Our Story

Our team has over a decade of experience managing over a third of a billion in assets based in the San Francisco Bay Area where each of us grew up. We specialize in optimizing for the complex needs of high net-worth families and corporations. Our expertise includes: investment strategy, financial planning, and tax minimization. We also work with numerous founders, business owners, executives, and high net-worth tech in the Bay Area.

As your Financial Advisor, we can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together, we can help you at every turn to preserve and grow your wealth. You will have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform, and a full suite of investment options.
Services Include
Securities Agent: MN, WA, AR, NC, MA, DE, CO, CA, VA, SC, MI, IN, GA, PA, IL, IA, TX, TN, NH, ND, FL, DC, NV, NJ, NY, OH; General Securities Representative; Investment Advisor Representative
NMLS#: 2585440
CA Insurance License #: 4370506
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Crafting Solutions

We follow a clear, customized, and coordinated process that enables us to work with you to carefully architect a comprehensive solution tailored to your individual financial needs.

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    Clarity
    1. Thoroughly understanding your financial goals and objectives.
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    Customize
    1. Reviewing, analyzing, and crafting a tailored financial plan.
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    Coordinate
    1. Implementing the customized strategy with personalized financial vehicles and strategy.
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    Continuity
    1. Monitoring and reviewing performance and goal-progress with you regularly.

Tax Management Solutions

For many of our clients, taxes are their greatest expense. At Morgan Stanley, we don't just focus on making sure your income is maximized and your risk is mitigated, we also make sure that your hard earned money stays in your pocket.

Through the help of global financial operations, Morgan Stanley has designed a system for tax management on our Select UMA advisory platform. It incorporates tax-loss harvesting, tax-efficient trading, wash sale adherence, and capital gains limit personalization. Some Morgan Stanley clients who have chosen to opt into tax management on this platform have obtained an additional 1% in tax savings since 2014 (Source: Morgan Stanley as of 7/31/2023. All numbers are estimates and are available where portfolios are managed by Morgan Stanley Portfolio Trading and Solutions. Estimates are based on certain assumptions, including current usability of recognized tax-losses).

Additionally, through our extensive experience in tax planning we have a variety of other tried-and-true strategies for our High Net Worth clients so that you pay everything you owe to Uncle Sam, but not a penny more.

Send me an email or give me a call and I can help you implement this system to your financial state-of-affairs.

Financial Planning for Executives

At Morgan Stanley, we don't just care about one aspect of your financial well-being, we care about YOU. And you means every aspect of your life that is important to your well-being. That's why when we develop a financial plan, we make sure to incorporate every aspect of your life that is most important to you: your family, your health, your career, your peace of mind.

We strive diligently to provide financial planning that is comprehensive and achievable, taking into account every aspect where we can boost your gains, decrease your risks and taxes, and put more back in your pocket both now and for future generations. For our executive clients, this usually means tax-efficient diversification, optimizing tax efficiency using financial career benefits, retirement planning, debt restructuring and planning, and portfolio construction.

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    Tax-efficient Diversification

    Have you ever wanted to diversify a concentrated stock position, but were afraid of the tax consequences? With the run-up and volatility we have seen in the market, it is our number one priority that clients have peace of mind with their financial security. We help clients diversify concentrated stock positions without the tax impact on that transaction. Not only can we do this for low-basis shares, but we have experience in effectuating this process across an individual's entire portfolio. Generally, we follow our 5-step process -- selling high basis shares, eliminating correlated and concentrated exposure in retirement accounts, exchanging low-basis shares without paying taxes, hedging with options, and gifting low-basis shares to heirs and/or charities (only if applicable).

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    Optimizing Tax-efficiency Using Benefits

    You may have wondered: "I have all these benefits, now how do I maximize them?" We can help. Using our experience with executives, we optimize tax-efficiency for qualified clients surrounding Mega Backdoor Roth contributions, Options planning for ISOs/NQSOs/RSUs, Deferred Compensation, and 83b elections. We've also helped clients with insurance planning, helping them determine whether they have the right insurance and where we recommend they reduce additional risk.

