Todd Vogel
Private Banker
Jonathan Frucce, CFP®
Senior Vice President, Wealth Management,
Financial Advisor,
Senior Portfolio Management Director,
Lending Specialist
Direct:
(860) 275-0727(860) 275-0727
Industry Award WinnerMy Mission Statement
Valuing each individual's unique needs and financial goals to deliver exceptional service and tailored solutions
My Story and Services
With over 17 years of experience as a financial advisor, Jonathan Frucce focuses on delivering an extraordinary client experience to address each individual's unique financial needs. As a Certified Financial Planner (CFP®), Jonathan believes in the importance of financial planning to manage wealth and address financial challenges. He focuses on each individual and their families' values, principles, and complete financial picture to help him fully understand their situation. This allows Jonathan to successfully help his clients manage their wealth and support them in reaching their life goals. Jonathan predicates his success on constantly learning and growing as an advisor which led him to be named to the Forbes Next Gen Best-in-State Wealth Advisors in 2019 and Forbes Best-In-State Wealth Advisors in 2024 and 2025.
Prior to joining Morgan Stanley in November 2020, Jonathan graduated from the University of Vermont before starting his career at UBS Financial Services - where he was a financial advisor for over 14 years.
Outside of the office, Jonathan loves to spends time with friends, family, and 2 dogs. He also stays active through hiking, golf, snowboarding, surfing, gardening, music, and travelling.
2024 and 2025 Forbes Best-In-State Wealth Advisor
Source: Forbes (Awarded 2024, 2025). Each ranking was based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher). This evaluation process concluded in June of the year the award was issued having commenced in June of the previous year. For more information, see www.SHOOKresearch.com.
2019 Forbes Top Next-Gen Wealth Advisors
Source: Forbes.com (June 2019) 2019 Forbes Top Next-Gen Wealth Advisors ranking awarded in 2019. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) during the period from 3/31/18 - 3/31/19. For more information, see www.SHOOKresearch.com.
https://www.morganstanley.com/disclosures/awards-disclosure.html
Securities Agent: NH, NJ, OH, MD, WA, SC, CA, WI, KY, TN, PA, TX, VA, AZ, FL, IL, NC, DE, MI, IN, CO, GA, CT, NY, MN, ME, MA, VT; General Securities Representative; Investment Advisor Representative
NMLS#: 2112599
NMLS#: 2112599
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Core Principles and Values
Strong client relationships are the core of my practice. We prioritize the best interests of our clients in every investment decision and support them as we work toward their life goals. We want to make sure every client gets the support they need and truly understand who we are while working together.
Honesty & Integrity
Our commitment is to provide transparent and unbiased advice to help our clients reach their goals while being mindful of their best interests. With this, we strive to deliver exceptional results and build long-lasting relationships with every client we work with.
Transparency
From the very beginning, clients are involved in their financial path. Honest conversations about your current personal, professional, and financial situation will guide our solutions through a tailored plan unique to you. As we work toward your goals, we provide clear and regular updates to keep you informed and present solutions for anything that may arise along the way.
Exceptional Service
We understand that each client's financial plan is unique, therefore we are focused on providing the support to help meet your specific needs and goals. Timely attention will be taken in an effort to resolve any changes that may arise to your financial goals and objectives. Our focus is to deliver exceptional client service that exceeds expectations.
Extensive Insights & Advice
Leveraging our experience and the vast resources of Morgan Stanley, we provide clients with powerful insights and solutions to support your financial goals. Clients can find trust in our team's experience and success to provide the help they need at any time. Clients also have access to a range of Morgan Stanley's tools to further grow their knowledge of their assets and financial health.
Balancing Risk
Risk is an unsettling topic when it comes to finances. It's critical for us to fully understand the client, their level of comfort, and any drawbacks that may arise. Once we determine the tolerance level, we will assess different strategies with clients and help achieve their goals without taking any unnecessary risk.
Custom Plan Made For You
I believe a strong financial plan is key to help clients reach their goals. Following a process helps ensure that we develop a coherent strategy that is focused on a defined desired result and aligns with your values.
This is essential in building a financial foundation for my clients and providing a direction in my work and client relationship as an advisor. It has served my clients well in my years of experience and will continue to be the backbone of my work as your advisor.
Step 1 - Discovery
• Understand your current personal, professional, and financial situation
• Identify the values that shape your decisions
• Uncover any challenges unique to you
• Define your priorities
Step 2 - Recommendation
• Evaluate your current and future financial situation and identify opportunities in virtually all aspects of your financial life
• Utilize a variety of financial planning and risk assessment tools to run personalized projections
• Prepare and present your personalized financial plan - with diversification and asset allocation strategies unique to you and your risk tolerance
Step 3 - Implementation
• Upon review and approval, begin to put the plan into motion
• Finalize other wealth management solutions that may include risk management techniques and estate planning strategies
• Keep you informed at each stage
Step 4 - Ongoing Support
• Continue to check in with you to review status and track progress toward your goals
• Set up tools to provide convenient access to your accounts
• Apply rigorous due diligence process to evaluate investment performance
• Discuss changes in your life, adjusting your plan and portfolio accordingly
Financial Planning
A variety of planning-related tools—including our award-winning Goals Planning System (GPS) and LifeView—which enable us to provide a single, comprehensive snapshot of your finances and adapt a wealth plan to your ever-changing life demands and modify goals as needed.
