My Story and Services

Jim Macfarlane is a Financial Advisor with Morgan Stanley in Salt Lake City, Utah. Serving an exclusive group of successful families, business owners and executives, he understands the complexities that come with substantial wealth and the importance of providing bespoke solutions through a vast network of global resources.

Prior to joining Morgan Stanley in 2022, Jim was CEO & Co-Portfolio Manager for Certeza Asset Management, a boutique asset management firm located in Utah. Before Certeza, Jim spent 12 years with Goldman Sachs in both the US and Europe working with institutions and ultra-high-net-worth families where he was most recently Vice President in Goldman Sachs Private Wealth Management.

Jim holds a Bachelor of Science in Finance and a Minor in Personal Financial Planning from Utah State University – Huntsman School of Business. He also holds a Masters in Finance from the London Business School and is a Chartered Financial Analyst (CFA) holder. Jim has passed the Series 7, Series 66, and Series 3 exams as well as the Investment Management Certificate Exam in the UK.

Outside of the office, Jim enjoys spending time with his wife and their four boys and actively coaches basketball, football and lacrosse. Jim likes to stay active in sports with functional strength training, ice hockey and snow skiing. He is an enthusiastic consumer of audio books and podcasts.

As your Financial Advisor, Jim can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together, he can help you to preserve and grow your wealth. You will have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Services Include
Securities Agent: DC, HI, VT, PR, PA, OR, MN, KY, CO, DE, OK, NV, AR, WI, WA, SC, NH, IN, AZ, TN, NJ, NC, FL, VA, SD, MT, MD, LA, KS, IA, AL, NE, MI, MA, UT, MS, MO, GA, CT, AK, IL, CA, TX, OH, NY, ME; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 2425281
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
    Icon Image
    1. Discovery
    Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to help meet your needs.
    Icon Image
    2. Formulation of Tax, Trust and Estate Strategy
    Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that can be used to help meet your objectives.
    Icon Image
    3. Creation of Customized Strategic Asset Allocation
    Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
    Icon Image
    4. Integration of Tactical Asset Allocation
    Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
    Icon Image
    5. Implementation of a Customized Wealth Strategy
    After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
    Icon Image
    6. Ongoing Assessment
    In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to help ensure that your strategy adapts to changing financial and family needs.

VALUABLE TOOLS AND RESOURCES

Jim believes financial education leads to better insights into investment strategies and discipline, and ultimately, better long-term decisions. As a result, he is committed to providing you with important information about managing your wealth more effectively in today’s global markets. Jim has assembled the following resources that reinforce the fundamental investment strategies and concepts of his practice. He's provided links to these materials, where available, and hopes you’ll return often to learn more about the topics that impact your overall wealth.
    Icon Image
    GIC: On The Markets Research Reports
    Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.
    Read This Month's Edition Here
    Icon Image
    Thoughts On The Market Podcast
    With perspectives on the forces shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
    Icon Image
    Wealth Management Insight Audiocasts
    Wealth Management Insights brings you the latest investment advice from thought leaders within Wealth Management Investment Resources (WMIR). They provide their latest thinking on various market topics in 3-5 minute audiocasts.
    Listen Here
    Icon Image
    GIC Weekly
    The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance, and fixed income.
    Read More
    2024 Tax Tables
    Read More
    2025 Tax Tables
    Read More

Our Clients

I enjoying helping people just like you, in all stages of life.

I understand that your specific circumstances may require a custom strategies. No problem: I’ll work with you to develop detailed wealth plans and concrete strategies.
My satisfied clients include:
  • Business owners (including family businesses)
  • Corporate executives
  • High-net-worth young investors
  • Mid-career professionals and their families
  • Nonprofit organizations
  • Seniors near or in retirement

Upcoming Firm Events

We hope you will join us for this upcoming event.

U.S. Policy Pulse: Trump 2.0 and the Markets

DATE: February 25, 2025 at 4:15 p.m. ET

Join Morgan Stanley Wealth Management Chief Investment Officer, Lisa Shalett, on Tuesday, February 25, for a conversation with Chief Economic Strategist and Global Head of Thematic and Macro Investing, Ellen Zentner, and Head of U.S. Public Policy, Monica Guerra, on the top policy and regulatory actions that could impact investors in the months ahead.