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    Retirement Planning

    Your retirement goals are important to us and that's why we've done hundreds of retirement plans with executives like you. Primary, we focus on tax-optimization for retirement. Then we help you find the exact year you can retire and the amount you need for that retirement based on your goals, expenses, and hundreds of other factors to improve accuracy. After that, we help you with cash-flow planning to determine how you can boost income during those distribution years as well as helping you understand and maximize for social security and Medicare. Next, we analyze how you can decrease risk to preserve your wealth in clear skies and stormy days. Finally, we strategize for your estate plan so that as much wealth transfers to your heirs and/or charities as cleanly as possible, even helping to arrange the distribution of assets for you to the next generation.

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    Debt Restructuring and Planning

    Let's talk creative lending. We help clients optimize on their debt structure and plan financial goals with an array of financing products and services.

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    Portfolio Construction

    Asset allocation matters. It influences the risk and reward you achieve through your hard-earned money. Through our extensive experience, our team constructs portfolios based on your financial goals, risk tolerance, and exposures to ensure you are properly diversified while still earning strong returns. Then, we incorporate our tax management platform for tax-efficient trading, tax-loss harvesting, wash sale adherence, and capital gains limit customization.

Client Service Team

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    Roger Evans - Senior Vice President, Financial Advisor, Financial Planning Specialist, Chartered Retirement Planning Specialist, Series 66, Series 7
    Phone:
    (831) 273-0349(831) 273-0349
    Email:roger.evans@morganstanley.com
    Roger Evans has over a decade of experience working with business owners, founders, executives, and high net-worth families to optimize for their complex financial needs. He specializes in tax minimization, investment strategy, and financial planning. Outside of the office, Roger Evans enjoys spending time with his family and serving in the community.
    Securities Agent: MA, DC, OR, WA, TN, NJ, AR, UT, IL, CO, OH, ND, MT, MO, HI, DE, CT, TX, NC, KS, WY, RI, PA, NE, MI, IN, IA, CA, VA, SD, NM, FL, AZ, WV, WI, NH, LA, ID, GA, NY, NV, MN, OK, MD; General Securities Representative; Investment Advisor Representative
    CA Insurance License #: 0I23690
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    Andrew Hubbard, Series 66, Series 7, SIE - Client Service Associate
    Phone:
    (917) 891-0547(917) 891-0547
    Email:Andrew.hubbard@morganstanley.com
    Andrew Hubbard has a suite of experience providing elite service for the needs of almost a thousand collective clients. His cordiality, financial acumen, and ability to navigate a litany of challenges makes him one of the most exceptional in the industry. Outside of the office, Andrew Hubbard enjoys playing football and spending quality time with his family.

Location

6004 La Madrona Dr
Santa Cruz, CA 95060
US
Direct:
(831) 440-5212(831) 440-5212

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Lina Li

Lina Li is a Private Banker serving Morgan Stanley Wealth Management offices in California.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Lina began her career in financial services in 2005, and joined Morgan Stanley in 2016 as an Associate Private Banker. Prior to joining the firm, she was a Banking Advisor at Merrill Lynch. She also served as a Preferred Banking Office Manager at First Republic Bank and a Banking Center Manager at Bank of America.

Lina is a graduate of San Jose State University, where she received a Bachelor of Science in Business Administration with a Concentration in Accounting. She lives in San Jose, California with her family. Outside of the office, she enjoys reading, travelling, and spending time with family and friends. Lina dedicates her time to SCRITCH Kittens as Secretary, Adoption Counselor and foster.
NMLS#: 1376901

About Brad Burton

Brad Burton is a Vice President and Financial Planning Director serving Morgan Stanley’s Palm Beach Complex. He is responsible for helping Financial Advisors with their clients' and prospects' financial planning needs.

Brad began his career in financial services in 2010 and joined Morgan Stanley in 2020. Prior to his current role, he has held Senior Investment and Planning positions with J.P. Morgan, Northwestern Mutual and TIAA, working closely with high-net-worth and ultra-high-net-worth families.

Brad earned his MBA in Finance from the University of Arizona, is a CFA® Charterholder and a CERTIFIED FINANCIAL PLANNERTM Professional.

He currently resides in Weston, FL with his wife Marisa, daughter Brooke, and their pup Wally. In their spare time they enjoy hiking, going to the beach and trying all the local restaurants.

