My Story and Services

A former college and professional baseball player who later worked in private equity and real-estate development, Jim Bullard brings a team-centric mindset and a vast array of experience to every client relationship. Since beginning his wealth-management career in 2011, and joining Morgan Stanley in August 2025, Jim has focused on helping individuals, families and athletes pursue their goals through thoughtful planning and disciplined portfolio construction. Along with these focal points, he makes sure to educate clients along the way so they can feel maximum involvement in their financial future.

Jim’s practice emphasizes capital protection and intelligent diversification. Leveraging the broad capabilities of Morgan Stanley, he collaborates closely with his clients to provide timely communication, tailored investment strategies and access to alternative investments that may complement traditional holdings.

Committed to giving back, Jim serves as President of Rolling Hills Little League and enjoys coaching youth baseball, sharing lessons of teamwork and perseverance with the next generation. At home in the South Bay, he and his wife stay busy raising their two children and energetic dog, Kobe—continuing a lifelong passion for sports, community and family.
Services Include
Securities Agent: AZ, CA, DE, DC, FL, HI, NV, NH, NJ, NY, NC, OR, PA, TX, VA; General Securities Representative; Investment Advisor Representative
NMLS#: 830265
CA Insurance License #: 0H67579
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Global Sports and Entertainment

The mission of our Sports and Entertainment practice is to deepen and broaden our existing client relationships in the Sports and Entertainment Industry by creating a greater awareness of our wealth management capabilities as it relates to the complexity of their lives. We can help you navigate these complex financial situations.

Sports and Entertainment Directors were chosen for their advanced experience working in very specific fields. We understand the unique financial challenges of athletes and entertainers and can help craft customized financial strategies that are tailored to their specific needs. Delivering the powerful resources of Morgan Stanley, one of the world's leading financial services firms, we work to translate our client's goals into a financial strategy designed to help grow assets, preserve wealth and ensure a successful financial life and legacy.

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    Morgan Stanley Global Sports & Entertainment

    Morgan Stanley Global Sports & Entertainment, a division committed to serving the complex financial needs of professional athletes and entertainers. This division was created because every sport and entertainment profession is unique, with its own characteristics, earnings profile and career span. Our clients need Sports and Entertainment Directors who know the industry and how money flows from their work to their wallet. We offer specialized capabilities and global resources to help athletes, artists and entertainment professionals achieve their investment goals.

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    Areas of Focus

    The Global Sports and Entertainment program emphasizes financial literacy and legacy management, empowering athletes to take control of their financial futures. It provides guidance on navigating endorsement deals that include equity compensation, helping players understand the associated benefits and considerations. Additionally, the GSE program focuses on building a professional team, offering advice on assembling trusted professionals to manage their careers and finances. Cybersecurity and personal brand protection are also addressed, which are crucial for safeguarding the personal information of high-profile athletes.

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    Working with Your Team

    Sports and Entertainment Directors routinely work in partnership with other trusted advisors to guide our mutual clients' financial decision making. We seek to provide you with the supplemental access and experience needed to address the full spectrum of their financial needs. We believe that a cohesive and connected team is best suited to help high achievers in the sports and entertainment industries make smart choices about how they save, spend, invest, borrow, protect and give.

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    Guiding the Next Generation

    As a GSE advisor, I work with families to help ensure generational wealth is protected and positioned to endure through changing markets, tax landscapes, and family dynamics. We provide guidance on aligning investment strategy, liquidity planning, and risk management with long-term goals, so today's decisions support tomorrow's opportunities. Just as importantly, we help prepare the next generation through ongoing education and structured family conversations that build confidence and shared purpose. Our aim is to help families sustain what they've built while empowering heirs to carry that legacy forward with clarity and discipline.

My Process

My role, as your dedicated Financial Advisor, is to tailor a personalized financial strategy designed to fit whatever needs you may have. In my experience working with clients, I have developed a step-by-step approach to service:

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    Step 1: Discovery

    I take time to fully understand you and your family's needs and goals. Whether you're planning for retirement, purchasing a home, or living out your retirement years - I take in to account your aspirations, challenges, risk tolerance and other factors to help me develop your financial plan.

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    Step 2: Formulating Your Strategy

    Using your goals as a guide, I create a detailed strategy with recommendations aimed to help you grow, preserve, and transfer your wealth. I use proprietary financial planning tools in tandem with your personal priorities to help formulate a plan that fits your needs.

