My Story and Services

Jason Rothfarb is a Financial Advisor at Morgan Stanley who helps individuals and families use their money with purpose—supporting the life they want today while building a meaningful legacy for generations to come. Acting as a client’s “personal CFO,” Jason brings a disciplined, direct, and comprehensive approach to wealth management, guiding decisions across investments, financial planning, taxes, major purchases, business opportunities, and long-term family goals. His focus is not only on what to do financially, but why—so clients can move forward with clarity, confidence, and control.

Jason’s approach is grounded in what he calls the “Three Ts”: Time, Tools, and Technology. With a long runway in the industry, he is positioned to provide continuity for clients, their children, and eventually their grandchildren. He is supported by a team with more than 100 years of combined experience and has access to the insights and perspectives of Morgan Stanley’s Global Investment Committee, helping translate institutional-level thinking, risk management, and strategy into personalized plans. Jason also leverages advanced planning technology to deliver deeper analysis, clearer decision-making, and proactive guidance as clients’ lives and priorities evolve. He holds the Series 7 and Series 66 registrations and the Financial Planning Specialist designation, reflecting his commitment to planning-led advice.

Jason is a graduate of The University of Alabama. He grew up in Johns Creek and currently lives in Brookhaven, Georgia with his fiancé. In his leisure time, he enjoys playing tennis and is an avid sports fan.
Services Include
Securities Agent: NC, GA, NM, WY, KY, CO, NV, LA, CT, UT, TN, SC, NE, MI, HI, TX, OR, MT, MA, VA, FL, DC, AL, IL, PA, MD, NY, CA, ME; General Securities Representative; Investment Advisor Representative
NMLS#: 2818497
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

INDIVIDUAL PLANS FOR INDIVIDUALS LIKE YOU

The goals you set today will evolve over time. My planning process is designed to evolve with them—and with the changing circumstances of your life. Taking a holistic approach, I will look across the key elements of your financial and personal situation to help ensure your strategy stays aligned with what matters most to you now and in the future.

By combining a sophisticated suite of analytical tools with decades of industry experience, I can help you bring clarity to your financial picture, make informed decisions, and stay on course toward your long-term goals.

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    LifeView Intelligent Planning

    LifeView is a suite of planning tools that includes goal-specific analysis that we can use with our clients to create a realistic, integrated strategy that incorporates the various aspects of an individual's financial life, including investments and cash management needs.

    Fill out the questionnaire to get started talking with us about creating a personalized strategy for your long-term goals.

    Complete Questionnaire Here
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    Goals Planning System (GPS)

    Goals Planning System (GPS) is Morgan Stanley's own integrated planning tool. Built on the Firm's intellectual capital and capabilities. GPS is an intuitive and efficient platform used to quickly assess whether a client is "On Track" to achieving their financial goals.

    Start Planning Now
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    Spending & Budgeting Tool

    One way to manage savings is by using Morgan Stanley's Spending & Budgeting tool. This tool helps advisors monitor client cash flows across both internal and external accounts. It also tracks spending patterns and produces an income and expense analysis to help clients achieve their goals by adjusting their spending behavior when necessary.

    Start Using the Tool Today
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    Aladdin - Portfolio Risk Platform

    The Portfolio Risk Platform – Powered by Aladdin is a risk management platform that provides comprehensive risk estimation and reporting across a broad range of asset classes and security types. This platform provides both an overview and a detailed view to better enable risk to be effectively monitored and managed.

    Learn More About Portfolio Risk Platform
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    Strategy - Intelligent Withdrawals

    Building wealth is a means to an end. Taxes can eat up a significant portion of your assets upon withdrawal. Therefore, it's vital to look at your entire portfolio and coordinate liquidation to help reduce the impact of taxes and potentially improve investment results.

    The decisions you make today can help you save for years to come. Use the resources found in the link below to help get started.

    View Tax-Aware Strategies Here
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    Total Wealth View

    Complete your financial picture with Total Wealth View. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.

    Learn More About Total Wealth View

Your Guide to Tax-Efficient Investing

The tax decisions you make today can help you save for years to come. Consider these smart tax strategies for your financial plan.

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    Tax-Efficient Investing

    Tax-efficient investing techniques may help you lower your tax burden and increase your long-term wealth.

    Here Are Some Strategies to Consider
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    Tax Strategies for Retirement

    Taking steps to minimize the impact of taxes on your retirement portfolio can help you enjoy more of your nest egg.

    These Ideas May Help
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    Tax-Smart Giving

    Whether you want to donate to charity or invest in a loved-one's future, there are tax‐aware ways to make your giving go further.