About Sean Lavin

Sean is a Regional Trust Specialist for Morgan Stanley based in Los Angeles. He is responsible for supporting Private Wealth Advisors and their clients’ legal counsel in developing trust and fiduciary solutions for families, institutions and charities. Sean works closely with clients and their legal and strategic advisors to help educate them on appropriate trust vehicles designed to meet the clients’ specific goals and objectives. Sean also provides advice on how to utilize the fiduciary services available through the Morgan Stanley’s comprehensive third party trustee platform that is available to clients.

Sean joined Morgan Stanley in 1999 including several years as a Senior Vice President and Regional Trust Specialist with Smith Barney and Citi Trust. Prior to then, Sean was a Senior Trust Officer with Merrill Lynch / Bank of America.

Sean graduated from the University of Southern California with a bachelor’s degree in business administration and received his master’s degree in business administration from the UCLA Anderson School of Management. Sean holds the Certified Financial Planner and Certified Trust and Financial Advisor designations and is Series 7 and 66 licensed.

About Elizabeth Chand

Elizabeth Chand leads the Family Office Resource Generalist team and also covers the Central Region. As a FOR Generalist Elizabeth provides specialized expertise to Financial Advisors and their UHNW clients, educating and advising across a broad spectrum of family wealth management concerns, including family legacy and governance, customized wealth education for the next generation, lifestyle advisory and concierge services, strategic estate and financial planning, and philanthropy management.

Most recently, Elizabeth worked with New York Life in their Advanced Planning Group. She worked with agents and their UHNW clients to advise them on issues of estate and legacy planning as well as business succession planning. Prior to New York Life she ran a boutique estate planning law firm in Southern California working with high net worth families and businesses. Her practice focused exclusively on trusts and estates, probate, trust administration and tax. She has over 15 years of experience as an attorney representing individuals and business clients in connection with the development and implementation of sophisticated estate planning strategies and techniques.

Elizabeth holds a Bachelor of Arts and Master of Science degrees from the University of Pennsylvania and her J.D. degree from Chapman University School of Law where she graduated Cum Laude. Elizabeth also holds her Series 7, 66 and 24 securities licenses. Elizabeth lives in the Dallas, TX area with her husband, four daughters and dog Zoe.

About Clint Eddy

Clint Eddy is an Executive Director with the Family Office Resources (FOR) team at Morgan Stanley. As a Generalist with FOR he helps clients and Advisors curate and navigate an expansive suite of highly specialized resources to address the complex, multifaceted challenges of managing significant wealth so clients may make complicated decisions confidently.

Prior to joining Morgan Stanley in 2022, Clint was a Wealth Strategist at Merrill Lynch for over 15 years. Clint also practiced tax and business law at the law firm of Fox Rothschild for over six years. He was a member of the firm’s Estate Planning and Tax and Corporate Transactions groups. Clint is a member of Washington State Bar Association (WSBA) and is actively involved in the WSBA’s Real Property, Probate and Trust section. He is the co-author of the Washington Partnership and Limited Liability Company Deskbook and was named a “Rising Star” by Washington Law and Politics magazine.

Clint received his Master of Laws in Taxation from the University of Washington School of Law, his Juris Doctor from the University of Oregon School of Law, and his Bachelor of Arts from the University of Washington. He is Series 7 and 66 licensed.

Outside of work Clint is an avid, but admittedly, pretty awful skier. He and his fiancé live in Seattle with their 10 year old Boston Terrier named Annie.
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
Tax-Smart Strategies for Your Retirement
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Tax-Smart Strategies for Your Retirement

Smart tax planning can help you save more for retirement and keep more of what you’ve already saved. Consider these tax-efficient retirement planning strategies.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Megatrends: How to Invest in the AI Boom
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Megatrends: How to Invest in the AI Boom

Artificial intelligence is set to become a $3 trillion industry in the next several years. Where can investors find opportunities?

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
How to Take the Emotion Out of Investing
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How to Take the Emotion Out of Investing

Recognizing your impulses when investing can help you sharpen your decision-making. Here’s how.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Strategies to Finance Your Business
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Strategies to Finance Your Business

Growth could be within your grasp—if you can get the right financing.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Leveraging Social Media to Raise Funds and Awareness
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Leveraging Social Media to Raise Funds and Awareness

We all know how prevalent and powerful social media can be. So how can we harness it for good?
Ready to start a conversation? Contact Josiah Clymer today.
Market Information Delayed 20 Minutes
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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7Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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9Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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10Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)