My Story and Services

As part of the MosaicPointe Wealth Management Group, Justin brings over 20 years of experience working closely with individuals, families, and companies. He is multi-faceted in his services with his main goal being to help his clients achieve their financial goals. His efforts are focused on providing the highest level of services regarding family wealth management, corporate qualified plan administration, business transition and exit planning strategies.

With his first five years spent on the operational side of the industry, Justin has a unique understanding and appreciation of the small details that go into creating, maintaining and overseeing a comprehensive financial plan. He works diligently to keep his clients informed of current market conditions so that they can remain confident and focused on their long term goals. Justin has earned the respected designations of Corporate Retirement Director, Chartered Retirement Plans Specialist ® and Certified Exit Planning Advisor ® further illustrating his knowledge and experience in the world of retirement strategy.

In 2022, Justin traded the sandy beaches of San Diego for a more rural lifestyle in Northern California. He and his wife, Kendall, who met while studying at UC Davis, have 5 amazing children and count themselves newly minted hobby micro farmers. Outside of the office, he enjoys coaching his kids’ various sports teams, taking quick trips up to Lake Tahoe, and the occasional round of golf. While family is his biggest pride and joy, his work and the relationships he has created with clients for over two decades are a close second.
Securities Agent: MA, OR, IA, TN, NC, FL, AZ, OK, NY, NM, NH, GA, NV, WY, OH, DE, CO, AK, WA, MT, MN, NJ, HI, UT, SD, SC, ID, CA, WI, TX, MI; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 2379441
CA Insurance License #: 0E47925
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Client Service Team

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    Shelly Tolle - Senior Client Service Associate
    Phone:
    (916) 984-3302(916) 984-3302
    Email:shelly.tolle@morganstanley.com
    Shelly Tolle - Senior Client Service Associate
    Phone:
    (916) 984-3302
    Email:shelly.tolle@morganstanley.com
    Shelly is a Senior Client Service Associate with over 32 years’ experience in the financial services industry. Shelly is uniquely qualified to handle the full spectrum of her client’s service needs. She dedicates herself to make sure that she anticipates the needs and concerns of her clients before they ask, giving them the confidence that their financial well being is constantly looked out for. Shelly spent the first 20 years of her career in an Operational/Complex Administrator role. Shelly credits this experience with helping her gain a bigger picture of the wealth management industry and the important role a client service team plays in giving client’s financial confidence.

    Her vast experience helps the team consistently deliver the highest level of personalized service that all clients deserve. Shelly’s passion for wealth management is rooted in her mission to provide service that is beyond ordinary. Regardless of the question, her motivation is knowing that clients place trust in what she does and that they truly value her guidance.

    Shelly currently resides in El Dorado Hills, CA with her husband Ron; they have 3 adult sons. Outside of the office, Shelly enjoys spending time with her family, traveling, hiking, gardening and reading.
    Liana Hovhannisyan - Client Service Associate
    Phone:
    (916) 984-3357(916) 984-3357
    Email:Liana.Hovhannisyan@morganstanley.com

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

    Learn more
    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

    Learn more
    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
    Learn more
    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
    Learn more
    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
    Learn more
    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

2365 Iron Point Road
Ste 235
Folsom, CA 95630
US
Direct:
(916) 984-3329(916) 984-3329

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Kevin Cueva

Kevin Cueva is an Associate Private Banker serving Morgan Stanley Wealth Management offices in California and Hawaii.

Associate Private Bankers partner with Private Bankers and Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Kevin began his career in financial services in 2012, and joined Morgan Stanley in 2022 as an Associate Private Banker. Prior to joining the firm, he was a Private Client Advisor at JP Morgan Chase.

Kevin is a graduate of the University of California, Davis, where he received a Bachelor of Arts in Communications. He lives in Oakland, California with his family. Outside of the office, Kevin enjoys traveling and playing sports.
NMLS#: 949442
Private Bankers, Ultra High Net Worth ("UHNW") Specialists, PBG Market Managers, Lending Advisors, Mortgage Consultants, Regional Mortgage Specialist, Cash Management Specialists, Associate Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Wealth Management
Global Investment Office

Portfolio Insights

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Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your your larger financial picture – today and tomorrow.

  • Vesting events
  • Option expirations
  • Restricted stock units
  • Tax implications

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Rational Investing in an Age of Uncertainty
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Rational Investing in an Age of Uncertainty

When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.

Retirement for Plan Sponsors

End-to-End Services, Made Simple:
We can provide the tools and guidance to help you manage a retirement plan.
  • Plan Evaluation
  • Investment Management
  • Plan Management Support
  • Plan Participant Education
Small Business Retirement Plans
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Small Business Retirement Plans

Learn about retirement plans for smaller businesses and how to select the right type for you and your employees. Compare SEP or SIMPLE IRAs vs 401(k)s.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact Justin Souter today.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)