Welcome

Jon has been a financial advisor for over 46 years, residing in Napa since 1985. Having built a solid base of business by teaching classes at the local college and word of mouth, his investment process has been refined to a methodical process of risk aversion, seeking undervalued situations, and blending this into a customized solution for individual client needs.


When he's not spending time with his family he'll most likely be cycling, hiking, backpacking, training for his 13th Alcatraz swim, diving, fishing, sailing or reading.
Services Include
Securities Agent: HI, TN, WA, NY, TX, NC, LA, CO, NV, FL, ID, NJ, ND, MT, MS, GA, AZ, AK, PR, MN, MA, DE, VA, IN, WV, OK, MD, WY, VI, SC, DC, WI, MO, MI, IA, NM, NE, KY, RI, NH, UT, SD, KS, VT, PA, ME, CT, AR, IL, OR, OH, CA, AL; BM/Supervisor; General Securities Representative; Investment Advisor Representative
NMLS#: 1295672
CA Insurance License #: 0A80251
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Working With You

My consultative process begins with an in-depth discussion of your current finances and future objectives. I’ll address issues you might have overlooked and determine how we can help you adjust your investment strategy to accommodate your own objectives and risk tolerance.

My investment selection process is rigorous, uses multiple sources of information, and is designed to be opportunistic and risk averse.

Building Wealth for Future Generations

Preparing the next generation for financial success starts today. I provide guidance on wealth transfer, financial education, and strategic planning to help families create lasting legacies. Whether you're looking to teach financial responsiblity, structure inheritance wisely, or build a roadmap for future prosperity, our expertise ensures that your wealth continues to grow across generations.

    Modern Wealth Management Tools

    Morgan Stanley's comprehensive suite of digital resources has carefully been designed to help enhance each aspect of your financial portfolio. Take some time to learn about some of the many Modern Wealth Management resources that we offer to our clients.

      Comprehensive Financial Planning

      Regardless of what stage your life is in - moving ahead in your career, enjoying retirement, or somewhere in between - as your Financial Advisors, we can help you achieve your financial goals.

      Using a suite of tools that includes goal-specific analysis, we can work with you to create a realistic, holistic strategy that integrates the various aspects of your financial life, including your investments and cash management needs.

      We can create your personal roadmap to help achieve and protect your goals — a framework that makes the connection between your life goals and your financial resources, and provides a baseline for future discussions.

        Location

        700 Main Street
        Suite 315
        Napa, CA 94559
        US
        Direct:
        (707) 254-4442(707) 254-4442
        Toll-Free:
        (800) 829-0194(800) 829-0194
        Fax:
        (707) 252-7934(707) 252-7934

        Meet My Team

        About Erika Uribe

        Email Address: Erika.Uribe@morganstanley.com
        Wealth Management
        Global Investment Office

        Portfolio Insights

        Retirement

        Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
        • 401(k) Rollovers
        • IRA Plans
        • Retirement income strategies
        • Retirement plan participants
        • Annuities
        A Simple Six-Step Retirement Checkup
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        A Simple Six-Step Retirement Checkup

        Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

        Investing

        Working closely with you to guide your wealth and investments through the most challenging market cycles.
        • Asset Management
        • Wealth Planning
        • Traditional Investments
        • Alternative Investments
        • Impact Investing
        Iran Conflict: Seven Takeaways for Investors
        Article Image

        Iran Conflict: Seven Takeaways for Investors

        Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

        Family

        Creating customized financial strategies for the challenges that today’s families face.
        • Estate Planning Strategies
        • 529 Plans / Education Savings Planning
        • Long Term Care Insurance
        • Special Needs Planning
        • Trust Services
        529 Plans: A Powerful Tool to Save for Education
        Article Image

        529 Plans: A Powerful Tool to Save for Education

        Though education costs continue to climb, starting to save and invest early can make a difference.

        Business Planning

        Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
        • Succession Planning
        • Business Planning
        • Qualified Retirement Plans
        Financial Planning for Life After Selling a Business
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        Financial Planning for Life After Selling a Business

        Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.
        Ready to start a conversation? Contact Jon Niebling today.
        Market Information Delayed 20 Minutes
        1An investment in an exchange-traded fund (ETF) involves risks similar to those of investing in a broadly based portfolio of equity securities traded on exchange in the relevant securities market, such as market fluctuations caused by such factors as economic and political developments, changes in interest rates and perceived trends in stock prices. The investment return and principal value of ETF investments will fluctuate, so that an investor’s ETF shares, if or when sold, may be worth more or less than the original cost.

        Investors should carefully consider the investment objectives, risks, charges and expenses of an exchange-traded fund (ETF) before investing. The prospectus contains this and other information about the ETF. To obtain a prospectus, contact your Financial Advisor or visit the ETF company’s website. Please read the prospectus carefully before investing.

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        2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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        3Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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        4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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        5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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        6Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

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        Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

        The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

        Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
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        The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

        Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

        Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

        The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

        *References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

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        Awards Disclosures | Morgan Stanley
        CRC 4665150 (8/2025)