Resource Center
Financial education helps lead to better insights in our investment strategy and your financial picture, ultimately leading to better long-term results. We are committed to providing you important information and resources to help effectively navigate today's changing markets.
Market Insights
The following reports, articles, and podcasts from Morgan Stanley can help you stay on top of market news, movements, and trends to better inform you and your financial picture.
The Global Investment Committee headlines this weekly look at the markets.
Listen in on Lisa Shalett, Chief Investment Officer & Head of the Global Investment Office at Morgan Stanley, and her discussion around current market outlook and potential investment opportunities in the current environment.
Tax Resources
When preparing for tax season, it's important to get organized early. You can place tax forms and other tax filing resources and documentation in a folder, keeping them together and easy to find when you or your CPA are ready for them. These are some resources you may find helpful in preparing your taxes for the past year and planning for the year ahead.
Retirement Resources
Saving for retirement is a lifelong process. Understanding the capabilities of retirement savings can help guide you in your journey in achieving your retirement goals.
Client Service Team
Laura Martinelli - Client Service Associate
Phone:
(860) 275-0701(860) 275-0701
Email:Laura.Martinelli@morganstanley.com
Laura Martinelli is a Client Service Associate, Wealth Management in our Hartford office. She joined Morgan Stanley in 2016 as the Sub Complex Branch Administrator working closely alongside the management team and supporting surrounding Connecticut branches within the complex.
Laura began working with Jonathan Frucce upon his arrival to Morgan Stanley in November of 2020. She values the collaborative teamwork and trusted relationship they share. She enjoys learning about their clients’ financial needs and providing exceptional service to help them in achieving their goals.
Laura graduated from Clark University in 2010 with a bachelor’s degree in Communications with a Management minor. Outside of work, Laura enjoys being outdoors, skiing in the winter months and fishing in the summer and above all else, values spending time with family and friends. She currently resides in Burlington, CT with her husband, Anthony, their son, Lorenzo and their very energetic Chocolate Lab, Bo.
Laura began working with Jonathan Frucce upon his arrival to Morgan Stanley in November of 2020. She values the collaborative teamwork and trusted relationship they share. She enjoys learning about their clients’ financial needs and providing exceptional service to help them in achieving their goals.
Laura graduated from Clark University in 2010 with a bachelor’s degree in Communications with a Management minor. Outside of work, Laura enjoys being outdoors, skiing in the winter months and fishing in the summer and above all else, values spending time with family and friends. She currently resides in Burlington, CT with her husband, Anthony, their son, Lorenzo and their very energetic Chocolate Lab, Bo.
Location
225 Asylum St 14th
Floor
Hartford, CT 06103
US
Direct:
(860) 275-0727(860) 275-0727
Awards and Recognition
Forbes Best-In-State Wealth Advisors
2024-2025 Forbes Best-In- State Wealth Advisors Source: Forbes.com (Awarded 2024-2025). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
The Power of Partnerships
By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships
About Todd Vogel
Todd Vogel is a Private Banker serving Morgan Stanley Wealth Management offices in Massachusetts.
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Todd began his career in financial services in 1997, and joined Morgan Stanley in 2016. Prior to joining the firm, he was a Wealth Management Banker at Merrill Lynch.
Todd is a graduate of Bates College, where he received a Bachelor of Arts in Political Science, and Clark University, where he received his Master of Business Administration. He lives in Newton, MA with his family. Outside of the office, Todd enjoys coaching for the Newton Boys and Girls Soccer Clubs.
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Todd began his career in financial services in 1997, and joined Morgan Stanley in 2016. Prior to joining the firm, he was a Wealth Management Banker at Merrill Lynch.
Todd is a graduate of Bates College, where he received a Bachelor of Arts in Political Science, and Clark University, where he received his Master of Business Administration. He lives in Newton, MA with his family. Outside of the office, Todd enjoys coaching for the Newton Boys and Girls Soccer Clubs.
NMLS#: 1150893
Private Banking Group (PBG) Market Managers, Senior Private Bankers, Private Bankers, and Associate Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
A Simple Six-Step Retirement Checkup
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Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Rational Investing in an Age of Uncertainty
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Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Financial Wellness
Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
Ready to start a conversation? Contact Jonathan Frucce today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
6Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
6Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)
