My Story and Services

From strategic planning, to raising private equity capital, to finding successful exit strategies for stakeholders, John’s breadth of experience in the business world gives him valuable insights into the needs of business owners and the skill set to truly become your dedicated financial advisor.

John started his career as an attorney and advanced from in-house counsel and senior project manager to President and CEO of both public and private companies. He raised over $12 million in private equity financing and built and sold a substantial food processing business in the former Soviet Union. He also reorganized and sold a dry cleaning franchise in the US. He understands the many issues business executives face, both in their businesses as well as in their often-neglected, personal financial affairs. John partners his experience with the renowned global resources of Morgan Stanley, one of the world’s foremost wealth management firms, to help you set and achieve your financial goals.

John graduated from the University of Illinois in Russian Area Studies and has his law degree from the College of Law at the University of Illinois. He is on the Board of Directors of Literacy Matters, whose mission is to help children learn to read, and has served on the board of Charter School Partners, a non-profit organization dedicated to closing the achievement gap in education in Minneapolis, and Gilda’s Club Twin Cities, whose mission is to help families who have a loved one suffering from cancer.

He is married, has three adult children, and lives in Edina. He enjoys online chess and plays the drums, saxophone and occasionally sings with the nominally-acclaimed band “The Mediocritones.”
Services Include
Securities Agent: FL, OH, NE, ND, MD, CO, CA, TX, NJ, MI, IL, NC, WI, NY, MA, HI, UT, PA, IN, WY, WV, AZ, MT, MO, WA, SC, DC, AR, LA, VA, TN, OR, MN, ME, ID, IA, GA, DE; General Securities Representative; Investment Advisor Representative
NMLS#: 710599
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
When managing wealth, there are many aspects that must be covered in order to get a complete plan. Take a deeper look into what I can provide you and your family:
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    Retirement Planning
    Retirement Planning is a core component of wealth management. Taking into consideration potential future costs such as living expenses, travel costs, and education funding is crucial in developing an effective retirement plan. By quantifying your financial needs, creating an action plan, and tracking progress, I can assist you in implementing a plan tailored to you and your goals.
    Planning Your Goals
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    Estate Planning Strategies
    When it comes to leaving your legacy to your loved ones, effective and proactive estate planning strategies are essential. From receiving beneficial tax treatment and avoiding legal burdens to streamlining the inheritance process, estate planning strategies makes this possible. I can help with this process and make sure that you are up-to-date when hitting milestones in your life.
    Estate Planning Brochure
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    Tax Management & Withdrawal Strategies
    Taxes are a relevant, but painful part in everyone's life. Building a tax efficient plan helps you preserve your wealth and prepare you for the tax liabilities you may encounter.
    Additionally, managing your withdrawals can impact your tax obligation. We offer methods to draw funds in a tax-efficient manner including:
    - Tax-considerate fund withdrawals
    - Strategic asset sales
    - Compliance prioritization
    The Tax Smart Portfolio
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    Family Office Resources
    When it comes to Ultra High Net Worth, wealth management becomes quite complex with many unique variables to consider. Check out how at Morgan Stanley we care for your UHNW goals and concerns.
    Family Office Resources

For Business Owners

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Are you a business owner navigating the complexities of continuity, asset protection, and tax optimization?

This section is designed specifically for you. Explore actionable strategies that align your business objectives with your personal financial goals.
Business Owner Exit Planning
Exiting your business requires a strategic approach. We help identify personalized exit options and offer guidance on assessing your business's worth. Learn how we can help

- Create and monitor a comprehensive exit plan
- Business valuation estimates
- Evaluate different methods of transferring the business.
- Assist in assembling your exit planning team.
- Assess management retention and transition.
- Manage regulatory compliance
- Identify important value drivers that may help boost your sales price.
Learn more here
Choosing a Business Entity
From starting your business, to getting established, and eventually passing it on, business planning is a crucial part of any business owner’s journey. Just like an individual, a business needs a monitored plan to ensure that they are on the right track towards success.
Learn more here
Tax-Efficient Withdrawal Strategies
Managing your withdrawals can impact your tax obligation. We offer methods to draw funds in a tax-efficient manner and provide guidance on the timing of asset sales.
- Tax-considerate fund withdrawals
- Strategic asset sales
- Compliance Prioritization
Learn more here

College Savings Plans

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    College Savings Plans

    As the cost of college continues to rise, the popular college savings vehicles keep gathering assets. The College Savings Plan reported that the 529 saving plan assets had reached $328.9 billion in 2018.

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    Student Loan Availability and Limits

    For many children of high-net-worth families, much of a financial aid package from colleges comes in
    the form of student loans which are either subsidized or unsubsidized.

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    Education Tax Credits

    Fiscal cliff legislation extended the American Opportunity Tax Credit for 2021 tax returns and beyond. Eligible taxpayers can claim only one of these credits in a given tax year for a single student. However, if a taxpayer claims two eligible students on a return, one credit can be claimed for each student.

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    Student Loan Interest Deduction

    Eligible taxpayers may be permitted to deduct a certain amount of student loan interest. The maximum deduction is $2,500 and claimed directly from gross income.

Client Service Team

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    Paul Rougeau - Registered Client Service Associate
    Phone:
    (612) 340-6722(612) 340-6722
    Email:Paul.Rougeau@morganstanley.com
    Paul joined the Minnesota Group at Morgan Stanley in 2022 as a Registered Client Service Associate. His role is to facilitate an exceptional client experience that seamlessly integrates our full spectrum of wealth management advice, products, services and technology for the specific needs of our individual, family and business clients. Paul works with all Minnesota Group team members to coordinate this effort.

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

    Learn more
    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

    Learn more
    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
    Learn more
    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
    Learn more
    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
    Learn more
    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

225 South 6th St
Ste 5300
Minneapolis, MN 55402
US
Direct:
(612) 217-5346(612) 217-5346
Toll-Free:
(800) 786-6770(800) 786-6770
Fax:
(612) 340-1773(612) 340-1773
Wealth Management
Global Investment Office

Portfolio Insights

This is a video content

Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your larger financial picture – today and tomorrow.

  • Vesting events
  • Option expirations
  • Restricted stock units
  • Tax implications

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Iran Conflict: Seven Takeaways for Investors

Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact John Hupp today.
Market Information Delayed 20 Minutes
1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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5Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)