My Story and Services

John Gogia is a dedicated Financial Advisor with a deep-rooted passion for helping public service professionals navigate their financial futures. With a 27-year career in law enforcement, John brings firsthand experience and a unique understanding of the challenges and opportunities that those in public safety face—especially when it comes to retirement planning, pensions, and benefits like the Florida Retirement System (FRS). His mission is to ensure that those who have spent their careers serving others maximize their hard-earned resources and transition confidently into a secure and fulfilling retirement.

John's approach to financial advising is built on trust, relatability, and an intimate knowledge of public service benefits. Having participated in the same retirement plans and faced similar career challenges, he is uniquely positioned to provide tailored financial strategies that align with his clients' goals and values. John takes pride in being knowledgeable, relatable, and deeply committed to his clients and their financial well-being.

John began his career in financial services in 2022 and joined Morgan Stanley in 2024. He holds a Bachelor's degree in Criminology from the University of South Florida and a Master’s in Management from Hodges University. Additionally, he is a Financial Planning Specialist and Qualified Plan Financial Consultant, holding Series 7, Series 66, and SIE certifications.

Beyond his work, John remains active in his community as an Auxiliary Deputy Sheriff and a supporter of St. Jude. He has lived in Naples, Florida, since 1995 with his wife, Bronwyn. Married for over 31 years, they have two grown daughters—one in the medical field and the other in finance. In his free time, John enjoys golfing and traveling.

Whether you're preparing for retirement, navigating pension complexities, or seeking financial guidance, John is committed to helping you achieve your goals with confidence and clarity.
Securities Agent: AR, WI, MA, CT, PR, OH, ME, ID, AL, SD, MN, DC, WA, VT, VA, KY, IA, HI, SC, OR, CA, WV, NE, VI, UT, IL, DE, AZ, TX, RI, NH, ND, LA, GA, CO, WY, TN, PA, OK, NM, NC, MI, MD, KS, AK, NY, NV, NJ, MT, MS, MO, IN, FL; General Securities Representative; Investment Advisor Representative
NMLS#: 2664945
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Securing Your Future

Whether it is planning for retirement, transitioning into retirement, or already managing your assets in retirement, our team is equipped with the resources and the knowledge to help you accomplish your personal and financial goals.

    Investment Planning: Maximizing Returns

    Investment planning plays a crucial role in growing your retirement savings. Our financial advisors will evaluate your risk tolerance, time horizon, and investment preference to design a personalized investment portfolio. We will take a look at a diversified approach to help maximize returns while managing risk.

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    Tax Efficiency: Minimizing Tax Liability

    Taxes can significantly impact your retirement savings and income. Our team will review your tax situation and identify opportunities for tax optimization. We'll help you explore tax-efficient investment strategies, evaluate tax implications, and identify methods to potentially reduce your tax burden during retirement.

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    Retirement and Your Portfolio

    Retirement is an exciting part of your life. This article explains why having a strategy for retirement is essential. I am focused on helping you be financially equipped for retirement and guiding you throughout this stage of life.

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    Challenges of Retirement

    Overcoming key obstacles such as inflation and volatility throughout your retirement are essential to maintaining your desired lifestyle.

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    Florida Retirement System

    Additional resource specifically for employees of the State of Florida that entails information about retirement benefits within the Florida Retirement System (FRS).

    Learn more

The Planning Process

To reach your goals, you need a wealth plan informed by a comprehensive assessment of your current budget and finances, clear objectives and sound advice that puts you in the center of the process. I use a four-step Goals Planning System (GPS) to create your personal roadmap towards financial achievement and protection.


Discover: Understand your values, objectives and quantify your goals.

Advise: Create a tailored wealth plan to help keep you on track.

Implement: Add value with tax-aware and cost-sensitive capabilities.

Track Progress: Know where you stand and adjust to your changing needs and the environment that changes around you. Using advanced technology and years of industry experience, allows me to develop a plan that includes not only investments, but also ways to help mitigate investment-related taxes, manage your everyday finances and address borrowing needs. Plus, the I will provide regular progress updates so you can see whether your savings and spending habits are in line with your goals – making it easier for you to stay the course.
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    LifeView - Intelligent Planning
    LifeView is a suite of planning tools that includes goal-specific analysis that I can use to create a realistic, holistic strategy that integrates the various aspects of an individual's financial life, including investments and cash management needs.
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    Goals Planning System
    The Goals Planning System (GPS) is an innovative platform built on Morgan Stanley's intellectual capital and capabilities, to provide clients with comprehensive investing and planning solutions for their individual goals.

VALUABLE INSIGHTS AND RESOURCES

We believe financial education leads to better insights into our investment strategy and discipline, and ultimately, better long-term decisions. As a result, we are committed to providing you with important information about managing your wealth more effectively in today's global markets. We have assembled the following resources that reinforce the fundamental investment strategies and concepts of our practice. We've provided links to these materials, where available, and hope you'll return often to learn more about the topics that impact your overall wealth.

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    Total Wealth View

    Complete your financial picture with Total Wealth View. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.

    Learn More About Total Wealth View
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    Morgan Stanley Online

    Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App.

    Learn More About MSO

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

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    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

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    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.
    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
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    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
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    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
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    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

8889 Pelican Bay Blvd
Ste 300
Naples, FL 34108
US
Direct:
(239) 449-7808(239) 449-7808
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact John Gogia today.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

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Awards Disclosures
CRC 6491812 (04/2024)