    Learn More Here
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    How to Access Your Tax Forms
    1. Log into your account via Morgan Stanley Online
    2. Click the Accounts tab
    3. Select the Documents tab
    4. Go to the Statement drop-down tab
    5. Select Tax Documents and download them
    Click Here to Log In to Morgan Stanley Online

Planning Your Future

I will work with you to understand what your priorities are during these crucial years and implement a customized strategy for you. Whether it is planning for retirement, transitioning into retirement, or managing your assets in retirement, I am equipped with the resources and the knowledge to help you accomplish your personal and financial goals.

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    Creating Your Retirement Blueprint

    These days, it's common for retirement to span multiple decades, which means your savings really must stretch. Thoughtful planning and early saving can go a long way towards helping you achieve the lifestyle you want in retirement. Setting up your retirement portfolio will be one of the biggest steps you'll take in preparing for your financial future.

    Read more here
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    Understanding Your Savings Vehicles

    When it comes to retirement savings, the most important thing is to get started—after all, time is one of your greatest assets. Although retirement may seem far for some, it is essential to get started on planning for future living expenses, potential education funds, or travel costs. Let us help you educate on ways to grow and preserve your wealth.

    Learn more about 401k strategies
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    The Psychological Transition Into Retirement

    Most retirement preparations focus on financial planning, but it is equally crucial to look at personal considerations and help you with easing the fear of the unknown. Given that many people overlook the psychological adjustments of retirement, we can help you understand why it's important to be emotionally (not just financially) ready for retirement.

    Read more here
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    Understanding the Risks to Your Retirement

    Once you determine what kind of retirement you want, we will work together to take a closer look at the risks that might be standing between you and your retirement goals. No matter how well you save during the accumulation phase, it's critical to plan how you convert those assets to income. We can help you navigate the challenges that may arise.

    Read more here
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    Drafting Your Retirement Budget

    Retirement can look remarkably different from one person to another. Some want to travel the world, while others want to downsize to a place close to their grandkids. No matter your vision, you'll need a certain amount of retirement income and a retirement budget to bring it to life.

    Read more here
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    The Impact of Taxes

    The strategies you use when drawing down your retirement savings can have a significant impact on how much you'll pay in taxes and may help you keep more of the returns. Each retiree's situation is different but establishing a tax management strategy for your investments can help you retain more of your investment returns.

    Read about tax-smart strategies

PLANNING FOR YOUR FAMILY'S FINANCIAL NEEDS

Family Office Resources (FOR) provides specialized technical expertise to ultra-high net worth clients across a broad range of family wealth management issues.

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    Redefining Family Office

    I look forward to learning more about you and your family and discussing how I can help you safeguard what you have earned and pursue your most important life goals. I deliver an exceptionally attentive level of service and dedicate ourselves to finding solutions to the challenges my clients face, even those challenges that fall well outside the traditional role of wealth managers.

    Learn More Here
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    Philanthropic Planning

    Your set of philanthropic objectives is as personal as your vision of a better world. Determining your objectives, however, can be challenging when there are so many worthy causes and so many unmet needs.

    Learn More Here
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    Trust & Estate Planning

    With you every step of the way. I analyze your tax and estate structures so that their tax characteristics are accurately incorporated in the asset allocation analysis performed for the client.

    Learn More Here
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    Family Governance

    Particularly in the case of an ultra-high net worth family engaged in a common enterprise, such as running a family business, operating a family office, or simply investing together as a family, it's extremely important to have a sound framework within which to make decisions - in other words, a family governance system.

    Learn More Here
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    Signature Access

    A broad range of specialty services are available to enrich and enhance the health, safety, comfort, and interests of affluent families, from private aviation, personal security, art advisory, and household staffing to private health advisory services and advisory services for single family offices.

    Learn More Here
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    Wealth Education

    Financial Literacy means being empowered with the knowledge to make smart financial decisions during every stage of life. Discussing family finances is especially important with adult children, no matter their age. It's not always easy, but starting the conversation is a key step in long-term wealth planning.

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    Intergenerational Wealth Planning

    Highly-skilled accountants and estate attorneys are vital to constructing sound wealth-transfer plans, but sometimes it is the matters these experts cannot address that pose the greatest challenges.

    Learn More Here
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    Business Succession Planning

    Selling a business should be the reward for years of entrepreneurial savvy and hard work. Here's how to make the process go smoothly.

    Learn More Here

Location

2400 Lakeview Pkwy
Suite 300
Alpharetta, GA 30009
US
Direct:
(770) 664-3358(770) 664-3358
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Iran Conflict: Seven Takeaways for Investors

Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Jason Rothfarb today.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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4Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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5Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan's investment options and the historical investment performance of these options, the Plan's flexibility and features, the reputation and expertise of the Plan's investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state's own Qualified Tuition Program. Investors should determine their home state's tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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6Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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9Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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10When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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11Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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12Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)