Katrina Masada, CFP®
My Mission Statement
My Story and Services
With 15 years of experience in the financial industry, I am dedicated to serving my clients with care, thoughtful guidance, and a highly personalized approach. I joined Morgan Stanley in the spring of 2026, drawn to the firm’s extensive intellectual capital, global resources, and collaborative culture. As the financial landscape continues to evolve and investment options become increasingly complex, I believe it is essential to have access to the research, insight, and strategic capabilities needed to help clients navigate change with clarity and confidence. Morgan Stanley equips me with the tools and resources to deliver integrated investment, tax, estate, and long-term planning strategies tailored to each client’s unique goals. I work closely with clients and their attorneys and tax professionals to help ensure every aspect of their financial life is aligned and intentionally structured.
Raised in Hawaii in a family with limited financial resources, I developed a deep understanding of both the emotional and practical impact money can have on a household. Those experiences shaped my belief that financial security is not simply about accumulating wealth, but about using money intentionally to support a meaningful and fulfilling life
I am passionate about helping clients develop a healthier and more purposeful relationship with wealth—one grounded in clarity, stewardship, sufficiency, and alignment with their deepest values. I believe financial planning should support not only financial success, but also the freedom to live fully, give meaningfully, and create lasting impact across generations.
Committed to continuous learning and professional growth, I completed the Certified Financial Planner™ certification, earned my Bachelor’s degree in Finance, and obtained the Accredited Asset Management Specialist℠ (AAMS®) designation.
I am also a proud mother of three children and happily married. I deeply value the importance of family, connection, and creating a life aligned with what matters most. Outside of work, I enjoy meditation, yoga philosophy, travel, and staying active outdoors—practices that help me stay present and connected in both life and work.
Who I Serve
I believe financial well-being is about more than the numbers—it's about helping individuals and families live with greater confidence, security, and purpose. With 15 years of experience in the financial industry, I'm committed to providing a high-touch, personalized experience grounded in empathy, clarity, and thoughtful planning.
The clients I work best with are those who value an ongoing relationship and want their financial strategy to support what matters most in their lives.
Individuals & Families Seeking Clarity
Many of my clients are successful, busy people who want help organizing complexity—so they can make informed decisions and feel more confident about the path ahead. Whether you're building, protecting, or transitioning wealth, we focus on creating a clear strategy that aligns with your goals and priorities.
Purpose-Driven Planners
My own upbringing taught me that financial security isn't only about accumulating wealth, it's about using money intentionally as a tool to create a fulfilling life. I work especially well with clients who want their financial decisions to reflect their values, their family priorities, and the legacy they hope to build.
Women, Entrepreneurs & Business Owners
I'm passionate about supporting women, entrepreneurs, and business owners who are balancing multiple goals and responsibilities. My role is to help connect the financial decisions you're making today to the bigger picture—so your wealth supports your life, not the other way around.
Multi-Generational & Legacy-Minded Clients
For families who care deeply about generational impact, I help bring structure to long-term planning—supporting goals that span multiple phases of life and multiple generations. We focus on strategy, communication, and intentional decision-making so your plan can evolve as your family grows and changes.
Pursing Your Goals, Together
Business owners don't just build companies—they build livelihoods, opportunities, and long-term impact for the people they care about. I work with entrepreneurs and business owners who want a planning partner to help connect business decisions to their personal goals, family priorities, and long-term vision. Together, we focus on building clarity around what you're working toward, what options you have, and how to make decisions with confidence through each stage of growth and transition.
For many owners, the business is one of their largest and most meaningful assets—yet planning for a transition can feel complex and easy to postpone. I help you step back and evaluate what a successful next chapter looks like, then translate that into an actionable roadmap.
Whether you're considering a sale, a merger, internal succession, or a family transition, we'll focus on aligning potential paths with your broader priorities—so the decisions you make for the business support the life you want outside of it.
Running a business requires decisions that can affect cash flow, risk, taxes, and long-term wealth. I help you think through planning considerations in a coordinated way—so your personal strategy and business strategy are working together, not in separate lanes.
When appropriate, we'll also coordinate with your CPA and attorney to keep planning conversations aligned.
If your business offers workplace benefits—such as equity programs, retirement plans, or financial wellness resources—those benefits can be a meaningful part of your culture and your employees' financial confidence. Morgan Stanley at Work offers workplace financial solutions designed to help employees understand and maximize their benefits and plan toward their goals.
Equity compensation can be a powerful tool—but it's often complicated, with important details that affect how it fits into your overall plan. I help clients understand the basics of how equity programs work, what to watch for, and how to think about equity in the context of cash flow, taxes, and long-term goals.
Preparing the Next Generation for Financial Success
At Morgan Stanley, we understand that many clients want to pass along more than financial assets to the next generation—they also want to instill enduring family values and sound financial habits. Our Next-Gen advisory service is designed to be a comprehensive educational resource for you and your family, helping build the knowledge, skills, and behaviors that support long-term financial well-being.
Review the educational materials below for guidance on key life milestones and planning ahead. If there are additional topics you'd like to see included, please let us know—we're here to support your family's financial journey at every step.
Financial freedom is built through everyday decisions—spending thoughtfully, saving regularly, and prioritizing what matters most. This factsheet offers a brief, practical overview of steps and habits that can help support long-term financial independence, including budgeting fundamentals, goal setting, and saving strategies.
Money is one of the trickiest topics to discuss. But avoiding the conversation can lead to problems. Learn how to start the dialogue with your family.
They're tax friendly, flexible, and available to anyone. Yet, 529 education investment plans are still underused. Here are five things that parents, grandparents, and anyone hoping to get a leg up on education costs need to know.
Financial literacy means being equipped with the knowledge to make smart financial decisions during every stage of your life. It's never too early to start improving financial literacy in your family.
Buying a first home is both a financial and emotional milestone, and the financing choices can have long lasting impact. This guide is an overview of the homebuying financing journey, including mortgage basics, down payment considerations, and how to evaluate affordability and tradeoffs.
Digital Resources for Clients
Morgan Stanley's comprehensive suite of digital resources has carefully been designed to help enhance each aspect of your financial portfolio. Take some time to learn about some of the many Modern Wealth Management resources that we offer to our clients.
Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley mobile app! Access your finances and invest in an instant with the help of this handy resource that is available 24/7.
Complete your financial profile with Total Wealth View. By linking your external account information, you will benefit from more educated and holistic wealth planning, along with convenient connectivity.
Digital Vault lets you easily and conveniently manage and share life's most important documents, such as wills, deeds and estate plans, as well as financial statements and tax filings.
Reserved Living & Giving is a tiered complimentary loyalty program that rewards clients with over one million dollars in assets and liabilities invested at the firm. The program is designed to enhance your lifestyle and relationship with the firm beyond traditional wealth management services.
The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income.
Detailed Market commentary from Morgan Stanley's though leaders on topics such as global equities, fixed income, monetary policy and more.
Location
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
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