A Commitment to Excellence

John T. Genovese is an Vice President, Financial Advisor and Workplace Advisor for Equity Compensation at Morgan Stanley, one of the world’s premier Wealth Management Firms.

For 12 years, John has guided his clients on and off the course: on today’s financial climate, tomorrow’s forecast, and how to best drive your ball onto the green. He helps ensure your portfolio is on par with your expectations and helps you plan for change.

John delivers solutions to High Net Worth and Ultra High Net Worth individuals, their families and their companies. Morgan Stanley’s extensive network enables him to provide sound guidance for all of your wealth needs.

John believes in providing clarity at all times, especially when it is time to make adjustments. He believes in sustaining portfolio value and working together to achieve the legacies you envision.

John serves all of his clients with integrity. He’s proud of the five-pillar Eagle Service model he developed and has provided to his clients for over a decade. He and his team will create and deliver a plan that is as individualized as you are. John respects his clients’ philanthropy, while balancing astute legacy financial planning.

John entered the financial industry in the midst of the great recession, so he knows how to handle change. He advises clients on how to achieve their goals while planning for infrequent turbulence. Together, John and his clients navigate the markets and the bogies of life.

John’s a graduate of the University of New Mexico and he cheers for the Kansas City Chiefs. He enjoys coaching and playing sports with his three children, walking his dog and spending quiet time on the beach in Amelia Island with his wife, Jen.
Services Include
Securities Agent: DC, MD, IL, LA, AL, SC, NV, NJ, NH, MO, OH, GA, WI, MA, DE, CT, CA, WA, NY, NM, NC, HI, WY, UT, TX, RI, OR, FL, VT, VA, PA, CO, AZ, MI; General Securities Representative; Investment Advisor Representative
NMLS#: 905423
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Valued Clients

The wealth practice is built on the development and enduring relationships through a delivery of comprehensive wealth management services crafted to help clients achieve their personal and professional goals.

These goals often involve a life-changing event, such as:
• A new job or change in career
• Relocating from another city or state
• The sale of a business
• A divorce or death of a spouse
• Planning and enjoying retirement

In addition helping clients:
• Minimize taxes while helping optimize investment performance
• Manage risk and provide family protection
• Finance a major acquisition
• Achieve long-term philanthropic goals
• Leave a lasting legacy and pass wealth to the next generation effectively

Typical clients include:
• Successful individuals locally and around the country
• Generational families
• Corporate executives
• Physicians and attorneys
• Retired executives and business owners
• New investors seeking guidance for themselves and their families
• Referrals from existing clients and industry professionals

While each client has unique goals and circumstances, they all have one thing in common: The desire to simplify their finances and develop an integrated strategy to help preserve and grow their money effectively.

Working With You

The process focuses on you, your family, and your career - where you are today, where you want to be tomorrow, and strategies when you or the market pivot. Working together, we develop the strategies to achieve and navigate life's challenges, and to help you make more informed wealth decisions.
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    Goal Setting
    We begin with an in-depth conversation identifying what is important to you, your family, and your legacy. By learning your values, your decision-making process, and identifying any foreseen or unforeseen circumstances that will further enhance or adversely affect you, your family, and your legacy, we are better able to develop and implement a strategy best suited to your financial goals. Lastly, we collect important financial information and identify your top priorities.
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    Strategy Development
    Next, I conduct a detailed financial analysis using industry standard techniques, further enhanced with proprietary planning and risk analysis tools. The developed financial plan with detailed recommendations will help guide you build, preserve, protect, and transfer your wealth. This analysis serves as the foundation for your initial plan, as well as a basis for future wealth management decisions.
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    Financial Plan Presentation
    A detailed plan presentation includes, but is not limited to asset allocation, investment strategies, estate planning, federal and state tax minimization strategies, complex issue recommendation and an in-depth conversation. If we need to redefine any of the strategies, a subsequent meeting is held. Once we agree to the plan in its entirety, we can then identify specific investments and set up our dialogue going forward.
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    Implementation
    Upon your approval, we’ll begin to implement the strategies outlined in your plan. Once your assets have been transferred to Morgan Stanley, we review the details of your new statement, introduction to all the new tools and resources available to you. There is a learning curve, and we are available to you work with you and for you.
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    First-Class Service
    We are committed to delivering first-class service that emphasizes ongoing communication through face-to-face meetings throughout the year and phone calls when you need guidance.

