Our Story and Services

As your Financial Advisors, we can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together we can help you to preserve and grow your wealth. You’ll have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Working with you

I work with clients to simplify the financial planning process using robust software and incremental updates. My focus is to educate on practical strategies - like tax-efficiency, investing, and legacy planning-that help them feel confident about the future.

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    LifeView Intelligent Planning

    LifeView is a suite of planning tools that includes goal-specific analysis that I can use with my clients to create a holistic strategy that integrates the various aspects of an individual's financial life, including investments and cash management needs.

    Learn More Here
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    Goals Planning System

    Goals Planning System (GPS) is Morgan Stanley's own integrated planning tool. Built on the Firm's intellectual capital and capabilities, GPS is an intuitive and efficient platform used to quickly assess whether a client is "On Track" to achieving their financial goals.

    Learn More Here
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    CashPlus: A Modern Alternative to Banking

    With a CashPlus brokerage account, you can manage your cash and get more value, more protection, and a seamless digital experience. Contact me to discuss or click here. Terms apply.

    Learn More Here
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    Intelligent Withdrawals

    Intelligent Withdrawal gives us the ability to look across multiple accounts and products to identify the right combination of securities and tax lots to sell so you can help meet spending needs while making the most out of your hard-earned money.

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    Portfolio Risk Platform

    Our Portfolio Risk Platform, backed by institutional-caliber analytics, assesses thousands of risk factors using a holdings-based approach to assess a portfolio's exposures, analyze how securities behave together across portfolios and forecast how they influence risk and return moving forward.

    Learn More Here

RESOURCES TO HELP YOU PREPARE

Figuring out ways to minimize how much the IRS takes from your retirement money should be a central part of your planning. Below are several resources to help you get started. If you'd like to learn more, schedule a conversation today.

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    2026 Tax Tables

    This helpful resource outlines the 2026 tax rate schedule, education and health savings account limits, retirement contribution and deduction limits, among other information. With tax season seemingly always right around the corner, it's best to be as informed as possible.

    Access the 2026 federal tax tables
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    Required Minimum Distributions (RMDs)

    Timing your retirement income? With recent regulatory changes about 2022 required minimum distributions (RMDs), it's important to think about timing your withdrawals. Given tougher regulatory, tax, and market conditions, you may want to consider taking your RMD sooner than later. Here's what you need to know.

    Learn More Here
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    Tax-Efficient Giving

    Many of us prefer to combine our support for the causes and people we care about with a desire to save on taxes. Fortunately, there are strategies that may help us accomplish both. Whether you want to donate to charity or invest in a loved-one's future, consider these tax‐smart ways to help make your giving go further.

    Learn More Here
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    Actively Pursuing Tax Alpha

    Opportunities for tax strategies ebb and flow with the fluctuations of the market and not with our fiscal calendars. Incorporating tax-sensitive investing into the daily trading activity of an account can capitalize on market fluctuations and potentially yield better after-tax results.

    Learn More Here
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    Total Tax 365

    Taxes can be a substantial drag on investment returns. Morgan Stanley Total Tax 365 offers access to a broad range of tax-efficient strategies to help you integrate tax planning into your investment process all year long, maximize portfolio after-tax return potential and help keep more of what you earn.

    Learn More Here

Tools and Resources

We use Morgan Stanley's Wealth Management tools to allow for a more in\-depth view of a client's financial picture to be taken, resulting in better service and more well\-rounded advice.
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    Morgan Stanley Online
    Beyond viewing your account balance and activity, Morgan Stanley Online (MSO) has a suite of features that allow you to manage your everyday finances from paying bills and sending money to transferring funds and authorizing transactions with eAuthorizations.
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    Total Wealth View
    It's hard to see the complete picture with only half the details. As a Morgan Stanley client, you can now conveniently view your accounts from other financial institutions on Morgan Stanley Online or by using the Morgan Stanley Mobile App, giving you a more complete financial picture.
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    Financial Planning
    Your wealth strategy doesn't just consider your investment objectives. Rather, it is tailored to address the personal life goals you've identified and prioritized. Using our suite of tools we can create your personal roadmap to help achieve and protect your goals.
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    Online Security Center
    At Morgan Stanley, safeguarding your assets and personal information is among our highest priorities. Learn about our security measures and use our resources and ideas to help protect yourself online.

