Julian Flores
Financial Advisor
Direct:
(301) 664-6563(301) 664-6563
Toll-Free:
(800) 455-6622(800) 455-6622
My Mission Statement
Placing you and your goals in the center of a comprehensive,
360-degree wealth management process.
360-degree wealth management process.
My Story
My clients have built successful careers. Most are business professionals who have built their practices from scratch or rose through the ranks at an established firm. Either way, they have many financial responsibilities and issues to solve. Time is their most precious commodity, and they seek professional guidance to effectively manage their investments.
As a financial advisor, I help simplify your life. By managing the day-to-day activities of your wealth, I enable you to focus on your career, family and charitable endeavors without distractions. With my thorough and consultative practice, I guide you through the complexities of today’s environment to reach your goals.
Every client and situation are different. As part of the assessment process, I explore what is important for both today and tomorrow. Together, we formulate a tailored strategy to meet your financial goals and leave a lasting legacy. I want to make sure you understand the why and how of every decision: why I have suggested the strategy and how I recommend to implement it. With over 25 years of experience as an advisor and institutional trader, I focus on identifying sound and creative ideas that address your particular needs.
My passion is helping people and developing trusting relationships. I am dedicated to providing concierge service and am committed to your financial future. Frequent conversations to discuss progress or changes in your life are critical. I meet where and when it is convenient for you. This personalized approach is the foundation on which I’ve built my practice.
As a financial advisor, I help simplify your life. By managing the day-to-day activities of your wealth, I enable you to focus on your career, family and charitable endeavors without distractions. With my thorough and consultative practice, I guide you through the complexities of today’s environment to reach your goals.
Every client and situation are different. As part of the assessment process, I explore what is important for both today and tomorrow. Together, we formulate a tailored strategy to meet your financial goals and leave a lasting legacy. I want to make sure you understand the why and how of every decision: why I have suggested the strategy and how I recommend to implement it. With over 25 years of experience as an advisor and institutional trader, I focus on identifying sound and creative ideas that address your particular needs.
My passion is helping people and developing trusting relationships. I am dedicated to providing concierge service and am committed to your financial future. Frequent conversations to discuss progress or changes in your life are critical. I meet where and when it is convenient for you. This personalized approach is the foundation on which I’ve built my practice.
Securities Agent: TN, CO, TX, CA, NV, DC, MD, VA, NJ, FL, DE, OH, NY, NC; General Securities Representative; Investment Advisor Representative
NMLS#: 893701
NMLS#: 893701
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Working With You
The process I follow to create is thorough, disciplined and highly consultative. My goal is to make certain you are well-informed about the strategy, clearly understand the plan’s goals and are comfortable with the method.
To achieve these objectives, I have a multi-step approach:
To achieve these objectives, I have a multi-step approach:
Discovery Process
Taking a complete view of your assets, obligations and life style is imperative to developing a sound financial plan. During this process, I gather information about your personal and financial goals and objectives. We discuss your family, your values (what is important to you), your work and philanthropic endeavors, along with your assets and liabilities. In addition, we discuss your risk tolerance, tax concerns and short, medium and long-term goal.
Where appropriate, I also consult with your tax and legal advisors to analyze your income and estate tax circumstances to incorporate any nuances into the plan.
Where appropriate, I also consult with your tax and legal advisors to analyze your income and estate tax circumstances to incorporate any nuances into the plan.
Creation of the Strategic Investment Plan
The comprehensive plan is customized to your specific goals and objectives, based on time-tested principles. To create the plan, I use the wealth of resources and extensive investment options available at Morgan Stanley.
Implementation
When presenting the plan, I review in detail how it is structured to meet your financial goals and expected results. Your tax and legal advisors are always welcome to join us. Once you approve the plan, implementation begins.
On-going Monitoring
Implementation of the plan is the first step in helping you to achieve you goals and objectives. Monitoring the plan, keeping abreast of changes in the financial markets, investments, economic landscape and any changes in your priorities are critical to helping you reach your financial goals. We meet on a scheduled basis to track progress and review your spending and saving, making adjustments as needed to help ensure your plan keeps pace with your objectives.
Core Values
My core values are the essence of what I believe is important to develop long-term trusting relationships. They are my personal standards of conduct.
Live up to commitments:
I take my commitments seriously and place the utmost importance in delivering the boutique level service I pledge to my clients.