Eagle Service Model

A successful Wealth Management Model, the Eagle Service includes a streamlined practiced process where your advisor keeps their eye on your portfolio’s objective and market conditions. They provide the tools, network, and investment management skills necessary service you and your portfolio. In addition, your advisor’s fundamental knowledge of the market and experience has guided clients to weather the storm and execute market strategies. The Five Pillars of Eagle Service are:

Personalized Service
Every client is different. Some clients expect in-depth explanations of investment concepts, strategies, and implementation: a comprehensive all-embracing approach. Others prefer working with advisors with whom they can formulate strategies - a more collaborative approach. Some clients’ approaches evolve or is a combination thereof. We are fully committed in helping you achieve your financial goals in the style that is most comfortable for you.

Everyday Integrity
Depending on your specific needs and objectives, each account is individually managed on a client and advisor basis or by a third-party Investment Manager who has been deeply vetted through Morgan Stanley’s stringent due diligence parameters.

Professionalism
Morgan Stanley’s code of conduct is revered in the industry. We work diligently to provide appropriate strategies, products, and services that put you and your interests above all else. Whether your account is individually managed on a client and advisor basis or by a third-party Investment Manager, it is essential that you not only fully understand what strategies are recommended, but why they are recommended. You are in the center of every decision.

Confidentiality
At Morgan Stanley, we deploy a full suite of strategies to protect your assets, guard your online interactions, and keep your personal information confidential. It is fully understood that confidentiality is core to any financial relationship. It is recognized that your personal and financial data is your private information, and we are fully committed to keeping it secure and confidential.

Proactive Communication
There is full accountability for results and their impact on your long-term financial goals. Monitoring of your holdings happens daily, and you are provided with monthly statements. As life gets busy, there is a focus on your finances by scheduling regular calls and meetings. The belief is to be in sync with life’s changes to anticipate and respond strategically to new risks and emerging opportunities. The result is an integrated financial strategy that focuses on guiding you to meet your goals today, tomorrow, and your legacy for years to come.

Investor Resources

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    Goals Based Planning
    Whatever it is your financial goals are, Morgan Stanley is here to help. Working with a Financial Advisor, combined with Morgan Stanley’s proprietary technology, is a fantastic way to access advice and build a comprehensive wealth plan. As your advisor, we help to uncover your needs, manage risk, and build a customized plan to help achieve your financial goals.
    Learn more about Goals Based Planning

Location

50 N. Laura St
Ste 2000
Jacksonville, FL 32202
US
Direct:
(904) 632-0258(904) 632-0258

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Robert Mickler

Robert Mickler is a Private Banker serving Morgan Stanley Wealth Management offices in Florida and Georgia.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Robert began his career in financial services in 1991, and joined Morgan Stanley in 2014. Prior to joining the firm, he held several positions with Merrill Lynch, most recently as a Resident Manager and Wealth Management Banker in the Global Wealth Management organization.

Robert is a graduate of Villanova University, where he received a Bachelor of Science in Finance. He lives in Jacksonville, Florida with his wife and family. Outside of the office, enjoys playing golf, reading, and traveling.
NMLS#: 863115
Wealth Management
From My Desk

Teaching Your Teenagers About Money


Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Taking Control of Your Finances After Death of a Spouse
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Taking Control of Your Finances After Death of a Spouse

Financial planning after a divorce or death can be trying, but with the right approach and the right advice you can turn a difficult situation into empowerment.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact John Genovese today.
Market Information Delayed 20 Minutes
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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7Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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8Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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9Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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10Structured Investments are complex and not appropriate for all investors. An investment in structured investments involves risks. These risks can include but are not limited to: fluctuations in the price, level or yield of underlying asset(s), interest rates, currency values and credit quality, substantial loss of principal, limits on participation in appreciation of underlying asset(s), limited liquidity, credit risk, and/or conflicts of interest. Many structured investments do not pay interest or guarantee a return above principal at maturity. Investors should read the security’s offering documentation prior to making an investment decision.

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11Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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12Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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13The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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14Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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15Participating in a new issue/syndicate is subject to availability. IPOs are highly speculative and may not be appropriate for all investors because they lack a stock-trading history and usually involve smaller and newer companies that tend to have limited operating histories, less-experienced management teams, and fewer products or customers. Also, the offering price of an IPO reflects a negotiated estimate as to the value of the company, which may bear little relationship to the trading price of the securities, and it is not uncommon for the closing price of the shares shortly after the IPO to be well above or below the offering price.

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16Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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17Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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18Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)