CRC4192005 02/2025
Online

Location

60 East South Temple, 20th
Fl
Salt Lake City, UT 84111
US
Direct:
(801) 578-8068(801) 578-8068

Meet My Team

About Paul Cox

Paul draws on more than 15 years of domestic and international experience in asset management, institutional lending and wealth planning to create and implement highly customized solutions for clients. He and his team deliver the full complement of services and experience needed to help address the complex, multifaceted challenges of managing significant wealth. Rooted in investment strategy, his relationships may touch every aspect of his clients’ financial lives, including investing, wealth transfer, financial education, lending, cash management, philanthropy and even issues of family governance and lifestyle management.

Paul holds a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, a Master of Science with Merit in international political economy from the London School of Economics, and a Bachelor of Arts with Honors in international politics and Russian from Brigham Young University.



Disclosures
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Securities Agent: SD, AL, WA, MO, MN, IA, GA, FL, DE, CT, AK, NY, OR, NJ, MA, HI, WI, VT, VA, NH, NE, NV, AR, TN, PR, OK, KY, IN, DC, TX, PA, OH, ME, MD, LA, CO, UT, SC, NC, MS, MI, IL, CA, MT, KS, AZ; General Securities Representative; Investment Advisor Representative

About Sarah McGrane

Sarah is a Senior Registered Associate at Morgan Stanley and supports Executive Director, Paul Cox. She is excited to grow his client service model with the firm and understands the multifaceted challenges of managing significant wealth. She attended University of North Texas and majored in Art Education. Prior to joining Morgan Stanley in 2021, Sarah was a Registered Wealth Management Associate at Merrill. With 20+ years of professional experience in the financial industry, she understands the value of providing white glove service to every client she interacts with. Her time at Merrill also allowed her to recognize the merits of preserving and growing capital in order to help provide financial security for the current and future generations.

Outside the office, Sarah is an unabashed foodie who enjoys spending time with her family and friends.

About Michael Beste

Michael Beste is a Registered Associate at Morgan Stanley. Based in the Dallas office, Michael works closely with clients to deliver a very high level of service. His responsibilities include working to address client needs, analyzing portfolios and assisting with portfolio reviews. He is excited to grow the team client service model with the firm and understands the multifaceted challenges of managing significant wealth. Michael grew up in El Paso, TX and attended The University of Texas at El Paso where he received his Bachelor of Business Administration degree in Finance and a concentration in Financial Analysis. During his time there, he served as President of the University’s Delta Sigma Pi professional fraternity chapter and worked as a Peer Leader.

Michael began his career in the Financial Services industry in 2020 as a broker and client service professional in Scottsdale, AZ. He moved on to a Financial Advisor role with Morgan Stanley in Gilbert, AZ before moving to Dallas to join Paul Cox’s group.

About Joan Mason

With 37 years of professional experience in Financial Services, Joan serves as a Relationship Manager designing and implementing wealth management strategies for Multi-Generational Family-Owned Businesses, Corporate Board Members and Executives and Private Foundations.

Having begun her career with E. F. Hutton & Company in 1986, Joan returned to the firm in 2008 bringing extensive experience in Wealth Management, as well as Branch and Regional Administrative Management. Prior to joining Morgan Stanley, she spent six years in the Private Wealth Management Division of Deutsche Banc Alex Brown, where she was responsible for the firm’s largest Corporate Stock Plan. In this role she served as liaison to CFOs, Corporate HR, Plan Administrators and other key corporate officers tasked with managing Corporate Executive Compensation Plans. The previous eight years she served in various management capacities at RBC Wealth Management and Kemper Securities. She holds the Chartered Retirement Planning Counselor® professional designation.

Outside of the office, Joan enjoys spending time with her husband Chris & their daughter Taylor. She enjoys travel, hiking and golf. She is also active in the community, volunteering for organizations that focus on research & caregiver resources for families impacted by Alzheimer’ disease and other Dementias.to that end, Joan has served on the Advisory Council for the Center for Vital Longevity at the University of Texas – Dallas and an on officer and long-standing member of AWARE Dallas.
Securities Agent: TX, NY, IL, DC, WA; BM/Supervisor; General Securities Principal; General Securities Representative; Investment Advisor Representative; Managed Futures
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
Article Image

4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
Article Image

2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
Article Image

Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
Article Image

Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
Article Image

Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
Article Image

The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact Jim Macfarlane today.
1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Back to top



2Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

Back to top



3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

Back to top



4Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Back to top



5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Back to top



6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Back to top



7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Back to top



Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)