Monthly Outlooks & Updates

We strive to simplify complex financial ideas into a digestible format so that my clients can truly understand the work which goes into planning for their financial future and livelihood. I am a firm believer in providing my clients with as many resources as possible so that they may stay informed on the latest market trends, analyses, and outlooks. The resources below provide in-depth analysis on current market events and finance topics that are affecting the business world today.

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    2024 Investment Outlook: Threading the Needle

    Investors face tough choices in an imperfect world, but can look for opportunities in fixed income while remaining cautious on emerging markets and commodities.

    Click here learn more
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    Global Investment Committee on the Markets Monthly Report

    A monthly publication that summarizes the Global Investment Committee's market outlook and contains thought-provoking essays that examine the forces shaping the investment landscape.

    Click here to learn more
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    Cautious Moves for a Short-Sighted Market

    Traders are anticipating a year-end equity rally, but longer-term investors may want to remain cautious. Here's why.

    Click here to learn more
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    Generative AI’s Impact and Opportunity in Tech and Beyond

    Online shopping, enterprise software and video gaming all have the potential to be disrupted by generative AI.

    Click here to learn more
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    What to do if You are off Track on Your Goals

    Don't worry if your financial goals look out of reach now based on what you've saved. There are ways to adjust course that are easier than you may think.

    Click here to learn more
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    Thoughts on the Markets Podcast

    With perspectives on the forces shaping the market, join Morgan Stanley's Chief Investment Officer and Chief US Equity Strategist as he and his colleagues discuss their viewpoints regarding the latest trends in the financial marketplace.

    Click here to listen
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    Are You Prepared for Retired Life?

    Your retirement has the potential to be the most fulfilling period of your life–but you need to have a plan for your time as well as your finances.

    Click here to learn more

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

    Learn more
    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

    Learn more
    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
    Learn more
    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
    Learn more
    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
    Learn more
    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

111 Monument Circle
Suite 3100
Indianapolis, IN 46204
US
Direct:
(317) 263-8700(317) 263-8700

Meet Kelley/Best Group

About Joseph R Kelley

Joseph R. Kelley is an Executive Director, Financial Advisor, and Branch Manager at Morgan Stanley. With more than 30 years in the financial services industry, Joe focuses on wealth management and financial planning for distinguished professionals, families, non-profit associations, and foundations.

Joe began honing his financial skills at Purdue University, where he graduated with a bachelor’s in Finance. He joined Morgan Stanley in 1988.

With extensive experience and insight, Joe helps clients work through complex wealth management decisions. He pairs a methodical approach with thoughtful analysis to build financial plans that are tailored to his client’s unique needs, objectives, and risk tolerance. Whether working with individuals or institutions, Joe offers a high level of attentive care. He manages his clients’ assets personally and holds face-to-face quarterly meetings to keep clients informed and on track with their objectives.

Married with five daughters, Joe enjoys spending time with family and is passionate about staying active in his community. Over the years he has coached a variety of youth sports, including soccer, basketball, and kickball. Joe is very involved with the American Cancer Society and serves on its Council of Ambassadors in Indianapolis.
Securities Agent: PR, KS, VT, MI, MT, NJ, KY, HI, IL, AZ, RI, AL, ID, MS, IA, OR, VI, NH, FL, SC, WV, CT, SD, NY, LA, IN, GA, TN, MD, CA, ND, MO, PA, DC, NV, MN, WI, NC, CO, WA, UT, VA, AK, OH, ME, AR, OK, MA, WY, DE, TX, NM, NE; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1859801

About Robert W Best

Robert Best is a Financial Advisor, Senior Vice President, Portfolio Manager, Senior Investment Consultant, and a CERTIFIED FINANCIAL PLANNER™ professional at Morgan Stanley. With more than 25 years of experience in the financial services industry, Robert focuses on wealth management and financial planning for distinguished professionals, families, and select non-profit associations and foundations.

