My Story and Services

We focus on helping individuals and families navigate every phase of their financial journey, from wealth building and education planning to retirement and legacy goals. We work closely with our clients to create personalized, comprehensive wealth plans designed to provide financial confidence, enabling them to focus on what matters most: living their best lives.

Our mission goes beyond investment management. We’re committed to guiding our clients through every phase of their financial journey, simplifying the complex and providing unwavering support along the way. Helping our clients build a brighter future for themselves and their families is more than our passion, it’s what drives us every day.

I invite you to connect with us to explore how we can help you build and protect the life and legacy you envision for generations to come.
Services Include
Securities Agent: AK, NC, IN, AR, WY, WA, PA, NJ, MT, FL, VA, TN, LA, CO, NM, HI, OK, GA, OR, NY, NV, MI, TX, MD, IL, ID, AZ, UT, OH, CA; General Securities Representative; Investment Advisor Representative
NMLS#: 2405320
CA Insurance License #: 4226449
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Our Clients

Our Practice is built on the development of deep and enduring relationships and the delivery of comprehensive wealth management services.

We work with a broad range of clients who value and respect the advice we carefully cultivate for them in seeking the achievement of the following goals:

- Simplify their financial life
- Plan for an enjoyable retirement
- Manage risk and protect their family
- Minimize investment related taxes through advance strategies
- Educate the next generation on how to manage and carry family values forward

The strategies we recommend are carefully coordinated to help provide you with the knowledge, tools and resources needed to succeed in today's fast-paced world.

We are here to help you make informed decisions on any financial issues you face.
Our satisfied clients include:
  • Business owners (including family businesses)
  • Corporate executives
  • High-net-worth young investors
  • Mid-career professionals and their families
  • Nonprofit organizations
  • People getting close to or already retired

Roadmap For Your Goals

A strong financial plan builds the foundation for working with you to achieve your financial goals. It offers insight into your current financial situation, where you want to be in the future, and a timeline for us to follow. Ultimately, it gives us a framework that we can follow and help customize to your objectives and financial life.

Please reference our suite of tools and resources that allow us to implement your financial plan and translate your goals into reality. Reach out and schedule a meeting to get started.

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    Goal Planning System (GPS)

    Goals Planning System (GPS) is Morgan Stanley's own integrated planning tool. Built on the Firm's intellectual capital and capabilities, GPS is an intuitive and efficient platform used to quickly assess whether a client is "On Track" to achieving their financial goals.

    Watch Video on GPS
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    LifeView Intelligent Planning

    LifeView is a suite of planning tools that includes goal-specific analyses we can use to create a realistic, integrated strategy that incorporates the various aspects of an individual's financial life, including investments and cash management needs.

    LifeView Goal Analysis
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    Our Approach

    We can create your personal roadmap to help achieve and protect your goals. This video provides a comprehensive overview of our planning philosophy, as well as a collection of tools and resources to help you define and exceed your financial goals.

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    What to Do If You Are Off Track on Your Goals

    Don't worry if your financial goals look out of reach now based on what you've saved. There are ways to adjust that are easier than you may think. Reach out and schedule a meeting with us to discuss.

Working With You

Whether you need help tackling college costs or taking full advantage of your stock options and retirement plan, we have solutions. Our work with you starts with one or more in-depth, exploratory meetings. We need to understand your unique financial situation so we can offer you the best possible advice and solutions.

When you work with us, you can expect us to:

  • Develop a comprehensive financial strategy based on your individual needs
  • Substitute discipline for emotion in the investment process
  • Adjust your holdings in response to new opportunities and risks
  • Maintain strict financial objectivity

We can also coordinate our work with other key members of your financial team, including your:

  • Tax specialist
  • Trust attorney
  • Insurance professional
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    1. Discovery

    While every client's situation is unique, we begin by learning about you, your family and your financial complexities. What we learn helps us to formulate specific strategies and, of equal importance, it helps us customize the entire relationship to your preferences and requirements.

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    2. Creation of a Customized Strategic Asset Allocation

    Managing wealth involves developing a customized asset allocation mix that reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans. This allocation becomes the basis for a long-term strategy formalized in your LifeView financial plan.

