About Me

FOCUSING ON:
• Comprehensive Wealth Planning
• Tax efficient discretionary portfolios to help grow and preserve wealth
• Straight forward, personalized solution-based advice for busy individuals and families
Services Include
Securities Agent: IN, OH, TN, OK, NY, AK, NM, IA, AR, WY, WA, PA, ID, AZ, MA, ND, MN, KS, CT, CO, NC, SC, MT, MI, CA, VA, TX, SD, NH, NE, MO, GA, NV, DC, WI, NJ, KY, IL, FL, AL; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1252987
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Experience

EDUCATION, LICENSES, AND TRAINING

• Bachelor of Science in Business, 1994 - double major Finance and Economics, University of Minnesota, Minneapolis, MN
• CERTIFIED FINANCIAL PLANNER practitioner (2004)
• Chartered Financial Consultant professional designation (2007)
• Chartered Life Underwriter professional designation (2011)
• Retirement Income Certified Professional (2016)
• Family Wealth Advisor (2018)
• Insurance Planning Director (2020)
• Registered Representative, NYSE/FINRA (1995)
• American College - Estate Planning Consultant (course 2006)

BUSINESS EXPERIENCE

1998 - Present: Morgan Stanley
Bloomington, MN and Austin, TX

1995 - 1998: Merrill Lynch
Financial Consultant
Minneapolis, MN

1989 - 1997: United States Marine Corps Reserve
Military Police Officer (Persian Gulf War Veteran)

Personal Interests

Personal Interests
Jon and Lori reside in The Hills, TX with their Labrador Retriever (Ruby) and English Setter (Bobbi). They spend the summer months in the Twin Cities metro area. In his free time, he enjoys coaching, hunting/fishing, sporting clays, scuba diving, reading, and traveling.

Community Associations

• Portfolio Management Institute – former Board Member 2018-2025
• Veterans of Foreign Wars, American Legion, and Morgan Stanley Veteran Employee Network
• University of Texas Trap & Skeet Team Head Coach; NRA, NSSA, and NSCA Shooting Instructor
• Austin Woods and Waters (former Board Member), Ducks Unlimited, and Pheasants Forever
• Austin Smiles fundraiser shoot committee co-chairperson

Client Service Team

    Carousel Associate Image
    Donna Lopez - Portfolio Associate
    Phone:
    (512) 275-3125(512) 275-3125
    Email:donna.lopez@morganstanley.com
    Donna is a graduate from the University of Texas at El Paso with a major in Finance. She has been in the financial industry for over 30 years and with Morgan Stanley since 2003.

    Donna is your point-of-contact for client service related to account openings, account transfers and distributions, new or updated forms to be added to accounts, and general account support.
    Carousel Associate Image
    Lori Shinnick - Vice President, Business Development Associate
    Phone:
    (512) 275-3213(512) 275-3213
    Email:lori.shinnick@morganstanley.com
    Lori is a graduate of Southwest Minnesota State University with majors in Political Science and Business Administration. Lori has over 25 years industry experience within various roles and brings a diverse background and knowledge of the industry to the team.

    Lori acts as chief operating officer for the team. In this role, she focuses on analysis, assisting clients, and providing technical support for our business. She is a resource dedicated to assisting you with scheduling annual strategy meetings, MS Online/MS App questions, and a variety of service activities.
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    Wyatt Ball - Registered Client Service Associate
    Phone:
    (512) 275-3183(512) 275-3183
    Email:wyatt.ball@morganstanley.com
    Wyatt is a graduate of the University of Colorado - Boulder with a Major in Political Science plus a Minor in Economics. Following college, he served four years as an Officer in the US Army and is completing his Master’s Degree in Finance at Georgetown University in May 2026. Wyatt has experience in financial management for the Department of Defense and corporate finance.

    Wyatt’s duties include security research, portfolio analysis and trading plus he is the liaison to Morgan Stanley internal and external partners.
    Carousel Associate Image
    Katie Caldwell - Registered Client Service Associate
    Phone:
    (512) 370-0422(512) 370-0422
    Email:Kathryn.Caldwell@morganstanley.com
    Katie is a graduate of the University of Texas at Austin with a degree in Kinesiology/Sports Management. She has been in the financial services industry for 10 years and with Morgan Stanley since 2025.

    Katie is your point-of-contact for client service related to statements and tax document requests, account activity, cash needs, distributions, deposits, Morgan Stanley digital tools, and basic account support.

Location

8701 Bee Caves Rd
Ste 300
Austin, TX 78746
US
Direct:
(512) 275-3207(512) 275-3207
Toll-Free:
(800) 234-1940(800) 234-1940
Fax:
(512) 879-9131(512) 879-9131

Awards and Recognition

2
Wealth Management
From My Desk

How to Take the Emotion Out of Investing


Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Jonathan Dayton today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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3Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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4An investment in an exchange-traded fund (ETF) involves risks similar to those of investing in a broadly based portfolio of equity securities traded on exchange in the relevant securities market, such as market fluctuations caused by such factors as economic and political developments, changes in interest rates and perceived trends in stock prices. The investment return and principal value of ETF investments will fluctuate, so that an investor’s ETF shares, if or when sold, may be worth more or less than the original cost.

Investors should carefully consider the investment objectives, risks, charges and expenses of an exchange-traded fund (ETF) before investing. The prospectus contains this and other information about the ETF. To obtain a prospectus, contact your Financial Advisor or visit the ETF company’s website. Please read the prospectus carefully before investing.

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5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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6Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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8Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

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9Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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10Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan's investment options and the historical investment performance of these options, the Plan's flexibility and features, the reputation and expertise of the Plan's investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state's own Qualified Tuition Program. Investors should determine their home state's tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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11Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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12Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)