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    Step 3: Implementing Your Plan

    In this step, I present the strategy I created for you. Upon your approval, I begin to implement the strategy using the firm's world class platforms.

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    Step 4: Monitoring and Evaluation

    Continuing the conversation allows me to help ensure that your current goals are top of mind when working on your wealth management strategy. I monitor your plan and portfolio to help make certain your assets are positioned to align with your changing circumstances.

Helping Achieve Your Definition of Success

Below are tools and resources for your convenience that may help in your financial journey.

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    LifeView Intelligent Planning

    LifeView is a suite of planning tools that includes goal-specific analysis that I can use with my clients to create a holistic strategy that integrates the various aspects of an individual's financial life, including investments and cash management needs.

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    Goals Planning System

    Goals Planning System (GPS) is Morgan Stanley's own integrated planning tool. Built on the Firm's intellectual capital and capabilities, GPS is an intuitive and efficient platform used to quickly assess whether a client is "On Track" to achieving their financial goals.

    Learn More
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    CashPlus: A Modern Alternative to Banking

    With a CashPlus brokerage account, you can manage your cash and get more value, more protection, and a seamless digital experience. Contact me to discuss or click here. Terms apply.

    Learn More
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    Portfolio Risk Platform

    Our Portfolio Risk Platform, backed by institutional-caliber analytics, assesses thousands of risk factors using a holdings-based approach to assess a portfolio's exposures, analyze how securities behave together across portfolios and forecast how they influence risk and return moving forward.

    Learn More

Our Mission for Your Future

Estate and tax planning work hand in hand to help ensure your wishes are followed, the people you care about are protected, and more of your wealth is preserved for the beneficiaries and causes you choose. Taking time to name beneficiaries, choose decision-makers, coordinate asset ownership and beneficiary designations, and organize key documents can reduce stress, delays, and potential conflicts for your family, while also helping manage potential income, gift, and estate tax considerations. Because laws and personal circumstances can change, it's important to review your plan periodically and update it as needed to keep your strategy aligned with your goals.

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    How we can Help

    We can assist with estate planning by helping clients understand their assets and cash flow needs, and identify strategies to achieve long-term objectives such as retirement or education planning. We work alongside the clients professional team, including attorneys and accountants to ensure the estate plan aligns with the clients goals and preferences, while also considering tax implications and asset management strategies. We can also help evaluate tax-aware portfolio strategies—such as asset location, tax-loss harvesting where appropriate, and distribution planning—to support after-tax outcomes in coordination with your broader plan.

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    Tax-Advantaged Products and Accounts

    Morgan Stanley offers a variety of tax-advantaged products and accounts designed to help clients manage their tax liabilities and enhance their wealth strategies. These include Managed Advisory Portfolio Solutions (MAPs), which provide curated, turnkey solutions with tax-aware themes, and Municipal Bonds, which offer interest that is generally exempt from federal income tax and may also be exempt from state and local taxes. Additionally, 529 Education Savings Plans allow for tax-deferred growth and tax-free withdrawals when used for qualified education expenses, while Separately Managed Accounts (SMAs) enable tax-loss harvesting to reduce taxes on realized capital gains. These products and accounts can help clients minimize their tax burden and potentially increase their after-tax returns.

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    Charitable Giving

    Charitable giving can be an integral part of estate planning by allowing individuals to leave a lasting legacy while potentially reducing estate taxes. By incorporating charitable giving in an estate plan, clients can ensure their values and philanthropic goals continue beyond their lifetime. Additionally, gifts to charitable organizations may qualify for income, gift, and estate tax deductions, providing financial benefits to the donors estate. This strategic approach not only supports meaningful causes, but also aligns with the donors overall financial and estate objectives.

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    How to Access Your Tax Forms

    How to Access Your Tax Forms

    1. Log into your account via Morgan Stanley Online
    2. Click the Accounts tab
    3. Select the Documents tab
    4. Go to the Statement drop-down tab
    5. Select Tax Documents and download them
    Click here to Log Into Morgan Stanley Online

Location

609 Deep Valley Dr
Ste 400
Rolling Hills Est, CA 90274
US
Direct:
(310) 544-3627(310) 544-3627

Meet My Team

About Traci M. Honda LaFlower

Traci, a University of San Francisco B.S.B.A graduate, began her professional journey in 2005 at Ameriprise Financial where she obtained the Series 7, Series 66, Life, Health, and Annuity licenses. Traci further honed her financial expertise at LPL Financial Services, focusing on client needs and operational efficiency. In 2011, her talents took her to Morgan Stanley in Newport Beach and later transferred to the Rolling Hills Estates branch in 2015.