Robert began his financial services career in 1997 and has continued with Morgan Stanley through the firm’s acquisition of Smith Barney. Prior to entering the industry, Robert served as a commissioned officer in the United States Army. Commissioned through the Southern Illinois University ROTC Saluki Battalion, he served as a Field Artillery Officer in the 3rd Infantry Division at Fort Stewart, Georgia, and is a graduate of the U.S. Army Field Artillery School, the U.S. Army Infantry School, and the U.S. Army Airborne School. Robert (’94) and his wife, Missie (’95), are both proud alumni of Southern Illinois University.

Robert helps clients define and meet their goals by delivering the breadth of the Morgan Stanley platform in a way that aligns with each client’s objectives and how they prefer to invest. Serving a distinguished and dynamic client base, Robert strives to help families build, protect, and sustain wealth for generations.

Deeply committed to community involvement, Robert has served on the Indiana United Way Lilly Grant Committee and most recently served as President of the Zionsville Hussey-Mayfield Memorial Public Library Foundation. Robert and Missie reside in Zionsville, Indiana, and are the proud parents of two sons who attend Indiana University Bloomington.
Securities Agent: KY, MO, MD, WY, WI, WA, PA, IN, NV, NE, DE, CT, CA, AZ, WV, VA, UT, OR, ME, LA, HI, TN, MA, SC, OK, NC, IL, GA, FL, CO, NM, AL, VT, OH, NY, NJ, MI, KS, TX, MS, MN; General Securities Representative; Investment Advisor Representative
NMLS#: 1295616

About Daun Sidor

Daun Sidor is a Senior Registered Client Service Associate and the Branch Administrator for the downtown Indianapolis Morgan Stanley branch. Daun has over 30 years of financial services experience and joined Morgan Stanley in 2012. Daun excels at providing a premium client-service experience. Passionate about her work, she ensures that clients' needs are met with diligence and a keen understanding of their larger financial goals. Daun gets to know each client personally, has a strong work ethic, and is committed to building meaningful long-term relationships. Daun resides in the Irvington neighborhood of Indianapolis with her husband Scott. They have one daughter who currently attends the University of Cincinnati. She is active in her community and was recently a volunteer for Paws & Think, a pet therapy service where she and her dog Milo provided comfort for at-risk children and adults.

About Cheryl Harding

Cheryl Harding is a Senior Registered Associate. Cheryl has been with Morgan Stanley for 35 years and is also an alumni of our predecessor firm Smith Barney. She is committed to meeting the needs of our clients and building long-term relationships to help them meet their financial goals. She prides herself in knowing each client personally and strives to give them an excellent client experience. Cheryl lives in New Palestine with her husband Bill. They have a daughter who also lives in New Palestine with her fiancé’ and grandson and another son and grandson who live in Beech Grove.

Awards and Recognition

Forbes Best-In-State Wealth Management Teams
2026 Forbes Best-In-State Wealth Management Teams Source: Forbes (Awarded Jan 2026) Data compiled by SHOOK Research LLC based for the period 3/31/24-3/31/25. Awards Disclosures
Wealth Management
Global Investment Office

Portfolio Insights

This is a video content

Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your your larger financial picture – today and tomorrow.

  • Vesting events
  • Option expirations
  • Restricted stock units
  • Tax implications

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Rational Investing in an Age of Uncertainty
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Rational Investing in an Age of Uncertainty

When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact Kelley/Best Group today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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5Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)