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    3. Integration of Tactical Portfolio Adjustments

    These short-term adjustments in asset allocations seek to take advantage of opportunities created by temporary market distortions or reduce risk during periods of market stress. Before adjustments are made, we utilize proprietary risk analysis tools to determine the impact to overall portfolio risk as well as any tax consequences.

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    4. Ongoing Portfolio Monitoring & Assessment of Wealth Management Needs

    Coordinating with you and any other advisors such as your CPA or estate attorney, we conduct regular ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Digital Tools & Resources

Morgan Stanley's comprehensive suite of digital resources has carefully been designed to help enhance each aspect of your financial portfolio. Take some time to learn about some of the many Modern Wealth Management resources that we offer to our clients. At Goethals Eklund, we like to make sure we are staying ahead of the curve putting resources in front of our clients to enhance their experiance.
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    Morgan Stanley Online
    Morgan Stanley Online allows you to seamlessly and securely manage your investments and everyday finances in one place.
    Register for Morgan Stanley Online Today
    Digital Vault - (photo) - DO NOT EDIT CONTENT - MUST USE AS IS
    Digital Vault
    Digital Vault lets you easily and securely manage and share important documents such as account statements, authorizations, tax filings and other relevant documents with your Financial Advisor.
    Get Started Today
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    eDelivery
    Sign up for eDelivery today and start receiving email notifications as soon as your account documents are available on Morgan Stanley Online or the Morgan Stanley Mobile App. It's quick, convenient & secure.
    Enroll Today
    Portfolio Risk Platform (photo) - DO NOT EDIT CONTENT - MUST USE AS IS
    Portfolio Risk Platform
    Our Portfolio Risk Platform, backed by institutional-caliber analytics, assesses thousands of risk factors using a holdings-based approach to assess a portfolio’s exposures, analyze how securities behave together across portfolios and forecast how they influence risk and return moving forward.
    Portfolio Risk Platform
    Total Tax 365 (photo) - DO NOT EDIT CONTENT - MUST USE AS IS
    Total Tax 365
    Taxes can be a substantial drag on investment returns. Morgan Stanley Total Tax 365 offers access to a broad range of tax-efficient strategies to help you integrate tax planning into your investment process all year long, maximize portfolio after-tax return potential, manage unrealized gains and help keep more of what you earn.
    Learn More
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    Donor Advised Funds (DAF)
    A solution that may help you execute planned giving, offer an efficient way to donate complex and illiquid assets, and simplify charitable giving reporting while potentially mitigating taxes. Bring philanthropy into your wealth plan and help amplify the impact of your giving through the Morgan Stanley Global Impact Funding Trust (MS GIFT).
    MS GIFT

Client Service Team

    Carousel Associate Image
    Lorrie Snow - Portfolio Associate
    Phone:
    (530) 222-7304(530) 222-7304
    Email:Lorrie.Snow@morganstanley.com
    Lorrie began her career with Morgan Stanley in 1990. With over 30 years of experience in the financial services industry, Lorrie manages the administrative and operational functions for the team including business systems, cash management and trading assistance. Lorrie is Series 7 and Series 66 licensed. Lorrie provides an elevated level of customer service which positively impacts the lives of our clients and their families.

    In her free time, Lorrie enjoys being with her family and likes camping, reading, and hiking the trails in the North State with her dog, Kodak. Lorrie has lived in Redding for 24 years.

Location

1478 Stone Point Dr
Suite 500
Roseville, CA 95661
US
Direct:
(916) 797-7786(916) 797-7786
310 Hemsted Dr.
Suite 100
Redding, CA 96002
US

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Kevin Cueva

Kevin Cueva is a Private Banker serving Morgan Stanley Wealth Management offices in California and Nevada.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Kevin began his career in financial services in 2012 and joined Morgan Stanley in 2022. Prior to being promoted to his current role, he served as an Associate Private Banker supporting Wealth Management offices in California and Hawaii. Before joining the firm, Kevin was a Private Client Advisor at JPMorgan Chase.

Kevin received a Bachelor of Arts in Communications at the University of California, Davis. He resides in California with his family. Outside of the office, Kevin enjoys traveling and playing different sports.
NMLS#: 949442
Private Banking Group (PBG) Market Managers, Senior Private Bankers, Private Bankers, and Associate Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Rational Investing in an Age of Uncertainty
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Rational Investing in an Age of Uncertainty

When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.
Ready to start a conversation? Contact Justin Eklund today.
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Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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8Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)