My Story and Services

Joel joined Morgan Stanley in 2005 after a career in advertising sales with the Daily Herald newspaper and Christianity Today. Joel is a graduate of Wheaton College with a degree in Business/Economics and earned the prestigious Certified Financial Planner designation in 2010. He was promoted to branch manager of the Naperville office in 2012 overseeing 21 financial advisors and $1.5 billion in client assets for the firm. In 2015 he refocused his position to work exclusively with families and small business owners. He now serves in the role of Senior Vice President, Portfolio Management Director, and Alternative Investment Director.

Joel and his wife Lina reside in Naperville. They have sons attending at Bethany Lutheran School and Benet Academy. His volunteer efforts include serving Rotary since 1993 in the Chicago Financial District as a past president; formerly with the Exchange Club of Naperville; 2018 Chairman of Ribfest which over 300,000 people attend annually over July 4th weekend. He attends Compass Church in Naperville. Joel also enjoys soccer, biking, and beach or indoor volleyball, and playing any game his boys are into. He regularly volunteers coaching boys’ junior high volleyball at Bethany Lutheran School.

Joel’s focus is portfolio management, retirement planning, alternative investments, lending, option strategies, and insurance solutions, for HNW individuals, business owners and seasoned executives.
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Services Include
Securities Agent: TX, IN, IL, WA, SC, AR, NC, HI, GA, FL, OR, NY, NJ, CO, AK, TN, KS, MA, CA, OH, MI, WI, MO, AZ, PA, MN; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1285733
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Working with you

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We’ve spent our career helping clients of all ages increase their retirement readiness and implement smart financial practices. For younger clients, we typically focus on asset accumulation potential – how their 401(k) or other retirement plans are allocated and how they can be best prepared for significant financial goals like funding college. For clients nearing retirement, we provide a step-by-step process that helps them identify and address issues that they may have overlooked – from when they should begin taking Social Security benefits to how they may be able to generate income to support the lifestyle they envision.

Once our clients actually do retire, they’ll find that we continue to offer them personalized advice, in order to help them meet unforeseen expenses, manage risk and continue to enjoy the retirement they envisioned while we were planning it together.

A FINANCIAL PLAN MADE FOR YOU

Our wealth management process begins with you, your investment objectives and your financial goals. Holistic in its approach, it may encompass all the elements of your financial life - your investments and your cash management needs - making sure they align with your goals and wealth management plan.

Using a suite of tools that includes goal-specific analysis, we can work together to create a realistic, holistic strategy that integrates the various aspects of your financial life, including your investments and cash management needs. The following resources below will introduce you to a few of the tools that we use, please click to learn more about topics impacting your wealth.
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    LifeView - Intelligent Planning
    LifeView is a suite of planning tools that includes goal-specific analysis that we can use with our clients to create a realistic, integrated strategy that incorporates the various aspects of an individual’s financial life, including investments and cash management needs
    LifeView Client Profile Form
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    Goals Planning System
    Goals Planning System (GPS) is Morgan Stanley’s own integrated planning tool. Built on the Firm’s intellectual capital and capabilities, GPS is an intuitive and efficient platform used to quickly assess whether a client is “On Track” to achieving their financial goals.
    Click to learn more
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    Strategy - Intelligent Withdrawals
    Building wealth is a means to an end. Taxes can eat up a significant portion of your assets upon withdrawal. This is why it's vital to look at your entire portfolio and coordinate liquidation to help reduce the impact of taxes and potentially improve investment results.

    The decisions your make today can help you save for years to come. Use the resources found in the link below to help get started.
    View Tax-Aware Strategies Here
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    Spending and Budgeting Tool
    One way to manage savings is by using Morgan Stanley’s Spending and Budgeting tool. These tools help advisors monitor client cash flows across both internal and external accounts. It also tracks spending patterns and produces an income and expense analysis to help clients achieve their goals by adjusting their spending behavior when necessary.
    Start Using the Tool Today
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    Retirement Planning
    It’s important to determine how much money you may need to save for a comfortable retirement. Here are three strategies that can help you optimize your 401(k) plan.
    Explore potential options

