
Kathy Cook


Jennifer Olson is a Senior Vice President and Financial Advisor with Morgan Stanley in St. Paul, Minn. Known for her unflagging integrity and ability to build strong, longlasting relationships, Jenn has more than 20 years of experience in financial services.
Jenn focuses on creating custom, comprehensive financial plans for every client and managing those plans meticulously to help them achieve their financial goals within their desired time horizon.
While Jenn works with a broad cross-section of clients, she primarily serves high-net-worth individuals, generational families, retirement plan investors and women investors, particularly those dealing with the complex financial decisions concerning separation and divorce.
A self-proclaimed "people person," Jenn cares deeply about her clients. In fact, in her teens she thought she would have a career caring for others. She majored in psychology and family studies at St Olaf College, where she graduated with a Bachelor of Arts degree in 2003.
While in college, Jenn interned at Piper Jaffray, which sparked her interest in finance. After graduation, an executive at the firm who respected her solid work ethic and ability to get along with all types of individuals, suggested she continue working for the company. She took his advice. That decision set her off on a fruitful path from which she has never wavered.
Jenn began her career in finance as a Wealth Advisory Associate, working in that role for nine years – four at Piper Jaffray and five at UBS, which bought Piper Jaffray's brokerage business in 2006. In 2012, she joined Morgan Stanley as a Financial Advisor and since then has steadily built a strong following of clients she thoroughly enjoys serving. She has since been promoted to Senior Vice President and a Century Club Member at Morgan Stanley.
In 2025, Jenn has been recognized by Forbes as Top Women Wealth Advisors Best-In-State for her advisory service!
ForbesTop Women Wealth Advisors Best-In-State 2025
Source: Forbes.com (Awarded February 2025). This ranking was determined based on an evaluation process conducted by SHOOK Research LLC in partnership with Forbes for the period 9/30/23-9/30/24.
Awards Disclosures: www.morganstanley.com/disclosures/awards-disclosure
Jennifer painstakingly creates a custom, comprehensive financial plan for every client. This is the document that identifies all of a client's goals and the path that she recommends clients follow in order to achieve them over time.
To create your plan, Jenn conducts an extensive interview to obtain a complete picture of your financial life. From there, she carefully analyzes this information and, using all the tools available to her at Morgan Stanley, creates a financial plan.
An excellent communicator and listener, Jenn then meets with you to describe the financial plan in an easy-to-understand language and gladly answers all your questions, clearly and succinctly.
One of the keys to succeed with your financial plan is your willingness to stick with it over time. Jenn strongly believes well-informed clients are likely to remain committed to their plan through all market and economic environments.
As your needs and goals change, Jenn will recommend alterations to your plan to help keep it on track to your desired financial destination.
A Core component of any wealth management framework is retirement planning. Making it increasingly important are longer life expectancies, rising health care costs, uncertainty tied to Social Security and continued changes in corporate retirement plans.
The Morgan Stanley Goals Planning System (GPS) strives to guard against more than just market volatility. We take other important factors into account.

