institute for Sustainable Investing was established by Morgan Stanley Chairman and CEO James Gorman in 2013 to pursue three focus areas: financial products addressing the sustainable mandates that investors are looking for while delivering market rate returns; providing thought leadership to help mobilize private capital towards sustainable investing opportunities; and create strategic partnerships to build capacity and best practices within the field of sustainable investing.
Location
101 California St 23rd
Fl
San Francisco, CA 94111
US
Direct:
(415) 693-6866(415) 693-6866
Toll-Free:
(800) 347-3488(800) 347-3488
Fax:
(415) 358-4627(415) 358-4627
Meet My Team
Daniel Gallisa, Certified Financial Planner™
Senior Vice President, Financial Advisor
Phone:
(415) 693-6009(415) 693-6009
Jessica Rocha
Registered Client Service Associate
Phone:
(415) 693-6285(415) 693-6285
About Vince Rocha
Vince Rocha is a Senior Vice President and Wealth Advisor at Morgan Stanley with more than 45 years of experience in the investment industry. He specializes in helping clients build long-term investment portfolios and provides thoughtful guidance to multiple generations of affluent families. Vince is particularly passionate about working with entire families to help align investment strategies with personal goals and to support the transfer of wealth from one generation to the next. While he often advises several generations within the same family, he tailors each plan to the individual needs, priorities and objectives of each client.
A lifelong Bay Area resident, Vince was born in San Francisco and raised in Oakland, and has lived in Berkeley, San Francisco and now in Oakland with his wife Debbie. He joined the legacy Dean Witter firm in 1979 and became a Financial Advisor in 1983, building a career grounded in long-term relationships and disciplined planning.
Outside the office, Vince enjoys spending time with family and friends, staying active and traveling. He is also an avid coach and mentor, with 24 years of coaching experience. He began coaching his children in Little League Baseball and has now served as an Assistant Coach in Football at Bishop O’Dowd High School in Oakland for the past nine seasons.
A lifelong Bay Area resident, Vince was born in San Francisco and raised in Oakland, and has lived in Berkeley, San Francisco and now in Oakland with his wife Debbie. He joined the legacy Dean Witter firm in 1979 and became a Financial Advisor in 1983, building a career grounded in long-term relationships and disciplined planning.
Outside the office, Vince enjoys spending time with family and friends, staying active and traveling. He is also an avid coach and mentor, with 24 years of coaching experience. He began coaching his children in Little League Baseball and has now served as an Assistant Coach in Football at Bishop O’Dowd High School in Oakland for the past nine seasons.
Securities Agent: DC, IL, HI, GA, VA, MO, FL, CT, SC, NJ, DE, CO, WA, OH, NY, AZ, NH, NV, MN, OR, MA, MI, MD, KY, AR, TX, PA, NC, VT, KS, CA; General Securities Representative; Investment Advisor Representative
About Daniel Gallisa
After 15 years as an advertising account executive, Daniel purposefully changed careers and joined Morgan Stanley in 2009 as a Financial Advisor. He wanted to work with families, not brands, and help clients answer important questions about their lives and financial futures. As a Certified Financial Planner™, Daniel focuses on developing goals-based financial plans and creating personalized investment strategies designed to help meet those goals. He enjoys asking tough questions (with a smile) that help organize a complex financial picture, evaluate priorities, and shape a wealth management strategy tailored to each client.
Originally an East Coaster, Daniel was born in Puerto Rico, grew up in Connecticut, graduated from Harvard, and worked in New York City. He has called San Francisco home for nearly thirty years. Daniel lives in the Outer Sunset neighborhood with his wife, Kitty, and their sons, Oscar and Félix. An avid choral singer and sometimes-avid road cyclist, he also enjoys tinkering in the garage and learning how to build and fix things around the house.
Originally an East Coaster, Daniel was born in Puerto Rico, grew up in Connecticut, graduated from Harvard, and worked in New York City. He has called San Francisco home for nearly thirty years. Daniel lives in the Outer Sunset neighborhood with his wife, Kitty, and their sons, Oscar and Félix. An avid choral singer and sometimes-avid road cyclist, he also enjoys tinkering in the garage and learning how to build and fix things around the house.
Securities Agent: NH, NC, MO, SC, OH, WA, VT, OR, FL, MD, IL, HI, CO, VA, MA, KY, ID, DC, TX, NJ, NY, CT, NM, MN, GA, DE, CA, AZ, AL, NV, MT, KS, AK, UT; General Securities Representative; Investment Advisor Representative
About Jessica Rocha
As a Client Service Associate, Jessica supports the day-to-day needs of clients and helps ensure a seamless experience across all stages of the wealth management relationship. She partners closely with the Financial Advisors and broader team to coordinate account administration, service requests, and client communications with a focus on accuracy, responsiveness, and professionalism.
Jessica is committed to delivering high-touch service and building trusted relationships by understanding client priorities and helping facilitate timely follow-through. With a detail-oriented approach and a strong emphasis on client care, she assists with onboarding, money movement and operational requests, meeting preparation, and ongoing account maintenance.
Jessica is committed to delivering high-touch service and building trusted relationships by understanding client priorities and helping facilitate timely follow-through. With a detail-oriented approach and a strong emphasis on client care, she assists with onboarding, money movement and operational requests, meeting preparation, and ongoing account maintenance.
Wealth Management
From My Desk
Rational Investing in an Age of Uncertainty
Wealth Management
Global Investment Office
Portfolio Insights
Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
A Simple Six-Step Retirement Checkup
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Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Ready to start a conversation? Contact Kelly York today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.
3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.
4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.
3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.
4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)