DIGITAL RESOURCES

We offer a comprehensive suite of tools to manage your wealth more effectively in today’s busy world. We strive to ensure we serve our clients with market-leading technology platforms that are resilient, safe, efficient, smart, fast and flexible.
    Morgan Stanley Online
    Morgan Stanley Online
    Morgan Stanley Online allows you to seamlessly and securely manage your investments and everyday finances in one place.
    Register for Morgan Stanley Online Today
    Digital Vault
    Digital Vault
    Digital Vault lets you easily and securely manage and share important documents such as account statements, authorizations, tax filings and other relevant documents with your Financial Advisor.
    Get Started Today
    Total Tax 365
    Total Tax 365
    Taxes can be a substantial drag on investment returns. Morgan Stanley Total Tax 365 offers access to a broad range of tax-efficient strategies to help you integrate tax planning into your investment process all year long, maximize portfolio after-tax return potential and help keep more of what you earn.
    Learn More
    eDelivery
    eDelivery
    Sign up for eDelivery today and start receiving email notifications as soon as your account documents are available on Morgan Stanley Online or the Morgan Stanley Mobile App. It's quick, convenient & secure.
    Enroll Today
    Security Center
    Security Center
    Learn about our latest security measures, how we are safeguarding your assets and personal information and find actionable insights and resources on important cybersecurity topics to enhance your own online security.
    Visit our Security Center

INSIGHTS & RESOURCES

Morgan Stanley provides clients with resources meant to transform complex financial analysis and research into concise and easily digestible content. The links below offer insight into the modern market and economic landscape.
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    2023 Tax Tables
    If you are interested in seeing the updated tax tables and other details for 2023, see all additional information here
    View the 2023 Tax Tables Here
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    How to Access Your Tax Forms
    How to Access Your Tax Forms
    1. Log into your account via Morgan Stanley Online
    2. Click the Accounts tab
    3. Select the Documents tab
    4. Go to the Statement drop-down tab
    5. Select Tax Documents and download them
    Click Here to Log In to Morgan Stanley Online
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    Reserved Living & Giving
    Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley's most valued clients. Members can enjoy special discounts and timely insights to support them at home and beyond.
    View Offers from Reserved Living & Giving
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    Thoughts On The Market Podcast
    With perspectives on the forces shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
    Check Out The Latest Episode
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    Global Investment Committee Weekly Report Global Investment Committee Weekly Report
    The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income.
    Read the Latest Report

Location

4225 Naperville Rd
Ste 255
Lisle, IL 60532
US
Direct:
(630) 245-6011(630) 245-6011
Fax:
(630) 592-8777(630) 592-8777

Meet My Team

About Patricia Penrod

Patricia joined Morgan Stanley in August of 2022. She has previous experience as a licensed banker for JP Morgan Chase and U.S. Bancorp as well as work experience in retail and hospitality management, medical and legal office support. She is originally from Sarasota, FL and studied pre-law at Florida Gulf Coast University. She moved to Illinois in 2015 and currently lives in Aurora with her twins, Hannah and Brendan, while they are attending College of DuPage. In her free time, she enjoys swimming, spending time outdoors, and attending live music events and theater.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Jordan Hoerter

Jordan Hoerter is a Private Banker serving Morgan Stanley Wealth Management offices in Illinois.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Jordan began his career in financial services in 2010 and joined Morgan Stanley in 2019. Prior to joining the firm, he was Vice President, Private Banker at Associated Bank.

Jordan is a graduate of the University of Wisconsin Stevens Point where he received a Bachelor of Science in Business Administration and Marketing. He lives in Chicago, Illinois.. Jordan donates his time with United Way, Emerging Leaders, Blessings in a Backpack and Junior Achievement.

When not in the office, Jordan enjoys running, snowboarding, traveling and spending time with his family.
NMLS#: 1445073
Wealth Management
Global Investment Office

Portfolio Insights

Mosaic

Explore ideas and inspiration with captivating, original lifestyle stories created exclusively for Morgan Stanley clients.
A Change of Greenery
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A Change of Greenery

Houseplants add oxygen, flair, and warmth year-round, and the right one in the right space can do just as much for a room as any painting or side table.
Ready to start a conversation? Contact Joel Carlsen today.
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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)