Consultative relationships:
I am dedicated to developing deep and lasting relationship and am committed to maintaining an open and honest dialogue.
Thought Leadership:
I feel it is imperative that clients understand the investments recommended and how the investments are aligned with their long-term goals. By on-going communication and sharing perspectives from industry leaders, clients are better able to make educated decisions.
All-encompassing Approach:
It is critical to take an all-encompassing view on all assets, obligations and philanthropic activities to help ensure they are working together when designing a plan that meets client’s goals and objectives.
Community Involvement
“From what we get, we can make a living; what we give, however, makes a life.” ~ Arthur Ashe
For me, giving back to the community is one of the most important and valuable actions I can take. Assisting those less fortunate has the potential to change someone’s life and have an impact on the community. Whether helping at St. Ann’s Infants and Maternity Home, providing food to the needy or helping with care of cemeteries, I find a sense of comfort knowing that I am helping to make someone’s life a bit better. Below are some of the organizations with which I am currently involved:
Share DC, a non-profit food distributor for low income families. Past chairman and have been active in the group for close to 25 years.
Catholic Cemeteries Archdiocese of Washington. Immediate past chairman of the investment committee and have been involved for more than five years.
In addition, I have been active in professional organizations including:
Mid-Atlantic Traders Association. Past President.
Security Traders Association Past Governor.
For me, giving back to the community is one of the most important and valuable actions I can take. Assisting those less fortunate has the potential to change someone’s life and have an impact on the community. Whether helping at St. Ann’s Infants and Maternity Home, providing food to the needy or helping with care of cemeteries, I find a sense of comfort knowing that I am helping to make someone’s life a bit better. Below are some of the organizations with which I am currently involved:
Share DC, a non-profit food distributor for low income families. Past chairman and have been active in the group for close to 25 years.
Catholic Cemeteries Archdiocese of Washington. Immediate past chairman of the investment committee and have been involved for more than five years.
In addition, I have been active in professional organizations including:
Mid-Atlantic Traders Association. Past President.
Security Traders Association Past Governor.
Experience
Since 1989 I have dedicated my career to listening carefully to my clients, providing investment advice and delivering exceptional service. Personal long-term relationships are the foundation of my business.
I began my career as an equity trader and later became an institutional sales trader with clients around the globe. With a young family at home, I wanted to curtail my overseas business travel. Using my in-depth market experience, discipline and process orientation to help clients reach their financial goals, I became a Financial Advisor with Merrill Lynch in 2012, and joined Morgan Stanley in 2015. The skills and institutional knowledge I learned as a trader have enabled me to provide a distinctive perspective for my clients.
When not working with clients, I enjoy spending time with my wife and two children, of whom I am very proud. A long time resident of Washington DC, I attended Ball State University. I have a personal interest in lacrosse as both of my children play competitively in college. Additionally, I am committed to improving the lives of those less fortunate and enjoy contributing to the success of the non-profit organizations with which I am involved.
I hold my FINRA Series 7, 24, 55, 63, and 66 licenses, a well as his life, health and annuity insurance licenses.
I began my career as an equity trader and later became an institutional sales trader with clients around the globe. With a young family at home, I wanted to curtail my overseas business travel. Using my in-depth market experience, discipline and process orientation to help clients reach their financial goals, I became a Financial Advisor with Merrill Lynch in 2012, and joined Morgan Stanley in 2015. The skills and institutional knowledge I learned as a trader have enabled me to provide a distinctive perspective for my clients.
When not working with clients, I enjoy spending time with my wife and two children, of whom I am very proud. A long time resident of Washington DC, I attended Ball State University. I have a personal interest in lacrosse as both of my children play competitively in college. Additionally, I am committed to improving the lives of those less fortunate and enjoy contributing to the success of the non-profit organizations with which I am involved.
I hold my FINRA Series 7, 24, 55, 63, and 66 licenses, a well as his life, health and annuity insurance licenses.
Location
7500 Old Georgetown Rd
10th Fl
Bethesda, MD 20814
US
Direct:
(301) 664-6563(301) 664-6563
Toll-Free:
(800) 455-6622(800) 455-6622
Fax:
(301) 656-1510(301) 656-1510
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Tax-Smart Ways to Sell Securities
How investors can tap their portfolios in tax-savvy ways.
Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
Article Image
Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Ready to start a conversation? Contact Julian Flores today.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
4Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
7When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
4Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
7When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)