Traci works closely with Jim to effectively manage client portfolios. She ensures meticulous attention to administrative tasks, trading execution, cash level monitoring, and strict compliance adherence. Traci is committed to providing exceptional, personalized service to each client, ensuring their needs are met with the utmost attention and care. Her sharp attention to detail is crucial in successfully addressing and resolving inquiries and challenges related to investment operations.

When Traci's not at the office, she's busy managing the delightful mayhem of four kids, a husband, and two massive Cane Corsos.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Molly Sakahara

Molly Sakahara is an Assistant Vice President and Financial Planning Director serving Morgan Stanley’s Wealth Management offices in the Los Angeles area. She is responsible for helping Financial Advisors with their clients' and prospects' financial planning needs.

Molly began her career in financial services in 1999 and joined Morgan Stanley in 2015. Prior to her current position, she held positions in wealth management and private banking with an emphasis on helping individuals achieve long term life goals and understanding client’s value system in relation to their wealth.

Molly graduated from UCLA and holds her Certified Financial Planner® designation, California insurance state licensing, and Series 7 and 65. She currently resides in South Pasadena, California with her spouse and two children. Outside of work, she is a squash coach at PlayLA, a committee volunteer with UCLA Chancellor’s Society, is the founder and administrator of Buy Nothing Group for her local city, and serves on the Board of Directors for SoCal Squash Association.

About Clint Eddy

Clint Eddy is an Executive Director with the Family Office Resources (FOR) team at Morgan Stanley. As a Generalist with FOR he helps Financial Advisors and their clients curate and navigate an expansive suite of highly specialized resources to address the complex, multifaceted challenges of managing significant wealth so clients may make complicated decisions confidently.

Prior to joining Morgan Stanley in 2022, Clint was a Wealth Strategist at Merrill Lynch for over 15 years. Clint also practiced tax and business law at the law firm of Fox Rothschild for over six years. He was a member of the firm’s Estate Planning and Tax and Corporate Transactions groups. Clint is a member of Washington State Bar Association (WSBA). He is the co-author of the Washington Partnership and Limited Liability Company Deskbook and was named a “Rising Star” by Washington Law and Politics magazine.

Clint received his Master of Laws in Taxation from the University of Washington School of Law, his Juris Doctor from the University of Oregon School of Law, and his Bachelor of Arts from the University of Washington. He is Series 7 and 66 licensed.

Outside of work Clint is an avid, but admittedly, pretty awful skier. He and his fiancé live in Seattle with their 10 year old Boston Terrier named Annie.
Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When your Financial Advisor prepares a Financial Plan, they will act in an investment advisory capacity for thirty (30) days after the delivery of your Financial Plan. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our “Understanding Your Brokerage and Investment Advisory Relationships,” brochure available at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

You have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. You may implement the Financial Plan at Morgan Stanley or at another firm. If you engage or have engaged Morgan Stanley, it will act as your broker, unless you ask it, in writing, to act as your investment adviser on any particular account.

Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Morgan Stanley, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Rational Investing in an Age of Uncertainty
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Rational Investing in an Age of Uncertainty

When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.

Wealth Management for Athletes and Entertainers

Understanding the unique financial challenges of athletes and entertainers and how they differ from one profession to the next, we deliver the experience and resources you need to help create and implement a comprehensive, multigenerational wealth management plan based on your needs, values and aspirations.
  • Investment Management
  • Wealth Transfer & Philanthropy
  • Private Banking Solutions
  • Family Governance & Wealth Education
  • Lifestyle Advisory
You are your Own CEO: Build a Dream Team for Your Career
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You are your Own CEO: Build a Dream Team for Your Career

Assembling a team of trusted professionals to manage your career?and your money?is essential to help best position you to thrive. Here?s how.
Ready to start a conversation? Contact Jim Bullard today.
1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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8Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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9Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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10Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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11Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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12Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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13When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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14Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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15Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025), 4763067 (9/2025)