My Story and Services

I launched my financial career in 2008 after graduating from University of California, Santa Cruz. For over a decade, my practice has developed into a variety of financial services including; retirement planning, 401(k) rollovers, trust accounts, estate planning, annuities, life insurance strategies and more. Understanding the importance of financial planning and commitment necessary to meet client expectations has kept the full scope of my practice focused on delivering exceptional client service and personalized financial guidance.

Starting with a collaborative focus on clients’ financial goals, I create an investment strategy designed to simplify their financial lives and provide stability throughout life's many phases. While some clients choose to work with me because they do not wish to commit to daily monitoring of financial markets; there are others that want to simplify their financial lives and focus on their lifestyle. To address these and similar perspectives I work with each client to identify their financial goals and create a personalized financial plan that highlights a pathway to the lifestyle they desire.

Given the opportunity I will diligently work to earn your trust and confidence- not only with regards to investment selection, monitoring, and performance, but also through my exceptional service and consistent communication. I look forward to the opportunity to work together and build a relationship focused on delivering the financial guidance necessary to create the pathway to your financial goals.
Services Include
  • Financial Planning1
  • Retirement Planning2
  • 401(k) Rollovers
  • Estate Planning Strategies3
  • Trust Accounts4
  • Annuities5
  • Life Insurance6
  • Corporate Retirement Plans7
  • Long Term Care Insurance8
  • Municipal Bonds9
  • Sustainable Investing10
Securities Agent: TX, CA, WA, OR, NY, NV, NC; Managed Futures; General Securities Representative; Investment Advisor Representative
NMLS#: 1279644
CA Insurance License #: 0H77343
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About Me

As a long standing resident of Santa Cruz County and San Francisco Bay Area, I recognize and personally experience many of the unique issues my clients face.

Since 2008, I built a successful practice in financial services. With diligent studies and continued education I maintain several financial licenses including; Series 7, 66, 31, CA Insurance License and NMLS designation. From these accomplishments and experiences I provide my clients with knowledge in:
• Retirement Planning
• Portfolio Construction
• Insurance and Annuities
• Long Term Care
• Fixed Income and Municipal Bonds
• Alternative and Structured Investments
•Cash Management and lending solutions
• Liability Management
• Family, Multi-Generational Wealth Management


I am a proud member of the San Lorenzo Valley Rotary Club focusing on "Service Above Self" through community involvement and volunteer projects.

Since 2017, I work closely with Friends of Santa Cruz Libraries and Felton Library Friends to promote the upcoming Felton Library and Nature Discovery Park. In particular, I actively participate in the Capital Campaign Leadership Team.


As a Texas native I love riding my American Paint Horse, Diamond. We actively participate in the local horse community and compete in show jumping. I also enjoy yoga, running, strength training, and travel.

When I'm not in the office or in the saddle, I am spending time with my growing family. My husband is a third generation local volunteer firefighter and a paid NASA Ames firefighter. Together, we raise our young family on our ranch in the Santa Cruz Mountains.

    Working With You

    A Disciplined and Customized Investment Process

    From day one - I remain engaged with you through regular phone calls, email, as well as face to face interactions to ensure we can successfully navigate both challenging personal moments as well as market volatility. While markets are in consistent flux, the full scope of my practice is always focused on Building Trust & Confidence, delivering Exceptional Client Service and Personalized Financial Guidance.

    Building Trust & Confidence:
    I devote myself to spending quality time learning about you. We discuss short-term and long-term financial goals, prioritize needs, and recognize concerns to create a road map you will be comfortable with for years to come.

    Personalized Financial Guidance:
    I develop a tailored investment strategy that balances your objectives, financial concerns and needs with timely, calculated investment guidance. Once completed, we implement our financial plan starting you on the pathway to achieve your financial goals. We then regularly evaluate your portfolio to ensure your plan stays on track.

    Exceptional Client Service:
    As I monitor investments daily, special attention is given during times of personal or market volatility. In these times my trusted relationship with you allows us to thoughtfully communicate with confidence via scheduled calls, email updates, and regular meetings to provide the personalized financial guidance you require.

      My Clients

      You may prefer to actively participate in managing investments and finances together or you may choose to delegate financial planning and management so you can better focus on your priorities and quality of life. With all clients, I am committed to your values and goals; continually earning your trust by transparent and consistent communication coupled with high quality client service.

      Your Career:
      I work with you as you diligently work to build your nest egg and focus on your career. 401(k) retirement plans, Rollover IRAs, Stock Options, and Restricted Stocks are but a few of the many financial aspects of my professional clients.

      Your Family:
      Whether planning for young or adult children, special needs or aging family members, we work together to financially manage your family. Drawing on my experience with trusts and estates, long term care, college savings plans, and everything in between, I help navigate the many intricacies of family wealth management.

      Your Retirement:
      Retiring is one of the biggest accomplishments in life. Together, we can make your transition fun and exciting, overcoming the scary and overwhelming aspects of retirement. We work closely in the years leading up to and through your retirement to develop a highly tested, detail oriented investment plan to provide confidence and the retirement lifestyle you deserve.

      Your Legacy:
      Family gifting, philanthropic donations, business continuity, and multi-generational financial planning are key areas of my practice. I provide experience in Insurance and Annuities, Donor Advised Funds, as well as Revocable Living and Irrevocable Trusts. Often, I work in tandem with your legal and tax advisors to help ensure your legacy is well planned.

        Location

        6004 La Madrona Dr
        Santa Cruz, CA 95060
        US
        Direct:
        (831) 440-5281(831) 440-5281
        Toll-Free:
        (800) 488-3436(800) 488-3436
        Fax:
        (831) 440-5201(831) 440-5201
        Investment and Market Perspectives

        On the Markets

        Retirement

        Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
        • 401(k) Rollovers
        • IRA Plans
        • Retirement Income Strategies
        • Retirement Plan Participants
        • Annuities
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        Investing

        Working closely with you to guide your wealth and investments through the most challenging market cycles.
        • Asset Management
        • Wealth Planning
        • Traditional Investments
        • Alternative Investments
        • Impact Investing
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        Family

        Creating customized financial strategies for the challenges that today's families face.
        • Estate Planning Strategies
        • 529 Plans / Education Savings Planning
        • Long Term Care Insurance
        • Special Needs Planning
        • Trust Services
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        Market Information Delayed 20 Minutes
        1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.

        2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

        3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

        4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

        5Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

        6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

        7Tax laws are complex and subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice and are not “fiduciaries” (under ERISA, the Internal Revenue Code or otherwise) with respect to the services or activities described herein except as otherwise provided in writing by Morgan Stanley and/or as described at www.morganstanley.com/disclosures/dol . Individuals are encouraged to consult their tax and legal advisors (a) before establishing a retirement plan or account, and (b) regarding any potential tax, ERISA and related consequences of any investments made under such plan or account.

        8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

        9Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.

        10The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.

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